3/23/12 LinkedIn for Business Interactive Training

GRAPEVINE CHAMBER OF COMMERCE
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LinkedIn for Business

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S oc i al M di a 1 01
e

Marti Pevehouse
Membership Director
Martip@grapevinechamber.org


Carlos Merla Kate Grigal
Microsoft Corporation Vireo Marketing
kate@vireomarketing.com
Director Incubation
Services

What we will cover and what you will learn
Presents:

e Shared Learning's

LinkedIn Overview

LinkedIn Offerings

Business Pages

Advertising on LinkedIn

Recap and Questions

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1. Make technology a learning Experience

S o c i a l Constant Change 1 0 1
2. Embrace the
M di a
e
3. Be Aware of the “Open Kimono Syndrome”

4. Information Transformation

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Carlos Merla 1 0 1
S oc i al M di a
e
LinkedIn Overview

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e
Executive Chairman and co-Founder
LinkedIn
Public Company; 1001-5000 employees; LNKD; Internet industry
June 2009– Present (2 years 10 months)

Working on key strategic issues day-to-day at Linkedin. My focus is broad strategy,
innovation, and key initiatives. Linkedin connects the worlds professionals for information
sharing, productivity, and success. Your professional network is how you stay competitive
as a professional: sharing tips on work practices, benchmarks, and key tools. Your
professional network is how you stay up to date on your industry: key trends, information,
and transformations. Your professional network is how you get the best opportunities: a
job, a client, a consulting contract, or other business connections. Linkedin helps you
collaborate with your network on productivity, information, and success

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e
“The question about being competitive is
not just what to be competitive about
today, but what to be prepared for
tomorrow”

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“The question is not if you should use
social media for your business,
but how you should us it?

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=e

Social Network

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=e

Professional Network

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The Worlds Largest Audience
S o c i a l of Professionals a 1 0 1
M di
e
Over 100 million professionals are following
more than 1.9 million companies on LinkedIn

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S o c i a l areM d i a 1 0 1
Who
e followers?
these

Job Seekers
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e Employees

Potential Customers

Purchasing Managers

Current Clients

The Business World

Top Executives to Entry Level use LinkedIn
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e • Younger members use the site
mostly to post résumés and
network for jobs, while more
experienced professionals
use it to demonstrate thought
leadership and expertise

• Others promote their
businesses, conduct market
research and--perhaps most
important--win new business

They Follow Companies to …..

..Stay in the know…
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e
Compare Products

Compare Services

Track Potential Clients

Keep an eye on Jobs

Search for Candidates

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e
LinkedIn Overview

QUESTIONS?

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S o c i LinkedIn Offerings a 1 0 1
al M di e
For Recruiters For Job Seekers For Sales Professionals

Basic

Premium

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e

For Recruiters

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e

For Job Seekers

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e

For Sales Professionals

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e

Premium

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e

Just left the Grapevine Chamber of Commerce event at
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Cowboys Golf Club. Check it out at WWW. Cowboys …..

e

Business Premium Sample of Information
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e

Chose which of the primary LinkedIn Offerings
Presents:

e best suites your needs!

For Recruiters For Job Seekers For Sales Professionals

Basic

Premium

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e
LinkedIn Offerings

QUESTIONS?

What we will cover and what you will learn
Presents:

e Shared Learning's

LinkedIn Overview

LinkedIn Offerings

Your Company Business Pages


Recap and Questions

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e

Kate Grigal
Director of Client Services

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S o c i a l Offerings PartiII a 1 0 1
M de
Company Pages

LinkedIn Video Part 2

Your Company Page
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e

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When members want to know
e
more about your company,
they look to your
Company Page
on LinkedIn

Your Company…
..and the Worlds Largest Audience of Professionals
It’s your company’s profile of record on LinkedIn and a powerful way to reach
Presents:
millions of professionals through word-of-mouth recommendations and trusted
testimonials.

eIt’s an opportunity to reveal the human side of your company.

Provide a peek at the individuals behind the brand, and highlight how members use
your products in their daily lives to solve real problems.

Your Company Page offers tools for you to
bring your brand to life.

What’s a Company Page?
.
It’s the central hub for your brand.

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Through your Company Page, you can manage all facets of your brand: your company brand,
your employment brand and your product brand.

e
It’s your engagement tool.
Bring your brand to life by showcasing your glowing recommendations, your standout products,
your best employees, and by directly messaging your followers.

It’s how you grow your business virally – through word of mouth.
Let your employees and customers become brand ambassadors and spread the word about
your company through network-aware testimonials and recommendations.

It’s a rich source of analytics.
Gain insights into your followers and measure how
their recommendations spread virally on LinkedIn.

