This document provides 30 things that marketers should be doing to improve their internet marketing. It begins with some introductions and then lists the 30 items. The items include learning time management, owning your content and data, managing passwords, being data-driven but not too data-driven, following the money, learning Excel, knowing your budget, completing LinkedIn and Facebook profiles, fixing broken links, tracking conversions, building a dashboard, answering questions, improving the 404 and login pages, learning content scheduling tools like Buffer, HootSuite, and Google Reader, learning IFTTT, learning a scripting language, and delegating tasks. The document provides brief explanations or suggestions for each item.

1. INTERNET MARKETING
30 THINGS YOU SHOULD BE DOING RIGHT NOW
The Portent Webinar Series
Ian Lurie
@portentint
ian@portent.com

2. #PORTENTU

3. PORTENT.CO/30rightnow
(Yes, use .co, not .com)

4. WOULDN’T IT BE
GREAT
IF 1 HUGE INSIGHT MADE
YOU A MARKETING
NINJA
JAETD I
M S ER?

5. behold!
internet
Marketing
supremacy!

6. sorry, not
likely.

7. THE BEST MARKETERS
HAVE LISTS OF IDEAS,
TOOLS AND STUFF.
BY GOLLY, IAN'S
RIGHT!

8. THIS IS MY
LIST

9. THIS IS MY
LIST

10. LEVEL 1
YEAH. I'M GONNA
SIT THIS ONE OUT.
HELP…?
UH...

11. 1
LEARN TIME
MANAGEMENT

12. GETTING THINGS DONE
BY DAVID ALLEN

13. GINA TRIPANI
GINATRIPANI.ORG
SMARTERWARE.ORG

14. 2
OWN YOUR
CONTENT

15. Whose content is it?

16. 3
OWN
YOUR
DATA

17. Check your hosting
contract.

18. Is data backed up?

19. Check your marketing
agency contract.

20. Do you keep PPC/analytics
accounts & data if you
leave?

21. 4
OWN
YOUR
CODE

22. Check your
development contract.

23. Can you take your
code with you?

24. 5
TRUST BUT
VERIFY
CONTENT

25. Make sure that content you
paid for is really yours.

26. Copy a phrase

27. Paste into Google

28. Add quotes

29. Who wrote it first?

30. 6
MANAGE
PASSWORDS

31. 1Password

32. 1Password

33. Then use Dropbox to share
1Password data among your
computers after you set a
really good password.

34. 7
BE DATA
DRIVEN

35. 8
BUT NOT TOO
DATA DRIVEN

36. 9
FOLLOW THE
MONEY

37. Avoid shiny things. Social
media is cool, but there may
be easier wins: PPC, SEO,
site optimization, etc.

38. 10
LEARN
EXCEL

39. All-in-one data crunching
Non-branded
Branded

40. Learn to use pivot tables,
vlookup, value, indirect,
importxml…

41. 11
KNOW YOUR BUDGET.
WORK WITHIN IT.

42. Don’t aim higher than you
can afford. Be realistic. And
don’t expect miracles at
$500/month.

43. 12
COMPLETE YOUR
LINKEDIN PROFILE

44. Add sections

45. Add sections

46. Add content

47. 13
COMPLETE YOUR
FACEBOOK PAGE

48. No, really

49. 14
KNOW YOUR
CUSTOMER’S
LANGUAGE

50. What words do they use?

51. What words do they use?

52. 15
FIX ALL OF YOUR
BROKEN LINKS

53. Xenu
Screaming Frog
Webmaster Tools

54. Webmaster Tools

55. 16
REPURPOSE
CONTENT

56. Whoa

57. 17
SET UP EASY
SHARING

58. DiggDigg on WordPress

59. Bad!

60. 18
TRACK
CONVERSIONS

61. Don’t have one?...

62. Make one up!
“Spends more than 2 minutes on site”
“Views more than 1 page”

63. LEVEL 2
WE CAN DO THIS!
I GOT THE 5 ON THE
LEFT.
WOO HOO!

64. 19
BUILD A
DASHBOARD

66. Track what you care about
What you’re spending.
What you’re earning.
Totals by channel.

67. 20
REPLY!

68. 21
ANSWER
QU EST IO N S

69. Quora

70. Twitter search

71. 22
HAVE A NICE
404 ERROR PAGE

72. Good

73. Bad

74. 23
DUMP THE
CHECKOUT
LOGIN

75. 24
DUMP THE
CONTENT
LOGIN

76. 25
LEARN
BUFFER

77. Analytics

78. Scheduling

79. 26
LEARN
HOOTSUITE

80. Scheduling

81. 27
LEARN
GOOGLE
READER

82. Scheduling

83. LEVEL 3
YEAH, QUIT HOGGING
THE GLORY.
I GOT THIS. YOU
AWWW. YOU GOT 'EM
GUYS HANG BACK.
LAST TIME. I WANT A
TURN.

84. 28
LEARN
IFTTT

85. Scheduling

86. 29
LEARN A
SCRIPTING
L A N G UAG E

87. 30
DELEGATE

88. Q&A
#PORTENTU

89. Me:
@portentint