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© Constant Contact 2016
State of Small Business Marketing
Annual Report
1
2
…50% fail within the first five years.
Viewed by many as the backbone
of the U.S. economy, small
businesses face an uphill battle...
Source: Small Business Association
© Constant Contact 2016
And the personal sacrifices are daunting.
More than half feel like they can
never be away from their business.
3
Source: Constant Contact Survey March 2015
© Constant Contact 2016
4
Source: Constant Contact Survey March 2015
So why do they do it?
62% say it’s so they can pursue theirpassion.
© Constant Contact 2016
5
Is enough?
What are their real
concerns and how are they
striving to succeed?
© Constant Contact 2016
6
Here is a look at 3 key areas
affecting small businesses and their marketing.
© Constant Contact 2016
7
(Moderately) Great Expectations:
Small business climate
© Constant Contact 2016
Economics
Then & now
1
© Constant Contact 2016
8
Small business optimism
has grown over the past 4 years.
Source: Constant Contact Surveys – 2013, 2014, 2015
Economics
Then & now
1
© Constant Contact 2016
% of B2Cs That Expected
2015 Revenues to Exceed
2014 Revenues
66% expected growth
18% did not
16% unsure
9
% of B2Bs That Expected
2015 Revenues to Exceed
2014 Revenues
70% expected growth
16% did not
15% unsure
Ending on a high note…
Source: Constant Contact Small Business Holiday Survey 2015
Economics
Then & now
1
© Constant Contact 2016
10
...but almost ½ say the economy is
taking a toll on their business.
Source: Constant Contact Small Business Holiday Survey 2015
Economics
Then & now
1
© Constant Contact 2016
11
71% say
The upside to a down economy is that external forces
like the economy and increased competition have
forced them to become better marketers.
Source: Constant Contact Small Business Holiday Survey 2015
Economics
Then & now
1
© Constant Contact 2016
12
Does that mean that they’re spending
more time or more money?
60% say
they’re spending more time
on marketing now than 2
years ago.
However…
Source: Constant Contact Small Business Holiday Survey 2015
Economics
Then & now
1
© Constant Contact 2016
13
…they are evenly divided on whether or not to
allocate more money to marketing in 2016.
34% will
spend more
35% won’t spend more
31% aren’t sure
Source: Constant Contact Small Business Holiday Survey 2015
Economics
Then & now
1
© Constant Contact 2016
14
They need to do both.
When asked, “Looking back, what would
you do differently?”
65% of small-business owners said…
“Spend more time and money
on marketing.
“
Source: QuickBooks Small Business Trends & Stats
Economics
Then & now
1
© Constant Contact 2016
15
But where should today’s small business start?
Where do they need to market?
Economics
Then & now
1
© Constant Contact 2016
16
of small businesses
don’t have a website.47%
97%
Websites should
be a top priority.
Source: Score.org – Making Your Website Work! When You're Online, You’re in Business
of consumers search for
products and services online.
Yet…
© Constant Contact 2016
17
But websites are only one component of a
much larger strategy…
Economics
Then & now
1
© Constant Contact 2016
18
Number of Different Media Used for Advertising or Promotion
Source: BIA/Kelsey – August 2015
Economics
Then & now
1
© Constant Contact 2016
19
With all of the various options,
where are they focusing?
Economics
Then & now
1
© Constant Contact 2016
20
Source: BIA/Kelsey – August 2015
Marketing Priorities
21
Email... the small business superpower!
© Constant Contact 2016
Email
Where it fits
2
© Constant Contact 2016
22
What marketing strategies are they using to cope
with the challenging economy?
Email
Where it fits
2
© Constant Contact 2016
23
Marketers consistently ranked email as the single
most effective tactic for awareness, acquisition,
conversion, and customer retention.
Source: GigaOM/Extole Research Report
Email
Where it fits
2
© Constant Contact 2016
24
Rumors of
email’s death
are overblown.
© Constant Contact 2016
Email
Where it fits
2
© Constant Contact 2016
25
At which point, 2.5 billion
email users will be using
mobile devices to access their
email (up from 1.4 billion in
2015).
This figure is expected to
grow 3% per year, reaching
246 billion/day by 2019.
By 2019, 85% of email users
will access their email
accounts via a mobile device.
Source: Radicati Email and Mobile Statistics Reports
These are the facts!
The number of emails per day
sent/received will
surpass 205 BILLION in 2015.
