Google's decision to make secure search the default for logged in users has reduced the amount of search query data available to marketers by around 20%. This impacts marketers' ability to understand search traffic and inform SEO strategies. An analysis found the change had varying effects by industry and browser, with searches on Chrome and for service-oriented sites being most impacted. Marketers will need to use other data sources and marketing channels to compensate for the lost keyword-level search data.
Google Encrypted Search: How Should Search Marketers Respond?Performics
On October 18, 2011, Google announced it would be
encrypting all search queries made by users who
were logged-in on Google. They are now redirected
to https://www.google.com, and search queries are
encrypted with secure socket layer technology.
According to Google, this move enhances data security
and privacy for users; but it also means—for a small
segment of searches—Google will no longer provide
keyword query data in the website referral string.
Performics found that the current number of encrypted
searches is not likely to have a significant impact on
content publishers or seo in general, though we
encourage search marketers to track the new results
and keep an eye on the revised keyword data
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
Deliver the personalized, relevant experiences customers are demanding while paying increased attention to privacy. See how customer identity and access management (CIAM) from Gigya makes it possible for global organizations to manage customer data to deliver insights and personalization, while staying compliant with privacy laws, including the European Union's upcoming General Data Protection Regulation (GDPR). Learn more: https://www.hybris.com/
Google Encrypted Search: How Should Search Marketers Respond?Performics
On October 18, 2011, Google announced it would be
encrypting all search queries made by users who
were logged-in on Google. They are now redirected
to https://www.google.com, and search queries are
encrypted with secure socket layer technology.
According to Google, this move enhances data security
and privacy for users; but it also means—for a small
segment of searches—Google will no longer provide
keyword query data in the website referral string.
Performics found that the current number of encrypted
searches is not likely to have a significant impact on
content publishers or seo in general, though we
encourage search marketers to track the new results
and keep an eye on the revised keyword data
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
Deliver the personalized, relevant experiences customers are demanding while paying increased attention to privacy. See how customer identity and access management (CIAM) from Gigya makes it possible for global organizations to manage customer data to deliver insights and personalization, while staying compliant with privacy laws, including the European Union's upcoming General Data Protection Regulation (GDPR). Learn more: https://www.hybris.com/
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...pgreenberger
A presentation from the Think Politics series focused on online ads and persuasion. I delivered this preso to a roundtable of DC political consultants in May 2010.
Content marketing and publishing surveyR2integrated
In May, R2i conducted a survey in an effort to learn more about the challenges currently faced by marketers when monitoring brands and content on the social web. The survey was geared towards those who currently (or intend to) monitor their company’s brand(s) on the social web, or who does so at an agency on behalf of its clients. Questions? Contact us at marketing@r2integrated.com.
Framework of Digital Media Marketing in IndiaDigital Vidya
Know 'Framework of Digital Media Marketing in India'. Gain insights from the webinar led by Nishant Malsisaria, Associate Media Director. Dentsu Webchutney.
Performics 2014 Digital Trends: Participation ActivatedPerformics
Performics 2014 Participation Activated Trends Report explores our major themes in digital marketing in 2014, including Data Shadowing, Content A.I. and Virtual Marketplaces.
Moderator: Scott Brinker, President & CTO, ion interactive, ChiefMarTech.com
Panelists: Franz Aman, SVP Brand & Demand, Informatica; Kristin Hersant, VP of Marketing, Livefyre; Susan Ganeshan, CMO, Clarabridge
Scott Brinker, President and CTO of ion interactive and founder of chiefmartec. com, will lead a discussion on the modern marketing technology landscape, followed by a deep dive into the tech stacks of marketing technologists from leading B2B companies. The panel will discuss the challenges of building an integrated marketing tech stack and discuss best practices for connecting data across silos. Each panelist will also share blueprints of their tech stacks, explaining how those solutions work together to help execute successful marketing programs. Don’t miss an inside view into the state-of-the-art marketing technology and methods driving successful B2B companies."
Maximizing the ROI from Online MarketingScott Abel
Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008.
Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising.
This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI.
The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.
Case Study: ESI Uses First-Party Data to Drive Ad Revenue with GigyaGigya
As digital ad inventory increased in volume and decreased in value, ESI Media saw the opportunity to grow ad revenue and gain a competitive advantage by offering segmented audience targeting. Using Gigya's RaaS and Profile Management, ESI was able to capture rich first-party user data to effectively understand and segment its users, resulting in:
- 30% increase in registrations
- 300% increase in CTR
- 2X campaign yields
what is digital marketing and its types . and also explane the search engine otimization (seo) tools like seo analytics,web console,google keyword plannerand how to use these tools with screen shots and also explane the seo audit tools with screen shots......
Javascript Tracking or Web Log Analytics? Piwik PRO
JavaScript tracking method is used to collect data by the majority of analytics solutions today. It is valued for delivering high-quality insights, but also for extensive customization capabilities. However, for a variety of reasons, JS Tracking may not be accurate for everyone. The most popular alternative solution is Web Log Analytics, which allows you to collect web server log files and import them into your platform for viewing, analyzing, and reporting. Log analytics and JS tracking differ a lot when it comes to the processing and storage of data. See how they compare and choose the right tracking method for your organization.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...pgreenberger
A presentation from the Think Politics series focused on online ads and persuasion. I delivered this preso to a roundtable of DC political consultants in May 2010.
Content marketing and publishing surveyR2integrated
In May, R2i conducted a survey in an effort to learn more about the challenges currently faced by marketers when monitoring brands and content on the social web. The survey was geared towards those who currently (or intend to) monitor their company’s brand(s) on the social web, or who does so at an agency on behalf of its clients. Questions? Contact us at marketing@r2integrated.com.
Framework of Digital Media Marketing in IndiaDigital Vidya
Know 'Framework of Digital Media Marketing in India'. Gain insights from the webinar led by Nishant Malsisaria, Associate Media Director. Dentsu Webchutney.
Performics 2014 Digital Trends: Participation ActivatedPerformics
Performics 2014 Participation Activated Trends Report explores our major themes in digital marketing in 2014, including Data Shadowing, Content A.I. and Virtual Marketplaces.
Moderator: Scott Brinker, President & CTO, ion interactive, ChiefMarTech.com
Panelists: Franz Aman, SVP Brand & Demand, Informatica; Kristin Hersant, VP of Marketing, Livefyre; Susan Ganeshan, CMO, Clarabridge
Scott Brinker, President and CTO of ion interactive and founder of chiefmartec. com, will lead a discussion on the modern marketing technology landscape, followed by a deep dive into the tech stacks of marketing technologists from leading B2B companies. The panel will discuss the challenges of building an integrated marketing tech stack and discuss best practices for connecting data across silos. Each panelist will also share blueprints of their tech stacks, explaining how those solutions work together to help execute successful marketing programs. Don’t miss an inside view into the state-of-the-art marketing technology and methods driving successful B2B companies."
Maximizing the ROI from Online MarketingScott Abel
Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008.
Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising.
This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI.
The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.
Case Study: ESI Uses First-Party Data to Drive Ad Revenue with GigyaGigya
As digital ad inventory increased in volume and decreased in value, ESI Media saw the opportunity to grow ad revenue and gain a competitive advantage by offering segmented audience targeting. Using Gigya's RaaS and Profile Management, ESI was able to capture rich first-party user data to effectively understand and segment its users, resulting in:
- 30% increase in registrations
- 300% increase in CTR
- 2X campaign yields
what is digital marketing and its types . and also explane the search engine otimization (seo) tools like seo analytics,web console,google keyword plannerand how to use these tools with screen shots and also explane the seo audit tools with screen shots......
