25 Brands On YouTube

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This document lists 25 brands and their corresponding YouTube channel views and subscriber counts. It shows a variety of brands across different industries with viewership numbers ranging from around 150,000 to over 6 million channel views and subscriber counts ranging from around 500 to 250,000.

Technology Business

Bloomberg Channel Views: 916,049
Subscribers: 14,379

Channel Views: 9,672,116
Subscribers: 229,760
CBS

Channel Views: 2,867,316
Subscribers: 112,387
Current

Channel Views: 297,497
Subscribers: 9,095
dilbert

Channel Views: 928,178
Subscribers: 25,495
EMI Music

Channel Views: 147,633
Subscribers: 541
Fine Living Network

Channel Views: 846,471
Subscribers: 22,288
Fox Search light

Channel Views: 296,369
Subscribers: 3,009
HGTV

Channel Views: 313,678
Subscribers: 5,536
MGM Studios

Channel Views: 361,701
Subscribers: 4,029
Martha Stewart

Channel Views: 1,753,846
Subscribers: 27,222
NBA

Channel Views: 114,009
Subscribers: 583
NCAA Footbal

Channel Views: 946,436The New York Times

Channel Views: 146,006
Subscribers: 4,009
Newsweek

Channel Views: 2,991,444
Subscribers: 32,030
Sony Pictures

Channel Views: 1,675,266
Subscribers: 44,032
TV Guide

Channel Views: 268,226
Subscribers: 9,550
Time Magazine

Channel Views: 246,261
Subscribers: 2,106
The Weather Channel

Channel Views: 4,554,798
Subscribers: 110,444
Associated Press

Channel Views: 5,057,589
Subscribers: 245,093
Discovery Networks

Channel Views: 6,160,149
Subscribers: 13,937
Lonely Planet

Channel Views: 248,483
Subscribers: 4,455
New York Post

Channel Views: 456,261
Subscribers: 16,665
Reuters

Channel Views: 4,057,084
Subscribers: 232,488
Sony BMG

Channel Views: 358,110
Subscribers: 4,880
Wall Street Journal

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vision you can use

Brands Are Like People Base lead creative Thierry Brunfaut recently spoke at the Business of Design Week Hong Kong, (http://2013.bodw.com/) one of Asia’s most prestigious design events where he presented Base’s latest views on branding. What surrounds us? People. And brands. Whether on the street or our screens, we are consciously or unconsciously interacting with brands in the same way we do with people. Why? Because brands are like people. What happens when we meet someone for the first time? This person will probably tell us his or her name, age, hometown and profession. Brands do exactly the same. Brands are like people: they want their names to be remembered. Check out their logos. Very often they indicate the city they come from or the year they were born. Or, through a slogan, what they do. Take a closer look at some social media company logos: Facebook, Twitter, Skype, LinkedIn, FourSquare … They’re all blue, their logos look remarkably similar. It’s logical… the companies are more or less 10 years old. They look like teenagers, dressing all the same! But the logo is not what matters. It is only a signature after all. What is really important is how these brands behave. Their personality. Some are huge, bold or brutal. Others are enigmatic. Some are shy and talk sweetly. Others feel feminine. Others still are extremely masculine. Many want to be nice, energetic and optimistic. There are as many ways to be a brand as to be a person: brands behave, act and have a voice. But do we truly believe them? The most important thing for all of us is to feel trust. Trust in what they do, their product or service, and today most of all, how they do things. Any break of trust leaves us disappointed, sad or, even, angry. When betrayed, we abandon them, in much the same way we act when people lie, cheat or otherwise act improperly. New technologies do not make everything virtual. On the contrary. Through our digital devices, we are now experiencing true, emotional relationships with the brands we interact with. So, as we do with people, we should surround ourselves with brands we truly like and believe in. It’s an extraordinary moment in branding right now: brands cannot hide themselves. The internet won’t permit them to. They have to behave well to be accepted. They have to do what they say, discover their true personalities, and grow and evolve like responsible human beings. It is our task as designers and branding studios to help them do this. As such we don’t design for brands, but design for people interacting with brands! This new era of branding has already begun: the most successful brands of the future will be those that focus on people, not on branding. Follow Thierry Brunfaut on Twitter: @ThierryBrunfaut Follow Base on Twitter: @Base_design

Echo chambers (and Filter Bubbles) in Media and Social Networks

Plural (think tank)

Our perception of reality - and of the choices that we have in life - has always been influenced by our surroundings: education, friends, favourite newspaper, Facebook feed etc. On the one hand this allows us to live our values among like-minded people but on the other, it can oversimplify reality and deceive us. An echo chamber is a group situation where information, ideas and beliefs are amplified or reinforced by transmission and repetition, while different or competing views are censored, disallowed or otherwise under-represented. This slideshow is summarising pros and cons of Echo Chambers and Filter Bubbles in Media and Social Networks.

Blogging & Managing your Personal Brand

Corinne Weisgerber

I am a personal brand

Gamechanger Innovatie

Your Guide to Personal Branding, A to Z

Barry Feldman

Personal branding - do it yourself

Shivam Dhawan

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12 Best Apps for Students Learning

Enterprise Social Technology (Book)

17 Crowdfunding Websites

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20 Hot Location-Based Apps and Services You Should Know About

Enterprise Social Technology (Book)

Mobile Devices are our Outboard Brains

Enterprise Social Technology (Book)

20 Most Interesting Business Viral Videos

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20 Reputation Killing Posts

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2011 Social Peer Group Summit

Enterprise Social Technology (Book)

We invite you to join us as we set the backdrop for bringing together motivated minds in social strategy roles to learn from each other while sharing ideas, challenges and opportunities in a relaxed series of sessions. This is a rare opportunity to meet others with the same responsibilities of navigating the new frontier of social networking, media, and relevancy. Our aim in hosting this summit is to provide an opportunity for those using social tools in their organizations to learn, network and prosper.

15 Great Examples Of Facebook Fan Page Designs

Enterprise Social Technology (Book)

Social Media Staff Guidelines

Enterprise Social Technology (Book)

BP Social Media Response to Spill

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20 Brands On Facebook

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Social networks for business

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Benefits Of Social Media Listening

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