Search engine optimization is about good content and user experience. It is a tool to reach the right audience and encourage them to become students. This presentation shares higher education-specific information on SEO and content strategy.
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration… the list goes on.
In these webinar slides we will focus on:
- What makes the EDU market so competitive when it comes to online advertising.
- How your SEO campaigns can help alleviate some of the competition through management of content sources, segmentation of users and a variety of other specific methods.
- How you can optimize your PPC efforts through cost per enrollment tracking, remarketing, and multi-channel marketing/attribution strategies and improve market share while maintaining campaign goals.
- The potential future of the EDU marketplace for both SEO & PPC, and how you can proactively be prepared for what’s next.
The future of SEO. Moving to a holistic inbound marketing strategy with an ea...Adrian Land
The future of SEO. Moving to a holistic inbound marketing strategy with an earned media casestudy.
Presented first of all at eTail Europe conference, 26th June 2013.
Search engine optimization is about good content and user experience. It is a tool to reach the right audience and encourage them to become students. This presentation shares higher education-specific information on SEO and content strategy.
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration… the list goes on.
In these webinar slides we will focus on:
- What makes the EDU market so competitive when it comes to online advertising.
- How your SEO campaigns can help alleviate some of the competition through management of content sources, segmentation of users and a variety of other specific methods.
- How you can optimize your PPC efforts through cost per enrollment tracking, remarketing, and multi-channel marketing/attribution strategies and improve market share while maintaining campaign goals.
- The potential future of the EDU marketplace for both SEO & PPC, and how you can proactively be prepared for what’s next.
The future of SEO. Moving to a holistic inbound marketing strategy with an ea...Adrian Land
The future of SEO. Moving to a holistic inbound marketing strategy with an earned media casestudy.
Presented first of all at eTail Europe conference, 26th June 2013.
Our online life: Ideas for teaching primary studentsJoanne Villis
This slide share provides ideas for teaching students about responsible use of the online world. It provides practical ideas and strategies for teachers.
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
The Guzman Monthly, December 2015, v2 i12Tony Guzman
In this publication I will collect and list some recent articles on higher education issues, online learning best practices, deliver some tools/app suggestions and links to interesting news/videos on the web published in the past month. Planned release schedule is between the last week of the past month and the first full week of the current month.
Using Social Media Strategically for Learning and TeachingSue Beckingham
Guest Speaker at The Sheffield College
Sue Beckingham | @suebecks | Sheffield Hallam University
Our graduates of tomorrow face an increasingly competitive job market. Competing for jobs will no longer be confined to the communication channels we have traditionally used for decades and there is a growing shift to digital alternatives. What is clear therefore is that there is a vital need to ensure that our students have the opportunity to develop the necessary digital skills they will need to prepare them for their future. The notion of the digital native/digital immigrant must be challenged as whilst many are visitors to online forums, this does not necessarily indicate that they have given consideration to the development of their own professional online presence or indeed have the skills to do this most effectively.
The focus of the seminar will be to explore the innovative use of social media to:
• develop confident communication skills
• work collaboratively both synchronously and asynchronously
• develop a professional online presence
Do you Tweet, Vine, SnapChat or Instagram? - CASE Europe June 2014Laurence Borel
This session aims to shed a light on the different social media platforms available to HE institutions, how to use them and how to integrate them as part of an organisation’s social media strategy to maximise effectiveness and ROI.
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
Explore the transformative role of blogs in the digital landscape of educational institutions with our insightful webinar, "Educate to Engage: Master Blogging Strategies in Education Marketing." In this session, we delved into the strategic importance of blogging within inbound marketing, highlighting how educational blogs serve not just as information hubs but as pivotal tools for attracting, engaging, and converting prospective students and stakeholders.
Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
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Our online life: Ideas for teaching primary studentsJoanne Villis
This slide share provides ideas for teaching students about responsible use of the online world. It provides practical ideas and strategies for teachers.
