Blogworld presentation on Mobile Marketing Do's and Don'ts for small businesses
with
Navin Ganeshan, Network Solutions
John Jantsch, Duct Tape Marketing
This guide introduces the Value Exchange Mapping System (VEM). The VEM works with the Business Model Canvas to provide a kind of "stereo vision" with respect to the business model. The VEM perspective is the logic of value exchanges within the value network. By contrast, the Business Model Canvas (BMC) perspective is the logical relationships among the nine build blocks. Together, the VEM and BMC give a more comprehensive view of the business model from the vantage point of an organization and the value network in which it operates. In concert with the business model canvas, Value Exchange Mapping is a useful tool for business model thinking and business model innovation.
This guide contains the download links for all the VEM icons - .png images, Omnigraffle and Visio stencils and templates (Creative Commons license)
The Value Exchange Mapping System is a product of collaborative research between academics at Georgia State University, companies, and consultants. The research was facilitated by the Institute of Strategic Innovation located in Atlanta, Georgia USA.
Blogworld presentation on Mobile Marketing Do's and Don'ts for small businesses
with
Navin Ganeshan, Network Solutions
John Jantsch, Duct Tape Marketing
This guide introduces the Value Exchange Mapping System (VEM). The VEM works with the Business Model Canvas to provide a kind of "stereo vision" with respect to the business model. The VEM perspective is the logic of value exchanges within the value network. By contrast, the Business Model Canvas (BMC) perspective is the logical relationships among the nine build blocks. Together, the VEM and BMC give a more comprehensive view of the business model from the vantage point of an organization and the value network in which it operates. In concert with the business model canvas, Value Exchange Mapping is a useful tool for business model thinking and business model innovation.
This guide contains the download links for all the VEM icons - .png images, Omnigraffle and Visio stencils and templates (Creative Commons license)
The Value Exchange Mapping System is a product of collaborative research between academics at Georgia State University, companies, and consultants. The research was facilitated by the Institute of Strategic Innovation located in Atlanta, Georgia USA.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Product-Startup-Founders-Rulebook-atc.pdfDarryl Jose
A quick guide for founders on the rules to follow when building a startup. Here are some mistakes you can avoid and be successful much faster.
The goal in mind for this rule book is to help startup founder learn some of the best practices and avoid costly mistake early on in their journey.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
What are you paying for when you buy social business software? In this guide you'll get a transparent insiders perspective into what you are paying for when you buy social business software.
Uzi Shmilovici's opening keynote from Forecast 2016. This presentation includes:
-Introduction of Science of Sales
-Explore the new role of the sales scientist
-A sneak peek at Base's new product Apollo
Mike Derezin's Forecast 2015 Keynote: Serendipity to ScienceBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mike Derezin's presentation, "Serendipity to Science."
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Product-Startup-Founders-Rulebook-atc.pdfDarryl Jose
A quick guide for founders on the rules to follow when building a startup. Here are some mistakes you can avoid and be successful much faster.
The goal in mind for this rule book is to help startup founder learn some of the best practices and avoid costly mistake early on in their journey.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
What are you paying for when you buy social business software? In this guide you'll get a transparent insiders perspective into what you are paying for when you buy social business software.
Uzi Shmilovici's opening keynote from Forecast 2016. This presentation includes:
-Introduction of Science of Sales
-Explore the new role of the sales scientist
-A sneak peek at Base's new product Apollo
Mike Derezin's Forecast 2015 Keynote: Serendipity to ScienceBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mike Derezin's presentation, "Serendipity to Science."
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in SalesBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you.
Here's Kate Leggett's presentation on "Fragmentation & Consolidation in Sales."
Mark Roberge's Forecast 2015 Keynote: The Sales Acceleration FormulaBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mark Roberge's presentation on "The Sales Acceleration Formula."
16 Compelling Quotes From #Forecast2015 SpeakersBase CRM
Forecast Sales Conference is the premier sales productivity conference of the year, and it's only a few weeks away. Check out this compilation of compelling quotes from this year's speakers. If you're looking to grow your sales career, this is the one conference you won't want to miss.
Check out forecast2015.com for more information on our speakers and details on what this unprecedented day will have in store for you.
For those of you as interested in sales, productivity and technology as we are, we compiled this list for you. Everyone included Tweets regularly about hot topics in sales and many of them write their own blogs or contribute to other blogs and news sources.
More info: http://www.getbase.com
As the VP of Sales, what metrics matter to you and your team? The experts at Base CRM will show you how to turn visual data into actionable insights.
Learn more: http://www.getbase.com
How To Choose The Right Mobile CRM For Your TeamBase CRM
What features should you consider when selecting a mobile-ready CRM for your sales team? Base CRM explores the difference between web apps and native apps, offers tips on increasing productivity through mobile and examines barriers to user adoption and how to overcome them.
For more information about mobile crm, visit http://www.getbase.com
Five Reasons Your Sales Rep Won't Use a CRMBase CRM
Your CRM is your portal into your company’s operations and sales data and sales rep buy-in is required for it to meet its full potential. Yet CRM avoidance is a real thing and crafting a plan to manage reps who shirk your system is something you’ll have to do. Unless, of course, you roll out a CRM application your reps will actually want to use. Here are 5 reasons your sales rep won't use a CRM.
Your sales reps are walking into meetings with only a tablet in their hand. They hand out business cards with their cell phone numbers. Many travel and others work from home. Your team's already mobile - shouldn't your CRM software be mobile as well?
