This document outlines the rules for two intercollegiate competitions taking place on February 26th, 2014 at the Aditya Institute of Management Studies & Research in Mumbai. The first competition is a marketing competition called "This Is It" which will involve teams presenting solutions to a live marketing case study. The top prize is Rs. 15,000 cash and internship/job offers. The second competition is an HR competition called "iTalent" consisting of an HR case study presentation and outdoor management games. It also offers cash prizes and internship/job opportunities for the top teams. Detailed rules are provided for the participant eligibility, team structure, presentation formats and scoring for each round of both competitions. Cash prizes

1. Rules of the Competition
National Level B-School Intercollegiate Fest
on
26th Feb 2014, Wednesday
Marketing Competition (Details on page 1)
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Competition Theme : Live Marketing Plan Case Study Competition
Awards for “This Is It” :


1st Prize: Cash: Rs.15,000
+ Final placement offer for 2nd year student / Summer Internship for 1st year student*
+ 7 Days / 6 Nights Holiday package for National / International locations.
Runner-up: Cash Prize: Rs.10, 000
+ Final Placement Offer for 2nd year student / Summer Internship for 1st year student*.
Human Resources Competition (Details on page 5)
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Awards for “iTalent” :


1st Prize: Cash: Rs.15,000
+ Final placement offer for 2nd year student / Summer Internship for 1st year student*
+ 7 Days / 6 Nights Holiday package for National / International locations.
Runner-up: Cash Prize: Rs.10,000 + Gift vouchers
*T&C Apply

2. Aditya Institute of Management Studies & Research, Mumbai
Rules for the Competition
Our career blossomed as we entered in an MBA/PGDM course. It transformed us into responsible and goal
oriented individuals. We wish to bring about the same wind of change in other B-school students and hence,
we present METANOIA 2014.
METANOIA 2014 provides

A platform for young guns to discover themselves and get new direction to unleash their potential.

It is an amalgamation of Intellect and Innovation.

It provides a perfect platform for energetic and inventive going to be managers to broaden their
mental horizons, and flesh out ideas that can revolutionize the world.

