2. Learn with an Experienced SEO Specialist
•Spend time with an experienced SEO Specialist,
learning how to:
•Understand how to identify relevant target search
terms which produce leads or sales for your business
•Understand how Google decides which page to show
first and how you can do the same
3. Learn with an Experienced SEO Specialist
•Create and optimise web pages that Google will
love
•Leverage Social Media activity to increase
authority, rankings and traffic
•Regularly complete essential SEO tasks to
increase organic traffic to your site
4. SEO Training Masterclass (One Day Course)
Agenda
1.Understanding how Google’s Algorithm works and
how to use it to your advantage
I. The historic “Page Rank” system to the current
“Hummingbird” algorithm
II. The Penguin and Panda algorithm updates
III. Google Semantic search
2.Researching and identifying priority search terms to
maximise ROI
5. SEO Training Masterclass (One Day Course)
Agenda
3.Using Webmaster Tools and working with the data
1.Monitoring your site’s organic health
4.On page optimisation
1.Understanding and working with HTML code
2.META data, descriptions, titles, alt tags and more
3.W3C compliance
4.Specific takeaways for each delegate
6. SEO Training Masterclass (One Day Course)
Agenda
5.The importance of User Experience on rankings
1.Mobile readiness, optimisation and User Experience
6.Original Content: The foundation of authority and ranking
1.Blogging, video content and sharing – building
authority
2.Demonstrating relevance and authority – leveraging
the online conversation
7.The backlink ecology – how, what, why and when to link
and which tools to use
1.Keyword matching and link diversity
7. SEO Training Masterclass (One Day Course)
Agenda
8.Using Social Media to influence authority and ranking
1.Choosing relevant platforms
2.Tools and techniques for effective, optimised Social
Media
3.Optimising Facebook for SEO
4.Optimising Twitter for SEO
5.Optimising LinkedIn for SEO
6.Optimising Google+ for SEO
7.Optimising YouTube for SEO
8.Optimising Pinterest for SEO
8. SEO Training Masterclass (One Day Course)
Agenda
9.Analysing your competitors to identify strengths and
weaknesses
1.Specific takeaways for each delegate
10.Setting realistic objectives
1.Monitoring and reporting your progress
11.SEO Do’s and Don’ts
9. Personal SEO Training Sessions
The approach our clients love the most; one-one-on
SEO Training takes place on the phone using software
which allows us both to view your screen.
Clients find this personal approach extremely effective
and easy to follow
10. One Day SEO Masterclass
A One-Day SEO Training Course for those looking to
dedicate a day to quickly learn how to increase their
site’s rankings.
SEO Training Course dates are available in London,
Portsmouth and on site by arrangement.
11. SEO TRAINING COSTS
Training
Price
1hr Initial Consultation and SEO Analysis
FREE - Call Now
Short SEO Course: 3 x 1hr Personal SEO
Training sessions
£225+VAT
Personal SEO Course: 5 x 1hr Personal SEO
Training sessions
£350+VAT
One Day SEO Masterclass Course
£275+VAT per seat
(Max. 4 Seats)
12. Contact us
There are no silly questions or strange ideas when it comes to
digital marketing so whatever it is that’s on your mind, get in touch,
our experts are on hand to help.
Call us free on 02392 230 794
We look forward to hearing from you soon!
13. Connect With Us
on Social Media
http://www.linkedin.com/company/tillison-consulting-limited
@TeamTillison
https://plus.google.com/106221191793066066177
facebook.com/tillisonconsulting