This document outlines a 150-hour digital marketing training course. The training will provide extensive instruction on content marketing, social media marketing, search engine optimization, and more. Trainees will learn to create content for platforms like blogs, Facebook, LinkedIn and YouTube. They will also learn to design and analyze Facebook ad campaigns and digital marketing KPIs. The training aims to ensure 100% job placement for trainees in local or online marketing roles.
This document contains the resume of Fahad Zahid. It summarizes his objective of finding a challenging job with career growth. It details his education credentials including a BSCS from The University of Lahore. It provides work experience since 2007 in SEO roles at various companies. It outlines technical skills including Google Analytics, paid advertising, SEO auditing, A/B testing, landing page optimization, content optimization, link building, email marketing and social media optimization. It also lists tools used and a final year university project on an online buy/sell portal for Lahore city.
The document outlines an SEO strategy with the goals of increasing search engine rankings, driving more organic traffic, and improving conversions. It proposes 8 tactics to achieve these goals, including on-page SEO, link building, content optimization, social media promotion, and usability improvements. Competitor analysis is also recommended to evaluate other approaches and ensure competitive pricing. The overall mission is to enhance search engine visibility and generate more targeted leads and sales through an effective SEO approach.
This document outlines strategies for websites to earn organic backlinks through quality content and social sharing rather than questionable tactics like link farms or article marketing. It recommends focusing on cross-promotions, guest posts on authoritative sites, participating in online communities, mining competitor content for link opportunities, and building a network of influencers on social media. The goal is to increase search engine visibility and organic web traffic through links from relevant, high-quality sources.
This document outlines an 8-hour training on how to write and manage content for digital marketing. The training covers topics such as introduction to digital marketing tools, content marketing platforms, researching target audiences and content topics, developing article structures, writing and optimizing articles, developing images and videos, creating slide content, measuring content marketing KPIs, and creating Facebook content. The goal is for trainees to be able to play the role of a social media marketer or content marketer. The training uses exercises, videos, and discussions to teach skills related to content creation and distribution across various digital marketing channels.
This document outlines a 24-class, 48-hour course on advanced SEO. The course covers on-page and off-page optimization techniques like keyword research, on-page elements, link building strategies, social media marketing, analytics, and monetization. It includes both theoretical and practical lessons on tools like WordPress, link building tactics, social bookmarking, directory submissions, and using marketplaces like Fiverr and Freelancer. The goal is to teach students all aspects of SEO and help them earn money through optimization and monetization of their sites/blogs.
This document provides information about a digital marketing course offered in Nashik, India. It summarizes the course content, benefits, and modules. The 12 modules cover key areas of digital marketing including SEO, social media marketing, lead generation, email marketing, Google tools, blogging, media buying, Google AdWords, analytics, and an SEO audit. The course aims to educate people about digital marketing and help grow businesses by teaching strategies to attract customers online.
The document is a report submitted by Tanveer Ahmed to the Birla Institute of Management Technology about completing Google's online certification course in digital marketing fundamentals. It includes an acknowledgement, certificate of completion signed by his research guide, and overview of the course contents. The 26 module course covered topics such as search engine optimization, social media, content marketing, analytics, and e-commerce. Tanveer learned skills in areas like using data insights, developing business strategies, and different digital marketing channels.
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
This document contains the resume of Fahad Zahid. It summarizes his objective of finding a challenging job with career growth. It details his education credentials including a BSCS from The University of Lahore. It provides work experience since 2007 in SEO roles at various companies. It outlines technical skills including Google Analytics, paid advertising, SEO auditing, A/B testing, landing page optimization, content optimization, link building, email marketing and social media optimization. It also lists tools used and a final year university project on an online buy/sell portal for Lahore city.
The document outlines an SEO strategy with the goals of increasing search engine rankings, driving more organic traffic, and improving conversions. It proposes 8 tactics to achieve these goals, including on-page SEO, link building, content optimization, social media promotion, and usability improvements. Competitor analysis is also recommended to evaluate other approaches and ensure competitive pricing. The overall mission is to enhance search engine visibility and generate more targeted leads and sales through an effective SEO approach.
