Search engine optimization is about good content and user experience. It is a tool to reach the right audience and encourage them to become students. This presentation shares higher education-specific information on SEO and content strategy.
What are the 4 characteristics of CTAs that convert?
Introduction to SEO for Higher Ed
1. Introduction to SEO in Higher Ed
Joshua Dodson
Director of Digital Marketing
Bentley University
2. What is SEO?
SEO stands for “search engine optimization.” It
is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results
on search engines.
3. SEO is now about good
content and user
experience
4. It’s a tool to reach the right audience
and encourage them to become students
5. 80%
Say that a campus website affects their
perception of an institution