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22nd Academic Design Management Conference DMI
- 1. Conference Agenda Session Overview Date: Monday, 03/Aug/2020 9:00am - 9:15am Day 1 Welcome: Carole Bilson, President, Design Management Institute 9:15am - 10:00am Monday Keynote Future of Design Education: Closing the Gap Karel Vredenburg Director, Global Academic Programs, IBM Design 10:00am - 11:00am Track 1 Session 1: Design Research-Led Innovation The outside-inside-out workshop for the innovation of meaning Satoru Goto, Fei Yitong, Kazaru Yaegashi Ritsumeikan University, Japan Simulating collective creativity in a digital environment Jo'Anne Langham, Neil Paulsen University of Queensland, Australia The challenge of integrating data analysis and design thinking: a case study from a Japanese big data company Yuriko Sawatani1, Marie Goto2, Katsumi Ishizuka3 1: NUCB Business School, Japan; 2: Design for All; 3: Yahoo Japan Spinning in helices: design and the question of value Philip Ely1, Louis Geneste2 1: School of Design and the Built Environment, Curtin University, Australia; 2: School of Management, Curtin University, Australia 11:00am - 11:40am Track 1 Session 2 Exploring Communication and Collaboration in Two Multi-Stakeholder Design Thinking Tracks Claudia Louisa Adriana van den Boom, Rens. G. A. Brankaert, Yuan Lu University of Technology Eindhoven, Netherlands, The The Bonding Gap Between Proficient Designers and Their Prototypes Birgit Jobst1,2, Katja Thoring1,2, Petra Badke-Schaub1 1: Delft University of Technology, The Netherlands; 2: Anhalt University, Germany Recognizing Strategic and Operational Differences in Product Design Praxis: Workflows for Innovative Product Development Wayne Chung Carnegie Mellon University, USA 11:40am - 12:00pm Day 1: Morning Q&A 12:00pm - 12:30pm Day 1: Break 12:30pm - 1:15pm Day 1: R+B: adidas + University of Portland, Oregon, USA What We Didn’t Know We Didn’t Know Industry-led Collaboration for Developing Design Curriculum: The adidas and University of Portland, Oregon, USA Experience Ian Parkman1, Pete Stolpe2 1: Associate Professor of Marketing, University of Portland; 2: Senior Category Manager, adidas, USA 1:15pm - 1:30pm Track 1 Session 3
- 2. Transforming Methods for Ethics and Equity in Professional Design Practice Jessica Jacobs Columbia College Chicago, USA 1:30pm - 2:30pm Track 1 Session 4 Bridging Gaps Tod Corlett Thomas Jefferson University, USA The role of Industrial Designers skills within entrepreneurial teams Laura Elisabet Casasbuenas Quiroga Universidad Nacional de Colombia, Colombia Development of data-based personas for user-centered design of the connected home Chaiwoo Lee, John Rudnik, Maryam FakhrHosseini, Sheng-Hung Lee, Joseph F. Coughlin Massachusetts Institute of Technology, USA Using a Codesign Workshop to Make an Impact with Codesign Research Jennifer Watts-Englert1, Emily Yang2 1: Paychex and Rochester Institute of Technology; 2: Paychex, USA 2:30pm - 2:45pm Day 1: Afternoon Q&A #1 2:45pm - 3:40pm Track 1 Session 5 A Systematic Thinking Design Research Approach Combining the ConOps with Design Scenario – Use Commercial Cislunar Space Development Project as an Example Sheng-Hung Lee1,2, John Rudnik2, Chaiwoo Lee2, Shabnam Fakhr Hosseini2, Olivier L. de Weck3, Joseph F. Coughlin2, Jonathan Chapman4 1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: MIT Aeronautics and Astronautics and Engineering Systems; 4: Carnegie Mellon University School of Design, USA From Self-Advocacy to Public History: Building Collaborative Capacity among Remote Communities Neha Mann, Brooke Brandewie University of Cincinnati, USA Mediating Piatt Park: Addressing Crime Prone Public Spaces through Design Research Sebastian Ramirez, Neha Mann, Claudia Rebola University of Cincinnati, USA Using Project Inflection Points to Teach Design Thinking Sarah Zuberec1, Jennifer Watts-Englert2 1: University of Washington; 2: Rochester Institute of Technology and Paychex, USA 3:40pm - 3:55pm Day 1: Afternoon Q&A #2 3:55pm - 4:05pm Day 1 Closing