Email
Where it fits
2
© Constant Contact 2016
26
Email. It’s not dead!
It’s alive and better then ever...
Consumers want it. Small businesses trust it.
It’s easier than ever and it drives results!
Email
Where it fits
2
© Constant Contact 2016
27
91%of U.S. adults said they like to receive
promotional emails.
Why email? Consumers want it!
Source: Marketing Sherpa
© Constant Contact 2016
28
And small businesses trust it.
They’re sending more emails every year.
Why are the numbers growing?
Because small businesses see that email works.
Source: Constant Contact Email Volume Data
Email
Where it fits
2
© Constant Contact 2016
29
307,829,296301,821,516
October 1 November 24
How do small businesses maximize
the busiest time of year? With email.
For the second year in a row, Cyber
Monday and Giving Tuesday were the
two busiest days in terms of emails
sent from Constant Contact’s servers.
Source: Constant Contact Blogs – Thanksgiving Weekend 2015 Part II:
#GivingTuesday and Top Subject Line Keywords
Email
Where it fits
2
© Constant Contact 2016
Small Business Thanksgiving Weekend 2015 Breakdown:
daily emails sent
30
6%
increase
2014 2015 % Increase
Wednesday 316,451,083 323,011,584 2%
Thursday (Thanksgiving) 196,965,949 209,789,628 7%
Friday (Black Friday) 256,652,991 277,942,176 8%
Saturday
(Small Business
Saturday)
119,948,001 137,154,363 14%
Sunday 113,155,976 115,436,034 2%
Monday (Cyber Monday) 365,306,439 375,360,099 3%
Tuesday (Giving Tuesday) 330,571,920 360,926,239 9%
Total 1,699,054,373 1,799,620,123 6%
Source: Constant Contact Blogs – Thanksgiving Weekend 2015 Part II:
#GivingTuesday and Top Subject Line Keywords
Email
Where it fits
2
© Constant Contact 2016
31
Retail Nonprofit Sports & Recreation Education Entertainment
Wednesday 17.8% 8.9% 4.0% 3.50% 3.10%
Thursday (Thanksgiving) 25.50% 7.50% 4.40% 2.50% 2.50%
Friday (Black Friday) 24.80% 5.70% 5.70% 1.90% 3.30%
Saturday
(Small Business Saturday)
26.40% 6.40% 5.70% 2.30% 3.30%
Sunday 25.70% 7.00% 5.10% 2.70% 2.60%
Monday (Cyber Monday) 20.60% 9.30% 5.00% 4.10% 2.10%
Tuesday (Giving Tuesday) 11.70% 19.50% 3.40% 4.70% 2.60%
Source: Constant Contact Blogs – Thanksgiving Weekend 2015 Part II:
#GivingTuesday and Top Subject Line Keywords
Small Business Thanksgiving Weekend 2015 Breakdown:
by industry, percentage of daily email volume sent
© Constant Contact 2016
32
The industry is still evolving, with the largest tech
companies reinvesting in their email platforms.
© Constant Contact 2016
Email
Where it fits
2
© Constant Contact 2016
33
It’s easier than ever.
But what and when you send matters!
Email
Where it fits
2
© Constant Contact 2016
Because of information overload and smaller screens,
emails should be shorter and more direct.
How short? About 20 lines of text and three or fewer images
get the best click-through rates.
34
Source: Constant Contact Newsroom – Constant Contact Data Reveals Direct Correlation
between Email Campaign Effectiveness and Number of Images and Text Lines Featured
Email
Where it fits
2
© Constant Contact 2016
Some industries are finding
their own sweet spots…
35
• Association click-through
rates remain consistent
between 20-30 lines of
text.
• Restaurants and
salons/spas both have
peak click-through rates
in emails with 15 images.
Source: Constant Contact Newsroom – Constant Contact Data Reveals Direct Correlation between Email
Campaign Effectiveness and Number of Images and Text Lines Featured
Email
Where it fits
2
© Constant Contact 2016
What “clicks” with email subscribers?
After 5-7 links, additional links result in minimal
additional click-throughs.
36
Source: Constant Contact Newsroom – The What, When, and Who of Successful Emails
Email
Where it fits
2
© Constant Contact 2016
Accountants &
Financial Advisors
Restaurants Hotels, Inns, B&Bs
Religious
Organizations
Arts & Crafts
37
When are subscribers most likely to open?