This document outlines strategies for websites to earn organic backlinks through quality content and social sharing rather than questionable tactics like link farms or article marketing. It recommends focusing on cross-promotions, guest posts on authoritative sites, participating in online communities, mining competitor content for link opportunities, and building a network of influencers on social media. The goal is to increase search engine visibility and organic web traffic through links from relevant, high-quality sources.
This document outlines an 8-hour training on how to write and manage content for digital marketing. The training covers topics such as introduction to digital marketing tools, content marketing platforms, researching target audiences and content topics, developing article structures, writing and optimizing articles, developing images and videos, creating slide content, measuring content marketing KPIs, and creating Facebook content. The goal is for trainees to be able to play the role of a social media marketer or content marketer. The training uses exercises, videos, and discussions to teach skills related to content creation and distribution across various digital marketing channels.
This document outlines a 24-class, 48-hour course on advanced SEO. The course covers on-page and off-page optimization techniques like keyword research, on-page elements, link building strategies, social media marketing, analytics, and monetization. It includes both theoretical and practical lessons on tools like WordPress, link building tactics, social bookmarking, directory submissions, and using marketplaces like Fiverr and Freelancer. The goal is to teach students all aspects of SEO and help them earn money through optimization and monetization of their sites/blogs.
This document provides information about a digital marketing course offered in Nashik, India. It summarizes the course content, benefits, and modules. The 12 modules cover key areas of digital marketing including SEO, social media marketing, lead generation, email marketing, Google tools, blogging, media buying, Google AdWords, analytics, and an SEO audit. The course aims to educate people about digital marketing and help grow businesses by teaching strategies to attract customers online.
The document is a report submitted by Tanveer Ahmed to the Birla Institute of Management Technology about completing Google's online certification course in digital marketing fundamentals. It includes an acknowledgement, certificate of completion signed by his research guide, and overview of the course contents. The 26 module course covered topics such as search engine optimization, social media, content marketing, analytics, and e-commerce. Tanveer learned skills in areas like using data insights, developing business strategies, and different digital marketing channels.
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
This document outlines a 150-hour training course in digital marketing. The training will provide extensive instruction in content marketing, social media marketing, search engine optimization, and paid advertising. Students will learn to design, measure, and improve various digital marketing campaigns. They will also gain hands-on experience creating blogs, videos, social media pages and paid ads. The training aims to ensure 100% job placement for students in local or online marketing roles.
This document outlines a 150-hour training course in digital marketing. It covers topics like content marketing, social media marketing, search engine optimization, and analytics. The course is divided into 10 days that cover the basics of digital marketing tools, audience research, content development strategies, writing articles, creating visual content, measuring success, and building a custom blog. Trainees will learn how to develop engaging content and gain skills to work as a social media marketer, content marketer, or e-commerce entrepreneur.
About the Training
digital marketing course outline,
Learning & Earning Development Project.150 Hours of Extensive Training
100% Placement to be ensured, among them Maximum 50% to be placed in local industry & Minimum 50% in online marketplaces.
Trainee will be able to play his/her role as a social media marketer/Facebook Marketer/Content Marketer/E-Commerce entrepreneur in the local/international Marketplace.
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
This document describes SEO training courses offered by an experienced SEO specialist. It provides details on private 1-hour training sessions covering topics like keyword research, on-page optimization, backlinks, and social media. A one-day masterclass is also described, with an agenda covering Google algorithms, webmaster tools, user experience, content marketing, and competitor analysis. Pricing is included for various training options.
This document outlines the policies for a digital marketing diploma program offered by IMFND. The attendance policy states that participants must attend at least 85% of sessions to receive a certificate of completion. Exceptions can be made for urgent situations, in which case a track may be postponed. Absent participants are responsible for catching up on missed material. The refund policy states that a 15% cancellation fee will be charged if a participant cancels within 3 days of the first course. After a course begins, fees increase incrementally based on the number of courses attended.