- 3. Date: Tuesday, 04/Aug/2020 9:00am - 9:15am Day 2 Welcome: Carole Bilson, President, Design Management Institute 9:15am - 10:00am Tuesday Keynote The Changing Face of Design Education Angela Bains Assistant Professor, OCAD University / Strategic Director, TransformExp.com, Canada 10:00am - 11:00am Track 3 Session 1 Empathetic proximity: A comparison of LEGO serious play, Scene-it (SAP) and design ethnography in gathering rich user-centred data in low resource conditions Jo'Anne Langham1, Neil Paulsen1, Chrystia Chudczak2 1: University of Queensland, Australia; 2: University of Ottawa, Canada Research on the Future Strategies and Visions of Design Education, Focusing on Comparison Between Britain, the Nordic countries, Germany, the U.S.A. and Australia Hyeon Jin An1, Bo Ram Park2 1: Hongik University, IDAS, Korea, Republic of (South Korea); 2: Hongik University, IDAS, Korea, Republic of (South Korea) A Study on the Educational Effectiveness of Design Thinking for Enhancing Creative Competency, Convergence Competency and Entrepreneurship of University Students in South Korea Eugene Lim1, Seyoung Kim2, Bokyung Kim3, Hyunjin Lim4 1: Seoul National University of Science & Technology, Korea, Republic of (South Korea); 2: Sogang University; 3: Seoul Women's College of Nursing; 4: Korea Productivity Center Designing Healthy Promotional Solutions for the Elderly in Taiwan YIPEI WU National Taiwan University of Science and Technology, Taiwan 11:00am - 11:35am Track 3 Session 2 Innovation by Design for Smart Cities Christof Breidenich, Fabian Coenradie, Britta Lelgemann Macromedia University of Applied Sciences, Germany Shaping the Hospital of the Future. Improve the user experience in the Public Healthcare Sector through Service Design Education. Angela Giambattista1, Loredana Di Lucchio1, Mariia Zolotova2 1: Sapienza University of Rome, Italy; 2: Xi'an Jiaotong-Liverpool University Service design Thinking and Organisational Change in the Public Sector Renate Aakerhielm Sodertorn University, Sweden 11:35am - 12:00pm Day 2: Morning Q&A 12:00pm - 12:30pm Day 2: Break 12:30pm - 1:15pm Day 2: R+B: Children's Hospital of Pennsylvania + University of Pennsylvania Patient Safety Learning Lab (PSLL) Daria Ferro. MD.1, Julia Lin2 1: Pediatrician and Clinical Informatician at the Children’s Hospital of Philadelphia (CHOP); 2: Healthcare Designer, IPD, University of Pennsylvania, USA 1:15pm - 1:30pm Track 3 Session 3 The role of creative facilitation in the ‘wicked problem’: the aging society
- 4. Hilary Jane Collins The Open University, UK 1:30pm - 2:10pm Track 3 Session 4 Product- Service Systems applied to reusable packaging systems: a strategic design tool Yuan Long, Fabrizio Ceschin, Mansour Noha, David Harrison Brunel University London, UK Co-designing the Knowledge Management Model Pia Tamminen1, Marina Weck1, Fernando A.F. Ferreira2,3 1: HAMK University of Applied Sciences, Finland; 2: University Institute of Lisbon, Portugal; 3: Fogelman College of Business and Economics, University of Memphis, USA Innovation by doing: Reconstructing current industrial design education through a collaboration of global industry partners Anna Kabjin