Workshop on sharing about your research work - translation of the great book Show Your Work to the UAS research context. Why share? What to share? How to share? And getting hands on brainstorming about and sharing your first tidbit.
In this day and age where information is at the tip of your students fingers. As teachers, we need to find ways of making learning more dynamic. By flipping where we start on Bloom's Taxonomy, we can challenge our students in a new way.
Keynote – Martin Weller – Navigating the Open Education Landscape – OWD17SURF Events
With the advent of open educational resources, MOOCs and open access publishing, open practice has moved into the mainstream in educational practice. This talk will examine the different aspects of open practice, highlighting common themes and principles. The impact of open practice on teaching and learning and how openness is now providing alternative, sustainable business models will be explored.
This will lead to analysis of the challenges and opportunities these new approaches offer for those operating in education.
This document summarizes a study on teachers' use of social media in their classrooms. It interviewed 9 teachers who had varying levels of experience with social media. The teachers reported using social media like blogs, Facebook pages, Google Docs, and Twitter. Key findings included that teachers used social media to connect with students, although barriers like lack of time and technology issues existed. Using social media effectively required planning and linking it to educational outcomes. While some teachers saw no changes, others felt it made them more flexible and helped students feel empowered. Overall, social media use has the potential to enhance learning and change pedagogy when implemented properly.
Presentation at National Congress on Rural Education in Saskatoon, SK. March 30 - April 1, 2014. Based on qualitative research for a Ph.D. dissertation.
Ponencia presentada en Bruselas dentro de la jornada "Educating for the 21 century: boosting digital skills and entrepreneurial thinking", organizada por i-Linc (http://www.i-linc.eu).
UXcamp Europe 2014: Let's Talk about inspirationPascal Clausen
The document discusses inspiration and how it relates to the creative process. It summarizes interviews with designers, developers and marketers on their views of inspiration. Some key points are that inspiration is important for both big ideas and maintaining motivation. While inspiration cannot be forced, there are techniques like taking time, changing perspectives, making observations, and studying the work of others that can make a person more open to inspiration. The document concludes that finding inspiration is personal and depends more on one's own mindset than any specific method.
In this day and age where information is at the tip of your students fingers. As teachers, we need to find ways of making learning more dynamic. By flipping where we start on Bloom's Taxonomy, we can challenge our students in a new way.
Keynote – Martin Weller – Navigating the Open Education Landscape – OWD17SURF Events
With the advent of open educational resources, MOOCs and open access publishing, open practice has moved into the mainstream in educational practice. This talk will examine the different aspects of open practice, highlighting common themes and principles. The impact of open practice on teaching and learning and how openness is now providing alternative, sustainable business models will be explored.
This will lead to analysis of the challenges and opportunities these new approaches offer for those operating in education.
This document summarizes a study on teachers' use of social media in their classrooms. It interviewed 9 teachers who had varying levels of experience with social media. The teachers reported using social media like blogs, Facebook pages, Google Docs, and Twitter. Key findings included that teachers used social media to connect with students, although barriers like lack of time and technology issues existed. Using social media effectively required planning and linking it to educational outcomes. While some teachers saw no changes, others felt it made them more flexible and helped students feel empowered. Overall, social media use has the potential to enhance learning and change pedagogy when implemented properly.
Presentation at National Congress on Rural Education in Saskatoon, SK. March 30 - April 1, 2014. Based on qualitative research for a Ph.D. dissertation.
Ponencia presentada en Bruselas dentro de la jornada "Educating for the 21 century: boosting digital skills and entrepreneurial thinking", organizada por i-Linc (http://www.i-linc.eu).
UXcamp Europe 2014: Let's Talk about inspirationPascal Clausen
The document discusses inspiration and how it relates to the creative process. It summarizes interviews with designers, developers and marketers on their views of inspiration. Some key points are that inspiration is important for both big ideas and maintaining motivation. While inspiration cannot be forced, there are techniques like taking time, changing perspectives, making observations, and studying the work of others that can make a person more open to inspiration. The document concludes that finding inspiration is personal and depends more on one's own mindset than any specific method.
Using social media for research: how social media is more than just 'what you...David Scott
This document discusses how to use social media for research purposes. It covers setting up blogs, Facebook groups, and Twitter accounts to publish, share, discuss and learn with others about your research topic. Specific tools mentioned include using Twitter search, observing Facebook pages and groups, leaving comments on articles, creating a blog, and setting up a Twitter and Facebook group to promote your research and connect with others studying similar topics.
What now? Staying motivated when your passion (or lack thereof) has you feeli...D. Keith Robinson
What do you know when you're having trouble executing or when your passion just isn't quite there? You sit down and get to work. Side projects are a great way to help you get unstuck, and you never know, they can often be much more.
