The 2nd instalment of this module is now ready for your perusal: Meeting Industry Standards

1. Student Name: Colleen Sedgwick
Student Number: E0498336
CUV50311 Diploma of Graphic Design
Study Period 7: Professional practice and
self-promotion
Module 1 - Professional practice
CUVGRD506A - Develop graphic design
practice to meet industry needs
D0105 Dip of Graphic Design SP7
Welcome to Self-check B and your set of Progress
Challenges, each of which is designed help you and
your assessor track your progress throughout each
module.
Whileyourassessorwillmonitoryourworkwhenyousubmit
at self-checks, this may not result in direct feedback.
Instructions
1. Complete each Progress Challenge as detailed in the
module.
2. Correctly label and then upload a PDF or ZIP for each
Progress Challenge in the module:
• Progress Challenge 4: Applying trends to your designs
• Progress Challenge 5: Industry trends portfolio
3. Click ‘Submit for Marking’ to complete this Self-check.
Tips
You can edit your work and upload again, prior to
submission.
To return to the Progress Challenges, click here.

2. 30537a - Progress challenge 04
Applying trends to your designs
By Colleen Sedgwick
In the previous unit, we learnt about trend development, and this
Progress challenge will help you apply emerging trends to your
own designs. Answer the following questions:
Make your own ‘hot or not’ trend board that explores trends in
your industry area over the last two to three years. Label each
image with the year of their debut, and the source of the image,
and then make three lists outlining trend elements under ‘past’,
‘present’ and ‘emerging’ trends.
Extrapolate on the emerging trends you discovered making your
trend board in part A. What kinds of colour, line and styles have
changed? What kinds of new skill sets would you have to develop
to match these new elements? It might be a more advanced
understanding of traditional media, like watercolours, or a digital
method to replicate this look in Photoshop.
Identify a specific element from the emerging trends list you
have made previously and attempt to create an image that
incorporates this element. Detail your working and how you got
on with creating this image. What was easy to work out? What
was more challenging? Identify tools or skills you will need to
develop to further master this trend element.
TIP: Navigate to the student forum to engage in the discussion
with your peers.
SELF-CHECK - Submission B
Now that you have completed the Progress challenge, you may
submit your work for feedback and discussion.
Instructions
• Write 300 words and complete as a PDF.
• Navigate to the self-check page to submit.
TIP: If you choose to complete each progress challenge as
you work through the module, the process of completing your
assessment tasks will take a lot less time.
Answer
This is what was ‘Hot’ and what was ‘Not’ in 2014 (when I started
this course).
By Colleen Sedgwick (E0501145)
For Fundamentals of Design (D0116)
What has been ‘trending’ in the last few years from 2012 to
now (2014)? Keith Bryant1
, Jason Cranford Teague2
, and Paula
Borowska3
all have this to say:
Hot
Large Fonts; Mixing and Matching with weights and styles; Return
of the slab serif and other ‘vintage styles’; Low contrast text;
Blurred Backgrounds; Simple colours; Handwritten fonts (apart
from Comic Sans, which is supposedly ‘so last century’J);
1 Keith Bryant (2012): Current Web Typography Trends in http://blog.fonts.
com/2012/02/07/10-web-typography-trends-to-watch-in-2012/ (accessed
Friday 6th June at 3:11:24 PM)
2 Jason Teague (2012): 10 Web Typography Trends to watch for in http://
blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/
(accessed Friday 6th June at 3:11:24 PM)
3 Paula Borowska (2014): Coming and going trends in 2014 in http://
designmodo.com/web-design-trends-2014/ and http://designmodo.com/
web-typography-2013/ (accessed Friday, 6 June 2014 at 3:34:44 PM)

3. Not
Poor quality images; extended forms
Are these styles still ‘in’?
Let us see.
Stuart Chapman of The Big Picture outlined five major trends in
packaging that where ‘hot’ back in 20144
:
1. The ‘machined’ look (Anastasia Vodka);
2. Art Deco revived (Tanquerary Ten);
3. Drawn Freeform (Absolut, 3R Tequila);
4 Chapman, S (2014): 5 big trends in spirits packaging for 2014 in
Creative Bloq, http://www.creativebloq.com/branding/trends-spirits-
packaging-2014-31410896
4. Monochrome (Black Vodka; Lock, Stock & Barrel Whisky);
5. Black Magic (3 Howls; Coven Vodka; The Empiric Gin)
In other words, Skeuomorphic, hand-drawn designs and the
vintage look were very popular three years’ ago (especially for
packaging), but are they still popular today?
Tom May of Creative Bloq outlined five biggest graphic design
trends of 20165
:
1. Typographic Deconstruction (Pentagram for the London
Design Festival);
2. Simplification (Ministry of Sound);
3. Intense and Heightened Colours (Wolff Olin);
4. Big Brand-mark Revival (Co-op);
5. Automation (Sensei).
In other words, deconstruction, simplification, bright colours and
‘retro’ were all go last year.
What is likely for this year? Franklin Till outlines these 10 design
ideas for this year in 20176
:
1. Code Craft – items from familiar objects (Bastion de Nennie);
2. Future food (Space 10);
3. Digi-real (Lucy Hardcastle);
4. Waste-Free manufacturing (Will H Yates Johnson);
5. Realistic Realism (Sandy Suffield);
6. New Materials (Nike);
7. None more Black (Levi van Velaw);
8. Fake Brands (Dubai+);
5 May, T (2016): 5 Big Graphic Design Trends of 2016, http://www.creativebloq.
com/features/5-big-graphic-design-trends-of-2016
6 Till, F (2017): Top 10 Design Trends for 2017, in http://www.creativebloq.com/
inspiration/10-top-design-trends-for-2017