Kim Carleton University, Canada 2:10pm - 2:30pm Day 2: Afternoon Q&A #1 2:30pm - 3:40pm Track 3 Session 5 Apply Humanity-centered Design Process to Envision the Future Learning Experience of Public Area – Use “Redesign Shanghai Library Innovation Space Project” as an Example Sheng-Hung Lee1,2, John Rudnik2, Lin Lin3, Liangtie Tang3, Deming Zhou3 1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: Shanghai Library Touch and Go: Fast Interprofessional Collaboration Relief Steven John Doehler, Jeanine Goodin University of Cincinnati, USA Design management for wicked problems: Towards systemic theories of change through systemic design Ryan J. A. Murphy1, Peter Jones2 1: Memorial University of Newfoundland, Canada; 2: OCAD University, Canada Preventing discrimination and hate | A design-led approach to youth development Hina Shahid, Robert Fee Project Pluralist, USA Sustainable Design Thinking Shruti Parikh Noukraft, United States of America 3:40pm - 3:55pm Day 2: Afternoon Q&A #2 3:55pm - 4:05pm Day 2 Closing
- 5. Date: Wednesday, 05/Aug/2020 9:00am - 9:15am Day 3 Welcome: Carole Bilson, President, Design Management Institute 9:15am - 10:00am Wednesday Keynote UX MAGIC, The Power of Semantic Interaction Design Daniel Rosenberg Author, CDO, Educator - San Jose State Univ., USA 10:00am - 11:00am Track 3 Session 6 Unlocking the democratic potential of design capabilities in public management Federico Rita, Ingrid Mulder, Alicia Calderón González Delft University of Technology, The Netherlands An Inclusive Approach to Sportswear (Athletic Wear) for People with Upper Limb Impairments Jennifer Poage, Veronika Kapsali, Aurore Bardey University of the Arts London, UK Chukku-Mukku: A tangible interactive setup for improving learning experience of Primary Schools’ children in Rural India Krishna Kant GUPTA, Shubhangi AGARWAL, Elissa DAS, Anmol SRIVASTVA, Rakesh Sah University of Petroleum and Energy studies, India Apply and Curate the Object-Process Methodology (OPM) and the Human-centered Design to Solve the Systemic Challenge – Use Campus Tour Experience Design as an Example Sheng-Hung Lee1,2, Chaiwoo Lee2, John Rudnik2, Olivier L. de Weck3, Joseph F. Coughlin2, Jonathan Chapman4 1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: MIT Aeronautics and Astronautics and Engineering Systems; 4: Carnegie Mellon University School of Design, USA 11:00am - 11:45am Track 4 Session 1 Transforming Organizational Services through Service Design Sylvan Lobo, Bhaskarjyoti Das, Ravi Mahamuni Tata Consultancy Services Ltd, India Who is the “Designer”? -Exploratory research for the Non-designer’s Design Capability- Takuo Ando1, Satoru Goto2, Kazaru Yaegashi2, Takuya Nomura3 1: Graduate School of Business Administration, Toyo-Gakuen University, Japan; 2: College of Business Administration, Ritsumeikan University, Japan; 3: Graduate School of Management, Gakushuin University, Japan Customer Obsession from strategy to action in large organizations Rakesh Sharma1, Madhumita Gupta2 1: Cisco Systems, India; 2: Atlassian 11:45am - 12:00pm Day 3: Morning Q&A 12:00pm - 12:30pm Day 3: Break 12:30pm - 1:15pm Day 3: R+B: Ximedica + Virginia Tech Utilizing Concept Generation to Drive Business Decisions Elham Morshedzadeh. Ph.D.1, Ayan Bhandari2 1: Assistant Professor, Industrial Design Advisor, School of Architecture + Design, Virginia Tech; 2: Senior Human Centered Industrial Designer, Ximedica, USA 1:15pm - 1:30pm Track 4 Session 2 Creative Leadership: design meets neuroscience to transform leadership Rohan Rama Gheerawo1, Melanie Flory2, Ninela Ivanova1