It depends what industry you’re in...
Tuesday Wednesday Thursday Friday
6am 7am 12pm 5am
Monday
7am
Source: Constant Contact Newsroom – The What, When, and Who of Successful Emails
Email
Where it fits
2
© Constant Contact 2016
Smaller, targeted – and more personal –
campaigns perform better.
38
Source: Constant Contact Newsroom – Subscriber Email Domain and Industry are
Major Factors in Email Open Rates, According to New Constant Contact Study
Email
Where it fits
2
© Constant Contact 2016
39
of all opens
come from
38%
of all opens
come from
5%
of openers
51%
10%
of openers
33%
of all
click-throughs
come from
5%
of clickers
44%
of all
click-throughs
come from
10%
of clickers
There are subscribers who open and
click-through most of their emails. In
essence, they’re “superfans”...
Source: Constant Contact Newsroom – The What, When, and Who of Successful Emails
Email
Where it fits
2
© Constant Contact 2016
40
Email works! It drives results...
Source: VentureBeat
41
What’s next for small business marketing?
© Constant Contact 2016
Future
What’s ahead
3
© Constant Contact 2016
Looking ahead
42
The Mobile
Marketing
Opportunity
The Email &
Social
Connection
New
Technology
on the
Horizon
Future
What’s ahead
3
© Constant Contact 2016
43
The Mobile Opportunity
Future
What’s ahead
3
© Constant Contact 2016
44
Small businesses understand the value of mobile,
yet they’re not taking full advantage.
55% agree
that mobile tools are
fundamentally changing
the nature of sales for
their business
78% do not
currently use
mobile tools or
solutions for their
business
Source: Endurance International Group– New Mobile Survey Data Shows That Small Business Owners
See Revenue And Growth Potential In Mobile Applications, Yet Less Than 10 Percent Have One
Future
What’s ahead
3
© Constant Contact 2016
45
Small businesses are using mobile devices largely in
the same ways they do for personal use.
Only 51% use smartphones to
promote and market their
business.
91% say the size of the screen impacts
what they are willing to do.
Time
Management
is top smartphone task
for small business
owners.
Source: MITX Blog
Future
What’s ahead
3
© Constant Contact 2016
46
The Email + Social Connection
+
47
Today, small businesses
can find success by combining efforts
across multiple channels.
© Constant Contact 2016
Future
What’s ahead
3
© Constant Contact 2016
48
The Email + Social Connection = Powerhouse Combination
Email + Social, the top 2 tools for...
Acquiring New Customers
Social
66%
Welcome!
Email
63%
Welcome!
Social
41%
Email
71%
Selling to Existing Customers
Social
66%
Email
85%
Engaging Customers
Source: Constant Contact Small Business Holiday Survey 2015
Future
What’s ahead
3
© Constant Contact 2016
49
Social media is a cost-effective
advertising channel for SMBs.
• More than half of all marketers plan to
increase their use of Facebook ads in 2016.
Why?
Source: Social Media Examiner
• Because 46% of all users will use their social
media platform of choice to make an online
purchase.
Source: Cloudswave
Future
What’s ahead
3
© Constant Contact 2016
Looking ahead, small businesses
predict these 3 technologies will
have the biggest impact on their
business in the next 2-3 years.
50
51%
Video
Streaming
43%
Internet of
Things
37%
Messaging
Apps
Source: Constant Contact Small Business Holiday Survey 2015
Future
What’s ahead
3
© Constant Contact 2016
51
Despite economic
challenges, small
business owners
are optimistic
about what lies
ahead.
Future
marketing plans
will include the
use of more
video and
messaging apps.
The time-tested
channels of
websites and
email, combined
with social
media, remain
the marketing
channels of
choice.
Email is the top
choice for
engaging and
selling to existing
customers; social
media and email
are a powerful
one-two punch
for acquiring new
customers.
Small business
passion and the
right mix of
marketing tools
fuels their rightful
place as a major
force in our
economy.