4. 9. Back to Basics (Soylent);
10. Augmented Reality (Kailu Guan).
Other possible trends for 2017?
My predictions for ‘hot’:
1. Inclusivity: Nike is introducing the hijab7
and clothes for ‘plus-
sized’ women8
into its product ranges (and helps capture
‘new markets’).
2. Back to basics and ‘none more black’ – when has ‘basic
black’, realism and minimalism ever been out?
3. The new materials (for Nike’s shoes);
4. Augmented Reality (If only it did come true, I could easily
wear a coat like that because it would make a good ‘self
defence’ weapon in case someone pushes into me from
behind); However, should the worst come to the worst,
there is always farting as a way to make people ‘back off’9
.
5. Recycling – Trendy or not, it is still good for the environment?
6. Retro – because good style never goes out of vogue.
7. Black Magic – because everyone is a bit ‘devilish’
sometimes10
J
Not:
1. Copying others – which is how some fashions become
7 Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes
helped develop, in Buzz Feed, https://www.buzzfeed.com/remysmidt/nike-
is-launching-a-hijab-collection-that-athletes-helped-to?bftw&utm_term=.
bbynVmK3r#.dhpAOe30k
8 Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/
plus-sizes/nike
9 The Water Pipe (2013): Can a Fart be Misogynist?, https://thewaterpipe.
wordpress.com/2013/12/22/can-a-fart-be-misogynist/
10 Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.
be/g8XQbqZUkms
obsolete in the first place;
2. Being ‘basic’ – whatever happened to commonsense11
(and is not to be confused with ‘back to basics’ or ‘basic
black’).
3. Being ‘triggered’ – because ‘sooky-lala’ is uncool!
11 Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.
urbandictionary.com/define.php?term=Basic

5. 2014 -Hot and Not!!!
Hot!!!
• Retro vintage!!!
• W h i t e S p a c e
• Subtle colours
• D i f f e r e n t F o n t s , s i z e s a n d
w e i g h t s
• S l a b S e r i f
• H a n d w r i t t e n f o n t s
N o t ! ! !
• C o m i c S a n s
• B a d P h o t o s
• L o n g o n l i n e f o r m s
2014 - Also Hot!!!
▲ Above ▲
• Keith Bryant (2012): Current Web Typography Trends
• Jason Teague (2012): 10 Web Typography Trends to watch for
• Paula Borowska (2014): Coming and going trends in 2014
Right ►
• Chapman, S (2014): 5 big trends in spirits packaging for 2014
30537a - Progress challenge 04: Applying trends to your designs By Colleen Sedgwick
Credits

10. 30537a - Progress challenge 05
Industry trends portfolio
In this challenge, you will further develop and experiment with
industry trends by creating a small portfolio of images that reflect
the emerging trends identified in Progress challenge 4.
1. Create a small portfolio of images (three to five) that
reflect the industry trends you outlined earlier. You may
choose to do a series of different takes on the same trend,
or experiment with a different trend each time.
2. Clearly label each image with the trend or trend variation
that you are currently experimenting with:
a. Outline the creative and commercial opportunities
that working with each trend or trend element may
bring you.
b. For example, ‘If I continue to experiment with
watercolour based images I could submit some of
my work to Frankie magazine or have some images
printed on silk scarves, as watercolour designs are
a classic trope on silk scarves. My work would be a
new twist on a classic trend.’
3. List the ways in which you identified these trends, and
positive habits you can form to be effortlessly kept up-to-
date with emerging trends.
4. Write a short response on how you would like to develop
these trend responses, and how you see the integration of
these new skills affecting your overall practice.
TIP: Navigate to the student forum to engage in the discussion
with your peers.
SELF-CHECK - Submission B
Now that you have completed the progress challenge, you may
submit your work for feedback and discussion.
Instructions
• Write 250 words and complete as a PDF.
• Navigate to the self-check page to submit.
TIP: If you choose to complete each progress challenge as
you work through the module, the process of completing your
assessment tasks will take a lot less time.
Answer
In Progress Challenge 04, I outlined my predictions on what I think
will be cool and/or uncool for 2017. Let us recap on what they
are:
a. My predictions for ‘hot’: Inclusivity; Back to basics and ‘none
more black’; new materials (for Nike’s shoes); Recycling;
Augmented Reality; Retro; Black Magic1
.
b. ‘Not’: Copying others; Being ‘basic’2
; being ‘triggered’.
The idea of creating five images means these
trends are the ‘pick of the bunch’:
A sense of humour
In times of stress, it is often a person’s best coping mechanism.
 Example 1: Triggly Puff vs. Milo Yianopoulis
 Example 2: ‘Fart Rape’ – Let us just call farting what it is -
‘bad manners’! 3
1 Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.
be/g8XQbqZUkms
2 Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.
urbandictionary.com/define.php?term=Basic
3 The Water Pipe (2013): Can a Fart be Misogynist?, https://thewaterpipe.
wordpress.com/2013/12/22/can-a-fart-be-misogynist/