- 6. 1: The Helen Hamlyn Centre for Design, Royal College of Art, UK; 2: MindRheo, UK 1:30pm - 2:25pm Track 4 Session 3 (Re)Framing the Future: has Covid-19 handed us The New Normal? Gina Bowman1, Lynn Heather Crawford2 1: Gedeth Network, Spain; 2: The University of Sydney, Australia The adaptive organization: using design’s prototyping practices to innovate in complex contexts Niya Stoimenova1, Christine de Lille2 1: Delft University of Technology, The Netherlands; 2: The Hague University of Applied Sciences, The Netherlands Meaning Innovations with Design Support: Towards Transparency and Sustainability in the IT field Tarja Pääkkönen, Melanie Sarantou, Satu Miettinen University of Lapland, Finland A design thinking approach to change management Hal Wuertz, Scott Eshbaugh, Sarah B. Nelson IBM, USA 2:25pm - 2:40pm Day 3: Afternoon Q&A #1 2:40pm - 3:30pm Track 4 Session 4 Sensory Sense-Making – Exploring a Practice-Based Research Approach to Support Organisational Knowledge Creation and Strategic Decision-Making Oliver Szasz Macromedia University, Germany Design-Led Innovation: A Framework for the Design of Enterprise Innovation Systems Andrew James Walls OCAD University, Canada Redesigning Design: Can failure be a key to our success? Rebecca Kelly Syracuse University: VPA, School of Design, USA The Impact of Innovative Design Decisions on Future Outcomes Doris Wells-Papanek Design Learning Network, USA 3:30pm - 3:55pm Track 4 Session 5 Designing Beyond Innovation Theater -- Establishing Best-Practice Models for Internalizing Innovation within Large Organizations Alex Michael Severin, Vivek Rao University of California, Haas School of Business, United States of America Design(er) Leadership in Large Corporations José Manuel Fernandes dos Santos1,2, Sebastian FIXSON3, Carlos ROSA1,2 1: IADE, Universidade Europeia, Lisboa, Portugal; 2: UNIDCOM/IADE – Unidade de Investigação em Design e Comunicação, Lisboa, Portugal; 3: Babson College, USA 3:55pm - 4:10pm Day 3: Afternoon Q&A #2 4:10pm - 4:20pm Day 3 Closing
- 7. Date: Thursday, 06/Aug/2020 9:00am - 9:15am Day 4 Welcome: Carole Bilson, President, Design Management Institute 9:15am - 10:00am Thursday Keynote Business Ethics Design Ethics: 40 Years of Design Management Research Brigitte Borja de Mozota Researcher Université du Québec à Montréal, and Executive Director, Designence 10:00am - 11:00am Track 2 Session 1 Designing Blockchain Enabled Customer Experiences Clive Grinyer Royal College of Art, UK Tracing Design’s Value in Distributed Manufacturing Viktor Malakuczi, Luca D'Elia Sapienza University of Rome, Italy Creative Social VR Practices in Connected Environments : The 5G Lift for Retails in Digital Urban Context Heejung Kwon1, Andrew Hudson-Smith2 1: Information & Interaction Design, Techno Art Division, Yonsei University, Korea; 2: The Bartlett Centre for Advanced Spatial Analysis, UCL, UK Creating a Spatial Computing Environment for Design Research and Strategy Ralf Schneider, Dianna Miller Syracuse University, USA 11:00am - 11:15am Track 2 Session 2 Apply Funnel Model to Design Thinking Process Sheng-Hung Lee1,2, Ziyuan Zhu3,6, John Rudnik2, Chaiwoo Lee2, Joseph F. Coughlin2, Olivier L. de Weck4, Jonathan Chapman5 1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: MIT Architecture (SMArchS); 4: MIT Aeronautics and Astronautics and Engineering Systems; 5: Carnegie Mellon University School of Design; 6: MIT Urban Risk Lab 11:15am - 11:40am Track 5 Session 1 Success Strategies of Mobile Instant Messengers Sticker(Emoticon) Design - Focusing on ‘LINE’ and ‘KakaoTalk’ in South Korea Eunhye Min1, Boram Park2 1: Hongik University