There are three key elements to a sustainable change management strategy: conceptual frameworks, relationship building, and action-oriented work. The Natural Step framework provides the conceptual foundation, Cradle to Cradle inspires with a vision of the future, and Ecological Footprinting establishes metrics to measure progress. Together they form a holistic approach with "heart, head, and hands" to drive organizations toward sustainability.

1. There is no alternative toThere is no alternative to
sustainable development.sustainable development.
(Nidumolu, Prahalad, Rangaswami, 2009)(Nidumolu, Prahalad, Rangaswami, 2009)

2. Agenda and IntroductionAgenda and Introduction
• Jaco: Scientist, Facilitator, Social EntrepreneurJaco: Scientist, Facilitator, Social Entrepreneur
AGENDAAGENDA
• State of the art: PlanetwiseState of the art: Planetwise
• Eco-effective versus Eco-efficient?Eco-effective versus Eco-efficient?
• 1,2,3….1,2,3….
• Case-Epi centreCase-Epi centre
• ConclusiesConclusies

3. 2 important trends

4. 2 important trends

5. Planetwise: This is what we’rePlanetwise: This is what we’re
doing since 1987doing since 1987

6. The Natural Step: what can we do?The Natural Step: what can we do?This rigorous Framework gives organisations the tools to perform a gap analysis using the lens of sustainability, andThis rigorous Framework gives organisations the tools to perform a gap analysis using the lens of sustainability, and
then work toward closing the gap.then work toward closing the gap.
A change-management approach that is value-driven and selects intervention methods that help organizations andA change-management approach that is value-driven and selects intervention methods that help organizations and
networks (of organizations) to move toward more sustainable ways of operating.networks (of organizations) to move toward more sustainable ways of operating.
Principles:Principles:
Nothing Disappears:Nothing Disappears: All mass and energy in the universe is conserved.All mass and energy in the universe is conserved.
Everything Spreads:Everything Spreads: Energy and matter tend to spread spontaneously; everything has a tendency to disperse (theEnergy and matter tend to spread spontaneously; everything has a tendency to disperse (the
Second Law of Thermodynamics, or the Law of Entropy).Second Law of Thermodynamics, or the Law of Entropy).
There is Value in Structure:There is Value in Structure: We determine material quality by the concentration and structure of the matter thatWe determine material quality by the concentration and structure of the matter that
makes up a material. For example, food and petrol are valuable because they have a high concentration andmakes up a material. For example, food and petrol are valuable because they have a high concentration and
structure. What we consume is the ability of energy to perform work. We never consume energy or matterstructure. What we consume is the ability of energy to perform work. We never consume energy or matter
because it is neither created nor destroyed. (see 1)because it is neither created nor destroyed. (see 1)
Photosynthesis Pays the Bills:Photosynthesis Pays the Bills: Net increases in material quality on Earth are generated almost entirely by the sun-Net increases in material quality on Earth are generated almost entirely by the sun-
driven process of photosynthesis.driven process of photosynthesis.

7. CtoC: How do we love all childrenCtoC: How do we love all children
of all species for all time?of all species for all time?
• Waste does not exist: waste is foodWaste does not exist: waste is food
• Sun limitless source of energy and life (4 billion years toSun limitless source of energy and life (4 billion years to
go)go)
• Cherish/stimulate diversityCherish/stimulate diversity
• Support health (people and nature)Support health (people and nature)
• Goal: a delightfully diverse, safe, healthy, and just worldGoal: a delightfully diverse, safe, healthy, and just world
(with clean air, water, soil and power) economically,(with clean air, water, soil and power) economically,
equitably, ecologically and elegantly enjoyedequitably, ecologically and elegantly enjoyed
Observe:Observe:
• Energy-supply + Growing population is no problemEnergy-supply + Growing population is no problem

8. Ecological Footprint: How do weEcological Footprint: How do we
know?know?
• 2 problems: current ways of producing and2 problems: current ways of producing and
consuming and growing populationconsuming and growing population
• Similar to funnel TNSSimilar to funnel TNS
• It is an accounting method that seriouslyIt is an accounting method that seriously
creates awareness, but lacks a change-creates awareness, but lacks a change-
mgt approachmgt approach
• But hey, in a green world accounting willBut hey, in a green world accounting will
flourish!!!flourish!!!