Javascript Tracking or Web Log Analytics? Piwik PRO
JavaScript tracking method is used to collect data by the majority of analytics solutions today. It is valued for delivering high-quality insights, but also for extensive customization capabilities. However, for a variety of reasons, JS Tracking may not be accurate for everyone. The most popular alternative solution is Web Log Analytics, which allows you to collect web server log files and import them into your platform for viewing, analyzing, and reporting. Log analytics and JS tracking differ a lot when it comes to the processing and storage of data. See how they compare and choose the right tracking method for your organization.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
Google Analytics 100% (not provided) - what does it mean? Crafted
Google recently turned 15 years old, marking the occasion two significant developments that will be
of interest to, and affect, anyone using Google Analytics. One shift now obfuscates all keyword data from natural, or organic, search traffic (commonly a goal in an SEO campaign).
In this resource document we will give you the background on the stopping of all organic keyword data and in what ways it will affect digital marketing campaigns.
Trends Toward Google Secure Search Affects Google Analytics Results - iSEO AI...iSEO AI
In the rapidly evolving realm of digital marketing, understanding and adapting to changes in data collection and analysis is paramount. One significant trend that has had a profound impact on how marketers interpret website traffic data is the shift toward Google secure search. This move towards enhanced user privacy has led to a transformation in the way search data is reported in Google Analytics, and subsequently, it has influenced the insights and strategies derived from this platform.
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
The study analyzed the user behavior of more than 170,000 users across 624 non-branded keywords.
In this study you’ll learn:
What impact images, videos, news, places, and shopping results have on user behavior
The CTR curve for positions #1-10 in Google and Bing SERPs
How the CTR curves for Google and Bing compare to each other
the top SEO trends to watch out for in the year 2021. A Digital Marketing company can provide you with a high-quality search engine optimization service that can help you in leveraging the latest 2021 SEO trends.View More
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Five Cutting Edge Uses for Analytics in the EnterpriseInfoTrust LLC
Presentation by Jesse Nichols from Google. Five cutting edge uses for analytics in the enterprise. Presentation covers how to capture and measure consumer moments that matter in one place.
Effective SEO requires access to multiple data sources. This talk will look at various different tools and applications you can use to ensure you have all the research required to set about an impactful organic search strategy.
Key Takeaways:
How to utilise data sources.
What areas you can optimise of your digital stack.
Correct steps in organic optimisation.
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Local Search in 2023: Must-Know and Must-Do TacticsMilestone Inc
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
Everything You Need To Know About First-Party Data CollectionPaulDonahue16
The success of each search engine optimization strategy also falls with how well data marketing is done. One of the elements that needs prioritizing is first-party data collection.
Find out what are the different data types and how they affect search engine optimization.
https://advdms.com/blog/everything-you-need-to-know-about-first-party-data-collection/
How Can You Step Ahead In Search Engine Optimization With Data MiningKavika Roy
You have probably heard, used, and perhaps even overused those buzz words as you persuade consumers how to take their business to the next stage. The terms are more than just the effective aspect of your sales pitch. However, their apparent popularity is an indication that in pursuing digital marketing and search engine optimization, we have entered a new age. In this article, we are going to dive in to unpack the words, research their importance to SEO, and go over some best practices to say a data-driven SEO story.
https://www.datatobiz.com/blog/search-engine-optimization-data-mining-approach/
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
With SXSW Interactive just around the corner, 360i wants to
help you navigate the awesome chaos that lies ahead and
get the most out of what will be a truly inspiring experience.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...360i
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience?
Maggie will speak to how brands can learn from musicians:
1. They create fans that want to create communities.
While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button?
2. They diversify.
Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business?
3. Their craft is their message.
Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message.
4. They respond to culture.
Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture?
5. They’re batsh*t crazy.
A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
There’s no doubt that game developers have been creating engaging experiences for a lot longer than brands have. And it’s undeniable that the motivations of gamers – achievement, competition, cooperation and immersion – strongly appeal to a millennial audience. For instance, when it comes to immersion, Skyrim offers a massive world for players to explore for hundreds of hours.
So why can’t brands follow suit?
Some brands have in fact jumped on the bandwagon such as how The Hunger Games’ in-universe Web sites immersed fans in the world of the films and novels. More brands should think about how they can better engage their consumers by getting into the mindset of a game maker. It’s not about adding some level of gamification to marketing campaigns but more about honing in on the same emotions that get gamers engaged with the games.
