Aod Narrative

The Analytix
on DemandTM
Advantage
November 2008

© 2008 Analytix on Demand™
Telephone: 949.552.4323
Fax: 949.725.0720
info@analytixondemand.com

www.analytixondemand.com

Summary
This document provides information on how Analytix On Demand™
is changing Business Intelligence for small- and medium-sized
businesses and the potential positive impact on your company.
The document outlines the following:
• History of Business Intelligence (BI)
• Comparison of the Analytix On Demand delivery model versus
traditional Business Intelligence software
• Advantages of the Analytix On Demand solution
• High-level overview of Analytix On Demand capabilities
• Analytix On Demand security features
Analytix On Demand provides actionable insight for your business,
rapid return on investment and can be integrated within 30 days. Let
us show you how to make Analytix On Demand a strategic asset for
your business.

What is Business Intelligence?
Business Intelligence (BI) provides actionable insight into customer
behavior, financial performance and marketing effectiveness. Business
Intelligence refers to the technologies,
applications and practices for the collection,
integration, analysis and presentation of
business information as well as sometimes to
the information itself. The purpose of business
Intelligence is to support smarter, proactive
decision making.
The term “Business Intelligence” is sometimes
used interchangeably with analytics,
dashboards, report and query tools, and
executive information systems.
Business Intelligence systems provide
historical, current, and predictive views of
business operations most often using data that
has been gathered into a data warehouse or a
data mart. Dashboard Example

Software elements support the use of this information by assisting in the
extraction, analysis and reporting of information. Applications provide
Telephone: 949.552.4323
insight into sales, production, financial and many other sources of business Fax: 949.725.0720


data for purposes that include business performance management.
Information may also be gathered on comparable companies to produce
benchmarks.
Business Intelligence uses Key Performance Indicators (KPIs) to assess
the present state of business and to prescribe a course of action. Some
examples of KPIs are:
• Gross sales by marketing campaign
• Lead conversion rate
• Inventory turnover
• Sales performance by geographic region
• Revenue by product SKU
• Call center agent effectiveness
Not accounted for in the
chart to the left are the
considerable and often
Business Intelligence Was Traditionally a hidden costs of “owning”
Massive Investment software, which include:
Historically, Business Intelligence was far too expensive to be considered • Server maintenance
a viable option for small- and medium-sized businesses. Business
Intelligence solutions had a total cost of ownership well into the millions • End-user support
of dollars and were only available to those elite companies with the deep • Upgrade and patch
pockets to afford it. support

The chart below outlines the estimated investments and time traditionally • Software maintenance
required from enterprise companies building a Business Intelligence fees
solution: • Security

Function Total Cost Time (weeks) • Risk of failure

Analysis, design software and Yet despite the expense
100K 6 associated with traditional
services
Business Intelligence
Data transfer software and services 200K 10
solutions, demand is
Database software and services 50K 2 still strong. Because of
its high value, Business
Reporting & cubes software and
200K 4 Intelligence is ranked as
services
the #1 IT spending priority
Dashboards software and services 20K 2 for businesses and is
Integration services 500K Throughout the project considered the fastest
growth area in IT.
Hardware & services 50K 1+
Ongoing maintenance software and
500K Never Ending
services
Totals: $1,600K + 25+ weeks
Telephone: 949.552.4323
Fax: 949.725.0720


The Good News: Analytix On Demand
Made the Investment for You “Top factors preventing
SMBs from deploying
Analytix On Demand was created by a team with decades of experience
in the Business Intelligence industry. Under the banner of e2eAnalytixTM, Business Intelligence:
they delivered high-end Business Intelligence solutions for hundreds of • Lack of IT resources:
projects on behalf of household name brands such as Sony, Amgen, 3M, 56%
Walt Disney and many others (see www.e2eanalytix.com). This experience • End-users have not
was applied to the development of a new way to approach Business provided well-defined
Intelligence: Analytix On Demand. information needs: 49%
• Software and
After three years and thousands of hours of development, the result is an integration is too
efficient and scalable service that you can capitalize on immediately. expensive: 25%
You can now utilize the same powerful Business Intelligence tools that the
- “Business Intelligence
deep-pocketed elite businesses once had exclusive access to – and you
for small to medium sized
get it at a fraction of their costs. With Analytix On Demand, you receive businesses (SMB),” Aberdeen
the benefit of the vision and experience of seasoned consultants and Group, October 2008
developers who have made Business Intelligence available as a monthly
service.

