Do you ever wish you had data to make informed decisions related to email marketing for your SMB? Here is some research compiled by Allegra in understanding effective list growth tactics for email & data to help your decision making process.
The document summarizes the findings of a survey conducted by Delivra and Ascend2 on email list building strategies for B2B companies. The key findings are:
1) Increasing email list quality and lead conversion rates are the most important goals for B2B companies.
2) Content downloads and email landing pages are the most effective tactics for building email lists, while integrating social media and offline opt-ins are the most difficult.
3) A majority of B2B companies consider their email list strategy only "somewhat successful" with lack of strategy and list hygiene issues being the top barriers.
This document summarizes the key findings from a 2019 B2B lead generation report. Some of the main highlights include:
1. Quality of leads generated remains a top concern, but automation has helped address this issue. SEO and email marketing are the most effective inbound and outbound tactics.
2. Measuring ROI, especially related to lead quality rather than just volume, continues to be a challenge.
3. LinkedIn has become the dominant platform for B2B lead generation.
4. Outsourcing key functions like marketing, sales, and IT can provide big cost savings while maintaining effectiveness.
The document summarizes the findings of a survey on email marketing effectiveness in B2B environments. Key findings include:
- While email remains the top marketing channel, only 28% felt email marketing was becoming more effective.
- 61% reported average open rates below 15%, lower than the industry average of 19.7%. Open rates varied significantly by industry.
- Many marketers were ignorant of the impact of invalid addresses, catch-all addresses, and high-risk emails in their databases on effectiveness.
- 62% did not know their email reputation score, and those who did had an inflated view of it.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
The document is a report summarizing the results of a demand generation marketing survey. Some key findings include:
- The average cost per lead is $198, with organizations generating over 470,000 website visitors, 1,800 leads, and 300 new customers per month on average.
- Organizations exceeding revenue goals focus more on content creation, online advertising, and branding/PR tactics.
- Results are broken down by industry, organization size, revenue, and revenue achievement, showing differences in tactics, leads, customers, and cost per lead across categories.
Cold emails can still be an effective sales tool if done strategically. The document provides 5 steps to improve cold email effectiveness: 1) use an exciting subject line, 2) structure emails to grab attention, 3) don't wait for the perfect time but send now, 4) track metrics to improve targeting, and 5) make emails fun and engaging. Monitoring results and continuously improving the process is key to maximizing benefits from cold emailing.
Study: Inside the Sales Cycles of 280 SaaS CompaniesVinay Patankar
The document analyzes data from 280 SaaS companies on their sales cycles and outreach processes after a new lead signs up. It finds that on average, companies will contact leads for 9 days through 1 email per day and 65% will transition leads to an automated marketing campaign. Companies that leave voicemails have sales cycles 60% longer on average. Marketing automation, sales emails, and voicemails are the main types of follow up, with 53% of communications being automated emails. MailChimp is the most commonly used marketing automation software.
Learn three tools to improve E-mail marketing campaigns, increase conversions, and boost your marketing effectiveness. From our friends at BlueWolf and Oracle.
The document summarizes the findings of a survey conducted by Delivra and Ascend2 on email list building strategies for B2B companies. The key findings are:
1) Increasing email list quality and lead conversion rates are the most important goals for B2B companies.
2) Content downloads and email landing pages are the most effective tactics for building email lists, while integrating social media and offline opt-ins are the most difficult.
3) A majority of B2B companies consider their email list strategy only "somewhat successful" with lack of strategy and list hygiene issues being the top barriers.
This document summarizes the key findings from a 2019 B2B lead generation report. Some of the main highlights include:
1. Quality of leads generated remains a top concern, but automation has helped address this issue. SEO and email marketing are the most effective inbound and outbound tactics.
2. Measuring ROI, especially related to lead quality rather than just volume, continues to be a challenge.
3. LinkedIn has become the dominant platform for B2B lead generation.
4. Outsourcing key functions like marketing, sales, and IT can provide big cost savings while maintaining effectiveness.
The document summarizes the findings of a survey on email marketing effectiveness in B2B environments. Key findings include:
- While email remains the top marketing channel, only 28% felt email marketing was becoming more effective.
- 61% reported average open rates below 15%, lower than the industry average of 19.7%. Open rates varied significantly by industry.
- Many marketers were ignorant of the impact of invalid addresses, catch-all addresses, and high-risk emails in their databases on effectiveness.
- 62% did not know their email reputation score, and those who did had an inflated view of it.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
The document is a report summarizing the results of a demand generation marketing survey. Some key findings include:
- The average cost per lead is $198, with organizations generating over 470,000 website visitors, 1,800 leads, and 300 new customers per month on average.