Shankar Gupta is looking forward to sharing how the motivations game makers do such a fantastic job of tapping into can also be harnessed by brand marketers.
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
360i POV Google Secure Search
1. Measuring the Impact of
Google Secure Search
By Mike Dobbs, Group Director of SEO and Martha Mukangara, Search Analytics
Consultant at 360i
Executive Summary
Last October, Google announced that it would make secure search (SSL) the default setting for all users
logged in to their Google accounts. With secure search, a person’s search terms cannot be tracked by
the third-party technologies that marketers have come to rely on to determine how natural search terms
drive actions within websites.
This shift to an encrypted search model drastically impacts marketers’ ability to see details about the
origin of natural traffic at the keyword level. As a consequence, tools such as Google Analytics,
Coremetrics and Omniture are losing the ability to track the performance of some keywords, thus losing
a share of data previously used to inform SEO strategy.
Change Agent: Google’s decision
Agent: Marketing Impact : Marketers will
Impact:
to set secure search as a default for need to evolve their approach to
all logged in users has reduced the keyword discovery and tap into other
number of trackable search queries marketing channels such as paid
to domains by nearly 20 percent media to compensate for lost data.
since October.
Challenges:
Challenges: As Google claims the Next Step : Marketers will want to
Step:
bulk of natural traffic for most sites, study the impact of secure
increasing the visibility of hidden searches on Google traffic to their
query information is critical to domains and use the
leveraging the correct optimization recommendations in this report to
tactics. compensate for hidden keywords.
2. At the time of the announcement, Google estimated that encrypted searches would comprise less than
10 percent of all organic search queries. However, a 360i analysis found that this figure is larger than the
engine anticipated. Our study of searches across a range of industries and browsers demonstrates that
nearly 20 percent of Google searches are becoming untraceable by marketers. By 2013, this number
could rise to 30 percent as Mozilla will soon make secure search its default setting for Google users.
This report assesses the impact of Google’s encrypted searches and provides recommendations for how
marketers can navigate the change. The findings are informed by 360i’s analysis of natural traffic for
several retail and service companies monitored through IgnitionOne, a leading digital marketing suite.
High Level Findings
360i analyzed the effect of Google’s announcement across a sample of marketers. We found that by
making secure search the default for all logged in users, Google has created a data loss of nearly 20
percent. This means that marketers were unable to track a substantial portion of natural search traffic
driving actions within their sites.
Our analysis showed that the impact varied by industry and browser:
o Industry trends Overall, websites for service-oriented businesses (i.e. tax preparation services
trends:
and insurance agencies) were impacted more than retailer websites.
o Browser trends The change impacted Google searches occurring within Chrome the most.
trends:
Before October, Chrome encrypted just 0.01 percent of searches on average; after, more than
30 percent of the keyword information was hidden to tracking tools. For searches conducted
within Safari and Internet Explorer, about 10 percent of the data was no longer traceable
following the update.
Several months after the announcement, we witnessed a plateau in the overall share of Google
encrypted searches across retail and service industries – which have since stabilized. Today, close to 20
percent of keyword information remains hidden, with service domains continuing to collect the most
encrypted queries.
We predict that close to 30 percent of all Google natural search traffic will be hidden across retail and
service domains after the default search encryption is released to Mozilla Firefox users. This is expected
to happen by the end of 2012.
Approach
Our analysis contains three phases spanning 270 days. The "Before" phase spans 90 days prior to
Google's Oct. 18 announcement; the "During" phase covers 90 days immediately following Oct.18 and
the "Post" phase looks at 90 days after the "During" phase.
To inform this report, we researched Google natural traffic and encrypted referrals by industry (retail and
service). In addition, we studied Google encrypted search queries across top browsers such as Chrome,
3. Firefox, Internet Explorer and Safari.
Detailed Findings
ed
Before Google defaulted to secure searches, just 0.1 percent of natural search traffic across service
service-
oriented and retailer websites was secure, or not trackable by marketers. That figure soared to 13
percent across the Google announcement peri in October –3 percent higher than Google’s 10
period 3
percent estimate.