IDAS, Korea, Republic of (South Korea); 2: Hongik University IDAS, Korea, Republic of (South Korea) Congruence of Service Design and Business Value considering Digitally Connected World Ravi Mahamuni, Shivani Ganwani Tata Consultancy Services, India 11:40am - 12:00pm Day 4: Morning Q&A 12:00pm - 12:30pm Day 4: Break 12:30pm - 1:30pm Track 5 Session 2 Punter’s Secret: Why Millennials Love That Local Shop? Eunji Woo, Ki-Young Nam KAIST, Korea, Republic of (South Korea) A Study on the change of consumer’s brand choice and attitudes due to hyper-connected society (Focusing on Consumer’s purchasing way and C.C.C(Customer Choice Cycle) model development) Heeryang Ryu1, Boram Park2
- 8. 1: Hongik University IDAS, Korea, Republic of (South Korea); 2: Hongik University IDAS, Korea, Republic of (South Korea) Design Management staircase as a measuring unit: The plotting of Cairo start-ups Jomana G. Attia, Nariman G. Lotfi German University of Cairo, Egypt The user-inspired business model for online video platform: A case study of Bilibili and its Generation Z users Junming Fang, Fei Fan Tongji University, China, People's Republic of China 1:30pm - 2:05pm Track 5 Session 3 Experience Design in City-based Future Retail Innovation: A Bookstore Case Study Approach. Yujia Huang, David Hands Lancaster University, UK New business models in a Circular Economy: from Eco to Circular design Rūta Valušytė, Lina Dagilienė Kaunas University of Technology, Lithuania Design beyond the Creative Industries: Surveying design occupations in non-design organisations in Scotland Iain Aitchison1,2, Esther Steiner1, Alexandra Tinning1 1: Graft Design and Innovation Management Ltd., UK; 2: Glasgow School of Art, UK 2:05pm - 2:20pm Day 4: Afternoon Q&A #1 2:20pm - 3:20pm Track 5 Session 4 Analysis of Variables to Measure the Value of Design in Colombia Susana Cañas-Eastman, Santiago Ruiz-Arenas, María Cristina Hernández-Monsalve Universidad EAFIT, Colombia HOMEGROWN STUDIO: Pushing Collaborative Pedagogy from Studio to Pop-UP Steven John Doehler, Brooke Camille Brandewie University of Cincinnati, USA Adaptable, Flexible Approaches to Integrating Vertically with SME’s in New Product Development David Terris1, Peter Ford1, James Meadwell1, Mario Minichiello2 1: Nottingham Trent University, UK; 2: Newcastle University, New South Wales, Australia The role of design-intensive innovation: An exploration on digital innovation of SMEs within a Chinese industry context Zitong Gao, David Hands Lancaster University, UK 3:20pm - 3:50pm Track 5 Session 5 “GOOD DESIGN IS GOOD BUSINESS”: AN EMPIRICAL CONCEPTUALIZATION OF DESIGN MANAGEMENT USING THE BALANCED SCORE CARD Ian Parkman1, Keven Malkewitz2 1: University of Portland, USA; 2: Western Oregon University, USA Design Principles Analysis: A classification to support decision-making for Design Managers in Companies Isabella Lopera-Osorio, Maria Cristina Hernández-Monsalve, Santiago Ruiz-Arenas Universidad EAFIT, Colombia 3:50pm - 4:05pm Day 4: Afternoon Q&A #2 4:05pm - 4:15pm Day 4 Closing
- 9. Date: Friday, 07/Aug/2020 9:00am - 9:15am Day 5 Welcome: Carole Bilson, President, Design Management Institute 9:15am - 10:00am The dmi:FuturED Project: A Panel Discussion with Executive Leaders Preparing Designers & Design Managers for the Workforce of the Future Rama Gheerawo1, Ernesto Quinteros2, Dori Tunstall Ph.D.3, Eric Anderson4 1: Director Helen Hamlyn Centre, Royal College of Art, UK; 2: Chief Design Officer, Johnson and Johnson, USA; 3: Dean Ontario College of Art & Design, Canada; 4: Senior Associate Dean, College of Fine Arts at Carnegie Mellon