Social pull-through-marketing

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Social pull-through-marketing

  1. 1. SocialPull-ThroughMarketing Flickr: lyzadanger
  2. 2. What is social pullthrough marketing? Flickr: star5112
  3. 3. “Increasing demand fora product from deliverychannels by increasingend consumer demand.” Flickr: Jessi Wortley Adler
  4. 4. Do this on Social Media byincreasing brand awareness ;Flickr: Don O’Brien and building customer relationships.
  5. 5. Benefit 1: Consumersunderstand the story ofyour product and how itbrings value to their life. Flickr: Stepan Mazurov
  6. 6. Benefit 2: Consumerswant themselves andothers to have access toyour product through theirpreferred delivery channel. Flickr: Krystian Olszanski
  7. 7. Benefit 3: Delivery Channelshave a better sense of howyour product will increasetheir business. Flickr: Chris Corwin
  8. 8. The key isdevelopinga personalconnectionwithconsumers. Flickr: Jake Liefer
  9. 9. But what does SocialPull-Through Marketinglook like practically?Consider this example: Flicrk: Kevin Utting
  10. 10. New England Coffeewants to gettheir coffee in grocery storesnationwide. Flickr: Rusty Clark
  11. 11. They create free online coffee tutorial videos with modules on coffeehistory, brewing methods, and home-roasting. Flickr: kris krüg
  12. 12. New EnglandCoffee becomes an authority on coffee andconsumers nowexpect to see itstocked at localgrocery stores. Flickr: Olga Filonenko
  13. 13. Providing valuableonline contentand easy sharingleads to consumerconversationabout your brandon social medianetworks. Flickr: kris krüg
  14. 14. So what are you waitingfor?Begin Social Pull-Through MarketingToday by:• developing a social crm plan relevant to your business.• measuring your progress with a social crm tool.• being creative! Flickr: Andres Rodriguez
  15. 15. Social Pull-Through Marketing @astutesocialwww.astutesocial.com Flickr: yoppy

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