SHARE OF GOOGLE ENCR
ENCRYPTED SEARCHES – RETAIL & SERVICE INDUSTRIES
USTRIES
Overall, Safari and Internet Explorer were the least affected browsers. About 30 percent of total Google
natural traffic analyzed during the 270 days came from Safari, which remains the least impacted browser
to date.
The impact across service and retail industries varied during the announcement phase. Secure searches
for service sites soared to 18 percent on average during this window. Before the announcement, secure
searches were 0.05 percent on average for service websites.
Prior to the announcement, secure searches for retail domains were 0.07 percent on average. During the
90 days following the announcement, this figur jumped to nearly 12 percent – less than the average for
ollowing figure
service domains but still 2 percent greater than the Google estimate.
Approximately 15 percent of Google Revenue and Orders for one of the analyzed Retail domains were
encrypted during the announcement period. After the announcement period, Revenue and Orders
ent
attributed to encrypted keywords increased to 20 percent. For retailers that rely on this data to inform
their SEO strategy, the inability to track a fifth of natural keyword referrals creates a very significant
challenge.
4. For example, in examining one retail client, we noted that its top 100 non-brand, non-seasonal keywords
saw a 5.5 percent drop in Google natural traffic following the change. Although the shift in search
patterns between encrypted and unencrypted searchers is still manageable, additional monitoring is
required to establish the threshold where unencrypted Google keyword information will become
insignificant.
Impact by Browser
Below is a snapshot of the percent share of total encrypted searches by browser during the 270 day
research period.
o Chrome - 34.8%
o Firefox - 21.7%
o Internet Explorer - 7.9%
o Safari - 1.7%
As expected, major browsers saw an increase in encrypted searches during the announcement window,
with Chrome surpassing the rest with nearly 32 percent of its searches hidden on average across retail
and service domains. Chrome had the lowest number before the change (less than 0.001 percent). This
stark increase can be attributed to the fact that the browser is a Google product.
Post-announcement share of encrypted searches increased across Chrome, Firefox and Internet Explorer
while Safari encrypted searches dropped by 4 percent. Of the four browsers, Safari’s share remained
below 1 percent on average before and after the announcement. During the announcement, the share
of Safari encrypted searches rose to 4.25 percent on average.
Given the prevalent use of Firefox and its intent to test default Google search encryption, we predict
that the share of Google Secure Searches on Firefox will rise considerably over the next few months –
with most of the impact occurring across retail domains.
Next Steps for Marketers
Since keyword research is essential to any SEO program, monitoring which keywords are generating
visits to a site remains a critical exercise. In light of this trend in secure search, it becomes increasingly
important for marketers to accurately report on top traffic-driving keywords, particularly Google non-
brand terms and top converters. Below are some strategies for marketers to consider when
compensating for hidden keywords caused by secure search:
1. Run paid and natural campaigns simultaneously. Consider paid performance and conduct
long-tail keyword ad tests to gain insights that will power your natural optimization efforts. In
analyzing natural visits, terms that historically maintained a consistent flow of traffic to a retail site
had a significant increase in encrypted information during and after the announcement as traffic
from keywords labeled “Search Phrase Not Provided” spiked. For example, non-seasonal curtain
5. variants such as “curtain rods”, “door panel curtains,” “sheer curtain panels” and “beaded
curtains” reportedly drove less site traffic following the announcement period, as illustrated in
following
the table below. This was due to a widespread data loss across all keywords driving to that
domain from within Google Search.