The document discusses Bisk Education's implementation of a new SEO platform. It outlines the challenges of changing platforms including resistance to change. It details a multi-phase plan to gain buy-in, train users, and promote the new platform. The execution involved step-by-step guides, widgets, and workspaces. Results included 100% adoption, a 679% increase in logins, and a focus on advanced SEO metrics. The key to success was understanding challenges, gaining buy-in through training and value, and measuring results.
Venkat Raju T is seeking a challenging opportunity in digital marketing where he can utilize his skills and commitment to excellence. He has over 5 years of experience in digital marketing roles, including as a Digital Marketing Executive. He has proficiency in SEO, SEM, social media marketing, and analytics tools like Google Analytics. Venkat holds an MBA in Finance and Marketing and has undertaken digital marketing projects for websites in various industries.
This document provides an overview of digital marketing and content marketing tools and strategies. It discusses exploring different content types like articles, images, videos and slide content. It also covers researching target audiences, developing article structures, optimizing articles for search engines, creating image and video content, posting content to different channels, and measuring the success of content marketing. The document then discusses developing customer blogs using WordPress, optimizing websites on-page using tools like Yoast SEO and Google Analytics, and marketing on platforms like Twitter and Pinterest.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Professional diploma in digital marketing Digipro India
The document provides information about a Professional Diploma in Digital Marketing program offered by DigiPro Marketing Academy. It summarizes the program's key features as focusing on practical training, using industry experts for curriculum design, and providing job assistance and internship opportunities. The program covers all aspects of digital marketing including social media, SEO, email marketing, Google Ads, and video production/editing.
Professional Diploma in Digital Marketing by DigiPro Academy Jaipur |
Digital Marketing Course Institute in Jaipur
Learn More:- https://www.ptaindia.com/digital-marketing-course-in-jaipur/
Briefing For The FlashChatt App ProjectDavid Gracia
This document outlines a digital marketing project for a group to manage a Google Adwords campaign promoting the Flashchat app landing page. The goal is to optimize cost per click over 3 weeks. Each group will receive an $85 Adwords account. They are to activate search and display campaigns by December 2nd with a $4/day budget. The project schedule includes weekly performance dashboards and a final presentation. Individual assignments include analyzing the app's SEO, mobile user experience, and use of Facebook and Twitter marketing in Saudi Arabia.
Puneet Singh is an SEO consultant based in Dehra Dun, Uttarakhand, India with over 10 years of experience in internet marketing and SEO. He has expertise in analyzing websites, optimizing content and metadata, email campaigns, and social media marketing. His experience includes roles at Trafficwala and SysInfoTools Software where he improved SEO and increased organic traffic. He is skilled in SEO, online marketing, WordPress, web analytics and content creation. His objective is to become a leader in internet marketing and SEO.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which includes on-page optimization like meta tags and off-page optimization like backlinks.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as social advertising.
3) SEM including setting up search ad campaigns on Google Ads and Bing Ads as well as optimizing bids and keywords.
4) Additional services mentioned include banner ads, display ads and video ads on YouTube, as well as strategies for optimizing quality score and increasing engagement across social media platforms.
Bruce Nix provides an introduction to agile and Scrum. He summarizes his experience working with various companies to implement agile and Scrum practices. He then discusses some of the key principles of agile, including self-organizing teams, frequent delivery of working software, and responding to change. The rest of the document delves into the specifics of Scrum, including roles, ceremonies like the daily standup and sprint planning, and challenges with adoption.
The document outlines a course curriculum for Practical Search Engine Optimization (SEO) that is 48 hours in duration. The course aims to provide technical SEO skills and knowledge to students. It will consist of 18.75% generic skills training, 28.125% occupation-specific theory lessons, and 53.125% hands-on practical skills sessions. Key topics covered include SEO basics, keyword research, on-page optimization, content optimization, off-page factors, and tools/extensions. Students will be assessed weekly, monthly, and at the end of the course through written and practical tests conducted by industry experts and trainers. Upon passing all assessments, students will receive certification.
