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Tip 1: Make your brand as unique as possible.

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Tip 2: Treat your brand as an investment, not
a cost.

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Tip 3: A brand’s strength is built upon its
determination to promote its own distinctive
values and mission.

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Tip 4: Ensure your brand is associated with
credible sources.

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Tip 5: Produce Press Releases or News
Articles for your industry.

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Tip 6: Create relationships. Relationships lead
to opportunities.

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Tip 7: Online Branding is not only about
ubiquity, visibility, and functions; it is about
bonding emotionally with online users.

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Tip 8: Maintain a consistent posting schedule.

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Tip 9: Know your strengths. Outsource your
weaknesses.

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Tip 10: Know your audience. Build your
strategy. Police your brand. Be consistent and
care.

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Tip 11: Online Branding needs to be about the
cause. People need to connect to the mission.

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Tip 12: Your network is everything in the
branding environment. Just build it right.

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Tip 13: Imagination gives dimension to an
online branding campaign.

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Tip 14: Manage your online reputation. It is
very important for your brand.

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Tip 15: Blogging is one of the most effective
ways to improve the visibility of your brand
online.

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Tip 16: Creating and distributing quality
content is the best way to gain visibility
online.

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Tip 17: Optimize Your Website to drive traffic
to a website and improve the brand's
visibility.

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Tip 18: Social Media Marketing promotes
brand visibility, brand loyalty, recognition,
and can also grow your sales.

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Tip 19: Reward customers’ involvement to
make them become active promoters of your
brand, not simply loyalists.

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Tip 20: Encourage communities that share
your values.

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Tip 21: Quickly globalize the brand and its
products.

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Tip 22: Donations to good causes can
demonstrate the brand is not insensitive to
the world around it.

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Tip 23: Online Branding Builds Trust in
Reputation.

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Tip 24: Be honest about your product or
service. Negatives spread faster.

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Tip 25: The brand must become a medium
between the people in the community, real or
virtual, and provide more than products. It
must provide real services.