As an additional motivating factor, the top 2 teams would be awarded with cash prizes and other
wonderful surprise gifts for their performances in the functional events.
Live Marketing Plan Case Study Competition
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“Good marketing is not an accident but the result of careful planning and execution”
“This Is It” is an adrenaline rushing ride that takes you to the core concepts of marketing. It is a live and fun
filled marketing plan case study competition with an opportunity to win thousands of rupees by applying
your logic to derive solutions. The case study presentation will be based on designing real time executable
marketing plan. The competition will test the participants on their conceptual as well as practical awareness
about Marketing & Advertising skills. Sharpen your skills and gear up for a fun filled yet mind challenging
activity.
Create a distinction out of the box and you will be surprised with what you’ll find.
The event will attract entries from Top B-Schools of the country and beyond. Gear up for an exciting All
India Case Study Competition and participate in a breathtaking experience!!!
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3. Aditya Institute of Management Studies & Research, Mumbai
Rules for the Competition
General Instructions for “This Is It” competition:
1. The event is open to all B-school students only.
2. Each team should consist of a minimum 4 and a maximum 6 members.
3. Awards for “This Is It” winners:
 1st Prize Winner :
Cash Prize of Rs.15,000
+ Final placement offer for 2nd year student / Summer Internship for 1st year student*
+ 7 Days / 6 Nights Holiday package for selected National / International locations.
+ Lots of Gift / Discount vouchers
 Runner-up :
Cash Prize of Rs.10,000
+ Final Placement Offer for 2nd year student / Summer Internship for 1st year student.*
+ Lots of Gift / Discount Vouchers
 All participants would receive individual participation certificates
4. Students of Aditya Institute of Management Studies & Research would not participate in the
any of the competition.
5. The core values at AIMSR are Transparency, Honesty and Mutual Respect. College names
and information about the your ideas, concept, documents would not be shared with any other
participating teams. Do not mention your, institute/organization name in the powerpoint
presentation. Final presentation attire: Business Formals
7. The students can be from any stream of specialization and any year. One student cannot be a
part of multiple teams.
8. All decisions in matters of eligibility, authenticity & final judgment will rest with the Team
ESDM168, AIMSR Mumbai & the panel of Judges.
9. The format & structure of the event is subject to change before the actual beginning of the
event
10. International teams shall present using Video Conferencing facilities if selected for the final
round
* Our Knowledge partner E4 will assist in recommending the name of the winner to its
select clientele of companies.E4 will select the trainees for its own requirement or in any
one of its co-branded programs with its corporate clientele criteria for selection
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4. Aditya Institute of Management Studies & Research, Mumbai
Rules for the Competition
Event Co-ordinaters: Ms.Megha Shrimankar : + 91 9833136521
Mr. Akshay Kothare: + 91 9773216453
Email id:
aditya.esdm168@gmail.com
Entry Fee: Rs.250 per team (To be paid only on being short listed in Round 1)
Qualifying round: “This Is It” (Live marketing plan Case Study Competition)
Step 1: For registration students should visit www.aimsredu.in.
Step 2: The case study will be emailed to the participants on their registered e-mail id
Step 3: Each team has to email powerpoint slides as solution of the case study / answering the
questions mentioned in the case study.
a. Slide Limit: Min 10 & Max 12.Excluding 1st & last slide).
b. NO Video / Radio/ Print ad required for qualification round)
Step 4: The powerpoint should reach us by mail before 12 noon on 17th February, 2014
o To: aditya.esdm168@gmail.com cc: bmanmeet@aimsr.com , gakansha@aimsr.com
o Mail Subject: College Name_Marketing Plan Case Study Submission
o Format of Submission: College Name_Marketing Plan Case Study.pptx
Step 5: The shortlisted teams will be announced through e-mail by 20th February before 7.00 pm.
On Campus Case Study Presentation: 26th Feb, 2014
(Reporting Time: 9.00 am)
Live Marketing Plan Case study presentation
Scoring System: 100 points
The Top selected teams have to give present their idea on the case study given in
Qualification round. (Powerpoint slides / content can be changed for round 1)
Rules for Case Study Presentation:
a. Each team should consist of a minimum 4 and maximum 6 members..
b. The time limit for each team is 15 minutes
(12 minutes for presentation and 3 minutes for Q & A)
c. There is no restriction on number of slides to be presented
d. All the presentable content should be submitted to the student coordinator before the
competition starts.
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5. Aditya Institute of Management Studies & Research, Mumbai
Rules for the Competition
e. Suggested content for the PowerPoint presentation :( Not compulsory only suggestions )
1. Setting marketing objectives & goals / strategic Intent
2. Understanding the sector of business and external forces governing the same
3. B2B / B2C Segmentation & Targeting Plan
4. Positioning Statement
5. Insight B2B / B2C Consumer Buying insights
6. Ansoff Matrix / Product -Market mix
7. Suggested B2C / B2B Campaign ( Practical application of ideas)
8. ATL / BTL Execution plan and / or Media plan
9. TV Ad : 30 - 50 sec only ( Suggested Format : AVI - if possible )
10. Print ad : Newspaper ( Suggested format : Jpeg )
11. Radio ad : 30 - 50 sec only ( Suggested format : mp3 )
12. Suggestions and Recommendation ( if any )
Final Winners:

The senior leadership team from the company of live case study will evaluate the project at
the time of final presentation.