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
The Guzman Monthly, December 2015, v2 i12Tony Guzman
In this publication I will collect and list some recent articles on higher education issues, online learning best practices, deliver some tools/app suggestions and links to interesting news/videos on the web published in the past month. Planned release schedule is between the last week of the past month and the first full week of the current month.
Using Social Media Strategically for Learning and TeachingSue Beckingham
Guest Speaker at The Sheffield College
Sue Beckingham | @suebecks | Sheffield Hallam University
Our graduates of tomorrow face an increasingly competitive job market. Competing for jobs will no longer be confined to the communication channels we have traditionally used for decades and there is a growing shift to digital alternatives. What is clear therefore is that there is a vital need to ensure that our students have the opportunity to develop the necessary digital skills they will need to prepare them for their future. The notion of the digital native/digital immigrant must be challenged as whilst many are visitors to online forums, this does not necessarily indicate that they have given consideration to the development of their own professional online presence or indeed have the skills to do this most effectively.
The focus of the seminar will be to explore the innovative use of social media to:
• develop confident communication skills
• work collaboratively both synchronously and asynchronously
• develop a professional online presence
Do you Tweet, Vine, SnapChat or Instagram? - CASE Europe June 2014Laurence Borel
This session aims to shed a light on the different social media platforms available to HE institutions, how to use them and how to integrate them as part of an organisation’s social media strategy to maximise effectiveness and ROI.
Similar to 3 ways to boost student driven web content (20)
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
Explore the transformative role of blogs in the digital landscape of educational institutions with our insightful webinar, "Educate to Engage: Master Blogging Strategies in Education Marketing." In this session, we delved into the strategic importance of blogging within inbound marketing, highlighting how educational blogs serve not just as information hubs but as pivotal tools for attracting, engaging, and converting prospective students and stakeholders.
Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
Navigating the competitive landscape of international student recruitment requires a deep understanding and mastery of digital channels. Asia, known for its rapid technological growth and high demand for quality education, presents vast opportunities for educational institutions ready to engage digitally. This webinar, a collaborative effort between HEM and Sinorbis, aims to arm you with essential insights and actionable strategies.
Take a look at our latest webinar, "Decoding Gen Z: Tailoring Education Marketing for the Next Wave," as we dive deep into understanding and engaging the most digitally native generation yet. From their unique characteristics and expectations to the strategic use of digital platforms and content, learn how to effectively connect with Gen Z students and shape the future of educational marketing. Whether it's leveraging video content, understanding their value-driven decisions, or navigating the influence of parental guidance, this webinar offers comprehensive insights to captivate this crucial demographic. Prepare for an in-depth exploration of Gen Z's impact on educational trends and how to forge meaningful connections for long-term relationships.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
Landing Pages in Paid Advertising: Best Practices for Student Recruitment Suc...Higher Education Marketing
Paid advertising is a vital component of a school’s digital strategy, and having campaigns with effective landing pages is key to its success. A strong landing page is where your school can shine, generating leads through clear and efficient communication. With the right landing page and analytics setup, your school can better attract its prospects and track its performance for a higher return on investment—ensuring that every dollar you spend on ads contributes to your recruitment efforts.
This presentation will share how your school can set up a high-performing landing page to bolster your ad campaign. We will go over key landing page dos and don’ts, covering top tips on messaging, user experience, conversion optimization, and analytics. You’ll learn how to set up your landing pages to guide prospects toward key actions that propel them deeper into the admissions funnel and closer to enrollment.
It’s no secret that AI is changing the digital marketing landscape, including the education sector. These changes introduce new opportunities for schools to streamline their workflows, boost their productivity, and generate impressive outcomes all within a short time frame. However, this all depends on how well your team can utilize AI and prompt the right results.
This year’s final webinar highlights how your school can use ChatGPT to supercharge your team and its marketing activities. We will provide a key overview of ChatGPT features and prompt engineering while also diving deep into various use cases across content and SEO, ad campaign creation, and reporting. You can expect to learn valuable tips and strategies, gain insight into AI risks and pitfalls, and discover helpful resources for your school’s continued success with AI.
