The document outlines content that can be included on a LinkedIn company page. It discusses using the overview, products/services, careers, and analytics tabs to showcase the company brand, products, jobs, and gain insights. The various types of content that can be included on each tab are described, such as describing culture on the careers tab or highlighting recommendations on the products tab. Organic discovery methods for the company page through employee profiles or product recommendations are also mentioned.
Something that is both a word of warning to recruiters that create the most generic copypasta brands that only ever say the same thing. But also shows a better way.
Here it is. A recruitment Visual Direction for Gary W based on "his" words and vision. It made the authors think more about the words to use to describe a business.
If you’re a recruiter that’s launching your own business or thinking about rebranding, it shows the start of a process that will lead to a proper brand. While avoiding the things you thought were unique about you, but are really just the same old words, the same old images, the same way.
Have a read. Scratch your head. Have a guilty laugh. Then talk to me, about doing a proper brand that sells you better.
Thanks to:
Client: Gary W, Director, Recruitment 361° (R361°)
Creative Director: The Flipping Branded Guy
Copywriter: Greg Wyatt, Recruiter, BW Recruitment
Designer: Matheos Simou, Designer, Onset Brand Consultancy
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Something that is both a word of warning to recruiters that create the most generic copypasta brands that only ever say the same thing. But also shows a better way.
Here it is. A recruitment Visual Direction for Gary W based on "his" words and vision. It made the authors think more about the words to use to describe a business.
If you’re a recruiter that’s launching your own business or thinking about rebranding, it shows the start of a process that will lead to a proper brand. While avoiding the things you thought were unique about you, but are really just the same old words, the same old images, the same way.
Have a read. Scratch your head. Have a guilty laugh. Then talk to me, about doing a proper brand that sells you better.
Thanks to:
Client: Gary W, Director, Recruitment 361° (R361°)
Creative Director: The Flipping Branded Guy
Copywriter: Greg Wyatt, Recruiter, BW Recruitment
Designer: Matheos Simou, Designer, Onset Brand Consultancy
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Agency credentials showcasing our work mainly in Social Media, Content production, video and photography. We are a digital advertising agency located in Bangkok, Thailand, servicing clients in South East Asia and beyond.
At Brand Pharmacy, we help dog-loving and outdoorsy business owners solve big problems through better branding and effective and effective strategy. This deck outlines some of our recent brand identity design projects.
O'Daniel Designs - About Us | Branding. Marketing. Web. InteractiveGina O'Daniel
O’Daniel Designs is a full-service design firm that specializes in helping companies of all sizes with their unique branding, marketing, website and interactive needs. We create designs that authentically represent your company.
Discover how O’Daniel Designs can help you transform your brand’s image to leave your competition in the rear-view mirror.
Contact us to continue the conversation.
Want to outperform other companies by a whopping 228%? Best brands of today know that design is not an option it's a real value. How to make sure your brand design wins your clients trust? Creogram shares the best insights of the trade.
Agency credentials showcasing our work mainly in Social Media, Content production, video and photography. We are a digital advertising agency located in Bangkok, Thailand, servicing clients in South East Asia and beyond.
At Brand Pharmacy, we help dog-loving and outdoorsy business owners solve big problems through better branding and effective and effective strategy. This deck outlines some of our recent brand identity design projects.
O'Daniel Designs - About Us | Branding. Marketing. Web. InteractiveGina O'Daniel
O’Daniel Designs is a full-service design firm that specializes in helping companies of all sizes with their unique branding, marketing, website and interactive needs. We create designs that authentically represent your company.
Discover how O’Daniel Designs can help you transform your brand’s image to leave your competition in the rear-view mirror.
Contact us to continue the conversation.
Want to outperform other companies by a whopping 228%? Best brands of today know that design is not an option it's a real value. How to make sure your brand design wins your clients trust? Creogram shares the best insights of the trade.
In deze presentatie hebben we het over het belang van een sterk werkgeversmerk. Waarom is dit zo belangrijk, hoe kunt u ermee aan de slag en wat kan het u opleveren.
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...B2B Marketing Forum
Unit4 managed to build a globally scalable demand generation engine that’s always on. Thanks to this approach, marketing and sales can work closely together to identify and target the right audiences while accelerating their funnel impact with account-based initiatives. Take a look behind the scenes of Unit4’s content marketing approach and hear first-hand how LinkedIn helped to put the customer first. This presentation is about the transformative power of marketing outside the box!
