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STATE OF THEMOBILE NATION
Ownership & Attitudes
Ownership of Devices43%                  14%           21%                         21%       15%                          ...
16%  Do not have a    landline                                Source: AskingCanadiansTM, 2012Photo Credit: Flickr: RadMama
17%   “My phone touches everypart of my life.”          Source: AskingCanadiansTM, 2012
29%       “feel lost       without”      their phone                                  Source: AskingCanadiansTM, 2012Photo...
Mobile Content Consumers
25%  surf theInternet viamobile phone        Source: AskingCanadiansTM, 2012
Mobile Use while Viewing                       Virtually                   everyone with a                   smartphone or...
Mobile Use while Viewing   46%                                                   47%                      34%Research a pr...
7%   Read e-books or       magazines                       Source: AskingCanadiansTM, 2012
Barcode Scanning47% of smartphoneowners have a 2Dbarcode scanner                             Source: AskingCanadiansTM, 2012
Mobile Content Producers
Communicating43% texting20% IMing 7% pic/video    messagingPhoto Credit: Getty Images
Communicating          30%           Email via mobile                  Source: AskingCanadiansTM, 2012
Social Networking30%             14%                      Source: AskingCanadiansTM, 2012
Micro Social Media NetworkingPath         Kidfolio      Pair
Taking Pictures                                               80% Use the camera                                          ...
Taking Pictures                                             40%                                          use the camera on...
Photo Sharing25%of camera users post photos to    Facebook                             Source: AskingCanadiansTM, 2012
Video Sharing17% Post videos to a social media sitein a typical month(not spec mobile)                       Socialcam    ...
Location, Location, Location10%  smartphoneowners check-in                              Source: AskingCanadiansTM, 2012
16%   vote, poll,or take surveys
For more information contact:           asullivan@delvinia.com             THANKS!                    Amy Sullivan        ...
State of the Mobile Nation
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State of the Mobile Nation

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State of the Mobile Nation

  1. 1. STATE OF THEMOBILE NATION
  2. 2. Ownership & Attitudes
  3. 3. Ownership of Devices43% 14% 21% 21% 15% 4%smartphone tablet portable gaming system Source: AskingCanadiansTM, 2012
  4. 4. 16% Do not have a landline Source: AskingCanadiansTM, 2012Photo Credit: Flickr: RadMama
  5. 5. 17% “My phone touches everypart of my life.” Source: AskingCanadiansTM, 2012
  6. 6. 29% “feel lost without” their phone Source: AskingCanadiansTM, 2012Photo Credit: Flickr: bored_now
  7. 7. Mobile Content Consumers
  8. 8. 25% surf theInternet viamobile phone Source: AskingCanadiansTM, 2012
  9. 9. Mobile Use while Viewing Virtually everyone with a smartphone or99% tablet uses it to surf while watching television Source: AskingCanadiansTM, 2012
  10. 10. Mobile Use while Viewing 46% 47% 34%Research a product Enter a contest Social network Source: AskingCanadiansTM, 2012
  11. 11. 7% Read e-books or magazines Source: AskingCanadiansTM, 2012
  12. 12. Barcode Scanning47% of smartphoneowners have a 2Dbarcode scanner Source: AskingCanadiansTM, 2012
  13. 13. Mobile Content Producers
  14. 14. Communicating43% texting20% IMing 7% pic/video messagingPhoto Credit: Getty Images
  15. 15. Communicating 30% Email via mobile Source: AskingCanadiansTM, 2012
  16. 16. Social Networking30% 14% Source: AskingCanadiansTM, 2012
  17. 17. Micro Social Media NetworkingPath Kidfolio Pair
  18. 18. Taking Pictures 80% Use the camera on their phonePhoto Credit: Let’s Go Digital Source: AskingCanadiansTM, 2012
  19. 19. Taking Pictures 40% use the camera on their phone to take pictures of products while shoppingPhoto Credit: Flickr: Shopgun Source: AskingCanadiansTM, 2012
  20. 20. Photo Sharing25%of camera users post photos to Facebook Source: AskingCanadiansTM, 2012
  21. 21. Video Sharing17% Post videos to a social media sitein a typical month(not spec mobile) Socialcam Viddy Source: AskingCanadiansTM, 2012
  22. 22. Location, Location, Location10% smartphoneowners check-in Source: AskingCanadiansTM, 2012
  23. 23. 16% vote, poll,or take surveys
  24. 24. For more information contact: asullivan@delvinia.com THANKS! Amy Sullivan Vice President of Customer Insight@delvinia / delvinia.comcorporate.askingcanadians.com

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