This document provides an overview of key topics in digital marketing including search engine marketing, email marketing, social media marketing, mobile marketing, search engine optimization, HTML/CSS, on-site SEO, analytics, and reporting. For each topic, it lists the main concepts that will be covered such as keyword research, ad copy, landing pages, email design, social media goals, mobile optimized websites, meta tags, analytics setup, and key performance indicators.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which involves on-page and off-page optimization. On-page optimization includes activities like optimizing title tags and meta descriptions while off-page involves link building.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as advertising.
3) SEM including pay-per-click advertising on Google and Bing as well as landing page creation and campaign management.
4) Additional services mentioned include social media optimization, banner and display advertising, and organic social media engagement on various platforms.
This document outlines a 150-hour training course in digital marketing. The training will provide extensive instruction in content marketing, social media marketing, search engine optimization, and paid advertising. Students will learn to design, measure, and improve various digital marketing campaigns. They will also gain hands-on experience creating blogs, videos, social media pages and paid ads. The training aims to ensure 100% job placement for students in local or online marketing roles.
This document outlines a 150-hour training course in digital marketing. It covers topics like content marketing, social media marketing, search engine optimization, and analytics. The course is divided into 10 days that cover the basics of digital marketing tools, audience research, content development strategies, writing articles, creating visual content, measuring success, and building a custom blog. Trainees will learn how to develop engaging content and gain skills to work as a social media marketer, content marketer, or e-commerce entrepreneur.
About the Training
digital marketing course outline,
Learning & Earning Development Project.150 Hours of Extensive Training
100% Placement to be ensured, among them Maximum 50% to be placed in local industry & Minimum 50% in online marketplaces.
Trainee will be able to play his/her role as a social media marketer/Facebook Marketer/Content Marketer/E-Commerce entrepreneur in the local/international Marketplace.
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
This document describes SEO training courses offered by an experienced SEO specialist. It provides details on private 1-hour training sessions covering topics like keyword research, on-page optimization, backlinks, and social media. A one-day masterclass is also described, with an agenda covering Google algorithms, webmaster tools, user experience, content marketing, and competitor analysis. Pricing is included for various training options.
This document outlines the policies for a digital marketing diploma program offered by IMFND. The attendance policy states that participants must attend at least 85% of sessions to receive a certificate of completion. Exceptions can be made for urgent situations, in which case a track may be postponed. Absent participants are responsible for catching up on missed material. The refund policy states that a 15% cancellation fee will be charged if a participant cancels within 3 days of the first course. After a course begins, fees increase incrementally based on the number of courses attended.
The document discusses Bisk Education's implementation of a new SEO platform. It outlines the challenges of changing platforms including resistance to change. It details a multi-phase plan to gain buy-in, train users, and promote the new platform. The execution involved step-by-step guides, widgets, and workspaces. Results included 100% adoption, a 679% increase in logins, and a focus on advanced SEO metrics. The key to success was understanding challenges, gaining buy-in through training and value, and measuring results.
Venkat Raju T is seeking a challenging opportunity in digital marketing where he can utilize his skills and commitment to excellence. He has over 5 years of experience in digital marketing roles, including as a Digital Marketing Executive. He has proficiency in SEO, SEM, social media marketing, and analytics tools like Google Analytics. Venkat holds an MBA in Finance and Marketing and has undertaken digital marketing projects for websites in various industries.
This document provides an overview of digital marketing and content marketing tools and strategies. It discusses exploring different content types like articles, images, videos and slide content. It also covers researching target audiences, developing article structures, optimizing articles for search engines, creating image and video content, posting content to different channels, and measuring the success of content marketing. The document then discusses developing customer blogs using WordPress, optimizing websites on-page using tools like Yoast SEO and Google Analytics, and marketing on platforms like Twitter and Pinterest.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Professional diploma in digital marketing Digipro India
The document provides information about a Professional Diploma in Digital Marketing program offered by DigiPro Marketing Academy. It summarizes the program's key features as focusing on practical training, using industry experts for curriculum design, and providing job assistance and internship opportunities. The program covers all aspects of digital marketing including social media, SEO, email marketing, Google Ads, and video production/editing.