- Organizations exceeding revenue goals focus more on content creation, online advertising, and branding/PR tactics.
- Results are broken down by industry, organization size, revenue, and revenue achievement, showing differences in tactics, leads, customers, and cost per lead across categories.
Cold emails can still be an effective sales tool if done strategically. The document provides 5 steps to improve cold email effectiveness: 1) use an exciting subject line, 2) structure emails to grab attention, 3) don't wait for the perfect time but send now, 4) track metrics to improve targeting, and 5) make emails fun and engaging. Monitoring results and continuously improving the process is key to maximizing benefits from cold emailing.
Study: Inside the Sales Cycles of 280 SaaS CompaniesVinay Patankar
The document analyzes data from 280 SaaS companies on their sales cycles and outreach processes after a new lead signs up. It finds that on average, companies will contact leads for 9 days through 1 email per day and 65% will transition leads to an automated marketing campaign. Companies that leave voicemails have sales cycles 60% longer on average. Marketing automation, sales emails, and voicemails are the main types of follow up, with 53% of communications being automated emails. MailChimp is the most commonly used marketing automation software.
Learn three tools to improve E-mail marketing campaigns, increase conversions, and boost your marketing effectiveness. From our friends at BlueWolf and Oracle.
The document compares four popular digital marketing tactics: LinkedIn Sponsored Content, Google AdWords, LinkedIn Sponsored InMail, and email marketing. It provides key performance indicators such as click-through rates, conversion rates, and costs for each tactic, noting that LinkedIn Sponsored Content has higher conversion rates than Google AdWords. The document also outlines differentiators of each tactic, such as the ability to hyper-target audiences on LinkedIn and reach a wide audience through search on Google. It concludes that email marketing allows for more customization and segmentation than other tactics.
6 Steps to Data Quality in Marketing AutomationRingLead
Taking the following 6 steps can help improve data quality:
1. Perform a data audit to identify errors and gaps in current data.
2. Conduct a systems audit to ensure tools are integrated and functioning properly.
3. Revise data capture processes like forms and surveys to reduce errors.
4. Correct existing data errors by cleaning, deduplicating, and standardizing records.
5. Implement email alerts and reports to monitor data quality over time.
6. Manage data quality practices across departments to maintain high standards.
Close More Deals, More Quickly With 1:1 Marketing Automation in GmailSugarCRM
Many organizations use sophisticated marketing automation tools. These are great systems, but often do not help the individual sales professional once a lead is handed to sales. However, with Collabspot sales reps can create powerful, personalized marketing communications to their prospects in seconds, helping to close more deals in less time. And, all these activities are seamlessly integrated with Sugar. This session will include a brief overview of the Collaspot solution, as well as show some real world examples and demonstrations of how your organization can increase sales effectiveness by empowering sales reps to create 1:1 campaigns.
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...Checkr
This document provides an entrepreneur's guide to email marketing for insurance businesses. It discusses how email marketing is still very effective with high returns. It provides tips for improving click-through rates including only sending relevant content, using responsive designs, timing emails effectively, and including clear calls-to-action. The document also discusses email marketing automation strategies like dynamic content and drip campaigns. It provides examples of effective insurance email templates and discusses standard email platform features that can help insurance businesses succeed with email marketing.
How to Get the Most out of your email campaignSparkPost
This document summarizes a webinar presented by Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems on optimizing email marketing. The webinar discussed how most marketers spend on email but don't use it optimally, falling short in balancing business goals and user experience. It was recommended that marketers move from email service providers to dedicated systems like Message Systems to improve deliverability by 17% and potentially increase revenues by 30%. The webinar also covered adaptive delivery technology that can automatically optimize delivery parameters to further increase performance.
We surveyed 200 business-to-business (B2B) marketing professionals in order to understand which channels, offers, content types and technologies they were using to fuel their demand generation programs—and which they found most effective.
The document summarizes the findings of Sagefrog Marketing Group's 2018 B2B Marketing Mix Report. Key findings include: most companies surveyed lack a formal marketing plan; over 60% outsource some marketing functions, primarily through retainers; and referrals are the largest source of qualified leads. The top areas of marketing spend are website development, tradeshows and events, and digital marketing. Generating sales leads is the most important marketing objective for the majority of those surveyed.
