This document provides 21 tips for online branding and increasing brand visibility. The tips suggest bonding emotionally with online users, promoting distinctive values and mission, associating with credible sources, producing press releases, creating relationships, maintaining a consistent posting schedule, outsourcing weaknesses, knowing the audience and building strategy, connecting people to the mission, building a network, using imagination, being honest about products and services, managing online reputation, building trust in reputation, being consistent, blogging, distributing press releases, creating quality content, optimizing websites, using social media marketing, and making the brand unique.