Professional Diploma in Digital Marketing by DigiPro Academy Jaipur |
Digital Marketing Course Institute in Jaipur
Learn More:- https://www.ptaindia.com/digital-marketing-course-in-jaipur/
Briefing For The FlashChatt App ProjectDavid Gracia
This document outlines a digital marketing project for a group to manage a Google Adwords campaign promoting the Flashchat app landing page. The goal is to optimize cost per click over 3 weeks. Each group will receive an $85 Adwords account. They are to activate search and display campaigns by December 2nd with a $4/day budget. The project schedule includes weekly performance dashboards and a final presentation. Individual assignments include analyzing the app's SEO, mobile user experience, and use of Facebook and Twitter marketing in Saudi Arabia.
Puneet Singh is an SEO consultant based in Dehra Dun, Uttarakhand, India with over 10 years of experience in internet marketing and SEO. He has expertise in analyzing websites, optimizing content and metadata, email campaigns, and social media marketing. His experience includes roles at Trafficwala and SysInfoTools Software where he improved SEO and increased organic traffic. He is skilled in SEO, online marketing, WordPress, web analytics and content creation. His objective is to become a leader in internet marketing and SEO.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which includes on-page optimization like meta tags and off-page optimization like backlinks.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as social advertising.
3) SEM including setting up search ad campaigns on Google Ads and Bing Ads as well as optimizing bids and keywords.
4) Additional services mentioned include banner ads, display ads and video ads on YouTube, as well as strategies for optimizing quality score and increasing engagement across social media platforms.
Bruce Nix provides an introduction to agile and Scrum. He summarizes his experience working with various companies to implement agile and Scrum practices. He then discusses some of the key principles of agile, including self-organizing teams, frequent delivery of working software, and responding to change. The rest of the document delves into the specifics of Scrum, including roles, ceremonies like the daily standup and sprint planning, and challenges with adoption.
The document outlines a course curriculum for Practical Search Engine Optimization (SEO) that is 48 hours in duration. The course aims to provide technical SEO skills and knowledge to students. It will consist of 18.75% generic skills training, 28.125% occupation-specific theory lessons, and 53.125% hands-on practical skills sessions. Key topics covered include SEO basics, keyword research, on-page optimization, content optimization, off-page factors, and tools/extensions. Students will be assessed weekly, monthly, and at the end of the course through written and practical tests conducted by industry experts and trainers. Upon passing all assessments, students will receive certification.
This document provides an overview of key topics in digital marketing including search engine marketing, email marketing, social media marketing, mobile marketing, search engine optimization, HTML/CSS, on-site SEO, analytics, and reporting. For each topic, it lists the main concepts that will be covered such as keyword research, ad copy, landing pages, email design, social media goals, mobile optimized websites, meta tags, analytics setup, and key performance indicators.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which involves on-page and off-page optimization. On-page optimization includes activities like optimizing title tags and meta descriptions while off-page involves link building.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as advertising.
3) SEM including pay-per-click advertising on Google and Bing as well as landing page creation and campaign management.
4) Additional services mentioned include social media optimization, banner and display advertising, and organic social media engagement on various platforms.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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2. About the Training
150 Hours of Extensive Training
100% Placement to be ensured, among them Maximum
50% to be placed in local industry & Minimum 50% in online
marketplaces.
Trainee will be able to play his/her role as a social media
marketer/Facebook Marketer/Content Marketer/E-
Commerce entrepreneur in local/international Marketplace
3. Learning Outcomes
• Explore ins & outs of Digital marketing;
• Design, Measure, Analyze, Improve & Control Facebook
Content Marketing;
• Design, Measure, Analyze, Improve & Control Facebook
Paid Campaign;
• Understand marketing strategy of Google Plus, Youtube,
Twitter & Instagram
• Analyze digital marketing KPI measurement Tools
5. Day 1 & 2
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
1
Introduction to
Digital Marketing
and Digital
marketing tools
• ABC of Digital Marketing
• Tools of Digital marketing
e.g. content marketing,
SMM, SEO, Affiliate, email
marketing, and video
marketing.