9. Our shared challenges
macrotrend
Rising populationnumbers
Decreasing Waterresources
Less agricultural land
Less forests
Less resources
Decreasing biodiversitity
Air-pollution
Climate Change
Empty Seas

10. Footprinting: wat is het enFootprinting: wat is het en
waarom specifiek dezewaarom specifiek deze
methode/zienswijze?methode/zienswijze?
• Het is gewoon de beste methode (factorHet is gewoon de beste methode (factor
10 komt in de buurt)10 komt in de buurt)
• Scoort goed op 13 van 15 factoren vanScoort goed op 13 van 15 factoren van
een duurzaamheidsindex (Univ.Oslo,een duurzaamheidsindex (Univ.Oslo,
K.Hoyer, 2003 in J.Juffermans, 2005)K.Hoyer, 2003 in J.Juffermans, 2005)
• Blinde vlekken zijn: gevaarlijke stoffen,Blinde vlekken zijn: gevaarlijke stoffen,
Milieu-kwaliteit en het feit dat het ookMilieu-kwaliteit en het feit dat het ook
mogelijk is meer bio-capaciteit temogelijk is meer bio-capaciteit te
ontwikkelen.ontwikkelen.

11. Footprint: opbouwFootprint: opbouw
gebruiksruimtegebruiksruimte
Global Footprint
1. Bioproductief land:
- Akkergronden
- Weidegronden
- Bossen
2. visgronden
3. Energie land*
4. Wegen en gebouwen
5. Natuur/biodiversiteit
* Fossil via absorption of CO2

12. Biocapaciteit 11,2 miljard hectare
(2003)
Wereld bevolking: 8.9 miljard mensen
11,2 miljard ha / 8.9 miljard mensen = 1,26 ha
pp beschikbaar
2025

13. Gemiddeld per land inGemiddeld per land in
ha. per persoonha. per persoon
USAUSA 9,69,6
FinlandFinland 7,67,6
ZwedenZweden 6,16,1
DenemarkenDenemarken 5,85,8
BelgieBelgie 5.65.6
Verenigd KoninkrijkVerenigd Koninkrijk 5,65,6
DuitslandDuitsland 4,54,5
NederlandNederland 4.44.4
Russische FederatieRussische Federatie 4,44,4
PolenPolen 3,33,3
HongarijeHongarije 3,53,5
Wereld gemiddeldeWereld gemiddelde 2,22,2
Eerlijke Aarde AandeelEerlijke Aarde Aandeel
1,81,8
ChinaChina 1.61.6
TanzaniaTanzania
0,70,7
IndiaIndia 0.80.8
AfganistanAfganistan 0,10,1

14. Eco-efficient versusEco-efficient versus
Eco effectiveEco effective
• The biggest quest of our time: toThe biggest quest of our time: to
discover/invent solutions thatdiscover/invent solutions that
expand/improve the regenerative capacity ofexpand/improve the regenerative capacity of
systemssystems
• Efficientie: Reduce, Regulate, recyle LessEfficientie: Reduce, Regulate, recyle Less
bad solutions, Down-cycling (steeds minder)bad solutions, Down-cycling (steeds minder)
• Effectiviteit: Up-cycling, Waste is food, goodEffectiviteit: Up-cycling, Waste is food, good
nutritious solutionsnutritious solutions
• Are they mutually exclusive?Are they mutually exclusive?
So is it bad vs good? OR……????So is it bad vs good? OR……????

15. A perfect marriageA perfect marriage
• 80-95% besparing, veiliger en opwekking80-95% besparing, veiliger en opwekking
met alternatieve energiebronnen opmet alternatieve energiebronnen op
lokatie wordt mogelijk, bijvoorbeeldlokatie wordt mogelijk, bijvoorbeeld
tunnelverlichtingtunnelverlichting

16. From Many to ThreeFrom Many to Three
Al het goede komt in drieen!Al het goede komt in drieen!
• TNS, EF, C2C, , CSR-P3, Factor 10 or 20, LCA, MFA, Panarchy,TNS, EF, C2C, , CSR-P3, Factor 10 or 20, LCA, MFA, Panarchy,
natural capitalism, biomimicry, Base of The Pyramid , Triasnatural capitalism, biomimicry, Base of The Pyramid , Trias
Energetica, Optimistic Sustainable Development, Steady-stateEnergetica, Optimistic Sustainable Development, Steady-state
economies, Chaordic Commons…..economies, Chaordic Commons…..
• ““The myriad of frameworks and tools is known to be slowing theThe myriad of frameworks and tools is known to be slowing the
process toward sustainability rather than assisting it (Senge et al.,process toward sustainability rather than assisting it (Senge et al.,
2007).”2007).”
• According to Senge (2007) at least three different views onAccording to Senge (2007) at least three different views on
sustainability must be taken into account: rationalism, naturalism,sustainability must be taken into account: rationalism, naturalism,
and humanism.and humanism.
• Furthermore successful collaborative efforts must embrace threeFurthermore successful collaborative efforts must embrace three
interconnected types of work: conceptual, relational and actioninterconnected types of work: conceptual, relational and action
driven.driven.

