LinkedIn offers a variety of marketing solutions to give your brand a real boost. Have you started using it as a medium to connect with affluent consumers?
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective Performics.Convonix
LinkedIn gives marketers an opportunity to target people based on one of the most accurate data points in the digital marketing realm.
Our social media expert Rohit Onkar lists down all the marketing solutions offered by LinkedIn and gives insight on how and when brands can use them.
LinkedIn offers a variety of marketing solutions to give your brand a real boost. Have you started using it as a medium to connect with affluent consumers?
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective Performics.Convonix
LinkedIn gives marketers an opportunity to target people based on one of the most accurate data points in the digital marketing realm.
Our social media expert Rohit Onkar lists down all the marketing solutions offered by LinkedIn and gives insight on how and when brands can use them.
LinkedIn A New Territory for CommunicationsJane Fleming
LinkedIn is the new territory for communications.
A detailed look at LinkedIn\'s Eco-System.
What marketing strategies should you adopt
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Measurement
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Hong Kong
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
LinkedIn A New Territory for CommunicationsJane Fleming
LinkedIn is the new territory for communications.
A detailed look at LinkedIn\'s Eco-System.
What marketing strategies should you adopt
What resources should you have in place.
Measurement
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Hong Kong
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
Brochure for Michael Leander's B2B Marketing Workshop in Singapore 15-16 January 2015.
This Masterclass is specifically designed for B2B marketers wishing to streamline marketing activities targeted a B2B audience.
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
Insights2020: Driving Growth through Customer-CentricityLinkedIn Hong Kong
Learn more about Insights2020, a global initiative by Millward Brown Vermeer, focused on uncovering the drivers of customer-centric growth and helping marketing leaders:
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B2B Social Media Marketing (SES Singapore)Vincent Teo
This is the presentation I made at SES Singapore about the importance of social media in B2B marketing. My point of view is that social media is extremely important for B2B marketing (and even more relevant than for B2C) and I support this statement by answering 3 pertinent questions
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
LinkedIn Executive Playbook: 12 Steps to Become a Social LeaderLinkedIn Hong Kong
When executives go social, the benefits extend to the entire organization. Companies with a socially active C-suite are 58% more likely to attract top talent, and their employees are 24% more likely to feel innovative.
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LinkedIn Ads: The B2B Advertisers Paradise By AJ WilcoxMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: LinkedIn Ads: The B2B Advertisers Paradise - Given by AJ Wilcox, @wilcoxaj - B2 Linked, LinkedIn Ads Evangelist. #SocialPro #12B
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The way financial services professionals drive new business opportunities has changed as cold calls and email blasts are an obsolete method in conducting business. There is now an easier and more efficient way for financial services professionals to leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue.
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Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
Zeno’s LinkedIn Leaders Voice is a turn-key reputation management and content marketing product.
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Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
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Why Does Your Business Need LinkedIn?
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Social Media: How to use it to your advantage David Smith
STAR Training conference held on 9/27/12
Presented by David L. Smith & Marcus Pratt of Mediasmith
Learn how you can use Social Media to:
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I segreti del Content Marketing per le società di ricerca e selezione del per...LinkedIn Italia
Come le società di ricerca e selezione del personale e le agenzie di staffing possono utilizzare il content marketing per trovare nuovi clienti, assumere consulenti e piazzare sempre più candidati. Webcast presentato da Cristina Arbini il 25 ottobre 2016.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
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3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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6. LinkedIn
LinkedIn seems to offer the “perfect storm” environment, for
B2B brand building and lead generation:
Thousands of relevant + transparent prospects
Frequent member login activity
Low cost of entry and participation
Highly scalable platform
All of the above can be captured within LinkedIn Groups.