Email Marketing - Adestra Subject line Analysis Report 2013Vikrant Mudaliar
This document analyzes subject line trends from over 2.2 billion emails. It finds that subject lines mentioning benefits like "Free delivery", "Sale", or a percentage off perform well in terms of open and click rates. Meanwhile, words like "Newsletter", "Report", and "Monthly" have negative impacts. The analysis suggests marketers focus on creating urgency and expectations of regular content to drive engagement through effective subject lines.
http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers
According to a 2015 report on B2B lead generation, 93% of the B2B buying process begins with an internet search. The report also found that having a robust social and digital presence allows potential leads to find companies more easily, and that social media conversations can increase the speed of closing deals by 20%. Additionally, the report showed that B2B companies generate 3 times more leads through social media than traditional channels.
Seven Must-Have Metrics to Keep in Your Email Marketing ToolboxMohamed Mahdy
The document summarizes seven key metrics that marketers should track for their email marketing campaigns. These include delivery rate, unique open rate, unique click-to-open rate, conversion rate, unsubscribe rate, clicks to social media, and revenue/orders generated. Tracking these metrics provides a more complete picture of how customers are responding to email content and the overall success of email marketing efforts.
Email marketing continues to be an effective marketing strategy for businesses. It allows businesses of all sizes to promote their products and services to a broad customer base in a cost-effective manner. Advances in artificial intelligence are also enhancing email marketing by enabling more personalized and targeted campaigns through machine learning. While other channels exist, email marketing consistently provides high returns on investment and allows businesses to nurture customer relationships over time through automated and segmented communications.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
Acquired Data Benchmark Report Resource Overview Dun & Bradstreet sponsored ...Demand Metric
Two broad approaches exist to improve data quality, accuracy and completeness: an in-house data hygiene process, and using external data or services. In a study sponsored by Dun & Bradstreet, Demand Metric studied both approaches, looking closely at the use of acquired data in sales and marketing applications/solutions.
The goal of the study was to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results. This report details the findings of this study, providing benchmarks for acquired data performance and making the case for its use.
B2B Content Marketing 2015 Benchmarks, Budgets & Trends - North America
Hello Content Marketers, Welcome to the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. It’s hard to believe that it’s been five years since we first surveyed marketers on how they use content as part of the marketing mix. Since then, the survey has grown to reach marketers all across the globe. This year, we heard from more than 5,000 marketers—in 25 industries in 109 countries—from for-profit and nonprofit organizations. In this report, you’ll learn how the B2B marketers from North America responded. As you’ll notice, we made some changes to this year’s survey to better reflect how the industry is growing. We added new questions, changed the way we asked some of the prior ones, and even removed a few. We also asked content marketers about the initiatives they’re working on—and the list is long, as you will see… We’re thrilled to be with you on this journey.
Yours in content,
Joe & Ann
Joe Pulizzi
Founder
Content Marketing Institute
Ann Handley
Chief Content Officer
MarketingProfs
Sponsored by Brightcove
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
The document summarizes key findings from a 2012 marketing report by HubSpot. Some of the main findings included that 78% of internet users conduct online product research, inbound leads cost 61% less than outbound leads, and 57% of companies have acquired customers from their blog. It also notes that 62% of companies report social media becoming more important for leads, while 51% report direct mail becoming less important. The document promotes attending upcoming events by the author to discuss the report findings further.
El documento discute cuatro miedos comunes en los negocios y cómo los modelos de economía colaborativa pueden ayudar a superar estos miedos. Los cuatro miedos son: 1) ser pequeño y feo, 2) no tener recursos para crear valor para el cliente, 3) compartir conocimiento sin cobrar, y 4) el fracaso. Se proporcionan ejemplos como Netflix, Dinero Mentor, Vive la Promo y Wheels Uniandes que demuestran cómo las empresas han utilizado modelos colaborativos para superar estos m
The document compares four popular digital marketing tactics: LinkedIn Sponsored Content, Google AdWords, LinkedIn Sponsored InMail, and email marketing. It provides key performance indicators such as click-through rates, conversion rates, and costs for each tactic, noting that LinkedIn Sponsored Content has higher conversion rates than Google AdWords. The document also outlines differentiators of each tactic, such as the ability to hyper-target audiences on LinkedIn and reach a wide audience through search on Google. It concludes that email marketing allows for more customization and segmentation than other tactics.
6 Steps to Data Quality in Marketing AutomationRingLead
Taking the following 6 steps can help improve data quality:
1. Perform a data audit to identify errors and gaps in current data.
2. Conduct a systems audit to ensure tools are integrated and functioning properly.
3. Revise data capture processes like forms and surveys to reduce errors.
4. Correct existing data errors by cleaning, deduplicating, and standardizing records.
5. Implement email alerts and reports to monitor data quality over time.
6. Manage data quality practices across departments to maintain high standards.
Close More Deals, More Quickly With 1:1 Marketing Automation in GmailSugarCRM
Many organizations use sophisticated marketing automation tools. These are great systems, but often do not help the individual sales professional once a lead is handed to sales. However, with Collabspot sales reps can create powerful, personalized marketing communications to their prospects in seconds, helping to close more deals in less time. And, all these activities are seamlessly integrated with Sugar. This session will include a brief overview of the Collaspot solution, as well as show some real world examples and demonstrations of how your organization can increase sales effectiveness by empowering sales reps to create 1:1 campaigns.
