Parts of the presentation on social media usage in the sciences at the International Marine Science Communication Conference #IMSCC14 in Porto, September 2014.

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Stay Connected
The use of social media for internal and external
networking
Beatrice Lugger
Sept. 9th, 2014 Porto National Institute for Science Communication

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Scientists
research
educate
publish
Public Information Officers
inform, mediate, stage
Journalists
investigate
critisize
classify
Who talks about science

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Who talks about science
Scientists
Journalists
Public Information Officers
present
explain
communicate

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Who talks about science
Best qualified to explain the impact of science
On average 63 % of Europeans say
scientists working at a university or
governmental laboratories
are best qualified
to explain the impact
of scientific and technological
developments on society.
Credit: Science and Technology Report 2010 European Commission

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Who talks about science
The old style
one way
PR
conferences

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Who talks about science
Today
dialogue
PR
conferences
Citizen
Sciences

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Science Online today
Website
OA-Journals Blogs
Online Presence
Google+
Facebook
Social Networks
Twitter
Career
Xing LinkedIn
Academia
Mendeley
ResearchGate ArXiV
Media
Wikipedia
(Alt)metrics

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How communicate
The NaWik arrow: What to keep in mind

9. Modified and adapted from: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535
© NaWik

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Science Blogs
The world of science blogs is a colorful mix
• Topics
• Authors
• Format
• Target group

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Science Blogs
Indications of Blogs
• First person writing style allowed
• Individual style, author is recognizable
• Comments – dialogue
• Networking – linking to other blogs and further social media
• To be recognized: write regularly

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Science Blogs
Lindau Nobel Laureate Meeting – Conference Blog
http://blog.lindau-nobel.org/

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Science Blogs
Lindau Nobel Laureate Meeting – Conference Blog
• Six blog team members plus open for guest entries
• topical blogging
• interviews, lectures, discussions
• scientific, reporting, entertaining, pictures
• strictly spread via Twitter and Facebook
• less comments but more discussions and likes on Facebook

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Science on Facebook
Lindau Nobel Laureate Meeting – Community Building

15. Science News Citizen Science Projects
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Science on Facebook
Interest groups

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Science on Facebook
Fun

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Science on Twitter
• create lists
• follow recent hashtags #ismcc2014
• tweet links to research articles and news
• tweet about new tools for science networking, open
science, Citizen Science....
• participate in discussions

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Science on Twitter
Helpfull tools e.g. Tweetdeck or Hootsuite

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Science on Twitter
Make a Storify out of Tweets

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Science on Twitter
Craig Venter 23.000
Stephen Hawking 227.000 Nobel Laureates e.g.:
Peter Doherty (Medicine 1996)
Barry Marshall (Medicine 2005)
Brian Schmidt (Physics 2011)
Scientists engagements

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Science on Twitter
Nobel engagements
„Since I rely on
twitter to find out
what is
happening, I
figure I owe it to
the collective
twitter-world to
do my own part.“
Source: B. Lugger: Science Communication under Construction. Annual Report. Lindau Nobel Laureate Meeting 2012.

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Workshop
Please take five minutes to write a key message of your or your institute‘s
current outcomes
Which kind of social media can/should you use to spread this key message?
Formulate your key message either for twitter (140 letters!) and/or for Facebook.

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Stay Connected
#imscc2014
Thank you for your attention!
Beatrice Lugger @BLugger
Sept. 9th, 2014 Porto National Institute for Science Communication