Register for this insightful Webinar and hear our experts on law firm web marketing discuss: --How scholarships can benefit law firms in ways you may not realize --What to include, and what to be SURE to avoid in planning your firm’s scholarship campaign --Tips and tricks to help make your scholarship campaign most effective

1. WHY WORLD-CLASS
LAW FIRMS OFFER
SCHOLARSHIPS
(AND WHY YOURS SHOULD, TOO!)

3. Joye Law Firm
• Personal Injury
• Charleston, SC
• Multi-year Scholarship Campaign

5. Millar & Mixon
• Personal Injury
• Atlanta, GA
• Two Year Scholarship Campaign

7. • Directly Assists The Student & Family
• Garners Publicity for School/Team
• Creates A Bonding Experience
Around The Firm
• Supports Locals
Scholarships &
Community

8. • Pure Self-Promotion
• ONLY a Links Strategy
• Poor Design
• ONLY for PR
Scholarship DON’TS

9. Scholarships are NOT simply a
links strategy or solely for PR.

10. Scholarships help law
firms in a variety of
ways.

11. Fulfilling A Need

12. Brand Awareness

13. Public Relations

14. Social Media
Exposure

15. Website, SEO Value,
and Links

16. THINGS YOU MUST
CONSIDER TO START
A SCHOLARSHIP
PROGRAM

17. Things You Must Consider to
Start a Scholarship Program
• Types of Scholarships
• Types of Scholarship Entries
(essays, videos, artwork)
• Determine Your Prizes
• What Will the Timeline Be?
• Which Students Will Be
Eligible?
• Outreach is the Key to
Success

18. Types of Scholarships
to Consider
• Law Firm Scholarships
• High School Scholarships
• Athletic Scholarships
• Memorial Scholarships
• Awareness Scholarships
• Get Creative!
CREATIVITY IS YOUR ONLY LIMIT!

22. Things You Must Consider to
Start a Scholarship Program
• Types of Scholarships
• Types of Scholarship Entries
(essays, videos, artwork)
• Determine Your Prizes
• What Will the Timeline Be?
• Which Students Will Be
Eligible?
• Outreach is the Key to
Success

23. Tips For Running A
Successful Campaign
• Complete Firm Awareness
• Best Time For A Scholarship
• Electronic Application
• Involve Your Social Channels
• Determining the Scholarship
Winners
• Awarding The Scholarships

24. Work At It
it takes dedication to get it right
Robust outreach
efforts, coupled
with lots of
contact.

26. QUESTIONS

27. Consultwebs.com