The document provides 32 ways to repurpose blog content and social media posts, such as turning posts into articles, videos, podcasts, newsletters, and more to extend their reach and lifespan. It encourages selecting star posts and finding new ways to share the core content and insights with different audiences through various offline and online channels like presentations, workshops, and more to continue generating value from great content. Repurposing in these ways can help engage more potential clients, leads, and readers while keeping high-quality posts active and visible.

1. Content M7aWkaeyting
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es in
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There are good posts, and
en
Adv
then there are gems!
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If you have a post that you
particularly love, why not
repurpose it?
R epur
pose to s
a Blo
La
6. g Pos
nd
7.
Social 5.
Use the
Make a
video with
Create a
banner on
t
Media post as an Brainshark. your site for
1. Make City 4. article in a the 8.
your post easy Make a print maga- post. Print in an
to share! 2. Search on slideshare zine.
Use like 3. Book- offline
social feeds for presentation newsletter!
and share questions your mark post from post.
buttons. post answers. with services 9.
Then share! like Onlywire. Send in a
personal
The Forest
Start
If your business caters email to
of Design to the offline world,
why not create a
help a
simple newsletter? client.
17. Keep links on 16. 10.
18.
Use
your desktop
for easy Use on E-mail Email
sources to sharing with
impress! Memo- clients.
your
resource page Use your post as a
resource when clients
Junction in a
newsletter.
rize quotes and or FAQs. and costumers need
figures. information.
15. 11. List
19. Use the post in
Post in post as a your email
a Squidoo chapter in a signature.
lens. guide. 12.
14. Segment
20. post and add to
Create 13. Use the a drip marketing
Read to material in campaign.
a podcast
someone
outside your The Library a live
lecture or
industry
to gauge
of Knowledge presentation. Segment a post and
share small pieces
clarity. Is your post mobile-ready?
According to LA Times, 25% of over a few weeks
Americans over 16 own a tablet!
Use your post to increase your with drip marketing!
21. Add leads and professional contacts.
as “related
info” on a 27. 28.
Reference post Write post
product 26. on the phone about a company
page.
22. The Fields Make the with a poten-
second half
or person to
leverage a new 29.
of Tech
tial lead.
Upload private and contact.
post to docu- 25. monetize the Create
ment sharing Use your post. $ $ an updated
23. post as a $ version
sites. Optimize 24. Use a landing page every six
Upload your post your post for widget on for a paid $ months.
to sites like mobile your site for
“top post in X
search. $ $
Scribd and devices.
DocStore to make category.” 30.
it easy to find! Use the
Financial post as a
Finish
sample to
37. Turn
36. Keep track Alley get syndi-
The Path of
of comments
your post 35. cated.
and leverage Segment
into a funthem for an for a specific
Advanced Writing
infographic! updated 31.
version. audience and use
on a microsite. Rewrite for
Blogging is vital to the success of your 34. a guest
Quote your
site and business. It doesn’t take long
best advice post.
for your star posts to gather dust, but from the post 33. Create a 32. Revamp
you can use these tools to keep the around your worksheet or the core
really good ones alive and kicking! site. add to a content for a
workbook. different audi-
ence.
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