3C @ Work is a Singapore-based management consulting outfit specialising in our proprietary Insightful Business Review, Holistic Strategy Development, Business Turnaround and Springboards, Marketing Strategy, Finance, IT and Advisory Coaching for SME business owners.

1. Catalogue of Solutions
Gracefully Transform SMEs Into
World-class Organisations
Contact Person: Yak Ann
Mobile: 9296 9091
Email: leeyakann@gmail.com
PROFITS, CASH, VALUES; OVERHEADS, RISKS, OBSTACLES; EMPIRE, BRAND, PEOPLE
“Have a strong desire for Great Love, the COMPASSION”
“Understand CONSTRAINTS to reality for making wise decisions”
“Diligently correct and COMPLY with the right paths set upon”
Presents

2. Contents
Product Summary
Who We Are
Our Track Record
Client Testimonials
Contact Us
Our Approach
Insightful Business Review™ Series
Holistic Strategy Development
Strategy Packs and Programs
Advisory, Mentoring and Coaching
Training

3. Product Summary
Our Approach
We help clients identify their highest-value opportunities, address their most critical challenges, and transform their
enterprises. We make this happen through our 3Cs - possess Great Love to produce high energy and creativity through
COMPASSION. Understand CONSTRAINTS to reality for making wise decisions. Well disciplined and act diligently to
COMPLY the right paths.
Strategy Driven Approach addresses clients issues from holistic viewpoints and leverage on the standards,
benchmarks and approaches developed to ensure the highest quality solutions provided.
Skills Gap Filling Approach helps clients who suffer from temporary shortfall of high quality C-level skills at
exceptional low costs.
Increase Sales Force Capability Approach increases clients’ sales through supplying our own sales force and selling
model to perform the selling task.

4. Product Summary
Insightful Business Review™ (IBR™) Series
For more details, visit http://insightful.tk/.
Objective IBR is designed to help SMEs understand their company in a very deep manner followed by top
quality suggestions that address the core issues. It is worthy to note that many SMEs who have taken
up the IBR tend to change their working attitudes and marketing strategies for the better.
Most of our existing clients use IBR on a regular basis as a reviewing standard to consistently align
their businesses and improve strategic planning for better performance.
IBR has the capability to help SME owners and managers make better decisions despite having a lack
of information and weak analysis skills. In other words, it is an ideal tool for SMEs to improve clarity,
align business goals, enforce critical thinking, judgement, and decision making.
Approach Fact-find - Collect data, interviews, observation, and external market research
Analyse - Holistic approach with sophisticated proprietary tools and best practices. Understand with
deep analysis using our recommended analytical tools and methodologies
Judge - Make professional opinions and comments
Recommend - Further development or decision making
Deliverables Proprietary business evaluation form; Express/ Complete business health check; Comprehensive
analysis; Freebies; Face-to-face; Video conference
IBR InstantTM
; IBR ExpressTM
; IBR ClassicTM
versions
Follow-ups IBR helps our client better select future solutions such as strategy development, specific solutions
and/ or the integrated Portfolio Solution
Duration 3-15 days (excludes waiting time for receiving information)
Consultants At least 1 above senior level consultant
Pricing $450 to $10,000 depending on complexity (on the monthly spread of the duration)
ROI Est. at least 200%

5. Product Summary
Holistic Strategy Development
Objective It is about strategies and strategies management system. It attempts to form an overarching strategy
accompanied with specific positioning so that multiple intricated strategies can arranged probably to
align to the position. It is able to focus on addressing a very specific issue while keeping in-line with
overall (holistic viewpoint) top-level strategy. Executive plans detailed course of action with specific
steps for the organisation to take. Assist organisation in executing new strategy. Devise performance
measurement methods and KPIs to track progress and improvement. Clients can be assured that
these strategies will be deployed properly. IBR is deployed to ensure the best analysis is used to
understand the SME while developing the strategies.
Approach Standard Strategy Development Model
Set position in line towards a distinctive milestone of the company’s mission
Arrange apparent and hidden ploys, strategies and methods to move the position
Develop execution plan - build capabilities + performing activities
Regular review & improve to build timely strategies in line long-term strategies
Deliverables RPDT roadmap, strategic documents, action plan, performance measurement plan, practical tools,
and weekly/ monthly adjustments and monitoring. Strategies include: IBR Series; Startup Pack;
Springboard; Succession & Exit; Turnaround; Champion Financial Solution; Enhanced IT Solutions;
Portfolio, 8Rs to Enhance Management System
Follow-ups While strategies are developed and maintained in progress, we will adopt Agile and Kanban approach
to deploy the strategies.
Duration 30-60 mandays over a spread of 6-12 months
Consultants At least 2 above senior level consultants
Pricing $3,000 onwards, depending on complexity (on the monthly spread of the duration)
ROI Est. at least 300%

