This document provides 27 tips for online branding. Some of the key tips include bonding emotionally with online users, promoting distinctive values and mission, ensuring the brand is associated with credible sources, creating relationships and opportunities, maintaining a consistent posting schedule, knowing your audience and building your branding strategy, making the branding about the cause and connecting it to the mission, treating the brand as an investment, and rewarding customer involvement to promote the brand.

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Tip 1: Online Branding is not only about
ubiquity, visibility, and functions; it is about
bonding emotionally with online users.

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Tip 2: A brand’s strength is built upon its
determination to promote its own distinctive
values and mission.

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Tip 3: Ensure your brand is associated with
credible sources.

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Tip 4: Produce press releases or news articles
for your industry.

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Tip 5: Create relationships. Relationships lead
to opportunities.

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Tip 6: Maintain a consistent posting schedule.

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Tip 7: Know your strengths. Outsource your
weaknesses.

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Tip 8: Know your audience. Build your
strategy. Police your brand. Be consistent.

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Tip 9: Online Branding needs to be about the
cause. People need to connect to the mission.

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Tip 10: Your network is everything in the
branding environment. Just build it right.

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Tip 11: Imagination gives dimension to an
online branding campaign.

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Tip 12: Be honest about your product or
service. Negatives spread faster.

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Tip 13: Manage your online reputation. It is
very important for your brand.

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Tip 14: Online Branding Builds Trust in
Reputation.

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Tip 15: Be Consistent With Branding.

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Tip 16: Blogging is one of the most effective
ways to improve the visibility of your brand
online.

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Tip 17: Press release distribution is a very
effective and inexpensive way to enhance
brand visibility and recognition.

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Tip 18: Creating and distributing quality
content is the best way to gain visibility
online.

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Tip 19: Optimize Your Website to drive traffic
to a website and improve the brand's
visibility.

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Tip 20: Social Media Marketing promotes
brand visibility, brand loyalty, recognition,
and can also grow your sales.

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Tip 21: Make your brand as unique as
possible.

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Tip 22: Treat your brand as an investment,
not a cost.

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Tip 23: Quickly globalize the brand and its
products.

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Tip 24: Reward customers’ involvement to
make them become active promoters of your
brand, not simply loyalists.

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Tip 25: Encourage communities that share
your values.

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Tip 26: Donations to good causes can
demonstrate the brand is not insensitive to
the world around it.

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Tip 27: Sponsorship is also a perceptible
experience: visually associating the brand
with an event, a sporting team or the like.