An entrepreneurs guide to email marketing. tips, guides, the whole nine insur...Checkr
This document provides an entrepreneur's guide to email marketing for insurance businesses. It discusses how email marketing is still very effective with high returns. It provides tips for improving click-through rates including only sending relevant content, using responsive designs, timing emails effectively, and including clear calls-to-action. The document also discusses email marketing automation strategies like dynamic content and drip campaigns. It provides examples of effective insurance email templates and discusses standard email platform features that can help insurance businesses succeed with email marketing.
How to Get the Most out of your email campaignSparkPost
This document summarizes a webinar presented by Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems on optimizing email marketing. The webinar discussed how most marketers spend on email but don't use it optimally, falling short in balancing business goals and user experience. It was recommended that marketers move from email service providers to dedicated systems like Message Systems to improve deliverability by 17% and potentially increase revenues by 30%. The webinar also covered adaptive delivery technology that can automatically optimize delivery parameters to further increase performance.
We surveyed 200 business-to-business (B2B) marketing professionals in order to understand which channels, offers, content types and technologies they were using to fuel their demand generation programs—and which they found most effective.
The document summarizes the findings of Sagefrog Marketing Group's 2018 B2B Marketing Mix Report. Key findings include: most companies surveyed lack a formal marketing plan; over 60% outsource some marketing functions, primarily through retainers; and referrals are the largest source of qualified leads. The top areas of marketing spend are website development, tradeshows and events, and digital marketing. Generating sales leads is the most important marketing objective for the majority of those surveyed.
Email Marketing - Adestra Subject line Analysis Report 2013Vikrant Mudaliar
This document analyzes subject line trends from over 2.2 billion emails. It finds that subject lines mentioning benefits like "Free delivery", "Sale", or a percentage off perform well in terms of open and click rates. Meanwhile, words like "Newsletter", "Report", and "Monthly" have negative impacts. The analysis suggests marketers focus on creating urgency and expectations of regular content to drive engagement through effective subject lines.
http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers
According to a 2015 report on B2B lead generation, 93% of the B2B buying process begins with an internet search. The report also found that having a robust social and digital presence allows potential leads to find companies more easily, and that social media conversations can increase the speed of closing deals by 20%. Additionally, the report showed that B2B companies generate 3 times more leads through social media than traditional channels.
Seven Must-Have Metrics to Keep in Your Email Marketing ToolboxMohamed Mahdy
The document summarizes seven key metrics that marketers should track for their email marketing campaigns. These include delivery rate, unique open rate, unique click-to-open rate, conversion rate, unsubscribe rate, clicks to social media, and revenue/orders generated. Tracking these metrics provides a more complete picture of how customers are responding to email content and the overall success of email marketing efforts.
Email marketing continues to be an effective marketing strategy for businesses. It allows businesses of all sizes to promote their products and services to a broad customer base in a cost-effective manner. Advances in artificial intelligence are also enhancing email marketing by enabling more personalized and targeted campaigns through machine learning. While other channels exist, email marketing consistently provides high returns on investment and allows businesses to nurture customer relationships over time through automated and segmented communications.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
Acquired Data Benchmark Report Resource Overview Dun & Bradstreet sponsored ...Demand Metric
Two broad approaches exist to improve data quality, accuracy and completeness: an in-house data hygiene process, and using external data or services. In a study sponsored by Dun & Bradstreet, Demand Metric studied both approaches, looking closely at the use of acquired data in sales and marketing applications/solutions.
The goal of the study was to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results. This report details the findings of this study, providing benchmarks for acquired data performance and making the case for its use.
B2B Content Marketing 2015 Benchmarks, Budgets & Trends - North America
Hello Content Marketers, Welcome to the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. It’s hard to believe that it’s been five years since we first surveyed marketers on how they use content as part of the marketing mix. Since then, the survey has grown to reach marketers all across the globe. This year, we heard from more than 5,000 marketers—in 25 industries in 109 countries—from for-profit and nonprofit organizations. In this report, you’ll learn how the B2B marketers from North America responded. As you’ll notice, we made some changes to this year’s survey to better reflect how the industry is growing. We added new questions, changed the way we asked some of the prior ones, and even removed a few. We also asked content marketers about the initiatives they’re working on—and the list is long, as you will see… We’re thrilled to be with you on this journey.
