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Open innovation


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Open innovation

  1. 1. history and inspirations from the commercial world Open innovation
  2. 2. Open Vs Closed Innovation
  3. 3. Chesbrough (2003) Open Innovation: The New Imperative for Creating and Profiting from Technology
  4. 4. Chesbrough (2006) Open Business Models <ul><li>Main points </li></ul><ul><ul><li>how to assess a company’s current business model </li></ul></ul><ul><ul><li>how to overcome common barriers </li></ul></ul><ul><ul><li>how to create a more open model </li></ul></ul><ul><ul><li>&quot;innovation intermediaries&quot; </li></ul></ul><ul><ul><ul><li>acilitate companies’ access to external technologies </li></ul></ul></ul><ul><ul><li>IP protection </li></ul></ul>
  5. 5. Chesbrough (2011) Open Services Innovation <ul><li>Four new concepts are introduced </li></ul><ul><ul><li>Think of Your Business as a Services Business   </li></ul></ul><ul><ul><li>Co-Create with Customers and Partners </li></ul></ul><ul><ul><li>Extend Services Innovation Outside Your Organization </li></ul></ul><ul><ul><li>Transform Your Business Model with Services and Open Innovation </li></ul></ul>
  6. 6. Open innovation … the bottom line
  7. 7. Other advantages of open innovation <ul><li>Faster time to market </li></ul><ul><li>Reduced risk of innovation </li></ul><ul><li>Less risk guessing what the market wants </li></ul><ul><li>Let the market / community tell you what they want </li></ul><ul><li>Integrated community innovation </li></ul><ul><li>Innovation can come from anywhere and anyone </li></ul><ul><li>Some of the best ideas are outside of your organization </li></ul><ul><li>Some of the best solutions reside outside of your organization </li></ul><ul><li>Lower R&D and operating costs </li></ul><ul><li>Supplement to internal R&D </li></ul><ul><li>Tapping into the virtual R&D community </li></ul><ul><li>Creating brand evangelists out of your community </li></ul><ul><li>Shared IP can create a formidable barrier to entry </li></ul>
  8. 8. People make their own news …
  9. 9. Connecting problems with solutions …
  10. 10. Other research & development platforms …
  11. 11. Collaboration between firms Open innovation facilitator
  12. 12. Collaboration between firms - examples Alfa 8C Competizione
  13. 13. Crowdsourcing <ul><li>Ideas implemented : </li></ul><ul><li>several new tastes </li></ul><ul><li>eco-concious starbucks card </li></ul><ul><li>starbucks mobile card </li></ul><ul><li>veggie breakfast sandwich </li></ul><ul><li>WiFi </li></ul><ul><li>… </li></ul>
  14. 14. Crowdsourcing 100.000 people participate 37.000 ideas generated 12.000 ideas 84 comments 347 ideas implemented Improving products through customer experience Fiat Mio: 10.000 ideas submitted by users
  15. 15. Crowdsourcing P&G tremor competitive intelligence : capturing impressions and trends, establishing relationships, understanding specific publics. World-of-mouth marketing, consumer to consumcer conversations
  16. 16. User manufacturing <ul><li>Users are becoming not only co-innovators, but also manufacturers, using new infrastructures </li></ul><ul><ul><li>Easy-to-use design software </li></ul></ul><ul><ul><li>Open repositories of designs </li></ul></ul><ul><ul><li>Easy-to-access flexible manufacturing technology </li></ul></ul>
  17. 17. User manufacturing
  18. 18. The social media landscape
  19. 19. Open innovation with social media (Delicious)
  20. 20. Open Innovation and co-creation happens anyway … … so it should be used in a constructive way!