This document provides 22 tips for online branding. Some of the key tips include bonding emotionally with online users, promoting distinctive values and mission, ensuring the brand is associated with credible sources, creating relationships and opportunities, maintaining a consistent posting schedule, knowing your audience and building your strategy, making the branding about the cause and connecting to the mission, managing your online reputation, being consistent with branding, creating and distributing quality content, and optimizing websites and using social media to drive traffic and promote the brand.