“SaaS adoption is being
Software as a Service (SaaS) Is What Makes It driven by businesses’
So Affordable pursuit of cost savings and
quicker implementations,
It is widely agreed that SaaS will be the primary means of software
as well as wider
delivery over the coming years. Thanks to the pioneering efforts
availability of high-speed
of companies like Salesforce.com, RightNow TechnologiesTM and
CrownPeak TechnologiesTM, the path has already been blazed. Internet connections,
Gartner said.”
SaaS effectively delivers highly complex, enterprise-class software
through a web browser. SaaS allows users access from any PC, anytime - CIO Magazine
Chris Kanaracus
and anywhere.
October 2008
However, unlike SaaS solutions for other industries, in most cases
Business Intelligence projects require working with data that is not
standardized. Between legacy systems, Excel spreadsheets and external
data sources, the quality of the data cannot be predicted, and this has Being able to contend with
been an impediment to the development of SaaS Business Intelligence. unstructured data and still
Analytix On Demand spent many years solving this challenge of dealing deliver in 30 days is why
with non-standardized data. Because of expertise across multiple Analytix On Demand is the
vertical industries and experience in dealing with the strengths and only Business Intelligence
weaknesses of various software packages, Analytix On Demand is in a provider capable of providing
unique position to anticipate and resolve many of the problems that face a true enterprise SaaS
the Business Intelligence solution marketplace solution.

Not only have the inherent problems of non-standardized data been
solved, but the traditional timeframe needed to deliver a Business
Intelligence solution been significantly shortened. Analytix On Demand
can load and report on your data within 30 days.
Telephone: 949.552.4323
Fax: 949.725.0720


Analytix On Demand Eliminated the Complexity
Below are the incredibly simple requirements for Analytix On Demand
system set-up:
• Access to your data (“Push” - send in almost any format or “Pull” -
reveal the location of the data to be retrieved)
• Access to a web browser
• Availability to review results within 30 days
There is no hardware to purchase, no software to maintain, no IT hiring
and no staffing decisions to make. There is minimal training involved, as
Analytix On Demand is designed to accommodate rapid user adoption.
In addition, instead of paying massive implementation costs up front,
software is purchased through a subscription. In other words, you pay
Analytix On Demand a predictable monthly fee for your service. The best
news is that the fees are a fraction of the costs incurred through traditional
Business Intelligence solutions.

The Analytix On Demand Advantage –
Get ONE Version of the Truth
Analytix On Demand offers insight across your entire organization,
and allows you to consolidate your company’s information across all
departments, including:
• Financial calculations and performance indicators Analytix On Demand
eliminates information silos.
• Call center activities and performance
Instead of requiring logins
• Marketing program performance
to multiple systems in order
• Sales team performance to gauge your company’s
performance, you can
• Sales pipeline insights
login to the Analytix On
• E-commerce performance metrics Demand system via your
• Logistics performance metrics web browser and easily
reference results across all
Analytix On Demand also eliminates the need to depend on mistake-prone your departments.
Microsoft Excel or Microsoft Access for reporting and forecasting needs.
The only thing worse than making decision based on no data is making
decisions based on erroneous data.