6. Product Summary
Strategy Packs/ Programs - Page 1 of 4
Startup Pack Suitable for Startup SMEs and also Mature SMEs who need renewal
A roadmap to build a Scalable, Repeatable, Viable Business Model (SRVBM) in a shielded mode +
Coaching/mentoring to guide, clarify, strategize and direct + Provide sales forces + Interim C-level
skills + Advice on cash, investments, and leadership
Springboard Suitable for Initial Growth, Mid Growth, Breakthrough, Success SMEs
Different business springboards are built at different stages for springing off to the next level. For
example a business springboard will be built during Initial Growth stage and will be used to spring off
to a Mid Growth stage.
The Business Springboard is essential and critical, it comprises of:
1. A roadmap or blueprint for next level
2. Build the prerequisites before spring off
3. What needs to built after springing into next level
4. Pre-spring checklist for prerequisites built and meeting current level criteria.
The Business Springboard is designed based on the different needs of each stage and adjust
according to strategies to set the SME at the most ideal position to spring off to increase the chance of
growth success.
Succession &
Exit
Suitable for businesses at any stage that needs Succession & Exit
Specially designed for SMEs where Succession Strategy will always include an Exit strategy so as to
increase the success rate of deploying either or both strategies. Succession plan may fail if
appropriate successor cannot be found in time, forcing an unintentional exit. On the other hand, if the
exit plan doesn’t turn out good eventually, but succession plan is not carried out too, then the SMEs
will also suffer.
With both strategies developed and implemented at the same time, it complements each other's’
weaknesses while creating more time for increased flexibility.
Turnaround Suitable for Distressed SMEs
Proven, effective, fast, and appropriate model/ strategy is adopted to help SMEs to turnaround within
just 3-9 months and return to stability. Need turnaround model to cease pain, get repaired and rebuilt
to put the company back on the correct path; Alternatively, devolve the company in the most
appropriate manner.

7. Product Summary
Strategy Packs/ Programs - Page 2 of 4
8Rs To
Enhance
Management
System
Suitable for Mid Growth, Breakthrough, Success SMEs at all stages
Our proprietary 8R Management Framework is developed over more than 10 years of research and
discovery. 8R incorporates hundreds of the best and timeless ideas and practices from the top
management gurus distilled into a single trainable framework. This distillation of best practices used
well will make your company a world-class leader in its field.
8Rs is the first ever comprehensive holistic framework for all the management systems an SME needs
to run the company successfully. Using these systems properly will likely make your company a
market leader within a few years because so few companies do even a few of these eight things well.
When an organisation adopts and complies with the 8Rs Management framework, it is usually put on
a stable path to business success.
Each of the 8Rs Systems can be installed individually, or in any combination based on your timeframe,
needs and budget.
Champion
Financial
Solution
Suitable for SMEs at all stages
Finance is a critical function in all organisations. Good financial numbers reflect the performance of a
business. An organisation operating without such numbers is like sailing a ship in a deep fog.
Champion Financial Solution adopts a strategy driven approach to design the most appropriate
financial solution required to serve the SMEs at their respective stages of growth while strategically
positioning them to scale up easily for future growth.
Common Characteristics Are:
● Record business transactions at cost-effective and timely manner while being sufficiently
detailed for management to use them to meet the business needs.
● Design and develop world class reporting system to incorporate KPIs and dashboard for
management endeavours such as MBO, VBM, ABM, EVA.
● Depend on the stage of the organisation, financial analytical skills, business driven advisories
(taxation, risk management, controls, internal audit, investment valuation, budgeting,
forecasting, loan restructuring…)
Based on what had designed strategically, we help SMEs to build the solution whether outsource or
build finance department internally or a mixture and make necessary adjustments when the
organisations change.
Continued in the next page...

