Big Data is a game-changer. In the face of exploding volumes and varieties of data, traditional data management and ETL systems just aren’t cutting it anymore. A new way of sifting through vast volumes of data to find the most relevant info, combining this data with other data sources to extract faster insights is desperately needed. Enter HP|Vertica and Pentaho with a proven solution for lightning fast queries and blended data and analytics capabilities for your business users.

1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Up Your Analytics Game
Chris Selland @cselland
@hpvertica
Eddie White @EddieWhite1
Will Gorman @wpgorman
@pentaho
June 2014

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Welcome
No Limits. No Compromises – Intro to HP Vertica
Turbo Charge Your Analytics Engine – Pentaho
Demo
Q & A

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
The Time is Now for Big Data
Data Volumes
AccuracyandInsight
CRM ERP Data Warehouse Web Social Log Files Machine Data Semi-structured
Dark Data
Big DataTraditional
Enterprise Data
Unstructured

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Manage the data explosion
New Style:
Affordable
Old Style:
Unaffordable
$$$
$$
$
TB PB EB
Cost
No limits Scale
Capture any form of data
At any scale from TB to EB
Maintaining high
performance
At affordable cost

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
US Healthcare
Sector
Personal
Location Data
The opportunities are limitless
Industrial
Internet
$100BN annually in new value
$200BN in saved expenditures
$100BN for Service Providers
$700BN to consumers and
business end users over next 10 years
Raising incomes in US alone by 25-40%
Adding $10-15T to global GDP
GPS

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
185
800
Unique monthly visitors, Millions
Don’t accept compromise
No compromises
Speed
No compromises
Simplicity
No compromises
Scale
Small advantages
make all the
difference
2nd best might
mean nothing at
all
Analytics-based
competition is
non-linear
“We move incredibly fast. It’s important
for us to manage massive amounts of
data without compromising speed.
Vertica is the perfect fit.”
Average of 4
closest
competitors

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
HP Vertica: No limits, no compromises.
Supports all preferred tools
Open architecture
50x-1,000x faster
Blazing fast analytics
Unlimited low-cost nodes
Massive scalability
10x-30x more data per server
Optimized data storage
Private Cloud Public Cloud ApplianceSoftware Only
Purpose built for Big Data - from the very first line of code
Flexible deployment

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
HP Vertica Flex Zone
semi-structured data loading
Auto-schematization
New approach to loading, managing, and exploring multi-structured data
for blazing-fast performance
One-step schema
on semi-structured data
Faster SQL querying
for JSON and delimited data
Flexible parsers
Flex Zone

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
Leaders don’t make compromises
• Promotional Testing • Behavior Analytics
• Claims Analyses
• Click Stream
Analyses
• Patient Analyses • Network Analyses
• Clinical data
Analyses
• Customer Analytics
• Fraud Monitoring • Compliance Testing
• Financial Tracking • Loyalty Analysis
• Trading Analytics • Marketing Analytics

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
Welcome
No Limits. No Compromises – Intro to HP Vertica
Turbo Charge Your Analytics Engine – Pentaho
Demo
Q & A

11. OPERATIONAL
DATA
BIG DATA DATA
STREAM
PUBLIC & PRIVATE
CLOUDS
SIMPLIFIED
ANALYTICS
EXPERIENCE
ENTERPRISE
BIG DATA
INTEGRATION
BLENDED
BIG DATA
Pentaho Business Analytics
BUSINESS/DATA
ANALYST
DBA/ETL/BI
DEVELOPER
BUSINESS
USER

12. Any Data, Any Analytics Simplified
ANY Analytics
• Reports
• Dashboards
• Visualizations
• Discovery
• Predictive
Analytics
ANY Environment
• Data warehouses
• Data marts
• Stack vendors
• Cloud
• Embedded
Existing & New Data
Infrastructure &
Processes
ANY Data
• Relational
• Operational
• Big Data
• Data sources not yet
anticipated…
Billing
Location
Social
Media
Customer
Web
Network

13. Entry
Transform
Advanced
Optimize
A Spectrum of Big Data Use Cases
What the Market is Deploying Today and Planning for Tomorrow ?
Data
Warehouse
Optimization
Streamlined
Data Hub
Big Data
Exploration
Next
Generation
ApplicationsBig Data
Predictive
Analytics
Use Case Complexity
BusinessImpact
Customer
360 Degree
View
Harnessing
Machine &
Sensor Data
On-Demand
Big Data
Blending
Internal Big
Data as a
Service

14. Streamlined Data Refinery
Drive a Sustainable Analytics Strategy with Big Data ETL at Scale
• Broad data integration (incl.
leading Hadoop distros and
HPVertica) + powerful array of
end user analytics
• Visual map/reduce mitigates
need for developers, makes
Big Data accessible to all IT
staff
• Pentaho map/reduce runs
much faster in the cluster vs.
other scripting tools
Why
Reference Architecture
• B2B electronic marketing firm that creates and delivers personalized offers
• Data sources ingested via Hadoop, processed & sent to HP Vertica
Transactions –
Batch & Real-time
PDIEnrollments &
Redemptions
Location,
Email, Other
Data
Hadoop
PDI
Analyzer
Reports

15. CUSTOMER CASE STUDY: Beachmint
From Buying Patterns to Revenue
Business Challenge
• Monetize buying patterns hidden in terabytes of
web data
• Quickly analyze multi-channel click stream data
from millions of customers
Pentaho & Vertica Benefits
• Intuitive Big Data integration to streamline data
and provide reporting, dashboards, analysis and
data visualization
• Improved sales forecasting and marketing
campaigns

16. Streamline Customer Data
Innovative, subscription-based fashion company
PDI
Analytics
Customer Preference Data
Retail Data
Customer Web Profile
Web Purchases
Social Media
Email Tracking
Server and Web Log
Retail Inventory
Operations Officers
Identify supply trends with data
visualization
Marketing and Advertising
leverage reporting

17. Data
integration
Business
analytics+
The IT
department
Lines of
business+
Big data Any data+
Powerful Combinations
Any data. Any environment. Any analytics.

18. A future-proof
data foundation
Big data blended
without barriers
Powerful analytics
simplified for any role

19. DEMO

20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
ORLANDO - October 8-10
HPVertica
Big Data Conference
2014
BOSTON - August 11-14
JOIN US!Early Bird - $695
Conference.Vertica.com
Early Bird - $695
PentahoWorld.com

21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Chris Selland
chris.selland@hp.com
@cselland
Eddie White
ewhite@pentaho.com
@EddieWhite1
Will Gorman
wgorman@pentaho.com
@wpgorman
THANK YOU

22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q&Awww.vertica.com
www.pentaho.com