Yours in content,
Joe & Ann
Joe Pulizzi
Founder
Content Marketing Institute
Ann Handley
Chief Content Officer
MarketingProfs
Sponsored by Brightcove
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
The document summarizes key findings from a 2012 marketing report by HubSpot. Some of the main findings included that 78% of internet users conduct online product research, inbound leads cost 61% less than outbound leads, and 57% of companies have acquired customers from their blog. It also notes that 62% of companies report social media becoming more important for leads, while 51% report direct mail becoming less important. The document promotes attending upcoming events by the author to discuss the report findings further.
El documento discute cuatro miedos comunes en los negocios y cómo los modelos de economía colaborativa pueden ayudar a superar estos miedos. Los cuatro miedos son: 1) ser pequeño y feo, 2) no tener recursos para crear valor para el cliente, 3) compartir conocimiento sin cobrar, y 4) el fracaso. Se proporcionan ejemplos como Netflix, Dinero Mentor, Vive la Promo y Wheels Uniandes que demuestran cómo las empresas han utilizado modelos colaborativos para superar estos m
Elin auto Spa
La prima macchina al mondo con la nuova tecnologia "colour changer"
Cambiate il colore della vostra Elin in qualsiasi momento!
Elin Auto - Coloured is better
This document provides an overview of Google Analytics presented by Adam Kutner. It begins with introductions and background on Kutner. Then it outlines the topics to be covered, including Google Analytics basics, quick setup, segments, campaign tagging, dashboards, remarketing, demographics, filtering bad traffic, and additional resources. Emphasis is placed on setting up analytics correctly, using segments and dashboards to gain insights, properly tagging campaigns, leveraging remarketing and demographics, and identifying and filtering bad traffic in analytics. Real-world examples and resources are provided throughout.
The document discusses privacy-enhanced web search using a technique called MKSE in KNN. It proposes a framework called PP-PWS that uses vector quantization to segment and quantize datasets in order to generalize user profiles for each query while preserving privacy and security. This aims to improve over existing profile-based personalized search systems that do not support runtime profiling, have static security policies, and are vulnerable to successive and background attackers. The proposed approach is evaluated based on metrics like precision, recall, distortion and computational delay. It argues that PP-PWS enhances search quality while better protecting user privacy and security against different types of attacks.
Gunung Gamalama adalah gunung berapi aktif di Pulau Ternate, Indonesia. Gunung ini memiliki ketinggian 1.715 m dan telah meletus lebih dari 60 kali sejak 1538, termasuk empat letusan yang menimbulkan korban jiwa. Letusan terakhir terjadi pada 2003 dan menyemburkan abu vulkanik.
State of email marketing infographic 2019John Follett
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
The document is a benchmark report summarizing the results of a survey of email marketing managers. Some key findings include: the biggest goal of email marketing is branding and awareness (70%); the top challenges are email campaign metrics like open rates (48%) and effectively segmenting databases to send relevant messages (44%); increased engagement was the success email managers were most proud of (58%); and website forms were the most popular way to collect email addresses (62%). The report provides recommendations on segmentation, data analysis, and using a B2B data provider to improve email marketing efforts.
While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major difference in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.
Email Marketing Rules for Healthcare OrganizationsAIS Media, Inc.
This document provides an overview of email marketing best practices for healthcare professionals. It discusses how email remains an effective marketing channel, providing tips on building an email list, segmenting audiences, creating compelling content and calls to action, designing for mobile, and tracking email marketing results. Examples of email marketing statistics for the dental and healthcare industries are also presented.
Email marketing campaigns should be approached with strategy in mind. Consider this – beginning a campaign without any optimization or collection of data will most likely result in subpar results at best. It’s important that when you deal with marketing that you take it one step at a time. Because in the end, you want to improve your business value and become wellknown in the public eye, rather than being labeled a spammer.
The document discusses benchmarking email marketing campaigns. It provides statistics on open rates, click-through rates, bounce rates, and unsubscribe rates for business-to-business (B2B) and business-to-consumer (B2C) emails across different industries, days of the week, call to action types, languages, and contact steps. Personalized emails tended to have higher open rates for both B2B and B2C. The document also provides recommendations for best practices in email marketing based on the benchmarking results.
Email Marketing Excellence - Dave Chaffey GetResponse Smart InsightsGetResponse
Email Marketing Excellence - GetResponse and Smart Insights teamed up to deliver a report and a follow-up webinar on the State of Email Marketing 2015. The webinar was cohosted by Dr Dave Chaffey from Smart Insights and Michael Leszczynski from GetResponse.