8. Product Summary
Strategy Packs/ Programs - Page 3 of 4
Champion
Financial
Solution
Continued from previous page...
We adopted our proprietary vendor evaluation framework to help SMEs select the most suitable
outsourced providers and high quality interim CFO. At the same time, we help the SMEs to build and
shape their finance department as the organisations grow to obtain optimal results in the most cost
effective manner.
In the nutshell, Champion Finance Solution is a solution designed from the viewpoint of the CEOs to
maximise the outcomes for the benefit of the SMEs.
Enhanced IT
Solutions
Suitable for Initial and Mid Growth, Breakthrough, Success, Distressed SMEs
IT can act as a support-driven or product-driven force, the most skillful IT modeling is to include both
roles integrated seamlessly. This is exactly the IT solutions we are providing with the robust strategy
driven approach to produce the greatest IT values to the SMEs at their respective stage of growth
while strategically position them to scale up easily for future growth.
SMEs who implement software or IT solutions without fully understanding the business needs will
likely lead to new complexities, problems, increase in costs, and worst of all, building a white elephant.
First, it requires a team of world class C-level mindsets who are competent with IT and business to
make the design credible. Referring to our proprietary RPDT roadmap (Holistic Strategy
Development), we develop top level IT roadmap to clearly layout the IT platforms, technology areas
and drivers (include futuristic technology), infra and application architecture preferences, impact to
product, impact to business process, and how IT enhances the capability to achieve business
objectives along the RPDT roadmap.
Second, moving into more tactical and operational functions, we offer project management service to
develop project charter/ plan, evaluate investment worthiness, negotiate with IT vendors, project
implementation and monitoring, training, and post implementation support.
Support driven: POS, CRM, HRM, Document, Email, Security, Personal Data Protection, Accounting,
Inventory, ERP …
Product driven: Apps, part of deliverables to customer; quality, enhance experiences ...

9. Product Summary
Strategy Packs/ Programs - Page 4 of 4
Portfolio SMEs may want to implement several strategies concurrently, a portfolio management approach will
be adopted for effective management and maximise investment returns.
When it comes to running a business, companies need to know the advantage of project portfolio
management in order to get the whole picture of performance and other data on not only individual
projects but also on the business as a whole. Knowing how to use this data is the true benefit of
project portfolio management.
Such approach benefited the SMEs most where the strategies are arranged to produce synergetic
values with better use of the resources while risks are minimised. After strategies are generated from
holistic strategy development and the selected strategies are further arranged in the portfolio to be
deployed.
The strategies mix are complex, the portfolio help to:
1. Foster an environment where collaborative decision making is easier and more fruitful.
2. Minimize the risks to individual projects in terms of business impact.
3. Make sure that human resources are maximized for control and efficiency.
4. Enable repeatable success to create valuable to stakeholders
Through portfolio solution, create both short- and long-term benefits, create synergy with corporate
goals, execute the most value-producing projects, eliminate the redundancies between projects, and
save time and costs
A portfolio is designed by a company to accomplish a specified objective or advantage. Project
portfolio management can help the leaders of a company to have a better understanding of all the
projects and align them in the desired manner.

10. Product Summary
Advisory, Mentoring, and Coaching
Objective Business owners or managers leverage on the experience, knowledge and wisdom of a 20-year
management expert who has studied the best practices in management around the world. Regular
mentoring and coaching will impart these knowledge and skills to the business owner.
Services Help in developing winning strategies
Making very tough decisions
Discuss very sticky issues
Guidance to develop into better entrepreneur
Discipline to adhere to the management model
Deliverables Consultation sessions
Follow-ups Consultation sessions and further review.
Duration Monthly retainer or 12-month pack services
Consultants At least 1 above senior level consultant
Pricing Low fixed monthly fee
ROI Est. at least 100%-600% depend on the attitude of the client

11. Product Summary
Training
Objective Our training courses are also applicable for managers, directors, and professionals as well as
seasoned business owners who seek to learn continuously and gather useful knowledge.
We conduct training sessions for an all-round suite of business skills ranging from technical topics like
accounting and finance to soft topics like sales, conflict management, problem solving, decision
making, increasing productivity and strategy.
Learn practical business and finance skills from professionals and experts.
Services Financial for non-financial executives
How to be more productive
Problems solving and decision making
Handle conflicts
Robust selling framework
Developing winning strategies
Customised training
Deliverables Training sessions, training notes, useful templates
Follow-ups Consultation sessions and further review.
Duration 1 session or a package of sessions
Consultants Qualified trainers
Pricing
ROI N.A.