• Career opportunities of
Digital Marketing
• Introduction to Content
Marketing, Social Media
Marketing, Search Engine
Optimization, Affiliate
Marketing, Email Marketing
and
• Video Marketing
2 Explore Content
marketing Platform
• Importance of content
marketing?
• Introduction to different
types of content: Article
Image content, Video
Content, Slide Content,
Audio Content
• Exploring content marketing
platforms: Blogging (personal
blog, company blog, guest
blog, free blog, Facebook,
linkedin, google plus, medium,
Pinterest, You tube, Vimeo,
Slideshare.net,Soundcloud.net
6. Day 3 & 4
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
3
Research Target
Audience and
Content Topic
• Audience Research Tools:
FB audience Insight
• Explore Related active
social media groups/pages
• Discussion @ Forum
• Content Topic Research Tools:
keywords planner,
• Study Competitor’s content
from blog or other media
• Social media conversation
• Discussion @ Forum
4
Article structure
development
• Understanding the
importance of content?
• Grab Idea from related
other content link
• Article structure
development strategy :
Catchy title plan, Topics
highlight, Sub title /
Heading, Closing format
• Use reference link from
valuable site at content
• Utilize related quote of any
influencer or others
• Practice data report (if have)
• Watch video (If have)
• Study info graphics (If have)
• Use own create image
7. Day 5 & 6
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
5
Writing article and
Optimization of
Article for Search
Engine
• Rewrite article from another
article?
• Collect information from
other articles.
• Write article from image
content, video content and
from Slide content
• Concept of pillar article
• Understanding search engine
Algorithm : Title optimization,
Image optimization, keyword
density checking, relevancy,
Internal Linking, External
Linking, open paragraph,
Bounce Rate
• Convert to engaging content
and Valuable content
6
Development of
Image and Video
content
• Exploring features of image
& video content making tools
e.g. Canva, Skitch,
Piktochart, Magix photo
designer
• Video content creation tools :
camtasia & video maker fx
• Video content editing &
publishing
8. Day 7 & 8
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
7
Create Slide
Content and
Posting to different
content channels
• Generate Content idea
• Introduce with content
generation Tools:
PowerPoint
• Post article in Web2.0 platform
• Share article in Slideshare.net
8
Planning Content
Marketing &
Measuring KPIs of
Content marketing
• Concept of Guest blogging
• Explore different Social
media platforms e.g.
Facebook, Twitter, Pinterest
& Instagram
• Plan Content Marketing
strategy
• Measure success of content
marketing based on audience
feedback
• Response readers
9. Day 9 & 10
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
9
Development of
Custom Blog
- Introduction to Wordpress
- Steps of blog development;
Domain selection
hosting configuration
Blog site develop by hosting
application through cpanel
cpanel
- Introduction to Word press
theme
- Free theme setup
- Free theme customize
10
Quiz & Assessment
10. Day 11 & 12
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
11
Introduce with
Facebook
marketing
• Importance of Facebook Page
& Group Creation
• Setting up of Facebook page
& group
• Facebook page role, auto
messaging & Facebook page
reviews
• Difference between Facebook
profile, Facebook page and
Facebook group
• Event creation steps on
Facebook
• Concept of Scheduling Post,
Backdate Post, Event,
Milestone, offer.
• Facebook Notes
12
Explore Facebook
Algorithm (EDGE
Rank) , Content
strategy & content
calendar
• EDGE Rank
• Post value
• Post rank
• Post score
• Content strategy develop
• Content calendar plan
• Content calendar template
11. Day 13 & 14
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
13
Explore Lead
Generation and
Lead Nurturing
techniques
• Explore the benefits of sales
funnel
• Difference between page like
and lead
• Lead Generate at organic
way By blogging, From
others social media, From
competitor’s page, From
related fb group, From
friendlist of influencer, By
Email signature
• Lead Nurturing Technique
• Convert to sell
• Case study of sales funnel
14
Analyze Audience
through Audience
Insight
• Ins & Outs of Page insight?