In summary…
Future
What’s ahead
3
© Constant Contact 2016
52
Learn more from Constant Contact today…
Visit us online
www.constantcontact.com
Constant Contact
Marketing Resources
blogs.constantcontact.com/library
Constant Contact
Newsroom
news.constantcontact.com

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Constant Contact's State of Small Business Marketing Report

  • 1. © Constant Contact 2016 State of Small Business Marketing Annual Report 1
  • 2. 2 …50% fail within the first five years. Viewed by many as the backbone of the U.S. economy, small businesses face an uphill battle... Source: Small Business Association © Constant Contact 2016
  • 3. And the personal sacrifices are daunting. More than half feel like they can never be away from their business. 3 Source: Constant Contact Survey March 2015 © Constant Contact 2016
  • 4. 4 Source: Constant Contact Survey March 2015 So why do they do it? 62% say it’s so they can pursue theirpassion. © Constant Contact 2016
  • 5. 5 Is enough? What are their real concerns and how are they striving to succeed? © Constant Contact 2016
  • 6. 6 Here is a look at 3 key areas affecting small businesses and their marketing. © Constant Contact 2016
  • 7. 7 (Moderately) Great Expectations: Small business climate © Constant Contact 2016
  • 8. Economics Then & now 1 © Constant Contact 2016 8 Small business optimism has grown over the past 4 years. Source: Constant Contact Surveys – 2013, 2014, 2015
  • 9. Economics Then & now 1 © Constant Contact 2016 % of B2Cs That Expected 2015 Revenues to Exceed 2014 Revenues 66% expected growth 18% did not 16% unsure 9 % of B2Bs That Expected 2015 Revenues to Exceed 2014 Revenues 70% expected growth 16% did not 15% unsure Ending on a high note… Source: Constant Contact Small Business Holiday Survey 2015
  • 10. Economics Then & now 1 © Constant Contact 2016 10 ...but almost ½ say the economy is taking a toll on their business. Source: Constant Contact Small Business Holiday Survey 2015
  • 11. Economics Then & now 1 © Constant Contact 2016 11 71% say The upside to a down economy is that external forces like the economy and increased competition have forced them to become better marketers. Source: Constant Contact Small Business Holiday Survey 2015
  • 12. Economics Then & now 1 © Constant Contact 2016 12 Does that mean that they’re spending more time or more money? 60% say they’re spending more time on marketing now than 2 years ago. However… Source: Constant Contact Small Business Holiday Survey 2015
  • 13. Economics Then & now 1 © Constant Contact 2016 13 …they are evenly divided on whether or not to allocate more money to marketing in 2016. 34% will spend more 35% won’t spend more 31% aren’t sure Source: Constant Contact Small Business Holiday Survey 2015
  • 14. Economics Then & now 1 © Constant Contact 2016 14 They need to do both. When asked, “Looking back, what would you do differently?” 65% of small-business owners said… “Spend more time and money on marketing. “ Source: QuickBooks Small Business Trends & Stats
  • 15. Economics Then & now 1 © Constant Contact 2016 15 But where should today’s small business start? Where do they need to market?
  • 16. Economics Then & now 1 © Constant Contact 2016 16 of small businesses don’t have a website.47% 97% Websites should be a top priority. Source: Score.org – Making Your Website Work! When You're Online, You’re in Business of consumers search for products and services online. Yet…
  • 17. © Constant Contact 2016 17 But websites are only one component of a much larger strategy…
  • 18. Economics Then & now 1 © Constant Contact 2016 18 Number of Different Media Used for Advertising or Promotion Source: BIA/Kelsey – August 2015
  • 19. Economics Then & now 1 © Constant Contact 2016 19 With all of the various options, where are they focusing?
  • 20. Economics Then & now 1 © Constant Contact 2016 20 Source: BIA/Kelsey – August 2015 Marketing Priorities
  • 21. 21 Email... the small business superpower! © Constant Contact 2016
  • 22. Email Where it fits 2 © Constant Contact 2016 22 What marketing strategies are they using to cope with the challenging economy?
  • 23. Email Where it fits 2 © Constant Contact 2016 23 Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and customer retention. Source: GigaOM/Extole Research Report
  • 24. Email Where it fits 2 © Constant Contact 2016 24 Rumors of email’s death are overblown. © Constant Contact 2016
  • 25. Email Where it fits 2 © Constant Contact 2016 25 At which point, 2.5 billion email users will be using mobile devices to access their email (up from 1.4 billion in 2015). This figure is expected to grow 3% per year, reaching 246 billion/day by 2019. By 2019, 85% of email users will access their email accounts via a mobile device. Source: Radicati Email and Mobile Statistics Reports These are the facts! The number of emails per day sent/received will surpass 205 BILLION in 2015.
