This document provides survey results from Seed Community's ScienceBlogs (SB) user survey conducted in August 2008 by Erdos & Morgan. Some key findings: - The median age of SB users is 34, 63% work in science - 54% visit SB daily, 60% read over 3 blogs per visit - 79% agree SB is an essential site to visit, 93% read SB for insights not found elsewhere - 50% find ads on SB helpful and informative The document also shares some comments from SB users on what they like best about the site, such as accessing professional scientists directly and getting personal perspectives from researchers.

1. Fabien Savenay
Sr VP Sales & Marketing
SSP TMR 2008

2. ®

3. The Seed Community

5. 100 Blogs
75,000 Posts
11 Channels
1.3 Million Readers
1,000,000 Comments

6. Sb Survey August 2008
Erdos & Morgan survey
over 3000 responses +/-97% accuracy
Gender
M 67% / F 33%
Age
Median 34
Do you work in science?
Yes 63%
What is your highest level of education?
Graduated 80%
Postgraduate degree 38%
What’s you political affiliation?
Democrat 50%
Republican 4%
Independent 31%

7. Sb Survey August 2008
Erdos & Morgan survey
How often do you visit SB?
Daily 54%
How many of the blogs on SB do you usually read?
Over 3 blogs 60%
For me, SB is an essential site to visit
Agree 79%
I read SB for insights and information I do not get from other sites
Agree 93%
Advertising on SB is usually helpful and informative
Agree 50%

8. What do you like best about ScienceBlogs?
It's nice to see a site that not only represents the big As a science graduate student, it's nice to read
general areas of science (biology, cosmology etc) but personal perspectives from researchers within and
also represents the sub-disciplines in each of the large outside of my field. The science itself I can glean from
general fields. * the primary literature; Scienceblogs provides a way to
glimpse personal insights from the people DOING the
Another strength of ScienceBlogs is it's ability to science.
respond quickly and accurately to science stories in the
media. I often rely on the coverage here to get Basically direct access to professional scientists. As
corrections and a deeper understanding of a topic that opposed to access to professional scientists filtered
is reported in the news. through journalism majors.
A chance to get to know scientists as people, with all Reading a blog on peer-reviewed research by one of
their quirks and daily aggravations. It cuts through the the ScienceBloggers is a great way to read about the
"scientists say," empty-lab-coats you encounter in latest research and indicate if I should read the original
mainstream media. research as well.
Absolutely the community atmosphere. And being Content is not dumbed-down. As a non-scientist I
PART of that community. cannot always completely follow all of the posts I read,
but there is vastly more detail and intelligent analysis
They help me "stay in the game" and really get a feel presented than in newspaper or television science
for what causes reactions. It's important that when journalism.
scientists feel passionately about something, there is a
place to go where they can voice their opinions without
risking provost fire, or grant funding issues.

9. Contact
savenay@seedmediagroup.com