Small businesses face challenges with high failure rates within 5 years, but many pursue their passion through owning a business. The document examines marketing challenges and opportunities for small businesses. It finds that while optimism has grown in recent years, almost half say the economy negatively impacts their business. Most small businesses don't have a website, despite nearly all consumers researching online. Email is the top priority for small business marketing, with the number of emails continuing to grow annually. The mobile opportunity and connection between email and social media are areas that can help small businesses succeed with future marketing.
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Constant Contact
“Doing more with less” has become a common refrain in America over the last few years and new survey data from Constant Contact®, Inc., released in conjunction with Small Business Week, indicates that small businesses are getting quite good at doing just that. Small businesses surveyed reported a strong 2013, with almost 40 percent saying their revenues increased 10 percent or more over 2012, despite the fact that 65 percent have had to make concessions to economic pressures, from reducing operating costs and marketing budgets, to changing their offerings, and more. The 2013 revenue upswing has small business owners feeling optimistic about what lies ahead, with an overwhelming majority (81 percent) expecting revenues to continue to rise in 2014.
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...Dr. Natalie Petouhoff
This is a webinar I did on looking at why ROI has become more important and how businesses can begin to look at how their social media monitoring activities are contributing to their bottomline. At the end of the day - there are two things that businesses must worry about: Increasing revenue and decreasing costs. Social media can do both, but you have to know how! The data from this presentation was created by using Crimson Hexagon's Platform.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Constant Contact
“Doing more with less” has become a common refrain in America over the last few years and new survey data from Constant Contact®, Inc., released in conjunction with Small Business Week, indicates that small businesses are getting quite good at doing just that. Small businesses surveyed reported a strong 2013, with almost 40 percent saying their revenues increased 10 percent or more over 2012, despite the fact that 65 percent have had to make concessions to economic pressures, from reducing operating costs and marketing budgets, to changing their offerings, and more. The 2013 revenue upswing has small business owners feeling optimistic about what lies ahead, with an overwhelming majority (81 percent) expecting revenues to continue to rise in 2014.
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...Dr. Natalie Petouhoff
This is a webinar I did on looking at why ROI has become more important and how businesses can begin to look at how their social media monitoring activities are contributing to their bottomline. At the end of the day - there are two things that businesses must worry about: Increasing revenue and decreasing costs. Social media can do both, but you have to know how! The data from this presentation was created by using Crimson Hexagon's Platform.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventRyan Peña
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
Techniques to find your target audience
How to drive results with a scrappy budget
How to effectively launch an employee advocacy program to drive additional site traffic and awareness
When to ask for a budget increase based off clear data
Mark Schmulen of Constant Contact explains how SMBs can use social media monitoring to increase sales and reduce marketing costs. Presentation taken from Monitoring Social Media Boston, 5th Oct 2010.
Unless you're socially isolating under a rock and didn’t get the memo, it is no secret that the world of marketing, PR and advertising is changing at lightning speed, with a major paradigm shift in the way agencies function being visibly noticeable over the past 3 years.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
Hear what resume writers, recruiters and job search coaches predict for 2017. Overall, their predictions fell into the following categories:
Workforce and workplace changes
Career management is up to you
Resumes and LinkedIn work together
Enhancements to the recruiting process
Job search has changed, but don’t overlook the basics
Online visibility is imperative
Expect more from interviews
Featuring Mark Babbitt, Louise Kursmark, Lisa Rangel, Jim Stroud, Chris Russell, Laura DeCarlo, Donna Svei, Will Thomson, Chris Fields, Miriam Salpeter, Ryan Rhoten, Tony Restell, Jacqui Barett-Poindexter, Meg Guiseppi, Robin Ryan, Susan P. Joyce, Olivia Gamber, Kirk Baumann, Ed Han, Margo Wickersham, Marc Miller, Angela Copeland, Mark Anthony Dyson, Rich Grant, Katrina Collier, Steve Levy, Jacob Share, Sharlyn Lauby, Hank Boyer, Jessica Hernandez, Laura Smith-Proulx
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017Constant Contact
Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time.
But, as a small business owner, do you really have the time to post multiple times on multiple networks every day or keep up with the changes in social media marketing trends? According to one study, 64% of small businesses monitor their business social media marketing once a week!