University, USA 10:00am - 11:00am Track 1 Session 6 Towards a Gold Standard Operations Control Centre (OCC): applying Creative Leadership principles in the re- design of an OCC at a leading international airline Ninela Ivanova, Rama Gheerawo, Juliette Poggi, Ivelina Gadzheva, Gail Ramster The Helen Hamlyn Centre for Design, Royal College of Art, UK Innovating with People: creating an Inclusive Design publication and toolkit Onny Eikhaug1, Rama Gheerawo2 1: Innovation for All AS & President, EIDD Design for All Europe, Norway; 2: The Helen Hamlyn Centre for Design, Royal College of Art, UK ARCTA – Building a Design-and-Art-Driven Accelerator for Sustainable and Meaningful Business in the North Heikki Samuel Ahola, Jari Tapio Rinne, Melanie Augusta Sarantou, Satu Anneli Miettinen University of Lapland, Finland 11:00am - 11:20am Track 1 Session 7 Dealing with changing environments: prototyping practices in organisations Jan-Maarten in 't Veld, Niya Stoimenova Delft university of technology, The Netherlands Design for enabling bottom-up creative thinking in organisations through shaping the workplace Xue Pei, Daniela Maurer, Francesco Zurlo Politecnico di Milano, Italy 11:20am - 11:45am Track 6 Session 1 Designing the Designer: What "an Architect" means Today? Beatrice-Gabriela Joger ”Ion Mincu” University of Architecture and Urban Planning, Romania The Road Map Silje Alberthe Kamille Friis The Royal Danish Academy of Fine Arts Schools of Architecture and Design, Denmark 11:45am - 12:00pm Day 5: Morning Q&A 12:00pm - 12:30pm Day 5: Break 12:30pm - 1:15pm Day 5: R+B: Tata + Helen Hamlyn Centre at Royal College of Art, UK Inclusive Design for Creatively-leading Technologies Rama Gheerawo1, G Subramaniam2 1: Director of The Helen Hamlyn Centre for Design, Royal College of Art, UK; 2: Chief Technology Officer for UK & Ireland, TATA Consultancy Services 1:15pm - 2:15pm Track 6 Session 2 The impact of co-branding strategies within the fashion industry- Uniqlo – a case analysis Yueyi Wang, David Hands
- 10. Lancaster University, UK Designing for an AI-enabled smart service adoption from a user experience perspective Fan Li1, Yuan Lu1, David Hands2 1: Eindhoven University of Technology, The Netherlands; 2: Lancaster University, UK User-generated fashion imagery: Sisters are doing it for themselves Erik Hansen-Hansen The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation, Denmark Strategic Design: Constructing mental models through game design & play Gaurang Desai Mimamsa Design Research and Innovation Consultancy, Canada 2:15pm - 2:30pm Day 5: Afternoon Q&A #1 2:30pm - 3:45pm Track 6 Session 3 Success and Challenges of the Double Diamond in Studio Projects HERB VELAZQUEZ GA TECH, USA The relevance of past experiences of the “Good Old Days” in aged care Shaohua Pan, Enni Mikkonen, Melanie Sarantou University of Lapland, Finland Idea facilitation as a tool for experience and service innovation Hina Shahid HS Consulting An Exploration of the Creative Cognitive Process by Translating the Observation into the Early Stage of the Product Design Development – Apply the Experimental Project “Design Consciousness: Small Things with Big Heart” as an Example Sheng-Hung Lee1,2, John Rudnik2, Tim Storti3, Almut Benkert4 1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: Pearl Creative; 4: EMMA Creative Center The role of plot in the space narrative of contemporary museum display design He Xiuchuan Shanghai DianJi University, People's Republic of China 3:45pm - 4:00pm Day 5: Afternoon Q&A #2 4:00pm - 4:10pm Day 5 Closing: Carole Bilson, President, Design Management Institute