  • 26. Email Where it fits 2 © Constant Contact 2016 26 Email. It’s not dead! It’s alive and better then ever... Consumers want it. Small businesses trust it. It’s easier than ever and it drives results!
  • 27. Email Where it fits 2 © Constant Contact 2016 27 91%of U.S. adults said they like to receive promotional emails. Why email? Consumers want it! Source: Marketing Sherpa
  • 28. © Constant Contact 2016 28 And small businesses trust it. They’re sending more emails every year. Why are the numbers growing? Because small businesses see that email works. Source: Constant Contact Email Volume Data
  • 29. Email Where it fits 2 © Constant Contact 2016 29 307,829,296301,821,516 October 1 November 24 How do small businesses maximize the busiest time of year? With email. For the second year in a row, Cyber Monday and Giving Tuesday were the two busiest days in terms of emails sent from Constant Contact’s servers. Source: Constant Contact Blogs – Thanksgiving Weekend 2015 Part II: #GivingTuesday and Top Subject Line Keywords
  • 30. Email Where it fits 2 © Constant Contact 2016 Small Business Thanksgiving Weekend 2015 Breakdown: daily emails sent 30 6% increase 2014 2015 % Increase Wednesday 316,451,083 323,011,584 2% Thursday (Thanksgiving) 196,965,949 209,789,628 7% Friday (Black Friday) 256,652,991 277,942,176 8% Saturday (Small Business Saturday) 119,948,001 137,154,363 14% Sunday 113,155,976 115,436,034 2% Monday (Cyber Monday) 365,306,439 375,360,099 3% Tuesday (Giving Tuesday) 330,571,920 360,926,239 9% Total 1,699,054,373 1,799,620,123 6% Source: Constant Contact Blogs – Thanksgiving Weekend 2015 Part II: #GivingTuesday and Top Subject Line Keywords
  • 31. Email Where it fits 2 © Constant Contact 2016 31 Retail Nonprofit Sports & Recreation Education Entertainment Wednesday 17.8% 8.9% 4.0% 3.50% 3.10% Thursday (Thanksgiving) 25.50% 7.50% 4.40% 2.50% 2.50% Friday (Black Friday) 24.80% 5.70% 5.70% 1.90% 3.30% Saturday (Small Business Saturday) 26.40% 6.40% 5.70% 2.30% 3.30% Sunday 25.70% 7.00% 5.10% 2.70% 2.60% Monday (Cyber Monday) 20.60% 9.30% 5.00% 4.10% 2.10% Tuesday (Giving Tuesday) 11.70% 19.50% 3.40% 4.70% 2.60% Source: Constant Contact Blogs – Thanksgiving Weekend 2015 Part II: #GivingTuesday and Top Subject Line Keywords Small Business Thanksgiving Weekend 2015 Breakdown: by industry, percentage of daily email volume sent
  • 32. © Constant Contact 2016 32 The industry is still evolving, with the largest tech companies reinvesting in their email platforms. © Constant Contact 2016
  • 33. Email Where it fits 2 © Constant Contact 2016 33 It’s easier than ever. But what and when you send matters!
  • 34. Email Where it fits 2 © Constant Contact 2016 Because of information overload and smaller screens, emails should be shorter and more direct. How short? About 20 lines of text and three or fewer images get the best click-through rates. 34 Source: Constant Contact Newsroom – Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured
  • 35. Email Where it fits 2 © Constant Contact 2016 Some industries are finding their own sweet spots… 35 • Association click-through rates remain consistent between 20-30 lines of text. • Restaurants and salons/spas both have peak click-through rates in emails with 15 images. Source: Constant Contact Newsroom – Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured
  • 36. Email Where it fits 2 © Constant Contact 2016 What “clicks” with email subscribers? After 5-7 links, additional links result in minimal additional click-throughs. 36 Source: Constant Contact Newsroom – The What, When, and Who of Successful Emails
  • 37. Email Where it fits 2 © Constant Contact 2016 Accountants & Financial Advisors Restaurants Hotels, Inns, B&Bs Religious Organizations Arts & Crafts 37 When are subscribers most likely to open? It depends what industry you’re in... Tuesday Wednesday Thursday Friday 6am 7am 12pm 5am Monday 7am Source: Constant Contact Newsroom – The What, When, and Who of Successful Emails
  • 38. Email Where it fits 2 © Constant Contact 2016 Smaller, targeted – and more personal – campaigns perform better. 38 Source: Constant Contact Newsroom – Subscriber Email Domain and Industry are Major Factors in Email Open Rates, According to New Constant Contact Study
