Colleen Sedgwick is a graphic designer who has been communicating with Michelle Gambino and Matthew Hadley about designing a logo and website for their new makeup and beauty business. Colleen provided style recommendations drawing from blogs like Glam Me Up and Vogue that appeal to Michelle, and more masculine styles inspired by Calvin Klein that appeal to Matthew. Colleen presented compromise design ideas and references blending feminine and masculine styles. Michelle and Matthew agreed to the compromise designs.

1. Michelle’s & Matthew’s
Makeup & Beauty
By Colleen Sedgwick (Sedgie Art)
For Michelle Gambino
And Matthew Hadley

2. The Requirements

3. Email communications – Part 1
From: Colleen Sedgwick <csedgwick67@outlook.com.au
TO: Michelle Gambino <mgambino@iinet.com.au>
CC: Matthew Hadley mhadley@gmail.com.au
Date: Sunday, 2 October 2016, 10:00:03 AM
Subject: Request for Design Services
Dear Michelle and Matthew,
Thank you for your enquiry about my graphic design services c/o Sedgie
Art.
I have attached a Creative Brief form and a questionnaire for your perusal.
Please attach them to your reply after answering.
Sincerely,
Colleen Sedgwick
https://csedgwick67.myportfolio.com/projects
PO Box 664
LANE COVE NSW 2066
Ph: 02 9418 9441
Email: csedgwick67@outlook.com.au
In reply to:
From: Michelle Gambino
TO: Colleen Sedgwick <csedgwick67@outlook.com.au>
CC: Matthew Hadley <mhadley@gmail.com.au>
Date: Sunday, 2 October 2016, 9:32:15 AM
Subject: Request for Design Services
Good morning Colleen,
I have seen your work on your Behance/My Portfolio site and I must say I
am very impressed.
My business partner, Matthew Hadley, and I are ex-employees from
Channel 9 who are hoping to start our own make-up and beauty
business.
We are hoping to find someone to design a logo for us, and help us start a
website/blog offering make-up, beauty and fashion tips. Think of it as
a new branding exercise.
We are seeking advice on new colour schemes, fonts, layouts that will make
our brand look good; our target audience includes those with an
interest in fashion, beauty and makeup, with a particular focus on
career women aged in their 30’s and 40’s. While I like my colour
scheme to include shades of pink and orange, Matthew has stated he
prefers something more slick and masculine, and appealing to men
of a similar age bracket.
I am looking at Word Press as my preferred blog platform, and Vogue, Glam
Me Up and Gritty Pretty inspire me. In contrast, Matthew gains his
inspiration from Calvin Klein and Vivien’s Models.
Anyway, I look forward to your thoughts on this matter and I hope to hear
from you soon.
Sincerely,
Michelle Gambino
Michelle’s and Matthew’s Make-up and Beauty

4. Email Communications – Part 2
From: Colleen Sedgwick <csedgwick67@outlook.com.au
TO: Michelle Gambino <mgambino@iinet.com.au>
CC: Matthew Hadley mhadley@gmail.com.au
Date: Sunday, 2 October 2016, 10:00:03 AM
Subject: Request for Design Services
Dear Michelle and Matthew,
Thank you for filling out the questionnaire and form.
I understand the requirements for the website and the
logo, however, I am a little unsure as to what you
wish for as I am getting two different requirements
for your colour schemes, layout and type (e.g. pink
and feminine vs. slick and masculine).
I personally think that something that is a cross between
the blog styles of Glam Me Up, and Vogue would be
suitable and feel that Gritty Pretty sits somewhere
between those two styles. I would therefore
recommend this style for your blog.
Please let me know your thoughts on the matter.
Sincerely,
Colleen Sedgwick
https://csedgwick67.myportfolio.com/projects
PO Box 664
LANE COVE NSW 2066
Ph: 02 9418 9441
Email: csedgwick67@outlook.com.au
In reply to:
From: Michelle Gambino
<mgambino@iinet.com.au>
TO: Colleen Sedgwick csedgwick67@outlook.com.au
CC: Matthew Hadley mhadley@gmail.com.au
Date: Monday, 3 October 2016, 7:54:07 PM
Subject: Request for Design Services
Hi Colleen,
I have enclosed the answers to your questionnaire.
Please let me know if you have any queries.
Sincerely,
Michelle Gambino
Michelle and Matthew’s Makeup and Beauty

5. Questionnaire – Design Requirements

6. Email Communications – Part 3
From: Colleen Sedgwick <csedgwick67@outlook.com.au
TO: Michelle Gambino <mgambino@iinet.com.au>
CC: Matthew Hadley mhadley@gmail.com.au
Date: Sunday, 2 October 2016, 10:00:03 AM
Subject: Request for Design Services
Dear Michelle and Matthew,
Thank you for your thought on my recommendations and I am glad there is
some agreement on the formatting and style of the logo and the blog.
I have attached a short presentation of your requirements for your perusal.
Let me know if you are happy with the outcome and I will give my
design staff the go-ahead.
Sincerely,
Colleen Sedgwick
https://csedgwick67.myportfolio.com/projects
PS: I have two extra styles in mind I think you will like (in addition to Gritty
Pretty): one is Vogue India, another is through Creative Bloq. Let me
know if you like these also.
PO Box 664
LANE COVE NSW 2066
Ph: 02 9418 9441
Email: csedgwick67@outlook.com.au
In reply to:
From: Michelle Gambino
<mgambino@iinet.com.au>
TO: Colleen Sedgwick
csedgwick67@outlook.com.au
CC: Matthew Hadley mhadley@gmail.com.au
Date: Monday, 3 October 2016, 7:54:07 PM
Subject: Request for Design Services
Hi Colleen,
I am sorry about the confusion – I am happy for a compromise
between Matthew’s and my own ideas.
Sincerely,
Michelle Gambino,
Michelle’s and Matthew’s Makeup and Beauty

7. Ideas – Part 1
 Images c/o Glam Me Up
 http://glammeup.com.au/[4/08/2016 7:57:46 AM]

8. Ideas – Part 2
 Images c/o Vogue
 http://www.vogue.com.au/[4/08/2016 8:06:25 AM]

9. Ideas – Part 3
 Images c/o Gritty Pretty
 http://grittypretty.com/[4/08/2016 8:10:34 AM]

10. Ideas – Part 4
 Images c/o Vivien’s Models
 http://www.viviensmodels.com.au/sydney/[4/08/2016 7:59:32 AM]

11. Ideas – Part 5
 Images c/o Calvin Klein
 http://explore.calvinklein.com/en_US/explore[4/08/2016 8:03:52 AM]

12. Ideas – Part 6
Images c/o:
 Creative Bloq - http://www.creativebloq.com/wordpress/wordpress-portfolio-themes-11121205[1/10/2016 9:43:12 AM]
 In Corn - http://demo.color-theme.com/?theme=Incorn[1/10/2016 10:38:41 AM]

13. Ideas – Part 7
 Images c/o Vogue India
 http://www.vogue.in/[5/10/2016 8:39:14 PM]

14. References
 Vogue India: http://www.vogue.in/[5/10/2016 8:39:14 PM]
 Creative Bloq - http://www.creativebloq.com/wordpress/wordpress-portfolio-
themes-11121205[1/10/2016 9:43:12 AM]
 In Corn - http://demo.color-theme.com/?theme=Incorn[1/10/2016 10:38:41
AM]
 Calvin Klein: http://explore.calvinklein.com/en_US/explore[4/08/2016
8:03:52 AM]
 Vivien’s Models: http://www.viviensmodels.com.au/sydney/[4/08/2016
7:59:32 AM]
 Gritty Pretty: http://grittypretty.com/[4/08/2016 8:10:34 AM]
 Vogue: http://www.vogue.com.au/[4/08/2016 8:06:25 AM]
 Glam Me Up: http://glammeup.com.au/[4/08/2016 7:57:46 AM]