C+i design thinking presentation
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Intro slides set for new course in innovation and creativity
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C+i design thinking presentation
- 1. CREATIVITY + INNOVATION ANDREW MAXWELL 1 DESIGN THINKING:
- 2. CREATIVITY + INNOVATION ANDREW MAXWELL 2 LEARNING OUTCOMES FOR THIS LESSON: Design Thinking Value IDEO Shopping Cart
- 3. CREATIVITY + INNOVATION ANDREW MAXWELL 3 DESIGN THINKING
- 4. CREATIVITY + INNOVATION ANDREW MAXWELL 4 “ [Design thinking]... imbues the full spectrum of innovation activities with a human centered design ethos...” – Tim Brown, IDEO
- 5. CREATIVITY + INNOVATION ANDREW MAXWELL 5 VIABILITY (BUSINESS) DESIRABILITY (HUMAN) FEASABILITY (TECHNICAL) INNOVATION
- 6. CREATIVITY + INNOVATION ANDREW MAXWELL 6 “ [Design thinking is] powered by a thorough understanding, through direct observation, or what people need and want in their lives.” – Tim Brown, IDEO
- 7. CREATIVITY + INNOVATION ANDREW MAXWELL 7 The Deep Dive (Part 2) The Deep Dive (Part 3) VIDEOS
- 8. CREATIVITY + INNOVATION ANDREW MAXWELL 8 HOW DESIGN THINKING HAPPENS
- 9. CREATIVITY + INNOVATION ANDREW MAXWELL 9 DESIGN THINKING MINDSETS click here for the full resource Stanford dschool’s Bootcamp Bootleg toolkit resource to support design thinking
- 10. CREATIVITY + INNOVATION ANDREW MAXWELL 10 VALUE
- 11. CREATIVITY + INNOVATION ANDREW MAXWELL 11 VALUE IS SUBJECTIVE.
- 12. CREATIVITY + INNOVATION ANDREW MAXWELL 12 WHAT DO COMPANIES SELL? Companies SHOULD create, provide, and sell value! Developing a competitive strategy: understand how your company creates value how does your company add more value?
- 13. CREATIVITY + INNOVATION ANDREW MAXWELL 13 VALUE CHAIN sharedvalue.org Michael Porter, author of “Competitive Advantage” (1985) focuses on systems and how inputs are changed into the outputs purchased by customers
- 14. CREATIVITY + INNOVATION ANDREW MAXWELL 14 image source: persuadedmagazine.com VS. VS.
- 15. CREATIVITY + INNOVATION ANDREW MAXWELL 15 CUSTOMER / CONSUMER POV What do they need? What problems do they have? What improvements do they look for? What do they value?
- 16. CREATIVITY + INNOVATION ANDREW MAXWELL 16 WHAT VALUE IS PROVIDED BY A CAR? AUTOMOTIVE INDUSTRY
- 17. CREATIVITY + INNOVATION ANDREW MAXWELL 17 Gets you from A to B instyle, reliably and safely, with other people or stuff... exciting “driving experience” and entertainment value creates a semi mobile space What do they value? WHAT VALUE IS PROVIDED BY A CAR? AUTOMOTIVE INDUSTRY
- 18. CREATIVITY + INNOVATION ANDREW MAXWELL 18 WHAT VALUE IS PROVIDED BY A MOBILE PHONE? TELECOMMUNICATION INDUSTRY
- 19. CREATIVITY + INNOVATION ANDREW MAXWELL 19 WHAT VALUE IS PROVIDED BY A MOBILE PHONE? TELECOMMUNICATION INDUSTRY connects you to others across town/ across the world clear signal / no dropped calls / rapid support offers entertainment options (packages) simple billing
- 20. CREATIVITY + INNOVATION ANDREW MAXWELL 20 VALUE CHAIN ACTIVITIES A set of activities that an organization carries out to create value for its customers Value created: Cost to create that value = Margin / Profit
- 21. CREATIVITY + INNOVATION ANDREW MAXWELL 21 EGG TO CHICKEN SANDWICH?
- 22. CREATIVITY + INNOVATION ANDREW MAXWELL 22 COCOA BEANS TO TRUFFLES?
- 23. CREATIVITY + INNOVATION ANDREW MAXWELL 23 IDEO SHOPPING CART
- 24. CREATIVITY + INNOVATION ANDREW MAXWELL 24 IDEO SHOPPING CART TAKEAWAYS It’s collaborative and cross-functional. Innovation is hard work! Expect multiple failures before success Take a consumer/ customer / user POV Think integratively and systemically about problems, opportunities and situations
- 25. CREATIVITY + INNOVATION ANDREW MAXWELL 25 DESIGN & INNOVATION ARE STRATEGIC, NOT TACTICAL. IT REQUIRES COMPANY WIDE DEEP COMMITMENT.