Being tech-savvy and knowing how to maximize the value of your digital tools is more important than ever, and this includes being able to get the most out of your school’s student portal. It’s not just a tool to digitalize the application process. When used correctly, it can be a tool that not only streamlines your admissions process but nurtures your leads and guides them closer towards enrollment.
In this webinar presentation, the HEM team will go over key approaches that can help you fuel results for student recruitment. You’ll learn how to upgrade your student portal into a tool that can empower your team, connect you more effectively to your leads, and pave the way towards enrollment success.
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The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Your school is unique in the way you operate and the audience you attract. You may offer similar programs, classes, or diplomas as your competitors, but have you identified, embraced, and effectively communicated what sets you apart? These subtle, and not-so-subtle, distinctions are the cornerstone of Inbound Marketing and have the potential to draw more organic visitors to your website who closely align with your school's offerings.
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How to Launch a New School Program: Online Marketing to Stand Out and Bring S...Higher Education Marketing
Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
HEM will walk you through the best practices and the top tips for promoting new programs in the webinar, "How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In." We'll cover the groundwork of what you need before you start advertising, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out. We'll also clear up common misconceptions about when it's the right time to advertise.
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The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
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Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
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Digital advertising has evolved into a complex and ever-changing ecosystem. With numerous platforms offering advanced features, students now utilize these channels in innovative ways throughout their enrollment journey. In this dynamic and competitive landscape, it is crucial for your school to have effective lead generation strategies.
This presentation reveals the best practices plus lesser-known opportunities to generate and convert leads in 2023. It focuses on popular platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok.
This webinar is designed for digital marketers, enrollment managers, admissions officers, and anyone responsible for lead generation in educational institutions. Whether you're a beginner or an experienced professional, this webinar will provide valuable insights to enhance your lead generation strategies.
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This presentation on 'How to Empower your Admissions Process through CRM Technology' will show how to use CRM and Online Application Portal Technology to manage a methodical recruitment strategy to streamline your school's lead management and ultimately raise the value of your recruitment efforts.
Are you wondering if your school should be on TikTok and, if so, how to drive traffic and leads effectively from this fast-growing platform?
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- TikTok stats you need to know
- How do potential students use TikTok and what does this mean for you?
- Do TikTok ads for schools pay off?
- What is social SEO and how does it work?
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark?
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2022 was a big year for social… and 2023 will be no different. But what do schools need to know about marketing on social media in 2023?
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This presentation explores how social transformed in 2022, what’s new across the growing array of social platforms, and what you need to know to create a winning social strategy in 2023.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
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Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
3. 3 Ways To Boost Student-Driven Web
Content
Slide 3
Just as classrooms rely on student participation in order to
thrive, a college or university website needs student-led content
in order to bolster the energy and voice of your overall web
branding.
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
4. 3 Ways To Boost Student-Driven Web
Content
Slide 4
Student-driven content will allow your site to:
Act as a catalyst to the academic experience offered at your school.
Play a crucial role in education lead generation
Offer visitors the type of content that will answer the questions that they
are likely asking themselves: What does it mean to be a student at this
college? What do the students stand for? Is this college the best choice?
Can I see myself studying here?
Here are just a few types of student-driven content that you
can add to your college or university website:
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
5. 3 Ways To Boost Student-Driven Web
Content
Slide 5
Student blogs are the gateway to the spirit of your student
body. Whether you’re working at a college that offers career
training in niche markets or at a university with programs in
dozens of different disciplines, every student has a distinct
learning experience. Offering students the opportunity to tap
into these experiences through a blog will reinforce the
strength and value of the knowledge you are teaching them.
1. Students Blogs
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
6. 3 Ways To Boost Student-Driven Web
Content
Slide 6
There are so many engaging ways to allow students to host
blogs directly on your website. To ensure that the blogs are
related to the student experience at your school, you can
design them through themes or personalities.
