Nature Network and ISN Gateway aim to: 1) Foster new forms of scientific communication and interaction online and offline to connect scientists around the world. 2) Build communities for scientists at different career stages and in different disciplines and locations to explore ideas, collaborate, and stay up to date in their fields. 3) Specifically, Nature Network serves early career scientists through groups, blogs, and events, while ISN Gateway focuses on connecting the nephrology community within a scientific society brand.

1. Editing, Branding and Authority:
Nature Network and ISN Gateway

2. Nature’s Mission Statement
First, to serve scientists through prompt publication of
significant advances in any branch of science, and to
provide a forum for the reporting and discussion of
news and issues concerning science.
Second, to ensure that the results of science are
rapidly disseminated to the public throughout the
world, in a fashion that conveys their significance for
knowledge, culture and daily life.

3. Nature Network: Goals
• Explore, foster and facilitate new forms of
scientific communication and interaction
– online, informal, rapid, dynamic, 24/7
• Keep in touch with colleagues/collaborators
and to find and connect with new ones
• Build a new kind of community

4. Nature Network: Connecting Scientists
Online

5. Nature Network: Connecting Scientists
Offline

6. Nature Network: Our Users
• Postdocs, grad
students,
assistant/associate
professors
• Academic and
industry scientists;
allied fields
• ~45 active bloggers
• US, UK, India,
Canada, Germany,
Australia, Italy,
China, France,
Japan

7. Nature Network: Our Groups
• >500 groups
• Discipline: Genetics, nanotechnology,
bioinformatics, fluorescence microscopy
• Demographic: postdocs, PhD students
• Geographic: India, Berlin, NYC, Italy
• General interest: science and art, publishing,
collaborations, writing
• Events/conferences: Source Event, Scibarcamp, NN
Science Blogging 2008

8. Nephrology Gateway
• Extending into niche community – scientific society
• Discipline: research and clinical nephrology within
context of society brand
• Demographic: residents, clinicians, society leaders
• Geographic: Greece, NY, Lebanon
• General interest: teaching, ethics, specific clinical
areas
• Events/conferences: Society conferences, society
leadership/management