Check out GetResponseTV for the webinar recording - http://bit.ly/Excellence-Webinar
Nearly all interactive marketers use email, and they expect it to increase in
effectiveness over the next two years. But research indicates that most email
campaigns don’t deliver expected results, leaving marketers wondering how
they can increase the strategic value of their email programs to close the gap
between expectations and actual results.
This whitepaper highlights some of the industry research on strategic email
marketing maturity and provides detailed explanations of several advanced
email marketing programs proven to increase email’s effectiveness and drive
specific business objectives.
The document outlines the agenda for a 2010 email marketing bootcamp and certification. It includes sessions on email strategy, audience development, campaign best practices, deliverability, measurement and more. The goal is to help attendees understand how to effectively use email marketing to achieve business objectives like acquisition, retention and engagement.
Succesvolle e-mailmarketing campagnes hebben drie kenmerken gemeen: een goede strategie, een sterke boodschap en een kwalitatieve database.
In deze sessie vertelt Tamara Gielen hoe u een kwalitatief adressenbestand opbouwt, wat de elementen zijn van een goede e-mailmarketingstrategie en hoe u uw boodschappen moet opbouwen om een zo optimale response te krijgen.
This document summarizes key findings from a 2013 email marketing benchmark report. The 3 main points are:
1) Email produces ROI, which is affecting marketing budgets positively.
2) Marketers are tracking standard email metrics but may be overlooking some important ones.
3) Marketers are integrating email with other channels like social media, but mobile is presenting challenges.
This email marketing benchmark report (http://bit.ly/YdSEGL) will help you learn how to better engage your email subscribers! It is based on a comprehensive study of over 1,000 email marketers and will show:
-volume of emails currently sent by marketers
-New developments expected to affect email marketing
-Estimated ROI from email efforts
This Marketingsherpa / MECLABS publication is sponsored by Vocus, Inc.
Read more about the report and order the full PPT, PDF, and Print versions here:
http://www.meclabs.com/training/publications/benchmark-report/2013-email-marketing/overview
This document discusses email marketing metrics and benchmarks. It provides an overview of the key findings from a survey of over 1,000 marketers, including that email produces ROI which is affecting budgets. While marketers are tracking standard metrics, they may be overlooking some important ones. Email lists are growing slowly, and difficulty growing lists may be an issue. Marketers are integrating email with other channels, but mobile is presenting problems. The document aims to give marketers tactics, benchmarks and analysis to improve email performance and ROI.
"dotMailer’s annual benchmark study of the retail industry’s email marketing performance
> 45 best and worst, household name email marketing campaigns - exposed
> Over 50 best practice guidelines and tips
"
E‐mail marketing’s popularity is attributable to its low cost, high ROI (Return‐On‐Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, e‐mail programs will survive relatively unscathed.
Odds are your marketing budget has felt the negative impact of growing concerns over the worldwide economy. Small businesses and large corporations alike have been forced to erase entire sections of their 2009 marketing “wish list” in response to a bleak economic forecast that has many marketers evaluating the cost‐effectiveness and ROI of previously ironclad marketing vehicles.
Amid the turmoil, e‐mail marketing has remained a staple due to its cost‐effectiveness and flexibility. At a fraction of a penny per message, the value of an e‐mail campaign compared to an expensive direct mail communication is substantial. However, getting the most from your e‐mail marketing campaigns
during tough economic times may require a different approach than what you’ve done before.
Email Marketing | Still a Powerful Engagement Tool That Drives ROIWSI Premier Esolutions
This document discusses the benefits of email marketing, especially during economic downturns. It argues that email marketing provides high ROI due to its low cost and ability to target customers. The document recommends focusing email strategies on list cleaning, segmentation, personalization, and relevance to customers' needs in order to maximize engagement and ROI from email campaigns.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
This document discusses key metrics for measuring the success of email marketing campaigns, including delivery rate, open rate, click-through rate, bounce rate, unsubscribe rate, spam complaints, conversion rate, segment performance, and overall ROI. It provides recommended targets for each metric and tips on how to improve metrics like focusing on list quality, subject lines, and providing value in emails. Overall ROI is identified as the most important metric for determining the actual return on marketing investment. The document recommends regularly measuring performance to identify weaknesses and areas for improvement.
Email marketing continues to be rated the most effective digital marketing tactic because of its high ROI and ease of execution. According to Salesforce’s 2015 State of Marketing survey, 73% of businesses rank email as the core of their business.