For example, launch separate blogs for each faculty, and have
students be the primary authors of these blogs: Science students
can write about the latest research being done in the labs, Business
students can write about fluctuating trends, Arts students can plug
their latest work and on-campus events, etc.
1. Students Blogs
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
7. 3 Ways To Boost Student-Driven Web
Content
Slide 7
After developing the theme of the blog, send out a call for
students who would be interested in submitting regularly
within the theme and guidelines that you create.
The most important thing is to let the students drive the
content.
Allow them to speak openly about their experiences in order
for the content to be both honest and engaging.
1. Students Blogs
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
8. 3 Ways To Boost Student-Driven Web
Content
Slide 8
Life @ U of T is just one of more than a dozen blogs hosted
on University of Toronto’s Student Life page.
Posts are written by numerous students from different
faculties, allowing the blog to represent a wide spectrum of
the student body.
The bloggers also maintain a Twitter feed, which allows then
to engage with other students, and also adds to the
university’s overall social media marketing efforts.
1. Students Blogs Example: University of
Toronto
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
9. 3 Ways To Boost Student-Driven Web
Content
Slide 9
Testimonials put a spotlight on students as they share
their overall impressions of their time at your college or
university.
Featuring testimonials on your website is an absolute
necessity, and is likely the easiest type of student-driven
content that you can add to your website.
2. Testimonials
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-
10. 3 Ways To Boost Student-Driven Web
Content
Slide 10
Remember that testimonial content can take shape in a variety
of different formats, including text, video, illustrations, audio,
etc.
Saint Michael’s College presents testimonials
through Student profiles (as well as faculty, staff and alumni
profiles).
The testimonials are presented in an interview format, where
the student tells his story by answering questions relating to
their experience at Saint Michael’s.
2. Testimonials Example: Saint Michael’s
College
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-
11. 3 Ways To Boost Student-Driven Web
Content
Slide 11
University of British Columbia recently launched the
incredible Continue Your Story student testimonial campaign on
their Continuing Studies page.
The campaign thrives in its ability to showcase the personal stories of
four distinct students and the reasons why they chose to pursue
continuing education studies.
Ultimately, these stories give visitors a concrete understanding of how
higher education can help shape their lives.
The mix of media (photos, video) as well UBC’s choice to highlight the
campaign by giving it dedicated space and promotion on the website
adds to its overall success.
2. Testimonials Example: University of
British Columbia
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-
12. 3 Ways To Boost Student-Driven Web
Content
Slide 12
Writing contests are a great way to get the creative juices
going across the entire student body.
Design the contest around a particular theme and send out a call
for submissions.
For example, ask students to send in their best "Rookies Rule" story,
which would include anecdotes about how they overcame a big academic
hurdle during their freshman year.
Feature the winning (and runner-ups!) stories directly on your
site, thereby giving your students’ voices physical presence on
your site.
3. Writing Contests
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
13. 3 Ways To Boost Student-Driven Web
Content
Slide 13
The Mohawk College Writing Centre recently did a great job
hosting a writing contest on their site.
The contest was called “Writing Rocks” and sent out a call for fiction and
poetry submissions.
Once the winners were chosen, the first place and runner up entries were
featured directly on the Mohawk website.
They also have a social media buttons on all of the corresponding pages,
giving users the ability to share the content on Mohawk site.
Integrating all of these elements into the writing contest contributed to
enhancing the user experience.
3. Writing Contests Example: Mohawk
College
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
14. 3 Ways To Boost Student-Driven Web
Content
Slide 14
Before launching any one of these student-driven content
initiatives, be sure that they are implemented into your overall
digital communications plan and content strategy.
Similar to how you schedule online announcements of events,
new courses, program updates etc., you would need to develop
a plan that will map out the dates, contributors and themes of
each piece of content.
Using an editorial content calendar is the perfect way to
stay organized from the start will make the content integration
process a whole lot easier!
Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website
15. 3 Ways To Boost Student-Driven Web
Content
Slide 15
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