NATURAL VISITORS TO RETAILER WEBSITE VIA SELECT KEYWORDS
EYWORDS
In this example, a deep dive into the domain’s paid search performance gave us insight into
additional keyword variations used to gain access to the site through paid search during the
same period. Popular exact match variants for the term “sheer curtain panels” in paid sear
search
include a trimmed down variation: “curtains sheers”; and detailed variants such as “semi sheer
curtains” and “yellow sheer curtains as illustrated below.
curtains,”
Keyword Clicks Orders Revenue Cost Avg. Rank
sheer curtains 38.5% 45% 58.0% 41.4% 2
door panel curtains 9.7% 10% 4.7% 10.2% 1
shower curtain rods 7.7% 7% 5.7% 6.5% 4
shower curtain rod 7.1% 4% 3.4% 6.6% 3
shower rods 5.6% 3% 1.7% 3.9% 3
curtain sheers 3.9% 4% 4.1% 4.8% 1
curved shower rod 3.8% 2% 2.0% 3.9% 3
beaded curtain 3.4% 2% 1.1% 2.6% 3
chi hair products 3.2% 2% 1.6% 2.5% 3
double shower curtain rod 2.8% 5% 2.8% 2.3% 2
semi-sheer curtains 2.6% 4% 6.5% 3.5% 1
shower rod 2.2% 3% 1.5% 1.8% 3
chi products 2.1% 1% 2.0% 1.3% 2
yellow sheer curtains 1.7% 3% 0.8% 1.6% 1
curtains and draperies 1.6% 2% 1.8% 2.2% 1
discount curtain panels 1.0% 2% 1.5% 1.4% 1
6. Marketers should therefore run paid search (AdWords) and SEO campaigns simultaneously,
tracking keyword attribution to discover additional keyword variations that will not only deliver
traffic to the site, but convert as well.
2. Use Webmaster Tools to access reports about your pages’ visibility within Google. Monitor
the top 1,000 search queries that drive traffic (Clicks or Impressions) from Google Webmaster
Tools and use them for lead generation. Grouping terms into Broad (one keyword phrase), Torso
(two to three keyword phrases) or Long-tail (four or more keyword phrases) buckets will help
identify the most popular variants, especially in non-brand, long-tail queries. Use the most
keyword-dense variants within the top queries to expand on keyword variations.
3. Supplement third-party analytics tools with additional data. Use Hitwise, comScore and
third-
similar tools to monitor competitor or industry performance. Use additional resources to explore
both organic and paid search trends for your site to continuously identify the most opportune
words or keyword phrases that you might be tracking in your campaign. Some of these tools are
listed below.
a. Competitive analysis tools, such as Google Insights for Search and AdGooroo, can be
used to compare search patterns across different regions, categories, time frames,
properties and competitor keywords.
b. Quantitative market research tools, such as Google Consumer Surveys, can be used to
glean additional market insights.
c. Search demographics can uncover usability patterns across audiences and identify high
value keywords that will attract qualified traffic to your site.
4. Consider search beyond the PC. Mobile searchers have different behaviors and motivations
than PC users since they are normally on the go. By next December, smart mobile devices will
account for 25 percent of all paid search ad clicks within Google (source: Marin). The ever-
growing adoption of smart phones, tablets and other connected devices means that non-PC
traffic now comprises significant share of overall searches.
Mobile long-tail searches can provide valuable intelligence into what searchers are looking for,
such as intent, desires and needs beyond simply information pertaining to location. Moreover,
mobile users are more prone to clicking paid ads, as those appear closer to the top due to the
small screen size of mobile devices. Marketers can leverage these insights to power the keyword
discovery process, as well.
- Published July 2012
7. About 360i
360i is an award-winning digital marketing agency that drives results for Fortune 500 marketers through
winning
insights, ideas and technologies. 360i helps its clients think differently about their online presence and
evolve their strategies to take advantage of the new world of marketing communications – one where
brands and consumers engage in interactive and mul directional conversations. In 2010, Ad Age
multi-directional
named 360i to its prestigious Agency A List. Current clients include Kraft Foods, JCPenney, Coca-Cola,
A-List. Coca
NBC Universal and Diageo, among others. For more information, please visit http://www.360i.com or
follow us on Twitter @360i.
Ways to Connect With 360i
o
360i.com/insights blog.360i.com twitter.com/360i editor@360i.com