1st& 2nd winning team will be declared on basis of the total scores from the panel of judges
HR Competition (2 Rounds)
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In today’s volatile environment, an important task for any HR manager is to work together with all
functional departments in turbulent times and ensure retention & development of employees. To
master this is a balancing act, not only is it necessary to know the HR theory behind it, but also to
know the application of the same on the job.
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6. Aditya Institute of Management Studies & Research, Mumbai
Rules for the Competition
The HR event ‘iTalent’ consists of 2 rounds
Qualification Round: Live HR Case Study (Powerpoint to be send by e-mail )
On Campus Rounds on 26th Feb, 2014
Round 1: Live HR Case study Presentation Knowledge Partner: Reliance Infrastructure Limited
Round 2: Outdoor Management Games
Knowledge Partner: Outdoor Adventure Management
This will test the participants on their conceptual as well as practical awareness about HR.
So sharpen your skills and gear up for a fun filled and mind challenging activity.
General Instruction for the ‘iTalent’ HR Competition:
1. The event is open to B-school students only.
2. Each team should consist of a minimum 2 and a maximum 4 members.
3. Awards for ‘iTalent’ winners:
 1st Prize Winner:
Cash Prize of Rs.15,000
+ Final placement offer for 2nd year student / Summer Internship for 1st year student*
+ 7 Days / 6 Nights Holiday package for selected National / International locations.
+ Lots of Gifts / Discount vouchers
 Runner-up :
Cash Prize of Rs.10,000
+ Lots of Gift / Discount Vouchers
 Each team will receive individual participation certificates
4. Students of Aditya Institute of Management Studies & Research would not participate in
any of the competitions.
5. The core values at AIMSR are Transparency, Honesty and Mutual Respect. College names
and information about the your ideas, concept, documents would not be shared with any other
participating teams. Do not mention your, institute/organization name in the powerpoint
presentation. Final presentation attire: Business Formal.
* Our Knowledge partner E4 will assist in recommending the name of the winner to its select
clientele of companies for profile related to Training & Development.E4 will select the
trainees for its own Training & Development requirement or in any one of its co-branded
programs with its corporate clientele criteria for selection.
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7. Aditya Institute of Management Studies & Research, Mumbai
Rules for the Competition
6. The students can be from any stream of specialization and any year. One student cannot be a
part of multiple teams.
7. All decisions in matters of eligibility, authenticity & final judgment will rest with the Team
HUMANAGERS, AIMSR Mumbai & the panel of Judges.
8. The format & structure of events is subject to change before the actual beginning of the event
Competition Co-ordinaters: Ms.Heena Patel: +91 9920369720
Ms.Kritika Rai: +91 9969008349
E-mail id
: aditya.humanagers@gmail.com
Qualifying round: iTalent (Live HR Case Study Competition)
The qualification round would be based on a live case study that would give the participants a peek
into the about Training & Development activities at Reliance Infrastructure Limited. Let your HR
,T&D knowledge, skills and strategic insight help you crack the case study.
Step 1: For registration students should visit www.aimsr.edu.in.
Step 2: The case study will be emailed to the participants on their registered e-mail id
Step 3: Each team has to email powerpoint slides as solution of the case study / answering the
questions mentioned in the case study.
a. Slide Limit: Min 10 & Max 12.Excluding 1st & last slide.
Step 4: The powerpoint should reach us by mail before 12 noon on 16th Feb, 2014
o To:aditya.humanagers@gmail.com
cc: ymahendra@aimsr.com, bmanmeet@aimsr.com
o Mail Subject: College Name_HR Case Study Submission
o Format of Submission: College Name_HR Case Study.pptx
Step 5: The shortlisted teams will be announced through e-mail by 19th February before 7.00 pm
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8. Aditya Institute of Management Studies & Research, Mumbai
Rules for the Competition
‘On Campus’ Competition of the selected teams on 26th Feb, 2014
(Reporting Time: 9.00 am)
Round 1: HR Live Case study presentation
Scoring Scale: 100 points
The selected teams have to present their ideas on same case study given in Qualification
round. (Powerpoint slides / content can be changed for round 1)
Rules for Case Study Presentation (Round 1):
i.
Each team should consist of a minimum of 2 and maximum of 4 members.
ii.
The time limit for each team is 10 minutes
(8 minutes for presentation and 2 minutes for Q & A)
iii.
There is no restriction on number of slides presented
iv.
All the presentable content should be submitted to the student coordinator
before the competition starts of the competition.
v.
Expected content for the PowerPoint presentation :
a. Overview and your understanding of the case study
b. Presentation the best practices of the T &D company
c. Answering the 2 questions mentioned in the Case Study given
d. Your practical & executable suggestions for the T&D department
This round can be an elimination round depending on the number of teams participating
Round 2: Debriefing Outdoor Management Games / Experiential Training
Scoring Scale: 100 points
This is a deal breaker round where the students would be judged on their observation and
debriefing skills through the means of their understanding of Emotional, Learning & Takeaway
(ELT) of any management game.
Step 1: 2 Management games would be played by some students randomly selected by the AIMSR
Team.
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9. Aditya Institute of Management Studies & Research, Mumbai
Rules for the Competition
Step 2: The participants will observe these students play the management games for almost 1 hour.
Step 3: After the Management games are over, 15 minutes would be given to each team for
brainstorming amongst them.
Step 4: Each team would be provided with 2 Chart Papers, White board (during Presentation ) & 2
marker pens.
Step 3: Each participating team would be given 7 minutes to talk about the Emotional,
Learning & Takeaways (ELT) that they have learned and observed in the last 1 hour.
Winners: 1st& 2nd winning team would be declared on the basis of the total scores of 2 rounds
i.e. total score of 200 Points
For more information visit us at www.aimsr.edu.in
Best of Luck!
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