Social Selling Roadshow, London Part 1 of 2 - How to Unlock Competitive Advan...LinkedIn Sales Solutions
The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
"Quick-win Wednesdays" are 15-minute webcasts designed to help you:
• Elevate your recruiter and company brand
• Jumpstart your Jobs posting journey
• Automate your recruiting workflow with Search, InMail and Projects
Get started and build your Company Page. Visit linkedin.com/company/add/show to get started
Social Selling Roadshow, Dublin Part 1 of 2 - How to Unlock Competitive Advan...LinkedIn Sales Solutions
The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
This is a step by step guide for small to medium sized recruiting firms who want to find out how to use Linkedin in the most effective way possible to grow their businesses.
Chances are you’re already on LinkedIn. How do we know this? Because the platform is home to over a third of the world’s professionals (and we know that you, our readers, are a professional bunch).
And it’s likely you already know that LinkedIn is a pretty great place to make connections with other businesses, and the people who work in them. In fact, that’s probably why you signed up in the first place.
But did you know that LinkedIn is possibly the pinnacle of platforms for certain aspects of B2B marketing?
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Vernon Bubb, LinkedIn, Association of Sales Professionals - Annual Conference...LinkedIn Sales Solutions
The Sales profession is evolving.
In a world where personalization is rapidly becoming the standard, we’re quick to reject anything that feels generic or impersonal. Buyers no longer have patience for the tried and true sales tactics you’ve been using for years. For sales and marketing professionals, this presents a new set of challenges.
Discover how your peers are conquering these challenges in the new sales era and how social selling can become a competitive advantage for you and your company.
This workshop is to help you to understand employer branding better and the power of LinkedIn in order to help you succeeding in executing your employer brand strategy.
Similar to 3/23/12 LinkedIn for Business Interactive Training (20)
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
2. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
Marti Pevehouse
Membership Director
Martip@grapevinechamber.org
3. GRAPEVINE CHAMBER OF COMMERCE
Carlos Merla Kate Grigal
Microsoft Corporation Vireo Marketing
kate@vireomarketing.com
Director Incubation
Services
4. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
5. GRAPEVINE CHAMBER OF COMMERCE
Presents:
1. Make technology a learning Experience
S o c i a l Constant Change 1 0 1
2. Embrace the
M di a
e
3. Be Aware of the “Open Kimono Syndrome”
4. Information Transformation
6. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
7. GRAPEVINE CHAMBER OF COMMERCE
Presents:
Carlos Merla 1 0 1
S oc i al M di a
e
LinkedIn Overview
8. GRAPEVINE CHAMBER OF COMMERCE
Presents:
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e
Executive Chairman and co-Founder
LinkedIn
Public Company; 1001-5000 employees; LNKD; Internet industry
June 2009– Present (2 years 10 months)
Working on key strategic issues day-to-day at Linkedin. My focus is broad strategy,
innovation, and key initiatives. Linkedin connects the worlds professionals for information
sharing, productivity, and success. Your professional network is how you stay competitive
as a professional: sharing tips on work practices, benchmarks, and key tools. Your
professional network is how you stay up to date on your industry: key trends, information,
and transformations. Your professional network is how you get the best opportunities: a
job, a client, a consulting contract, or other business connections. Linkedin helps you
collaborate with your network on productivity, information, and success
9. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
“The question about being competitive is
not just what to be competitive about
today, but what to be prepared for
tomorrow”
10. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
“The question is not if you should use
social media for your business,
but how you should us it?
12. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
=e
Professional Network
13. GRAPEVINE CHAMBER OF COMMERCE
Presents:
The Worlds Largest Audience
S o c i a l of Professionals a 1 0 1
M di
e
Over 100 million professionals are following
more than 1.9 million companies on LinkedIn
14. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S o c i a l areM d i a 1 0 1
Who
e followers?
these
15. GRAPEVINE CHAMBER OF COMMERCE
Job Seekers
Presents:
S oc i al M di a 1 01
e Employees
Potential Customers
Purchasing Managers
Current Clients
The Business World
16. GRAPEVINE CHAMBER OF COMMERCE
Top Executives to Entry Level use LinkedIn
Presents:
S oc i al M di a 1 01
e • Younger members use the site
mostly to post résumés and
network for jobs, while more
experienced professionals
use it to demonstrate thought
leadership and expertise
• Others promote their
businesses, conduct market
research and--perhaps most
important--win new business
17. They Follow Companies to …..
GRAPEVINE CHAMBER OF COMMERCE
..Stay in the know…
Presents:
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e
Compare Products
Compare Services
Track Potential Clients
Keep an eye on Jobs
Search for Candidates
18. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
LinkedIn Overview
QUESTIONS?
19. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
20. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S o c i LinkedIn Offerings a 1 0 1
al M di e
For Recruiters For Job Seekers For Sales Professionals
Basic
Premium
27. GRAPEVINE CHAMBER OF COMMERCE
Just left the Grapevine Chamber of Commerce event at
Presents:
Cowboys Golf Club. Check it out at WWW. Cowboys …..
S oc i al M di a 1 01
e
29. GRAPEVINE CHAMBER OF COMMERCE
Business Premium Sample of Information
Presents:
S oc i al M di a 1 01
e
30. GRAPEVINE CHAMBER OF COMMERCE
Chose which of the primary LinkedIn Offerings
Presents:
S oc i al M di a 1 01
e best suites your needs!
For Recruiters For Job Seekers For Sales Professionals
Basic
Premium
31. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
LinkedIn Offerings
QUESTIONS?
32. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions
33. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
Kate Grigal
Director of Client Services
34. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S o c i a l Offerings PartiII a 1 0 1
M de
Company Pages
LinkedIn Video Part 2
35. Your Company Page
GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
36. GRAPEVINE CHAMBER OF COMMERCE
Presents:
When members want to know
S oc i al M di a 1 01
e
more about your company,
they look to your
Company Page
on LinkedIn
37. Your Company…
..and the Worlds Largest Audience of Professionals
GRAPEVINE CHAMBER OF COMMERCE
It’s your company’s profile of record on LinkedIn and a powerful way to reach
Presents:
millions of professionals through word-of-mouth recommendations and trusted
testimonials.
S oc i al M di a 1 01
eIt’s an opportunity to reveal the human side of your company.
Provide a peek at the individuals behind the brand, and highlight how members use
your products in their daily lives to solve real problems.
Your Company Page offers tools for you to
bring your brand to life.
38. What’s a Company Page?
.
GRAPEVINE CHAMBER OF COMMERCE
It’s the central hub for your brand.
Presents:
Through your Company Page, you can manage all facets of your brand: your company brand,
your employment brand and your product brand.
S oc i al M di a 1 01
e
It’s your engagement tool.
Bring your brand to life by showcasing your glowing recommendations, your standout products,
your best employees, and by directly messaging your followers.
It’s how you grow your business virally – through word of mouth.
Let your employees and customers become brand ambassadors and spread the word about
your company through network-aware testimonials and recommendations.
It’s a rich source of analytics.
Gain insights into your followers and measure how
their recommendations spread virally on LinkedIn.
39. Why Create a Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Your Company Page is your interface to
millions of professionals on LinkedIn.
Presents:
LinkedIn members want find our more
about your company, hear of job
S oc i al M di a 1 01
e
openings, discover what your company
culture is like, and get recommendations
from their network on products that may
be best suited to their needs
40. What Kind of Content is on Your
Company Page?
1 GRAPEVINE CHAMBER OF COMMERCE
When you set up your Company Page, you have an active role in deciding what content to
Presents:
highlight, what information to include, and how you speak to specific segments of members
visiting your page..
S oc i al M di a 1 01
2 e .
Your Company Page is viewer-aware, which means you can display different products
and jobs to an IT manager in Pharma than you do to a Media sales professional
3
.
Your Company Page is also network-aware, which means members can see who in their
network works at your company and who in their network recommends your products.
41. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
42. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
43. Your Company Page
Overview Tab
Members will be able to:
GRAPEVINE CHAMBER OF COMMERCE
Follow your company to stay in the loop on
key developments, including job openings and
other updates. Presents:
Read through a high-level overview of
S oc i al M di a 1 01
e
your company.
See who in their network is employed
by your company.
Access the latest news about
your company through your blog
posts or tweets
Visit the “Employee Statistics”
section to get an analytical
perspective on your employees.
Get a quick summary of other
key company data that you
choose to provide.
44. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
45. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Products & Services Tab
Building your showcase of recommendations
Presents:
Your Products & Services Tab is the
S oc i al M di a 1 01
e
voice of your Product (or Services) Brand.
You can use this tab to showcase your
Best products and services
to highly targeted audiences
acurate and spotlight product
recommendations and engage with
prospective and current customers.
Listing all products and services
You can create a directory
-style listing that includes all
your product and service
offerings.
Each product or service
can also include: descriptions,
features, images, display banners,
videos, and special offers.
46. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
47. What Kind of Content is on Your
Company Page?
Giving voice to your employment COMMERCE
GRAPEVINE CHAMBER OF brand
With a Premium Careers Page, you can showcase your best talent,
Presents:
promote job opportunities, provide insights into your
company culture and hiring practices as well as
S oc i al M di a 1 01
e
interact with both active and passive job seekers.
If you have posted any jobs on LinkedIn ,they’ll
automatically appear in this section.
If you have a Premium Careers Page, your
jobs will be targeted to the individual member
viewing the page.
Customizing Content
• Describe company culture,
mission and values
• Outline potential career paths
• List awards, statistics or milestones
• Provide detailed information
on locations
• Give details on teams, projects
or corporatephilanthropy
48. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
49. What Kind of Content is on Your
Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Analytics Tab
Gaining insights about your following
Presents:
Analytics Tab visible only to
administrators
S oc i al M di a 1 01
e
of your Company Page.
You learn who is visiting your company
page, which areas of your page interest
them, and how this data compares
against similar companies.
Easy-to-read graphs dynamically
populate
with monthly data about the traffic to your
Company Page and interactions with its
content.
You can also learn which
industries, functions and companies
make
up your group of followers.
50. Discovery of your Company Page
GRAPEVINE CHAMBER OF COMMERCE
Member discovery of your Company Page, Careers
Tab and Products & Services Tab
Presents:
There are plenty of ways for members to organically
discover your Company Page, your Careers Tab or
S oc i al M di a 1 01
e
your Products & Services Tab while they’re doing
research
or searching on LinkedIn.
Organic discovery of your Company Page
Your Company Page will always appear when a
member types your company’s name into LinkedIn’s
search box on their home page or on the Companies
home page.
Members may discover your Company Page when:
• View the LinkedIn profile of one of your employees
(Hovering your cursor over a company name brings
up a mini-company prole, which links to your
Company Page).
• Receive a notification when your products or services
are recommended by one of their connections.
53. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
Your Company Business Pages
QUESTIONS?
54. GRAPEVINE CHAMBER OF COMMERCE
What we will cover and what you will learn
Presents:
S oc i al M di a 1 01
e Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions
55. GRAPEVINE CHAMBER OF COMMERCE
Presents:
S o c iAdvertising on LinkedIn 1 0 1
al M di a e
56. Why Advertise on LinkedIn
GRAPEVINE CHAMBER OF COMMERCE
Presents:
S oc i al M di a 1 01
e
57. What are LinkedIn Ads?
GRAPEVINE CHAMBER OF COMMERCE
LinkedIn Ads are a self-service advertising solution that allows
Presents:
you to create and place ads on prominent pages on the
S oc i al M di a 1 01
e
LinkedIn.com website.
People click on your ads and visit your website. You specify
which LinkedIn members view your ads by selecting a target
audience: by job title, job function, industry, geography, age,
gender, company name, company size, or LinkedIn Group.
Control your advertising costs by setting a budget and only pay
for the clicks or impressions that you receive
58. How do you get started?
GRAPEVINE CHAMBER OF COMMERCE
Create an ad – write your ad in minutes using a LinkedIn account
Presents:
Select a target audience – determine which LinkedIn members
S oc i al M di a 1 01
e
should see your ad
Set your budget and bid – set a maximum amount you want to
spend and how much you’re willing to pay for clicks or impressions
Your ad will be reviewed by a member of our customer support
team, usually within 24 hours.
If your ad meets guidelines and is approved, it will become active
on the LinkedIn.com website.
59. How Will Your Ads Look and Appear?
GRAPEVINE CHAMBER OF COMMERCE
Ads consists of these elements:
Presents:
1. Headline (up to 25 characters of text)
S oc i al M di a 1 01
e
2. Description (up to 75 characters of text)
3. From: (your name or any company)
4. Image: (50x50 pixel image)
5. URL (website people visit once they click on your ad)
Your ads will be eligible to appear on a variety of prominent pages
on the LinkedIn.com website.
Profile Page (when users view the profile of other LinkedIn members)
Home Page (the page that users see when they log in to LinkedIn)
Inbox (the page where users see messages and invitations to connect)
Search Results Page (the page that results when you search for a
member by name)
Groups (on pages in LinkedIn Groups)
61. GRAPEVINE CHAMBER OF COMMERCE
Presents:
Shared Learning's
S o c i a LinkedIn e d i a 1 0 1
l M Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions