1. Rachel Aspey

2. Client Research!
Sells 45,000 copies on average.
70% of income comes from advertisement.
30% comes from sales.

3. Client Research - Constraints
 Financial Pressures
 Target Audience
 Regional Audience
 Newsquest as a parent company

4. Client Research – My Golden
Rules
 Use a mix of model types
 Keep location shooting public
 Double check every fact
 No Children
 Reveal no sources of information

5. Audience Research
 16-24
 B,C1,C2
 Mainstream,Rahs,Trendies
 Female
 In or been through full
time education

6. Audience Research
 30-40
 A or D
 Chavs, Emos
 Male
 Uneducated

7. Genre Research

8. Genre Research – Ideas and
Content

9. Mock up 1

10. Mock up 2

11. Commercial and Audience
Viability
Mock up 1 Mock up 2

12. Commercial and Audience Viability
 Black, White, Red
 Red dress / Telephone Box
 Text in Blocks / Steps
 Change the Font
 Image Effects
 Content on mock up 2

13. My Product – Front Cover

14. My Product – Front Cover
White Background Black Background

15. My Product - Content
This Issue’s Features Regulars
 Sunway Runway  This Is Me
 Beach Hair-ess  High Street Steals
A Night To Remember

 S.O.S
 Prom Queen Do’s
 Lads Adds
 Pamper Me!
 Unusual Love Stories
 Heels From Heaven
 Destiny
 The Big Vote

16. My Product – Contents Page

17. My Product – Double Page Spread
1

18. My Product – Double Page Spread
2

19. Total Expenditure -
£11,876.27

20. Total Expenditure -
£11,876.27

21. £1.50 each
5000 copies to be sold
Total Income - £13,050.00
1 Inside Front Cover
1 Inside Back Cover
1 Outside Back Cover
1 Double Page Spread
2 Full Page
16 Eighth Page

22. Commercial and Audience
Viability
Expenditure Income

23. Commercial and Audience
Viability

24. Conclusion
 Young, Colourful, Fast-Moving
 The Same Style For Less
 More Realistic
 Commercially Viable

25. THANK YOU FOR YOUR
TIME
CAN I ANSWER ANY
QUESTIONS?
Rachel Aspey