Actionable tactics for B2B businesses who want to be featured in a highly competitive digital space.

1. 3 Ways Your B2B Business Can
Increase Search Engine Real
Estate
TAO TALKS AT MARKETING LOVES SALES -
SEPTEMBER 2017

3. 1. Answer Box

5. Exact query
used in H1
Question answered in
first paragraph
Accuracy &
good UX

6. “automatic encryption”: not ranking  1st
position
“what is automatic encryption”: 2nd position
+22% clicks
+4% impressions
+75% click-through-rate

7. 2. People Also Ask

8. Quote-to-CashOrder-to-Cash

9. +40% organic traffic
“quote to cash vs order to cash”: 1st position
“quote to cash”: 2nd position

10. 3. PPC & SEO Synergy

11. Glossary page: What is CRM?
Solution page: Why using a CRM?
Blog post: 6 ways to improve your CRM experience.
eBook: Tips to get started with a CRM.

12. 78% keyword difficulty
Top results domain authority: 86 – 100
110,000 average searches

14. Source: Google Search Term Report

15. 1. Answer Box
2. People Also Ask
3. PPC & SEO Synergy

16. ThankYou!
Joyce Collardé
@joycecollarde
joyce@obilityb2b.com
https://www.linkedin.com/in/joycecollarde/