Whether you're debating the need for mobile CRM for your sales team, or you're unhappy with your current solution, this mobile CRM presentation is for you.
-What makes for a robust mobile CRM
-How successful sales teams use mobile CRM to improve productivity
-Which features are key to success on mobile CRM
-Key tips for user adoption of mobile CRM
Mobile CRM is a must for modern business and sales teams. Stay on top of the latest technology to see how it can make your sales team 10x more productive!
About Base CRM:
Base is the first post-PC CRM and the only CRM focused on the end user. Over 10,000 businesses use Base to manage their sales pipeline and customer relationships.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
What SMBs are Neglecting: Experts Weigh In
The demands on small business owners and management can be overwhelming. There is so much to do and only so many hours in the day. From tracking sales, to marketing, to maintaining client relationships, managing staff, and about a million other tasks — something is almost always being neglected.
To help sort through it all, we’ve reached out to a panel of small business and sales experts and asked them all a single question: “What is one thing that many SMBs are neglecting and shouldn’t be? “
Preparing Successful Sales Quotes: Experts Weigh In
It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal.
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
A presentation I gave to a group of entrepreneurs at the Founders Institute program. The presentation focused on how to make the right product decisions on day 1 as well as post-launch.
Tracking your sales effectively will help you win more deals and grow your sales.
What is a sales pipeline and how can it help with sales tracking?
In simple terms, a sales pipeline is a visual framework that will help improve your sales tracking. A sales pipeline contains the amount of business your company attempts to win over a period of time. It also helps you to make informed decisions that will improve your sales process and grow your business.
You can picture a sales pipeline as a funnel with multiple stages. Read more to learn about what each stage is and how the funnel can help you grow your business.
Learn great sales tips to help you win more deals faster.
Answer all your small business sales questions: How can you tell if a sales lead is the right fit for your business? What marketing channels will generate great leads? How can you better negotiate to win more deals? How can you manage your sales more effectively?
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
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5. Don’t rely on buzzwords - think through the problem
People say stuff
“
“As for me, all I know
is that I know nothing”
Socrates
6. The Psychology of Free
• “Zero as emotional hot button - source of irrational excitement” - the
Lindt/Kisses experiment
• Free removes the psychological barrier of the downside
(automatically make us think that there’s no risk involved although
there might be)
• The Penny Gap - it is much harder to get someone to pay the first
penny than to upgrade them from a penny to 20 cents.
7. The Economics of Free
In economic theory - a software product is an experience good -
a product or service where product characteristics such as
quality or price are difficult to observe in advance, but
these characteristics can be ascertained upon
consumption.
“The fact was that Dropbox was offering
a product that people didn’t know they
needed until they tried”
8. Shapiro - “Optimal Pricing of Experience Goods”
Quality underestimated
=
Contribution to current
profit
+
Favorable quality information augments future demand
“The seller can mitigate the problems of skeptical consumers by using a low
introductory price, and it is optimal to do so. The seller's optimal policy consists
of a low introductory price followed by a higher price which is maintained
forever.”
No information
Partial information
Full Information
100
50
0
NO INFO
PARTIAL
FULL
FOREVER
9. How Freemium worked for LinkedIn
150000
Premium
Advertising
HR services
112500
75000
37500
0
Q1-2009
Q2-2009
Q3-2009
Premium Subscriptions. Revenue
from our premium subscriptions is
derived primarily from online sales
of our Business, Business Plus and
Executive subscription products.
These products provide our
members, acting as individuals
or on behalf of their enterprises
or professional organizations,
with access to more tools and
features than our free
membership, including enhanced
search results, enhanced
communication capability,
improved organizational
functionality and priority
customer support.
10. How Freemium worked for Dropbox
Broken Economics - LTV of $99 on $300 CAC led
to focus on Freemium + strong referral program
11. A framework to think through freemium
Direct Revenue from free
users
(Advertising, selling data)
Inherent value to
other users
Value added to
other users
No value added to
other users
Promotional value from
free users
15. The 8 types of virality - inherent
Whatsapp
Best kind of virality. Users invite
other users because this is the
only way they can use the product.
Causes very strong network
effects.
16. The 8 types of virality - collaborative
Users invite other users because
they want to collaborate with them.
In this case - the product is still
useful as a stand alone.
17. The 8 types of virality - communication
Riding a communication channel
with a digital signature. Every
message that is sent is spreading
the work about the product.
18. The 8 types of virality - incentivized
Users invite other users because
of an incentive. In Dropbox’s case
- extra space. For Gilt - $25.
19. The 8 types of virality - embedded
Works well for content websites /
products. Creating a “widget” that
can be embedded in other
websites and helps spread the
word.
20. The 8 types of virality - signature
Great for products that are used
off site (Kampyle, Uservoice). In
this case there’s a logo signature
that promotes the product. This
will many times be removed for
paying users.
21. The 8 types of virality - social
“Riding” a social network can lead
to exponential growth. Users are
spreading the word by simply
using the application. Their
activities are broadcasted to the
whole social graph (think Zynga,
Spotify, Pinterest)
22. The 8 types of virality - pure word of mouth
Sometimes, when the product is
special or adds a lot of value,
there’s a pure word of mouth
effect. This was very strong in the
early days of Groupon (especially
since it started locally).
23. The formula
There’s a clear formula for virality
with which you can calculate the
viral effect.
The two important parameters are:
K - Viral Coefficient. How many
new users each user brings?
p - Cycle Time. How long does it
take a user to bring in new users?
You can then calculate how many
users you will have in time t given
the users in time 0.