Content marketing is a series of marketing methods that aim to increase sales by expanding awareness and promoting understanding of services and companies through the transmission of useful content.

1. WHY QUALITY CONTENT IS IMPORTANT, AND
HOW DO YOU CREATE IT?

2. Content marketing is a series of marketing methods that aim to increase sales by expanding awareness
and promoting understanding of services and companies through the transmission of useful content.
However, there may be some people who do not know exactly where to start when proceeding with their
own company. Also, since it takes a certain amount of time to see results, you may be worried about
whether content marketing will succeed.
3 Reasons You Need Content Marketing
The background to the demand for content marketing is that the way users interact with information has
changed, and the marketing environment has changed.
You require content marketing for the following reasons:
1. Limitations of advertising

3. The limitations of advertising marketing are one of the reasons content marketing is vital. The amount of
information that individuals are exposed to on a daily basis has expanded enormously with the growth of
social media and smartphones, far beyond the capacity of human processing.
Under such circumstances, many people choose to "search by themselves" or "ask acquaintances and
friends" for the information they want, and advertisements have come to be seen as unnecessary noise.
Instead, users began searching and discovering the information they wanted on their own and sharing it
with friends and acquaintances.
For this reason, it is thought that useful content that users want is necessary in order to know the true
value of companies and services and get them to purchase, and content marketing has come to attract
attention.

4. 2. SEO alone is a waste! Existence of a wide variety of channels
The second reason why content marketing is necessary is the existence of a wide variety of channels.
Especially when operating owned media, there is a tendency to rely solely on natural search inflows and
best seo practices 2022 for inflows.
However, there are many ways to deliver content to users. If you can spread the created content through
various channels, you can reach users who cannot be reached through a specific channel.
3. Changes in user behavior (ZMOT)

5. With the spread of the Internet and social media, the behavior of users has also changed. When users
purchase products and services, they have come to decide whether to purchase after collecting
information on the Internet.
ZMOT (Zero Moment of Truth) is a marketing theory that users have already decided what they want to
buy by gathering information on the Internet before purchasing a product at a store.
In order for companies to purchase products and services, it is important to conduct content marketing
that responds to changes in user behavior and be displayed at the top of search results.
3 keys to successful content marketing
It's critical to keep the following in mind for content marketing success:
[Point 1] Clarify the target

6. If you don't clarify your target, you can't send out the content that users want. If you want to approach
potential customers who do not know your company's products and services, you need to clarify what
kind of person the lead person is and send out content that is beneficial to them.
Also, if the target is clear, it will be possible to obtain a common understanding within the content
marketing team, and it will be possible to implement measures without mistaking the direction.
[Point 2] Provide easy-to-understand content
Once you have clarified your target, you must provide content that is beneficial to that target. Additionally,
you must produce material that is not just enlightening but also simple to comprehend. One way to make
content easy to understand is the PREP method.
The PREP method is a method of writing sentences in the flow of "Point (conclusion)," "Reason (reason),"
"Example (concrete example)," and "Point (conclusion)."

7. By writing sentences using the PREP method, you will not only be able to convey what you want to convey
immediately, but you will also be able to create persuasive sentences.
Of course, the appropriate method of expression varies depending on the media, such as SNS and white
papers.
[Point 3] Analyze competition
Competitor analysis is the better way to find out your strenght. Let's check the operation status of
competitors' media and SNS, the contents of materials such as white papers, the holding status, and
contents of events, etc.
5 Techniques for Spreading and Recognizing Your Content

8. In content marketing, it is important not only to transmit high-quality content but also to make its
existence known.
Let's take a look at each content marketing method.
1. SEO
The important thing when working on content seo strategy is to think about what kind of troubles and
problems users have.
On the other hand, if SEO is not displayed at the top, it will not be clicked in search results, so keyword
selection is also important. In addition to choosing keywords that are easy to display at the top, knowing
what keywords users are searching for will also deepen your understanding of user issues.
2. SNS
You can spread your content by using SNS such as Twitter, Facebook, and Instagram.

9. Each SNS has its own characteristics, such as Twitter, which has excellent diffusibility and breaking news;
Facebook, which has a special feeling of information in a closed space; and Instagram, which has high
visual power. Analyzing how it spreads on which SNS will also help you direct your content.
Even if you can't sell things directly on SNS, it is possible to "cultivate prospective customers and build
relationships." Such interactions with prospective customers are called "social selling," and content can
serve as a catalyst for such interactions.
3. Web advertising
Another way to disseminate content is through advertising on the web. There are many different kinds,
including SNS ads, affiliate ads, listing ads, and banner ads. Make full use of them to make your target
users aware of the existence of your content.
4. Email marketing
By sending emails to lists owned by companies and site operators all at once, you can build relationships
with users and encourage them to take action.

10. For example, create an informative white paper on your site or owned media and have it delivered to your
email address registrants. As a next step, it is also possible to guide you to a paid service with more
functions to that email address.
By sending email content according to the customer's phase, you can induce more active actions by the
user. However, of course, it is necessary to obtain consent in advance to send information to the registered
address, and if the user feels that the content of the email does not suit them, they will refuse delivery, so
be careful. Since it is possible to approach users directly at a low cost, when conducting email marketing,
discuss the frequency and content with your team.
5. Press release
A press release is a company's announcement of the latest information about its new products, services,
events, etc. Originally, it was distributed to the press, such as TV stations, magazine companies, and news
site operators.
Nowadays, with the spread of web distribution services, anyone who has registered can view it. It's an
important PR method to spread your company's content, so let's actively use it.