12. Product Summary
Sample of Customised Training (for a construction company)
Course Hrs Outcome Addressing
problems
1 Productivities Techniques,
Methodologies, & Framework
12 Double productivity; more lean, organise;
Able to implement & measure productivity
Low productivity; Poor
execution of works
2 Problems Solving And Decision
Making
6 Improve decision making & leadership;
Avoid decision mistakes
Ineffective decisions &
leadership; improve
profit
3 Project Management (revised lite
version based on PMBOK +
construction extension)
25 Quality project management from top,
middle, to low level + understand & adopt
one common approach.
Lack project mgt skills
at individual & team
level
4 Personal development includes
manage anger, communication,
negotiation, goal setting, EQ
16 Reduce misunderstandings and conflicts
and increase happy working relationship;
Poor relationship and
working conflicts
5 Finanical for non-financial
executive (include project
financing)
18 Become financially sensitive during
negotiation, decision making, analysis, &
executing project
Bad cash flows
situations
Total 77

13. Who We Are
Our Core Values
“Have a strong desire for Great Love, the COMPASSION”
“Understand CONSTRAINTS to reality for making wise decisions”
“Diligently correct and COMPLY with the right paths set upon”
Joo Chay, Quek
JC has 20 years of combined entrepreneurial, management and consulting
experience having acted as CEO, CFO, Regional head of MNCs and SMEs. He
set-up 3C Think Tank to provide holistic management consulting, business
turnaround, and business springboard solutions to dozens of business owners.
Yak Ann, Lee ACA
Yak Ann was an auditor (Industrial Sector) at KPMG and finance controller at Lazada,
a billion dollar e-commerce company. He started Running Numbers to provide broad
based assistance to local businesses and SMEs in areas of accounting, finance,
investments and consulting.

14. Our Track Record
Some of our notable success stories:
Business Springboard
1. Deployed region-wide world-class complex IT programs in Asia-Pacific
2. Doubled the sales and grew a food catering company island-wide
3. Seed funded a Startup company by EDB & 3rd party angel investor in 1 year
time with valuation of more than 20 times of paid up capital.
4. Built an Investment Model for a client leading to > 300% ROI in Philippines
5. Delivered ERP & Business Improvement Programs at Asia Pacific wide level
6. Grew a Startup in Singapore, expanded to Shanghai with further injection
exceeding US$5 million and subsequently prepared for IPO.
7. Groomed entrepreneurs to professional managers as time passes.
Business Turnaround
8. Turned Around a failing business within 6 months, achieving for them an ROI of
>60%.
9. Increased the net profits of another company by 400% in the year
10. Turned Around a company and subsequently sold it at 5x capital

15. Client Testimonials
Some of our client testimonials and reviews of our services:
“A sensational resource helping our company develop a strategic plan. The team was
also great in helping us execute and establish accountability in the process.”
JESSIE TAN, CEO
Cosa International Pte. Ltd.
“JC’s mentoring and self-improvement materials have been instrumental in the
improved effectiveness of our project organization which has helped us increase our
project profit by an average rate of 30 percent. His stuff works – try it!”
MICHAEL XU, CEO
3H International Technology Ltd
“The incorporation of business dashboard into our financial and operational
effectiveness action plans and utilizing Best Practices has been a vital tool during
monthly review meetings with our staff. It’s not the old numbers game anymore.
Quality activity in today’s market needs to be tracked and supported.”
WILLIAM HO, MANAGING DIRECTOR
Uncle William Pte Ltd.
“Business TurnAround brought new life to our company. We were given guidance in
creating our strategic plan to increase revenue growth, profitability and sales which
got everyone excited. Business TurnAround has put us on course for the future and
has the whole team thinking in new ways to reach our goal as a company.”
MR. CHAI
Serial Entrepreneur

16. Contact Us
If you find that your challenges are spiralling out of control or turning red into the
danger zone ...
If you have entered into the danger zone of cash flow shortage or poor profit due to
sudden drop in sales or bad customers ...
If you face obstacles ahead and are unable to grow ...
If you like to have a second opinion …
Or if you would just like to explore new possibilities ...
Please feel free to contact us for an introductory discussion session. Give us a
chance to showcase how we may help and also a chance for you to become what
you always wanted.
Contact person: Yak Ann
Mobile: (+65) 9296 9091
Email: leeyakann@gmail.com
Thank you