Business are always looking for new ways to generate sales. The reality is, many sales leads go unnoticed every day on social media. If a business were to implement a plan for customer service through social media, they could capture these sales leads and really leverage social media's impact on business. Has your organization formed a social customer relationship management plan? Astute Social is a leading social media monitoring tool. Sign up today for free and receive a no-risk 30-day trial at www.astutesocial.com.

1. tic
ri o al
3C st
ep ting
St ra
ne ive
Ge ct
oa Leads
Pr s
S al e to identify
CRM tomers
cial cus
e So ntial
Us ote
p

2. Instead of
bombarding
everyone with
special offers...

3. How about finding
people who are
actually interested
in your product?

4. You can do this
by monitoring
social media.

5. step 1
Identify
A Need

6. step 1
Identify A Need

7. step 2
Plan
an
Offer

8. step 2
The Maine Office of Tourism
catches wind of this post
through their Social CRM service.
They form a plan to help Peter.
Plan an Offer

9. step 3
Present
the
OFfer

10. step 3
Present the OFfer

11. Being presented
with a clear value
makes Peter’s
decision easier.

12. 3 Cri
tical
The End Proa
Sale
Step
Gene s to
ratin
ctive g
Use s Lea
tify Social
pote CR
M
ds
nt
ial c to id
usto en-
mer
s
www.astutesocial.com
@astutesocial