• Create an audience set page
insight report
• Set target audience in a non
paid way inside Facebook page
12. Day 15 & 16
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
15
Create Facebook
Business page and
Paid Campaign
(Basic)
• Create Facebook business
account & Ad account
• Adding Payment method in
Facebook business account
• Set up Saved Audience,
Custom Audience & Look A
Like Audience
• Find out Your marketing
objective & align Marketing
objective
• Explore Facebook Campaign
Structure : Campaign > Ad Set
> Ad
• Utilize the power of Facebook
power editor
16
Paid campaign
and Remarketing
technique
• Explore Facebook magic
feature Facebook Pixel ?
• Install Facebook pixel
• Define Facebook conversion
pixel & install Facebook
Conversion pixel
• Define Remarketing &
Retargeting
• Facebook Marketing Jargon:
Impression, Engagement; ,
Reach, Frequency, CTR, CPM,
CPC, ROI, Ad Relevancy.
13. Day 17 & 18
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
17
Measure, Analyze,
Improve & control
Facebook
campaign
• Use of Google Analytics URL
builder to measure Facebook
Traffic exactly
• Set up custom audience
leveraging the power of
Facebook pixel.
• Ad Relevance Optimization
Technique, Placement
Optimization, Adset
Optimization, Age Group Based
optimization.
18
Explore Facebook
Algorithm (EDGE
Rank) , Content
strategy & content
calendar
• Facebook EDGE Rank
• Post value
• Post rank
• Post score
• Development of Content
strategy
• Content calendar plan
• Content calendar template
14. Day 19
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
Quiz & Assessment
16. Day 1 & 2
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
1
Define & Research
Keyword
• Define keyword/keywords
• Different types of keywords :
marketing defining
keywords, Customer-
defining keywords, Product
keywords & Geo-targeted
keywords
• Use keyword planner tool to
research keyword
2
Use On Page
Optimization to
Grab Organic
Traffic
• Define on page optimization
& explore the importance of
on page optimization
• On page Optimization ranking
factors : Include subject in title
tag & URL, alt text insertion in
image etc.
17. Day 3 & 4
Day Unit of
Competency
1st Session (2 Hours) 2nd Session ( 2 Hours)
3
On-page
optimization in
WordPress site
• Use Link structure
optimization technique from
WordPress site Link
Structure
• Introduce with Wordpress SEO
Plug in : Wordpress SEO by
Yoast
• Install Wordpress SEO by
Yoast plug in
4
On-page
optimization in
WordPress site
• Explore different features of
Wordpress SEO by Yoast
Tool
• Implement on page
optimization metrics in
wordpress website
• Create sitemap in a wordpress
delegated website
• Use robot.txt
18. Day 5 & 6
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
5
Google Webmaster
Tools
• Introduce with Google
Webmaster Tool
• Explore magical features of
Google Webmaster Tool
• Find out the Connection
between Google Webmaster
tool with on Page SEO
Optimization
6
Google Analytics • Install Google analytics
• Add new website in Google
Analytics
• Study Audience features of
Google Analytics
• Analyze Acquisition feature of
Google analytics
• Study audience behavior from
behavior feature of GA
• Explore Real Time feature of
GA
19. Day 7 & 8
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
7
Marketing at
Twitter & Pinterest
• Optimize Twitter Profile
• Use of Hashtag
• Explore Advanced search
option in Twitter
• Twitter Tweet feature for
branding/awareness creation
• Create board in Pinterest
• Increase followers through
organic strategy
• Generate Sales through
Pinterest
8 Quiz & Assessment
20. Day 9 & 10
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
9
Marketing at
Linkedin and quora
• Create profile at LinkedIn
• Optimize Profile in LinkedIn
for better result.
• Explore different features of
linked in
• Create profile at Quora
• Study activities at quora and
engage for better result
• Find out potential client from
quora
10
Marketing through
Youtube
• Create a new channel
• Channel settings
• Channel Optimize
• Vanity URL
• On page optimization(Title Tag
optimization, description
optimization using keywords,
thumbnail optimize)
21. Day 11 to 19
Day Unit of
Competency
1st Session ( 2 hours) 2nd Session ( 2 Hours)
One Live Project on Digital Marketing