This document provides a 21 question assessment to help leaders evaluate how current their message about ethics is. The assessment is organized into 7 perspectives, or lenses, on ethical responsibility: profit, law, character, people, communities, planet, and greater good. For each lens, the assessment lists 3 items that could be incorporated into a leader's message about ethics. By completing the assessment, leaders can identify strengths and areas for improvement in their communication and demonstration of ethical values. The goal is for leaders to develop a holistic ethical message that considers their responsibilities from multiple perspectives.