17. 1, 2, 3….1, 2, 3….
Design = conscious effort to create a thing or evoke a string of actionsDesign = conscious effort to create a thing or evoke a string of actions
(services)(services)
Development = embedding design in a Culturally shaped politico-Development = embedding design in a Culturally shaped politico-
economic agenda.economic agenda.
How to bring them together?How to bring them together?  3 function rule (permaculture)3 function rule (permaculture)
• The 3 function rule makes a system resilient (self-organizing).The 3 function rule makes a system resilient (self-organizing).
• The 3 function rule originated as a design principle for permaculturalThe 3 function rule originated as a design principle for permacultural
systems.systems.
• Every organism has multiple functions in a system and eachEvery organism has multiple functions in a system and each
function that a system has is supported by a number (at least 3) offunction that a system has is supported by a number (at least 3) of
organisms (redundancy).organisms (redundancy).
• 3 is a ‘sacred’ number in design-sciences and any Change-3 is a ‘sacred’ number in design-sciences and any Change-
management strategy, that ultimately has humans as objects ofmanagement strategy, that ultimately has humans as objects of
study, also needs to incorporate 3.study, also needs to incorporate 3.
How….What do You mean…? Next SlideHow….What do You mean…? Next Slide

18. TNS-CtoC-EF=3TNS-CtoC-EF=3 ☻☻
• Heart, Head and Hands are all needed to get aHeart, Head and Hands are all needed to get a
seriously sustainable change managementseriously sustainable change management
strategy formulated and implemented.strategy formulated and implemented.
• Heart: CtoCHeart: CtoC
• Head: EFHead: EF
• Hands: TNSHands: TNS
• If one element fails or underperforms the designIf one element fails or underperforms the design
will not fly and regress to business as usualwill not fly and regress to business as usual

19. Evolution in business-sustainability:Evolution in business-sustainability:
5 Stages5 Stages
• Not necessarily evolutionaryNot necessarily evolutionary
Stage 1: Viewing Compliance asStage 1: Viewing Compliance as
Opportunity-Be a front-runnerOpportunity-Be a front-runner
Stage 2: Making Value Chains SustainableStage 2: Making Value Chains Sustainable
(Porter-Clusters)(Porter-Clusters)
Stage 3: Designing Sustainable ProductsStage 3: Designing Sustainable Products
and Services (CtoC)and Services (CtoC)
Stage 4: Developing New BusinessStage 4: Developing New Business
Models: No waterModels: No water
Stage 5: Creating Next-Practice PlatformsStage 5: Creating Next-Practice Platforms
(Nidumolu, Prahalad, Rangaswami, 2009)(Nidumolu, Prahalad, Rangaswami, 2009)

20. Toepassing:Toepassing:
Zit er ook 3 in EPI-Center?Zit er ook 3 in EPI-Center?

21. Lokale initiatieven leiden tot
een (inter)nationale transitiegolf

22. Het programma EPI Center streeft naar een bewuste
duurzame samenleving door het realiseren van
continue energie monitoring in bestaande gebouwen
en panden.
MissieMissie

23. Maatschappelijke transitieMaatschappelijke transitie
EPI-Center
Kennis en Innovatie
Leveringsbetrouwbaarheid
WerkgelegenheidKosten
Energietransitie
Milieu
Maatschappelijke Innovatie
Duurzaamheid

24. EPI Center Voorne-PuttenEPI Center Voorne-Putten
Verduurzaming
energievoorziening Lokale
Werkgelegenheid
Vernieuwing
Onderwijs
Innovatie van
Industrie
Ondersteunen Primair proces
van de eigen Organisatie
Klimaat &
Energiebeheer
Eigen panden

25. Integrale aanpakIntegrale aanpak
Mens
Processen
Techniek
Sturing
Stimuleren deelname
door het wegnemen van drempels:
a.Financieel
b.Organisatorisch
c.Technisch
d.Juridisch
Good Governance
Sturen op realisatie door het opleveren en
borgen van nationale standaarden op basis
waarvan deelnemende partijen kunnen
reorganiseren, aanbesteden, opleiden,
inplementeren enz.
Elk binnen zijn eigen context.
Spelenderwijs ontwikkelen
Bestaande en innovatieve duurzame
maatregelen worden in de eigen
panden praktisch getoetst
Dit zorgt voor directe draagkracht en
toetsing van de mogelijkheden.