11. Recycling and new materials
Nike came up with a new idea of creating new sneakers that
include both style and comfort.
 Why not have dual-purpose shoes that are both good for
jogging and for cleaning4
?
Inclusiveness:
This is good when it encourages both women from particular
backgrounds5
and those of larger sizes6
to adopt healthy habits
like partaking in physical activity.
Basic Black and ‘Black Magic:
I based these on my interest in Heavy Metal music, my tendency
to wear dark colours and a more recent interest in symbology.
Back to basics:
Two examples:
 Example 1: sleek, uncluttered images;
 Example 2: teaching/retraining people essential skills that
may be lost or forgotten – examples include drawing,
health and safety, and computer skills.
Being a cartoonist, I intend to keep up with these trends via the
internet, the press, and animated film and TV. I intend to develop
4 For some reason, one of the shoe prototypes looks like the scissor brooms
commonly used by cleaning staff of particular ethnic group (one example
being the Greeks). See Oates for more information – Oates (2017): SM-
043 SCISSOR MOP MODACR.COMPLETE(1), in http://www.oates.com.au/
ProductDisplay.aspx?Product=SM-043
5 Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes
helped develop, in Buzz Feed, https://www.buzzfeed.com/remysmidt/nike-
is-launching-a-hijab-collection-that-athletes-helped-to?bftw&utm_term=.
bbynVmK3r#.dhpAOe30k
6 Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/
plus-sizes/nike
those skills via online learning, watching TV, visiting museums and
practicing my craft.
Below: Scissor brooms, aka ‘flaps’ (www.oates.com.au)
Next six pages: Colleen’s Own Fabulous 5 Design Trends

18. References
• Bryant, K (2012): Current Web Typography Trends in http://
blog.fonts.com/2012/02/07/10-web-typography-trends-to-
watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM)
• Chapman, S (2014): 5 big trends in spirits packaging for 2014
in Creative Bloq, http://www.creativebloq.com/branding/
trends-spirits-packaging-2014-31410896
• Keyser (2006): Top Definition - Basic, in Urban Dictionary http://
www.urbandictionary.com/define.php?term=Basic
• May, T (2016): 5 Big Graphic Design Trends of 2016, http://
www.creativebloq.com/features/5-big-graphic-design-
trends-of-2016
• Neturu Bookstore (2012): The History of the Devil, in YouTube,
https://youtu.be/g8XQbqZUkms
• Oates (2017): SM-043 SCISSOR MOP MODACR.
COMPLETE(1), in http://www.oates.com.au/ProductDisplay.
aspx?Product=SM-043
• Paula Borowska (2014): Coming and going trends in 2014 in
http://designmodo.com/web-design-trends-2014/ and http://
designmodo.com/web-typography-2013/ (accessed Friday,
6 June 2014 at 3:34:44 PM)
• Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.
au/browse/plus-sizes/nike
• Smidt, R (2017): Nike is launching a hijab collection that Muslim
athletes helped develop, in Buzz Feed, https://www.buzzfeed.
com/remysmidt/nike-is-launching-a-hijab-collection-
that-athletes-helped-to?bftw&utm_term=.bbynVmK3r#.
dhpAOe30k
• Teague, J (2012): 10 Web Typography Trends to watch for
in http://blog.fonts.com/2012/02/07/10-web-typography-
trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24
PM)
• The Water Pipe (2013): Can a Fart be Misogynist?, https://
thewaterpipe.wordpress.com/2013/12/22/can-a-fart-be-
misogynist/
• Till, F (2017): Top 10 Design Trends for 2017, in http://www.
creativebloq.com/inspiration/10-top-design-trends-for-2017