  • 39. Email Where it fits 2 © Constant Contact 2016 39 of all opens come from 38% of all opens come from 5% of openers 51% 10% of openers 33% of all click-throughs come from 5% of clickers 44% of all click-throughs come from 10% of clickers There are subscribers who open and click-through most of their emails. In essence, they’re “superfans”... Source: Constant Contact Newsroom – The What, When, and Who of Successful Emails
  • 40. Email Where it fits 2 © Constant Contact 2016 40 Email works! It drives results... Source: VentureBeat
  • 41. 41 What’s next for small business marketing? © Constant Contact 2016
  • 42. Future What’s ahead 3 © Constant Contact 2016 Looking ahead 42 The Mobile Marketing Opportunity The Email & Social Connection New Technology on the Horizon
  • 43. Future What’s ahead 3 © Constant Contact 2016 43 The Mobile Opportunity
  • 44. Future What’s ahead 3 © Constant Contact 2016 44 Small businesses understand the value of mobile, yet they’re not taking full advantage. 55% agree that mobile tools are fundamentally changing the nature of sales for their business 78% do not currently use mobile tools or solutions for their business Source: Endurance International Group– New Mobile Survey Data Shows That Small Business Owners See Revenue And Growth Potential In Mobile Applications, Yet Less Than 10 Percent Have One
  • 45. Future What’s ahead 3 © Constant Contact 2016 45 Small businesses are using mobile devices largely in the same ways they do for personal use. Only 51% use smartphones to promote and market their business. 91% say the size of the screen impacts what they are willing to do. Time Management is top smartphone task for small business owners. Source: MITX Blog
  • 46. Future What’s ahead 3 © Constant Contact 2016 46 The Email + Social Connection +
  • 47. 47 Today, small businesses can find success by combining efforts across multiple channels. © Constant Contact 2016
  • 48. Future What’s ahead 3 © Constant Contact 2016 48 The Email + Social Connection = Powerhouse Combination Email + Social, the top 2 tools for... Acquiring New Customers Social 66% Welcome! Email 63% Welcome! Social 41% Email 71% Selling to Existing Customers Social 66% Email 85% Engaging Customers Source: Constant Contact Small Business Holiday Survey 2015
  • 49. Future What’s ahead 3 © Constant Contact 2016 49 Social media is a cost-effective advertising channel for SMBs. • More than half of all marketers plan to increase their use of Facebook ads in 2016. Why? Source: Social Media Examiner • Because 46% of all users will use their social media platform of choice to make an online purchase. Source: Cloudswave
  • 50. Future What’s ahead 3 © Constant Contact 2016 Looking ahead, small businesses predict these 3 technologies will have the biggest impact on their business in the next 2-3 years. 50 51% Video Streaming 43% Internet of Things 37% Messaging Apps Source: Constant Contact Small Business Holiday Survey 2015
  • 51. Future What’s ahead 3 © Constant Contact 2016 51 Despite economic challenges, small business owners are optimistic about what lies ahead. Future marketing plans will include the use of more video and messaging apps. The time-tested channels of websites and email, combined with social media, remain the marketing channels of choice. Email is the top choice for engaging and selling to existing customers; social media and email are a powerful one-two punch for acquiring new customers. Small business passion and the right mix of marketing tools fuels their rightful place as a major force in our economy. In summary…
  • 52. Future What’s ahead 3 © Constant Contact 2016 52 Learn more from Constant Contact today… Visit us online www.constantcontact.com Constant Contact Marketing Resources blogs.constantcontact.com/library Constant Contact Newsroom news.constantcontact.com

Editor's Notes

  1. https://www.sba.gov/sites/default/files/FAQ_Sept_2012.pdf
  2. http://news.constantcontact.com/press-release/small-business-owners-cite-personal-challenges-including-lack-time-themselves-and-fami
  3. http://news.constantcontact.com/press-release/small-business-owners-cite-personal-challenges-including-lack-time-themselves-and-fami
  4. 1. The economic state of small businesses 2. Where email fits 3. What’s next in small business technology
  5. 1. The economic state of small businesses 2. Where email fits 3. What’s next in small business technology