26. Ketenresultaten :Fase 1Ketenresultaten :Fase 1
Mens
Processen
Techniek
Sturing

27. FaseringFasering
Krediet
Krediet
Mijn HbR
Groot denken,
Klein beginnen!!!
Opstart
Regionale
Ontwikkeling
Inventarisatie
Bewustwording
Monitoring
Objectgerichte benadering
Nationaal
Regionaal, Warmte & Kracht
Smart Grids
Standaarden
Opschaalbaarheid
Nationaal,
Gedistr. Opslag
Regelgeving
Internationale
Opschaling
2010-2012 2012-2015 > 2015….<zomer 2010
Go/No-go:
•Investeringsbereidheid
•Instrumentarium
•Opbrengsten
Go/No-go:
•Cohesie
•Milieubewustzijn
Krediet
Go/No-go:
•Rol Producent
•Draagvlak
Geborgde
standaarden, beleid
& regelgeving

28. Opstart (tot Q3 2010)Opstart (tot Q3 2010)
Inventarisatie en nulmeting 10
objecten van de participanten in
de gemeente Spijkenisse
APPCD
Kracht EPI Center
Portaal
Gebruike
r
Exploitant Wetenschap
•Inzicht in gebruik en opwekking per uur
•Inzicht in het rendement van duurzame maatregelen
•Toetsing aan het uitgezet beleid
Converter
Universele Dataregistratie unit
Woon Meter
Stroom
Telemetrie
Internet
Database en
Webserver
M
M

29. Regionaal (Q3 2010-2011)Regionaal (Q3 2010-2011)
M
EPI-Center
Portaal
M
M
M
M
M

30. Aansluiting opleidingsinstitutenAansluiting opleidingsinstituten
EPI Center
Levend
Laboratorium
Student
Compagnies
(ipv Stageplekken)
VMB
O
MBO HBO WO

31. Waar staan we nu?Waar staan we nu?
Intentie voor de opstart van EPI Center getekend tussen
Gemeente, Provincie, Wooncorporatie en NoSe Innovations

32. Conclusies en verbinding metConclusies en verbinding met
andere sprekersandere sprekers
• Epi-Centre: Stimuleren deelname (verbinden) Spelenderwijs ontwikkelen (doen) Good
Governance (denken)(denken)
• InnovationJump to stages 4 and 5
• BfI-Facility Management Frau Hagel: Similar integral approach, don’t miss a player/stakeholder inBfI-Facility Management Frau Hagel: Similar integral approach, don’t miss a player/stakeholder in
the beginning,the beginning,
• Ook een 3-aanpakOok een 3-aanpak
– Schutz der Umwelt-PlanetSchutz der Umwelt-Planet
– Senkung den Lebenszykluskosten-ProfitSenkung den Lebenszykluskosten-Profit
– Sicherung von Gesundheit/Behaglichkeit in gebSicherung von Gesundheit/Behaglichkeit in gebäude –Peopleäude –People
• TNT dhr. Verwaaijen: heel langzaam slaat de balans door naar eco-effectiviteit en er is nogTNT dhr. Verwaaijen: heel langzaam slaat de balans door naar eco-effectiviteit en er is nog
steeds een wereld aan efficientie te winnensteeds een wereld aan efficientie te winnen
• Proces: Ik, wij, wij allenProces: Ik, wij, wij allen
• werknemer-organisatie-planeetwerknemer-organisatie-planeet
• Groei op alle niveau’sGroei op alle niveau’s
• Stage: 2 en 3Stage: 2 en 3
• Persoonlijke groei begint ook met 3Persoonlijke groei begint ook met 3  Verbinden-Hart Doen-Handen Denken-HoofdVerbinden-Hart Doen-Handen Denken-Hoofd