Email is important to your bottom line, but do you know how to measure its effectiveness? Moreover, do you know what it takes to generate stronger ROI from this key marketing channel?
Learn exactly how to measure program effectiveness, calculate your email ROI, and then identify actionable takeaways on how to generate more revenue from your email program.
Similar to Email List & Marketing Data for SMBs per Allegra Research (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
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How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
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Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
QuickBooks Sync Manager Repair Tool- What You Need to Know
Email List & Marketing Data for SMBs per Allegra Research
1.
2. Email List Growth from the Small and Medium-sized Business Perspective
Ascend2 Research conducted in partnership with Allegra
This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License.
You may adapt, copy, distribute and transmit this work. However, you must attribute the work as produced by Ascend2 and its Research
Partners but not in any way that suggests that they endorse you or your use of the work.
2
3. Table of Contents
3
The Importance of Email List Growth for SMBs 4
Most Important Email Marketing Objectives 5
Rating Email Marketing Success 6
How Important is Email List Growth to SMBs? 7
Most Challenging Obstacles to Success 8
How is Email List Size Changing? 9
Most Effective List Growth Tactics Used 10
Most Difficult List Growth Tactics to Execute 11
Tactical Effectiveness Versus Degree of Difficulty 12
Number of Form Fields Used for Email List Growth 13
Resources Used to Execute Tactics 14
Survey Methodology and Demographics 15
About the Research Partners 16
4. The Importance of Email List Growth for SMBs
4
For a majority of small and medium-sized businesses (SMBs), email list growth is “very
important” to the overall success of their marketing program.
But how will SMBs overcome the new challenges to email list growth in the year ahead?
To find out, Ascend2 and Allegra fielded the Email List Growth Survey and completed
interviews with 186 marketing, sales and business professionals from around the world.
The data in this edition of the study titled Email List Growth from the Small and Medium-
sized Business Perspective represents the opinions of the 186 small and medium-sized
businesses participating in the survey. We thank these busy professionals for sharing their
insights with you.
This research has been produced for your use. Put it to work in your own marketing strategy
planning and presentation materials. Clip the charts and write about them in your blog or
post them on social media. Please share this research credited as published.
5. 5
The only things SMBs want more than an increase in email list size are more leads and conversions.
Email is often used to accomplish two tasks; identify leads in a list and convert them to customers.
Consequently, the larger the email list, the more likely it is to achieve more of both.
Most Important Email Marketing Objectives
8%
19%
19%
22%
45%
47%
53%
60%
Improve social integration
Improve list
hygiene/accuracy
Improve brand loyalty
Improve email relevance
Increase open/click rates
Increase email list size
Improve lead generation
Increase conversion rates
What are the MOST IMPORTANT OBJECTIVES for your
email marketing strategy in the year ahead?
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
6. 6
Email is a prevalent marketing
channel. However, only 12% of
SMBs rate their email marketing
as “very successful” at achieving
important objectives. The
following charts represent
strategies and practices used to
achieve one very important
objective; email list growth.
Rating Email Marketing Success
Very
successful
12%
Somewhat
successful 59%
Somewhat
unsuccessful
21%
Very
unsuccessful 8%
How do you RATE THE SUCCESS of your email
marketing strategy to achieve important objectives?
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
7. 7
Two-thirds (65%) of small and medium-sized businesses consider email list growth “very
important” to the overall success of their marketing program. Email list growth is “not important”
to overall marketing success for only 3% of SMBs.
How Important is Email List Growth to SMBs?
Very important
65%
Somewhat
important 32%
Not important
3%
How important is EMAIL LIST GROWTH to the overall
success of your marketing program?
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
8. 8
For many SMBs, achieving email list growth requires overcoming several challenging obstacles.
These range from the lack of relevant and valued content, list growth expertise, an effective
strategy and email list hygiene that results in more accurately targeted and productive campaigns.
Most Challenging Obstacles to Success
13%
17%
20%
24%
36%
39%
44%
46%
Unsubscribe rate
SPAM regulatory compliance
Social audience conversion
Externally sourced list quality
Email list hygiene/accuracy
Strategy effectiveness
List growth expertise
Content relevance/value
What are the MOST CHALLENGING OBSTACLES to your
email list growth success?
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
9. 9
Despite challenges, email lists are growing slowly for 59% of SMBs and growing rapidly for another
13%. Email list size for the remaining 28% is not changing or worsening.
How is Email List Size Changing?
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
13%
59%
18%
7%
3%
Email list is
growing rapidly
Email list is
growing slowly
Email list size not
changing
Email list is
shrinking slowly
Email list is
shrinking rapidly
Which best describes how your EMAIL LIST SIZE is changing?
