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  1. 1. Alyssa Tierney
  2. 2. Overview• Website featuring a daily localized deal on the best stuff to do, see, eat, and buy – 50-80% off normal price• Utilize Social Media in order to collectively reach “The Tipping Point” – Goal is to save customers and businesses money
  3. 3. History of Groupon• Launch Date: November 11, 2008• Expanding quickly – 10,000 employees – 33 million active users – 250,000 merchants – 48 countries – 250 markets
  4. 4. Key Impacts• Allows users to buy products/services for less – Increased customer satisfaction – Learn about local businesses• Allows companies to advertise – Increased brand awareness – Bring in new business – Increase market share
  5. 5. Key Performance Indicators• Deals Purchased• Deals Redeemed
  6. 6. Personal Use• Save Money• Find out about new businesses in your local area• Great for giftsHow to get started:- Create an Account- Set your location
  7. 7. What kind of stuff do you ?• Foodie Crafty Jazz & Blues Rock Concert• Fresh Air Cruise Kitchen Couture Romantic Getaway• Pet Lover Cultural Pursuits Legendary Artists Simple Pleasures• Pampered Do-Gooder Lighter Footprint Sporting Life• Road Trip Far & Away Luxe Travel Swimsuit Season• Adrenaline Farm-to-Table Musicals The Finer Things• Will Call Fountain of Youth Nester Theater District• Girls Night Out Gadgets + Gear New Car Smell Threads• Beaches Gamer Off the Beaten Path Toyland• Comedic Good for Gifting Once in a Lifetime Urban Retreat• Date Night Good for Kids Party Planner Well-Groomed• Great Outdoors Green Thumb Perfect Gentleman World Music• Happy Hour Guided Travel Photographic Audiophile• Just Dance Healthy Living Pop Star B&B• Lets Do Brunch Home Improvement Rainy Day Boutique Hotel• Night Owl Home Theater Rap & Hip Hop BYO• Quick Bites Indie Label All-Inclusive Casino Night• Wine Country Tee Time Always Learning Country & Bluegrass• Outdoor Festivals Ski Town Small Town Charm• Craft Beer
  8. 8. Now what?• Select a deal• Enter your credit card information• Instantly receive an email with the coupon code
  9. 9. Daily Deal
  10. 10. Business Use• Cost: – There are no out-of-pocket costs to be featured – You can set a breakeven point• Payment: – Groupon take commission off of purchases, often 50% – Check will be sent to your company• Promotion Date: – Groupon decides when each deal will be featured based on metrics and past trends.• Personalization: – Tailor deals to your local target market – Groupon is typically shared with friends and family and provides a strong form of its own advertising.
  11. 11. • They have to lose money right? – A Groupon can only be redeemed if a certain number of people agree to buy one. – Allows Price Discrimination – reach out to first-time customers who will then become regular customers and pay the full price
  12. 12. Customers are paying lessCompaniesare selling more
  13. 13. Cautions?• If not enough people register, you lose the deal• If you let it expire, you lose the deal – Refund!• Threats to Groupon• Biggest Competition: Living Social• Turning down Google
  14. 14. Advertising Opportunities• Companies can pay to advertise on the side bar• Groupon clients are advertising their business to local users through deals• Encourages users to post purchases to Twitter and Facebook
  15. 15. References:• gossip/the-amazing-rise-of-groupon/• livingsocial-who-wins-the-battle-of-the-deals/•• w-to-pull-a-groupon/•• marketing/groupon-should-your-business-use-it/