Why Create a Company Page?
Your Company Page is your interface to
millions of professionals on LinkedIn.
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LinkedIn members want find our more
about your company, hear of job

e
openings, discover what your company
culture is like, and get recommendations
from their network on products that may
be best suited to their needs

What Kind of Content is on Your
Company Page?
1 GRAPEVINE CHAMBER OF COMMERCE
When you set up your Company Page, you have an active role in deciding what content to
Presents:
highlight, what information to include, and how you speak to specific segments of members
visiting your page..

2 e .
Your Company Page is viewer-aware, which means you can display different products
and jobs to an IT manager in Pharma than you do to a Media sales professional

3
.
Your Company Page is also network-aware, which means members can see who in their
network works at your company and who in their network recommends your products.

Company Page?
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e

Your Company Page
Overview Tab
Members will be able to:
Follow your company to stay in the loop on
key developments, including job openings and
other updates. Presents:

Read through a high-level overview of

e
your company.

See who in their network is employed
by your company.

Access the latest news about
your company through your blog
posts or tweets

Visit the “Employee Statistics”
section to get an analytical
perspective on your employees.

Get a quick summary of other
key company data that you
choose to provide.

Company Page?
Products & Services Tab
Building your showcase of recommendations
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Your Products & Services Tab is the

e
voice of your Product (or Services) Brand.

You can use this tab to showcase your
Best products and services
to highly targeted audiences
acurate and spotlight product
recommendations and engage with
prospective and current customers.

Listing all products and services
You can create a directory
-style listing that includes all
your product and service
offerings.
Each product or service
can also include: descriptions,
features, images, display banners,
videos, and special offers.

Company Page?
Giving voice to your employment COMMERCE
GRAPEVINE CHAMBER OF brand
With a Premium Careers Page, you can showcase your best talent,
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promote job opportunities, provide insights into your
company culture and hiring practices as well as

e
interact with both active and passive job seekers.

If you have posted any jobs on LinkedIn ,they’ll
automatically appear in this section.
If you have a Premium Careers Page, your
jobs will be targeted to the individual member
viewing the page.

Customizing Content
• Describe company culture,
mission and values
• Outline potential career paths
• List awards, statistics or milestones
• Provide detailed information
on locations
• Give details on teams, projects
or corporatephilanthropy

Company Page?
Analytics Tab
Gaining insights about your following
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Analytics Tab visible only to
administrators

e
of your Company Page.

You learn who is visiting your company
page, which areas of your page interest
them, and how this data compares
against similar companies.

Easy-to-read graphs dynamically
populate
with monthly data about the traffic to your
Company Page and interactions with its
content.

You can also learn which
industries, functions and companies
make
up your group of followers.

Discovery of your Company Page
Member discovery of your Company Page, Careers
Tab and Products & Services Tab
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There are plenty of ways for members to organically
discover your Company Page, your Careers Tab or

e
your Products & Services Tab while they’re doing
research
or searching on LinkedIn.

Organic discovery of your Company Page
Your Company Page will always appear when a
member types your company’s name into LinkedIn’s
search box on their home page or on the Companies
home page.

Members may discover your Company Page when:

• View the LinkedIn profile of one of your employees
(Hovering your cursor over a company name brings
up a mini-company prole, which links to your
Company Page).
• Receive a notification when your products or services
are recommended by one of their connections.

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e

QUESTIONS?

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S o c iAdvertising on LinkedIn 1 0 1
al M di a e

Why Advertise on LinkedIn
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e

What are LinkedIn Ads?
LinkedIn Ads are a self-service advertising solution that allows
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you to create and place ads on prominent pages on the

e
LinkedIn.com website.

People click on your ads and visit your website. You specify
which LinkedIn members view your ads by selecting a target
audience: by job title, job function, industry, geography, age,
gender, company name, company size, or LinkedIn Group.

Control your advertising costs by setting a budget and only pay
for the clicks or impressions that you receive

How do you get started?
Create an ad – write your ad in minutes using a LinkedIn account
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Select a target audience – determine which LinkedIn members

e
should see your ad

Set your budget and bid – set a maximum amount you want to
spend and how much you’re willing to pay for clicks or impressions
Your ad will be reviewed by a member of our customer support
team, usually within 24 hours.

If your ad meets guidelines and is approved, it will become active
on the LinkedIn.com website.

How Will Your Ads Look and Appear?
Ads consists of these elements:
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1. Headline (up to 25 characters of text)

e
2. Description (up to 75 characters of text)
3. From: (your name or any company)
4. Image: (50x50 pixel image)
5. URL (website people visit once they click on your ad)

Your ads will be eligible to appear on a variety of prominent pages
on the LinkedIn.com website.
Profile Page (when users view the profile of other LinkedIn members)
Home Page (the page that users see when they log in to LinkedIn)
Inbox (the page where users see messages and invitations to connect)
Search Results Page (the page that results when you search for a
member by name)
Groups (on pages in LinkedIn Groups)

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Shared Learning's

S o c i a LinkedIn e d i a 1 0 1
l M Overview

LinkedIn Offerings



Recap and Questions

3/23/12 LinkedIn for Business Interactive Training

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