Marketing Your Business with Data, Rather than Feelings

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2 likes•1,950 views

This document discusses using data-driven marketing rather than feelings-based marketing. It provides biographies of four speakers on the topic: James Thompson, Bhavik Modi, Shannon Vogel, and Ashley Coombe. Each speaker then provides tips and strategies for data-driven marketing practices, including tracking metrics, testing variables in ads, analyzing results, and continually improving processes based on collected data rather than assumptions.

Business News & Politics

Marketing Your
Business with Data,
Rather than Feelings
Ashley, Shannon, Bhavik, jt

About Us
James Thompson
•
•
•

Affiliate, 10 Years
Programmer, 20 Years
Founder of Daft Labs

Bhavik Modi
•
•
•

Six Sigma Black Belt, 8 Years
Affiliate, 3 Years
Runs Inkdatabase.com

Shannon Vogel
•
•

Social Media Strategist, 7 Years
Owner of The Be - Scene

Ashley Coombe
•
•
•

Social Media Strategist, 7 Years
All Inclusive Marketing
DoBizLo.com

on-site optimization
james thompson - @jtgraphic
Daft Labs

have goals.
know EXACTLY what
‘conversions’ are
and why you’re
trying to get them.

brainstorm.
photos
mood
gender
filters
colors

•
•
•
•

chartreuse is the most visible color

brainstorm.

words
“words that sell”
thesaurus.com
whatrunswhere.com
specific products

•
•
•
•

know when your statistics are relevant.
sample size is important
http://www.surveysystem.com/sscalc.htm

rinse. repeat.
determine whether your
experiment was
successful.

establish another goal.
start over.

check out a recent case study.

●
●

break even

spent $50,048
profited $10,252

check out a recent case study.

●
●

break even

broke even week 12
lost $9,899 before I
made anything back

check out a recent case study.
investment recouped

●
●

break even

no profit for 20 weeks
lost $9,899 before I
made anything back

check out a recent case study.
investment recouped

●
●

currently $70.97

●

break even

started at $308.80
expect to make
~$72,000 over the
next 24 weeks

process improvement
bhavik modi - @bhavik_modi
Six Sigma Black Belt

•

•

Disciplined, data-driven approach and methodology for
eliminating defects in any process – from manufacturing
to transactional and from product to service.

Reducing variation in your process so its repeatable &
reliable

•

Defects?

•

Why is Data important?

Define

•
•

Define and refine the
problem or focus area
Measurable Attributes

Measure & Analyze
Measure the Data and observe Trends

Why are these
outside the
norm?

Analyze
Use structured methodologies to understand
the Root Cause of the issues
Examples:

•
•
•
•

Fault Tree
5 Why’s
Fishbone Diagram
Apollo Root Cause

Improve & Control
Implement systemic fixes to ensure
improvements are sustained.

data on facebook
shannon vogel - @thebescene
The Be Scene

cultivating the perfect
message
ashley coombe - @AshleyBCoombe
DoBizLo.com

Listen to your Gut, but Rely on the Facts:

Cultivate your perfect message.
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events

• Events Vs. Drama
• Selly Vs. Informational

• Informational with pic Vs. Informational without

Test Your Ads
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without

Tools
• Sprout Social
• Hootsuite

• Shariest
• Facebook Insights

This document discusses using data-driven marketing strategies rather than relying on feelings. It introduces four speakers on the topic: James Thompson, founder of Daft Labs, discusses on-site optimization using goals, experiments, and statistics. Bhavik Modi, a Six Sigma Black Belt, explains using a disciplined data-driven approach to process improvement. Shannon Vogel discusses using Facebook insights to improve posts. Ashley Coombe talks about cultivating the perfect message by testing different ad types and relying on facts rather than gut feelings.

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