You can be successful on social media and save time this year if you focus only on the networks and trends that work and appeal to your audience. To make it easier on you, we decided to seek advice from 33 experts. We asked them: What is the one social media trend small businesses and marketers should watch out for in 2017?
View their advice in our Slideshare, 33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
Infographic: The 2016 State of Small Business MarketingLocalogy
Local Search Association and MarketingBitz put the following infographic together to celebrate the SMB community for Small Business Week (#DreamSmallBiz) May 1-7, 2016. Fore more visit: http://bit.ly/1TKJijj
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventRyan Peña
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
Techniques to find your target audience
How to drive results with a scrappy budget
How to effectively launch an employee advocacy program to drive additional site traffic and awareness
When to ask for a budget increase based off clear data
Mark Schmulen of Constant Contact explains how SMBs can use social media monitoring to increase sales and reduce marketing costs. Presentation taken from Monitoring Social Media Boston, 5th Oct 2010.
Unless you're socially isolating under a rock and didn’t get the memo, it is no secret that the world of marketing, PR and advertising is changing at lightning speed, with a major paradigm shift in the way agencies function being visibly noticeable over the past 3 years.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
Hear what resume writers, recruiters and job search coaches predict for 2017. Overall, their predictions fell into the following categories:
Workforce and workplace changes
Career management is up to you
Resumes and LinkedIn work together
Enhancements to the recruiting process
Job search has changed, but don’t overlook the basics
Online visibility is imperative
Expect more from interviews
Featuring Mark Babbitt, Louise Kursmark, Lisa Rangel, Jim Stroud, Chris Russell, Laura DeCarlo, Donna Svei, Will Thomson, Chris Fields, Miriam Salpeter, Ryan Rhoten, Tony Restell, Jacqui Barett-Poindexter, Meg Guiseppi, Robin Ryan, Susan P. Joyce, Olivia Gamber, Kirk Baumann, Ed Han, Margo Wickersham, Marc Miller, Angela Copeland, Mark Anthony Dyson, Rich Grant, Katrina Collier, Steve Levy, Jacob Share, Sharlyn Lauby, Hank Boyer, Jessica Hernandez, Laura Smith-Proulx
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017Constant Contact
Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time.
But, as a small business owner, do you really have the time to post multiple times on multiple networks every day or keep up with the changes in social media marketing trends? According to one study, 64% of small businesses monitor their business social media marketing once a week!
You can be successful on social media and save time this year if you focus only on the networks and trends that work and appeal to your audience. To make it easier on you, we decided to seek advice from 33 experts. We asked them: What is the one social media trend small businesses and marketers should watch out for in 2017?
View their advice in our Slideshare, 33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
Infographic: The 2016 State of Small Business MarketingLocalogy
Local Search Association and MarketingBitz put the following infographic together to celebrate the SMB community for Small Business Week (#DreamSmallBiz) May 1-7, 2016. Fore more visit: http://bit.ly/1TKJijj
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
Pour gagner du temps ou savoir ce qu'ils demandent à leurs développeurs, 49% des marketeurs sondés par Mailjet pensent devoir acquérir des compétences en code, notamment en communicant plus avec les équipes informatiques.
Plus sur : http://www.e-marketing.fr/thematique/general-1080/breves/etude-marketeur-deux-pense-devoir-apprendre-code-314207.htm#qsXlaal22EJPqwIY.97
First impressions matter. And when someone opens your email, what they see is going to determine what they do next. Following email design best practices ensures your email looks good and delivers real results. Find out how to design the perfect email in 2016.
Intuit QuickBooks Future of Small Business ReportIntuit Inc.
October 2016 - Projections show that the number of U.S. small businesses will grow from 30 million in 2016 to over 42 million in 2026. Read on to learn five trends that will give small businesses a competitive edge over the next decade.
Dispatches From the New Economy: The On-Demand WorkforceIntuit Inc.
In 2015, Intuit kicked-off a research project in partnership with Emergent Research and eleven on-demand economy and online talent marketplace companies to gain a deep and objective understanding of the motivations, aspirations and pain points of individuals choosing on-demand jobs. In this latest study, new findings reveal that the on-demand economy has taken on a key role in improving the financial stability of people looking for flexible opportunities to supplement income.
Intuit offers developers an unmatched opportunity to build useful apps for 1.5M global QuickBooks customers. We want developers to know what problems to solve for.
We offer customers best-in-class apps to help run their business so they can focus on doing what they love.These global insights from the U.S., Canada, U.K. and Australia look at app
adoption in these key markets, how small businesses are using apps and the value they are seeing in their app integrations.
Furthermore, it explores trigger points for small businesses not using apps and what the key drivers are in encouraging them to use apps for their business.
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
Increase Online Sales by Optimizing Your Email Experience Return Path
Email is the bedrock in which all other digital channels rely on to meet their goals and objectives, whether that’s increasing traffic to your website, increasing your social followers, creating a cohesive customer journey, or turning prospects into qualified leads. Only by optimizing the email customer experience will a brand be able to increase its online sales overall. Guy Hanson, Senior Director Professional Services at Return Path has summarized 10 tactics every email marketer should use today.
The Business Journals gathered data from a national sample of small and mid-size business owners and we're using the data to predict the topics and trends that will matter most to small and mid-size businesses in 2017.
Learn about some of the best tools—from customer data/analytics/behavior/personalization, web-based customer service tools, loyalty apps/programs, and more—to create brand loyalty by leveraging your customer experience data.
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
Marketing Trends 2016 is out!
Among this year's study key findings, we found that:
-Digital will be key and the ones with the best engaging strategy will insert the brand into the conversations the market is having
-Knowledge: whether is via traditional research, analytics and/or business intelligence; knowledge about the market and consumer behavior will dictate the ways to engage effectively and efficiently
-Budget: “Difficult times call for extreme measures”, but companies can outrun the financial crisis by being more creative and even smarter when mixing media.
-People: Knowing the market, being passionate about your brands and care about the customer are the current strengths. Is time to develop the ability to understand new trends, find time to create innovative ideas and do it with a sense of urgency
Emailing smarter. Digital communications trends 2016 and beyond, seminar, 28 ...CharityComms
Rhiannan Sullivan, UK director, Care2
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
2015 Email Marketing Industry Census - The Results Adestra
Now in its 9th year, the census reveals that email is still in the running for top spot when it comes to return on marketing investment. However, there is still a wide gap between companies who see excellent ROI from their investment, and the ones that struggle. The census has shown that team structure is one of the factors affecting this gap.
Join us for a discussion of the key findings from this year’s census report, so you can benchmark your email marketing in areas like mobile, automation, best practice and budgets.
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldDaniel Caridi
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
emfluence's Sara Theurer discusses current trends in email and automation and makes her predictions and talks about what's coming next. Sara's presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/
Influencer Marketing: From Content to CommerceTrepoint
The Digital Path to Purchase is ever changing, but in this presentation Trepoint CEO Bill Carmody shows you how you can track and measure the effectiveness of your content marketing. What's the ROI of your influencer marketing? Don't guess. Build the measurements you need to succeed.
Digital Path to Purchase: From Content to ConversionTrepoint
Why does some content convert and other content fall flat? In this presentation, Bill Carmody provides the answers as well as a 3rd party case study from Nielsen Catalina.
Email marketing continues to be rated the most effective digital marketing tactic because of its high ROI and ease of execution. According to Salesforce’s 2015 State of Marketing survey, 73% of businesses rank email as the core of their business.
Email is important to your bottom line, but do you know how to measure its effectiveness? Moreover, do you know what it takes to generate stronger ROI from this key marketing channel?
Learn exactly how to measure program effectiveness, calculate your email ROI, and then identify actionable takeaways on how to generate more revenue from your email program.
http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers
Similar to Constant Contact's State of Small Business Marketing Report (20)
59 Responses to “What’s the Best Business Advice You’ve Ever Received?”Constant Contact
In preparation of National Small Business Week (May 4-8, 2015) we recently reached out to a collection of people whose advice we really admire.
We spoke to founders, CEOs, authors, entrepreneurs, and small business experts to ask one simple question:
“What’s the best business advice you’ve ever received?”