6
7. What Is a LinkedIn Group?
• Groups are Interest
Forums on LinkedIn
• As of 18 Nov 2012,
there are over 1.4
million groups on
LinkedIn
• Groups allow
members to post
articles and
conversation starters,
and reply to existing
articles and
discussion threads
7
9. LinkedIn Groups
Resemble Real Life
• LinkedIn Groups are equivalent to a real-life group that’s
made up of hundreds of your prospects
• Groups offer long-term digital connections between
yourself and your prospects – allowing for virtual
discussions every day
• These digital connections are gateways to real life
meetings – like the one we’re having right now
9
10. LinkedIn Groups Can Capture Your
Prospects in One Place
Self-Reporting
LinkedIn encourages self-
reporting: the sharing of one’s
details within their personal profile.
Self-reporting creates
unprecedented transparency of
your target audiences.
This means Unprecedented
targeting.
10
11. If you’re targeting CFOs,
LinkedIn offers you
direct access to 1,500+
Senior Finance Decision
Makers in Australia, in
companies > 200 staff
11
12. If you’re targeting CIOs,
LinkedIn offers you
direct access to 1,000+
Senior IT Decision
Makers in Australia, in
companies > 200 staff
12
13. If you’re targeting HR Heads,
LinkedIn offers you direct
access to 800+ Senior HR
Decision Makers in Australia,
in companies > 200 staff
13
14. LinkedIn Groups
Build Prospect Value
You Can Deliver
Industry Information, Insights, and
Thought Leadership to Your Members
14
15. You can post
industry
content for
the benefit of
your group
members.
This content
encourages
discussion,
which yields
market
insights for
your sales
team.
15
16. LinkedIn Groups
Promote Thought Leadership
You Can Engage in
Industry Conversations and Display
Your Expertise to Your Members
16
17. You can have a
professional
discussion with
your group
members –
building
personal brand
while
developing
relationships
with them.
How would this
benefit your
sales team?
17
18. Groups Give Rise to the Personal Brand
• Personal Brand has
always been important in
B2B
• How important are the
personal brands of your
key people to winning
business for your firm?
• LinkedIn groups are 100%
person-to-person based –
ensuring the development
of personal brands
18
21. Case Study:
B2B Social Media Lead Generation
• Launched in October 2010
• Currently has 3,000 members, from Australia, Singapore,
Hong Kong, and New Zealand – our key markets
• The group’s audience is primarily composed of B2B
Marketing Directors, Social Media Managers, and Sales
Professionals
• The group is an ongoing source of agency B2B leads
21
22. Case Study:
B2B Social Media Lead Generation
Our key uses of the LinkedIn group include:
Demand Generation – We are building the category of
B2B Social Media Lead Generation by posting articles
that prove the concept and its worldwide / local adoption
Market Research – We are constantly learning new
things about our target audience via the insights they
provide during discussions
22
23. Case Study:
B2B Social Media Lead Generation
Market Expansion Feasibility – We test the potential of
any industry or region I want to expand into, by inviting
prospects from those industries or regions, and observing
their participation
Relationship Building – by interacting with our
members, we are building thousands of relationships as
we establish our positioning and expertise in our field
23
25. LinkedIn Groups: The Strategy
1. Product
2. Prospects
3. Content
4. Social Sellers
5. Management & Policies
25
26. Strategy: Product
• Which is our most strategic product or service? Which
do we want to sell more of?
• If you have dozens of products, bundle them into product
families, then build groups around the families
• Always start with the product, never the social
network. In the end, it’s always about the leads and the
revenue.
26
27. Strategy: Prospects
Which prospects are most likely to buy our product or
service?
• Which are the companies we want to land as clients?
• What are the job titles within those companies, that
we should be talking to?
• Invite them to the group, using LinkedIn Ads or Inmail
• Exclude competitors and all other non-relevant
professionals
27
28. Strategy: Content
What is the content our prospects need to solve their
problems and do their job better?
Do you produce our own industry-leading content? If
not, can you commission some material?
Can you come up with Conversation Starters or
Polls?