  6. In 2013, 65% of SMBs expected 2013 revenues to exceed 2012 In 2014, 63% of SMBs expected 2014 annual revenues to exceed 2013 67% of small businesses anticipate 2015 revenue to exceed 2014 revenue 78% expect 2016 revenue to increase from 2015
  7. http://news.constantcontact.com/research/ebook-constant-contact-small-business-holiday-survey-2015 B2B and B2C Breakdowns for 2016: BtoC 66% say yes 2015 revenues will exceed 2014 revenues; 18% say no; 16% unsure Increase 10% or more B2C: 42% Increase less than 10% B2C: 35% BtoB 70% say yes 2015 revenues will exceed 2014 revenues; 16% say no; 15% unsure Increase 10% or more B2B: 48% Increase 10% or less B2B: 31%
  8. A majority (77%) say that external forces such as the economy and increased competition have forced them to become better marketers They are spending more time but not necessarily more money on marketing:
  9. http://quickbooks.intuit.com/r/trends-stats/know-small-businesses-start-10000-less
  10. https://www.score.org/resources/making-your-website-work-when-online-youre-in-business
  11. Small businesses are swamping the digital landscape, reaching customers wherever they are. http://blog.biakelsey.com/index.php/2015/08/28/smbs-drastically-differ-in-number-of-media-used-for-advertising/
  12. Small businesses are swamping the digital landscape, reaching customers wherever they are. http://blog.biakelsey.com/index.php/2015/08/28/smbs-drastically-differ-in-number-of-media-used-for-advertising/
  13. 1. The economic state of small businesses 2. Where email fits 3. What’s next in small business technology
  14. http://www.extole.com/wp-content/uploads/2015/03/Gigaom-and-Extole-Research.pdf
  15. TIME Magazine- “Email Killer” headline
  16. http://www.radicati.com/wp/wp-content/uploads/2015/02/Email-Statistics-Report-2015-2019-Executive-Summary.pdf http://www.radicati.com/wp/wp-content/uploads/2015/02/Mobile-Statistics-Report-2015-2019-Executive-Summary.pdf
  17. It isn’t dead yet Consumers want it Small businesses trust it It works…it drives results It’s easier than ever
  18. https://www.marketingsherpa.com/article/chart/how-often-customers-want-promo-emails
  19. http://blogs.constantcontact.com/giving-tuesday-email-data/
  20. http://blogs.constantcontact.com/giving-tuesday-email-data/
  21. http://blogs.constantcontact.com/giving-tuesday-email-data/
  22. http://www.businesswire.com/multimedia/home/20150303005297/en/
  23. http://www.businesswire.com/multimedia/home/20150303005297/en/
  24. http://news.constantcontact.com/image/infographic/what-when-and-who-successful-emails
  25. http://news.constantcontact.com/press-release/subscriber-email-domain-and-industry-are-major-factors-email-open-rates-according-new-
  26. http://news.constantcontact.com/image/infographic/what-when-and-who-successful-emails
  27. NOTE: this links to the “Buy” page for the report with the data http://insight.venturebeat.com/report/buyers-guide-how-to-navigate-the-email-marketing-landscape?utm_source=vb&utm_medium=refer&utm_content=editorial-post&utm_campaign=email-report
  28. 1. The economic state of small businesses 2. Where email fits 3. What’s next in small business technology
  29. 51% mobile opens: http://news.constantcontact.com/press-release/subscriber-email-domain-and-industry-are-major-factors-email-open-rates-according-new- Google searches: http://adwords.blogspot.com/2015/05/building-for-next-moment.html Google penalties: http://mobilemarketingengine.com/google-demotion-with-no-mobile-website/ http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-Executive-Summary.pdf
  30. http://www.prnewswire.com/news-releases/new-mobile-survey-data-shows-that-small-business-owners-see-revenue-and-growth-potential-in-mobile-applications-yet-less-than-10-percent-have-one-300048148.html
  31. http://blog.mitx.org/Blog/bid/105057/For-Business-Large-and-Small-Mobile-Remains-an-Opportunity
  32. http://news.constantcontact.com/press-release/small-businesses-are-marketing-more-wherever-and-whenever-they-can-according-new-const
  33. SOURCE: http://www.socialmediaexaminer.com/social-media-marketing-trends-for-small-business/ SOURCE: http://www.slideshare.net/redasedrati/social-media-facts-and-statistics-2015-you-should-know-50893097
  34. http://news.constantcontact.com/research/ebook-constant-contact-small-business-holiday-survey-2015