Here’s what they had to say.
If you run a nonprofit, you know how important the next few months will be.
The giving season has already begun, and with big days like #GivingTuesday right around the corner, it’s the perfect time to review your end-of-year fundraising plans and make sure you’re set up for success.
To help you get ready, we reached out to people who specialize in helping nonprofits succeed to get their best advice for making the most of this important time of year.
We also looked at some of our favorite nonprofit resources, and gathered expert tips from other nonprofit professionals.
If you’re ready to reach your fundraising goals and set your organization up for success in the New Year, these tips can help!
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Valentine for Small Business Owners Everywhere - Constant ContactConstant Contact
We know being a small business owner is no easy task; it takes a lot of courage, determination, and passion to follow your heart and turn your dream into a reality.
This Valentine’s Day, we wanted to express our love and appreciation for our customers, supports, and small businesses everywhere with a few employees-made Valentine’s Day cards.
How Small Businesses Can Win Big This Holiday SeasonConstant Contact
There’s nothing small about the holiday season when it comes to small businesses. According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.
How are you going to make this holiday season a success?
That's the question we hope to answer in this quick presentation. We will provide information from a series of studies to identify opportunities for your small business holiday marketing. From email marketing to social media marketing, online listings, reviews and recommendations--we will cover a wide range of topics and give you the education you need to make this holiday season your best one yet!
How are things different for small business owners than they were five years ago, when the economic crisis started to unfold and social media gained a foothold with Facebook? Constant Contact surveyed small businesses to find out. Their answers provide an inside look at their evolving challenges and opportunities…
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
10 Facts About Why and How Consumers "Like" and SubscribeConstant Contact
Research from Constant Contact and Chadwick Martin Bailey detailing the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
Building Your Business As A Constant Contact PartnerConstant Contact
When you partner with Constant Contact we help your business thrive. These are strategies that any Partner can use to improve their consulting or marketing business.
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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1. The economic state of small businesses
2. Where email fits
3. What’s next in small business technology
1. The economic state of small businesses
2. Where email fits
3. What’s next in small business technology
In 2013, 65% of SMBs expected 2013 revenues to exceed 2012
In 2014, 63% of SMBs expected 2014 annual revenues to exceed 2013
67% of small businesses anticipate 2015 revenue to exceed 2014 revenue
78% expect 2016 revenue to increase from 2015
http://news.constantcontact.com/research/ebook-constant-contact-small-business-holiday-survey-2015
B2B and B2C Breakdowns for 2016:
BtoC 66% say yes 2015 revenues will exceed 2014 revenues; 18% say no; 16% unsure
Increase 10% or more B2C: 42%
Increase less than 10% B2C: 35%
BtoB 70% say yes 2015 revenues will exceed 2014 revenues; 16% say no; 15% unsure
Increase 10% or more B2B: 48%
Increase 10% or less B2B: 31%
A majority (77%) say that external forces such as the economy and increased competition have forced them to become better marketers
They are spending more time but not necessarily more money on marketing:
Small businesses are swamping the digital landscape, reaching customers wherever they are.
http://blog.biakelsey.com/index.php/2015/08/28/smbs-drastically-differ-in-number-of-media-used-for-advertising/
Small businesses are swamping the digital landscape, reaching customers wherever they are.
http://blog.biakelsey.com/index.php/2015/08/28/smbs-drastically-differ-in-number-of-media-used-for-advertising/
1. The economic state of small businesses
2. Where email fits
3. What’s next in small business technology
NOTE: this links to the “Buy” page for the report with the data
http://insight.venturebeat.com/report/buyers-guide-how-to-navigate-the-email-marketing-landscape?utm_source=vb&utm_medium=refer&utm_content=editorial-post&utm_campaign=email-report
1. The economic state of small businesses
2. Where email fits
3. What’s next in small business technology
51% mobile opens: http://news.constantcontact.com/press-release/subscriber-email-domain-and-industry-are-major-factors-email-open-rates-according-new-
Google searches: http://adwords.blogspot.com/2015/05/building-for-next-moment.html
Google penalties: http://mobilemarketingengine.com/google-demotion-with-no-mobile-website/
http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-Executive-Summary.pdf