A Clear Edge for the Tough Times Ahead
Doing more with less is the business mantra for almost all businesses
regardless of size. ROI has become more critical than ever. Analytix On
Demand provides insight into what revenue generating activities are actually © 2008 Analytix on Demand™
producing results and where costs are not aligned with your business Telephone: 949.552.4323
performance. Fax: 949.725.0720


For example, using the Analytix On Demand application you can compare
the sales lift resulting from various offline and online marketing campaigns.
You can also understand which sales agents are inking profitable deals The Analytix on Demand
and which agents are filling the pipeline with fluff. From an operations solution also includes a broad
standpoint, all logistics and call center performance metrics are quickly toolset for different means of
charted and analyzed through your web browser. reviewing and analyzing data,
including:
In addition, the solution is simple to use. You won’t need analysts or
consultants or a background in statistics. The solution has been designed • Dashboards –
to require minimal user training. Graphical displays of
critical information
• Pre-configured reports –
Hundreds are pre-built
Analytix On Demand Service Features and ready for use
In addition to company-wide solutions, Analytix On Demand also offers • Ad hoc analysis –
vertical and departmental solutions including: Analyze your most
obscure data
• Marketing and media
• Ad hoc query –
• Healthcare Create custom reports
• Retail/franchise • Alerts –
• Sales Proactive monitoring
and notification
• Call center and customer service
• Auditing –
• Financial Audit and track data
access as per regulatory
Each of these vertical and departmental solutions includes metrics unique compliance
to the area of focus. This is another area where the experience of the
Analytix On Demand team in Business Intelligence is a massive advantage • Schedule –
Schedule reports to users
for customers.
• Suspect Data –
Correct suspect data in
user intuitive workbench

None of the tools described
above require the involvement
of any third-party consultants
or internal IT resources. With
a minimal amount of training
you can be self reliant.

Telephone: 949.552.4323
Dashboard Example Fax: 949.725.0720


Analytix On Demand Makes Security a Top
Priority
Please contact us at:
System Architecture info@analytixondemand.com

The multi-tenant Analytix On Demand architecture is built on a J2EE for more information.
platform and adheres to open standards. Analytix On Demand is SOA
compliant and adheres to JSR-168 specification.
The application is designed to handle massive datasets with rapid
responses to system requests in spite of heavy loads. Analytix On Demand
utilizes several techniques such as clustering and failover to ensure
excellent and consistent performance.

Physical Security
In many cases the greatest threat to data security is not external hackers,
but rather internal employees with access to systems.
Steps have been taken to control the physical access to systems, including:
• 24/7 video and audio surveillance
• Stringent background checks on all employees
• Highly-secured building
• Natural disaster resistant building design
• N+1 cooling and redundant networks
All of the Analytix On Demand data systems reside in SAS 70 Type II
facilities. Data processing adheres to ISO 270001 specification.

“AOD provided insight
into where the “P”
and the “L” in P&L was
coming from.”

- Clint Brauer, GM.
CyberRead.com

Telephone: 949.552.4323
Cyberread Example Fax: 949.725.0720


Network and Software Security
The system has been architected to be secure from outside intrusion.
Multiple controls, layers and processes are in place including, but not
limited to:
• Managed firewalls
• Multi-tiered security and authentication policies
• Biometric two-factor security
• Compliance with industry-standard best practices
• UI-based SSL w/multi-tiered authentication
• Managed compliance to ensure systems comply with privacy
regulations
• Managed intrusion detection
• Security assessments
Analytix On Demand also partners with Axxera, a leading software security
firm, to ensure the availability of the networks, intrusion detection and
forensic analysis of any attempted attacks.
The Analytix On Demand portal runs via an SSL connection to ensure that
data is always encrypted and transferred via a secure socket.
The portal is protected with two-factor biometric keystrokes as well as the
conventional user ID and password. This technology ensures that only the
actual person can authenticate based on their credentials and keystroke
rhythm.

How can we help you?
Analytix On Demand is eager to help you with
your Business Intelligence needs.

Please contact us at:
info@analytixondemand.com for more information
or contact Analytix on Demand at 949-552-4323 for
more information on how you can turn your company’s
2 Park Plaza, Suite 200
data into your most powerful asset.
Irvine, CA 92614

Telephone: 949.552.4323
Fax: 949.725.0720


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