10. 10
Tied at the top of the most effective tactics used for email lists growth purposes is making
relevant content available for downloading, and providing access to private, value-added
sections of a website.
Most Effective List Growth Tactics Used
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
10%
15%
20%
22%
30%
32%
43%
43%
Call center/in-store email capture
Email forward-to-a-friend
Purchase process
Paid search campaigns
Upcoming events
Social media sharing
Website access
Content downloads
What are the MOST EFFECTIVE TACTICS you use for
email list growth purposes?
11. 11
For one company, a tactic like paid search campaigns that requires a specific set of skills may be
perceived as difficult to execute due to the lack of in-house expertise. For another company with
minimal marketing resources, a time-intensive tactic like social media sharing may rate as difficult.
Most Difficult List Growth Tactics to Execute
11%
18%
21%
22%
23%
32%
38%
39%
Upcoming events
Website access
Call center/in-store email capture
Purchase process
Content downloads
Email forward-to-a-friend
Social media sharing
Paid search campaigns
What are the MOST DIFFICULT TACTICS to execute for
email list growth purposes?
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
12. 12
Content downloads and website access are far more effective to use than they are difficult to
execute. As opposed to paid search campaigns and email forward-to-a-friend which are far more
difficult than they are effective for SMBs to use.
Tactical Effectiveness Versus Degree of Difficulty
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
21%
32%
22%
39%
11%
38%
18%
23%
10%
15%
20%
22%
30%
32%
43%
43%
Call center/in-store email capture
Email forward-to-a-friend
Purchase process
Paid search campaigns
Upcoming events
Social media sharing
Website access
Content downloads
Most effective tactics used versus most difficult tactics to execute
Most effective tactics Most difficult tactics
13. Number of Form Fields Used for Email List Growth
13
Most email list growth tactics require a registration form to capture subscriber information. The
number of fields in a form may vary, but the optimization principles remain the same: Fewer fields
generate more, less qualified subscribers. More fields generate fewer, more qualified subscribers.
11%
61%
24%
4%
1 field
(email address only)
2 to 4 fields
(short form)
5 to 7 fields
(medium form)
8 or more fields
(long form)
What is the average NUMBER OF FIELDS you require on registration
forms used for email list growth purposes?
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
14. 14
While most (58%) of SMBs used
in-house resources only to
execute email list growth tactics,
42% outsource all or part of
email list growth to access
specialized skills and expertise
not available in-house, and to
improve marketing program
performance.
Resources Used to Execute Tactics
Email List Growth Survey, N=186 SMBs Ascend2 and Allegra, Published Jan 2015
Outsourced to a
specialist 5%
Combination of
outsourced and
in-house
resources 37%In-house
resources only
58%
Which best describes the RESOURCES USED to
execute email list growth tactics?
15. Survey Methodology and Demographics
15
Ascend2 benchmarks the performance of
popular digital marketing strategies and
practices using a standardized questionnaire,
research methodology and proprietary
3-Minute Survey format. Findings are
examined in a quantitative context by
experienced analysts and reported
objectively.
This survey was conducted online from a
panel of more than 50,000 US and
international marketing, sales and business
professionals representing a range of
demographic roles, channels and company
sizes. The segment of survey responses used
for this report are at right:
Number of Employees
More than 500 0%
50 to 500 35%
Fewer than 50 65%
Your Role in the Company
CEO / COO / CMO / CSO etc. 37%
Marketing VP / Director / Manager 33%
Sales VP / Director / Manager 3%
Marketing or Sales Staff 16%
Other 11%
Primary Marketing/Sales Channel
B2B (Business-to-Business) 71%
B2C (Business-to-Consumer) 29%
16. About the Research Partners
16
When today’s equation for powerful marketing communications involves print + digital + mobile,
count on our experienced team to put YOU first. We’ll find solutions to help grow your company
or organization by reaching your most important audiences through the right mix of channels.
Whatever strategies you need – whether it’s print + mail, writing + design, Web + signs or an
equation all your own – you have a local resource that can do it all with just one call.
Allegra: Your single source for strategic communications with measurable results.
Learn more or find a location nearest you at www.AllegraNetwork.com.
Research-Based Demand Generation for Marketing Solution Providers
Marketing software, data companies and agencies partner with Ascend2 to reliably generate
demand and supplement marketing content. Our Research Partner Programs are transparent –
spotlighting your brand and the interests of your market.
Learn more at www.Ascend2.com.
17. 17
For best practices and new ideas to help your business grow, talk to an Allegra professional about these other
valuable resources. Just ask your local Allegra for a printed or digital copy; we’ll be happy to deliver it to you.
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