Beware of the Ribena effect – too much of your own
syrup makes the rest of us choke
3rd Party content is a very reliable way to build true
industry credibility
28
29. Strategy: Social Sellers
• A Social Seller is a man or
woman who represents their
company in social networks
• Social Sellers focus on
building their personal brand,
sharing category content,
and generating leads
• The most impactful Social
Sellers are people in
Business Development and
Sales – the only ones who
close deals.
29
30. The Social Seller Concept
• Social Sellers own their LinkedIn profiles, legally
• But – Marketing co-owns the marketing and
content dimension of LinkedIn profiles
• All group content that is distributed via Social
Sellers, should now be approved, or influenced, by
Marketing
• Social Sellers = Distribution Channels for
Marketing
• This approach reduces social media risk while
maximising brand alignment and compliance
30
31. Strategy: Social Sellers
• Which of your group managers will be appointed Social
Sellers; i.e. who will seek out meetings with your group’s
members?
• Will they come from your Sales or Pre-Sales
department?
• Marketing and C-Suite do not close deals, so their role
within the group is secondary to those who close deals
31
32. Strategy: Management & Policies
• Who will be the Group Owner (1), who will be the Group
Managers (up to 10), and who will be Group Mods (up to
50)?
• What is expected of the Group’s Management? Do their
KPIs need to be adjusted?
• Who decides on which Content gets posted, and which
group applicants get accepted?
• Who makes the decision on the group’s Social Sellers?
32
33. The Science of Brand Building via
LinkedIn Groups
33
LinkedIn for Lead Generation
37. Positioning Effect
Associating your
personal brand with
the content of your
posts and discussions,
makes you stand out
and become
synonymous with that
content.
This gives you greater
credibility and trust
with your group
members.
37
38. The Science of Lead Generation
via LinkedIn Groups
38
LinkedIn for Lead Generation
41. Lead Generation – Outbound
In most B2B
groups, 90% of your
leads will come
from Outbound
efforts!
41
42. What Numbers to Expect from
LinkedIn Groups
42
LinkedIn for Lead Generation
43. Member Engagement
• Most groups must accept the 3% Rule; i.e. no more than
3% of your members will become regulars (>1 post per
month)
• So if you have 100 members, then probably 3 of them will
be regulars
Of the other 97%:
50% are “beneficial lurkers” who consume information
50% have forgotten they are in your group!
• Remember that just over 50% of your members are
“participants” in your group
43
44. Costs: What to Expect
LinkedIn Ads
o Avg. $2 - $4 Cost per Click;
o 0.025% - 0.05% CTR (=1 click per 2000 – 4000
impressions)
• Inmails
o $10 per Inmail;
o 10% - 20% CTR
Join Rate:
• 5% - 25% of every invitee will join, depending on the
relevance of your invitation script and group name
• As a rule of thumb, you will need to send a minimum of 500
Inmails to achieve 100 members (with 3 active members)
44
45. What Results Can You Expect?
Assuming your Social Sellers:
• Post at least 2 – 3 pieces of relevant content every week
• Engage with your members at least 1x – 2x per week for at
least 2 – 3 months, and
• Engage in best-practice Inbound + Outbound Lead Generation,
then you may expect:
Approx. 15 – 25 leads for every 100 members in your
group
This percentage will grow as the brand awareness and
positioning of your Social Sellers grows within the group
45
46. How Do We Measure ROI?
• Each Social Seller is given their own list of named prospects
with the group (in line with their sales territory)
• As each Social Seller meets his prospects, this meeting is
recorded in the CRM using source = “LinkedIn Group”
• Once a sales proposal is submitted, the Social Seller (or
Marketing) records the $ value of the proposal against the
company CRM account
• The organisation can now determine $ pipeline value vs. the
investment in the group (i.e. salaries + agency costs)
46
47. Thank You!
Connect:
LinkedIn: Tom Skotidas
Twitter: @tomskotidas
Google+: Tom Skotidas
47