This document summarizes a playful learning activity organized by Dr. Chrissi Nerantzi for academic developers. Participants were paired up and given £3 each to purchase two items within one hour that could help address a teaching challenge. They documented their thought process through photos and videos. Afterwards, they demonstrated and evaluated their ideas. The goal was to foster creativity in solving problems of practice in a fun, collaborative manner that moved beyond traditional conversation. Playful learning techniques like this can help academics explore new approaches within their disciplines.
Small Teams, Big Dreams: Championing open by being collaborativeARLGSW
This document outlines the schedule and program for Day 1 of the DARTS8 conference. The keynote speakers will be Katherine Stephan and Judith Carr who will discuss championing open research through collaboration. Breakout sessions will cover working with research offices and deploying the SafePod Network. The day will end with a reception and conference dinner.
The College Classroom Fa15 Meeting 5: Active LearningPeter Newbury
This document summarizes an active learning workshop that discusses various teaching strategies to engage students in the learning process. It describes techniques like think-pair-share, peer instruction with clickers, demonstrations, and videos. The workshop emphasizes that passive lecturing is less effective for learning than active methods where students participate through predictions, discussions, problem-solving, and receiving feedback. Research evidence is presented showing active learning improves student performance, particularly for underrepresented groups in STEM fields. The goal is to help instructors design more interactive classroom experiences.
This document discusses giving students agency and ownership over their learning. It argues that agency involves positioning students as strategic learners and creating an environment where their actions can influence outcomes. Building agency requires focusing on student-teacher relationships and using language that invites students to direct their own learning, make choices, and view challenges as opportunities to grow. The document also stresses the importance of adopting a growth mindset and empowering students by sharing control over the curriculum.
This document summarizes a focus group study on high risk social media behaviors among female Quinnipiac University students. The study aimed to understand what behaviors students consider high risk and create awareness. Key findings included that sending nude/scandalous photos, cyberbullying, nudity/profanity, and drinking photos were seen as high risk. Students discussed being more cautious posting after drinking and removing past photos and names for future career prospects. The discussion concluded with students aware of social implications and wanting to delete past risky photos.
Playing for change, playshop resources, Dr Jenny Fisher and Chrissi NerantziChrissi Nerantzi
1) The document describes a 90-minute playshop being held by Dr. Jenny Fisher and Chrissi Nerantzi on playing for change.
2) The playshop will involve participants experiencing three playstations focused on making, animating, and designing playful learning activities.
3) The facilitators believe that play is integral to learning at any age and can foster cooperation, trust, empathy and creativity. Playful learning approaches like making, animating and games will be explored.
This document summarizes Mike Nantais' doctoral research on the use of social media in teaching from the perspective of teachers. The research involved case studies of 9 teachers who incorporate social media into their practice in various ways. Key findings included reasons for using social media including connecting with students, supports for and barriers to use such as technology issues and time constraints, ethical concerns, and impacts on teaching practices and student empowerment. Teachers provided advice such as learning about tools before using them and linking use to curriculum.
FEA Research Symposium: how to become a samurai scientistEsther De Smet
Presentation on how to create a societal impact to your research (emphasis on social media) - given at Faculty of Engineering and Architecture (Ghent University) Research Symposium
The document provides instructions for an assignment asking students to engage in prosocial behaviors for a day and reflect on the experience. Students are instructed to note their mood at the beginning and end of the day, record meaningful encounters when helping others, and present a PowerPoint summarizing their experience, connecting it to course concepts, and reflecting on insights gained about interactions and behaviors.
Libraries Helping Girls STEAM Ahead with NASANCIL - STAR_Net
Girls STEAM Ahead with NASA (GSAWN) initiative is again partnering with public libraries to provide NASA-themed activities for girls and their families. Part of the NASA’s Universe of Learning program, GSAWN resources include a range of computer-based and paper-based activities, along with exhibits and poster series. During this webinar, you will hear about the GSAWN project, why girl-serving programming is important and needed, and the range of resources available to your library. There will be time for questions so we can address any concerns and best support your library efforts.
This document summarizes an ASI (Aalto Social Impact) kick-off meeting presented by Anne Badan on March 26, 2010. It discusses the genesis of ASI, its mission to increase social well-being through innovations and partnerships. It outlines ASI's plans to enable people to act through various activities like lectures, discussion groups, workshops, and teaching. It invites participation in upcoming ASI events and pitches several initial ASI projects.
This document summarizes a presentation about the impacts of creativity on learning and relationship building. It discusses how the adolescent brain is primed for creative learning experiences and relationship building. It also describes the First Exposures mentoring program which uses photography to help underserved youth build confidence, skills, and relationships. Research on the program finds impacts on creativity, community connections, self-confidence, and academic plans. The presentation models creative activities and discusses applying these creative mentoring approaches more broadly.
The document provides tips for doing ethnographic research in 3 sentences or less:
Be open-minded and reflective in your research, consider insights from other fields, and document your ideas, observations, and findings thoroughly. Question your motivations, ensure your work remains relevant, and maintain your passion throughout the process. Effective ethnographic research requires flexibility to follow unanticipated discoveries and allows your research questions to evolve over time based on your observations from within the community you are studying.
This document discusses how to reduce failure when implementing change through an agency perspective. It begins by explaining that change programs often fail due to resistance from informal networks in organizations, not flaws in implementation plans. It then discusses the differences between resistance and reactance, noting that reactance is an instinctual reaction against being told what to do. The document provides eight strategies for avoiding or overcoming reactance, such as building cooperation from the start and understanding different perspectives. Overall, the document advocates considering social and psychological factors to successfully implement change rather than just focusing on structural or compliance aspects of change programs.
Discover in this deck an overview of communication tips, somes interesting stories and get ideas for communication practices.
Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/
This document discusses project-based learning and provides examples of how it has been implemented in different grade levels and subject areas. It begins with defining project-based learning and explaining its benefits. It then provides several examples of projects done by students ranging from elementary to high school levels, involving subjects like science, math, art and design. These projects demonstrate how project-based learning allows students to engage deeply with real-world problems and topics.
The document provides a social media strategy and audit for UCC (Urban Creeks Council) to maximize outreach goals. It analyzes UCC's Facebook and Twitter presence, finding infrequent posting and lack of brand personality. Recommendations include engaging followers with questions, regular posting to build relationships, adding donation buttons, and creating inspiring visual content. The strategy aims to sharpen UCC's social media image and connect with their target audience of environmental enthusiasts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
More Related Content
Similar to 20220329 heidag workshop show your work.pptx
Using social media for research: how social media is more than just 'what you...David Scott
This document discusses how to use social media for research purposes. It covers setting up blogs, Facebook groups, and Twitter accounts to publish, share, discuss and learn with others about your research topic. Specific tools mentioned include using Twitter search, observing Facebook pages and groups, leaving comments on articles, creating a blog, and setting up a Twitter and Facebook group to promote your research and connect with others studying similar topics.
What now? Staying motivated when your passion (or lack thereof) has you feeli...D. Keith Robinson
What do you know when you're having trouble executing or when your passion just isn't quite there? You sit down and get to work. Side projects are a great way to help you get unstuck, and you never know, they can often be much more.
This document summarizes a playful learning activity organized by Dr. Chrissi Nerantzi for academic developers. Participants were paired up and given £3 each to purchase two items within one hour that could help address a teaching challenge. They documented their thought process through photos and videos. Afterwards, they demonstrated and evaluated their ideas. The goal was to foster creativity in solving problems of practice in a fun, collaborative manner that moved beyond traditional conversation. Playful learning techniques like this can help academics explore new approaches within their disciplines.
Small Teams, Big Dreams: Championing open by being collaborativeARLGSW
This document outlines the schedule and program for Day 1 of the DARTS8 conference. The keynote speakers will be Katherine Stephan and Judith Carr who will discuss championing open research through collaboration. Breakout sessions will cover working with research offices and deploying the SafePod Network. The day will end with a reception and conference dinner.
The College Classroom Fa15 Meeting 5: Active LearningPeter Newbury
This document summarizes an active learning workshop that discusses various teaching strategies to engage students in the learning process. It describes techniques like think-pair-share, peer instruction with clickers, demonstrations, and videos. The workshop emphasizes that passive lecturing is less effective for learning than active methods where students participate through predictions, discussions, problem-solving, and receiving feedback. Research evidence is presented showing active learning improves student performance, particularly for underrepresented groups in STEM fields. The goal is to help instructors design more interactive classroom experiences.
This document discusses giving students agency and ownership over their learning. It argues that agency involves positioning students as strategic learners and creating an environment where their actions can influence outcomes. Building agency requires focusing on student-teacher relationships and using language that invites students to direct their own learning, make choices, and view challenges as opportunities to grow. The document also stresses the importance of adopting a growth mindset and empowering students by sharing control over the curriculum.
This document summarizes a focus group study on high risk social media behaviors among female Quinnipiac University students. The study aimed to understand what behaviors students consider high risk and create awareness. Key findings included that sending nude/scandalous photos, cyberbullying, nudity/profanity, and drinking photos were seen as high risk. Students discussed being more cautious posting after drinking and removing past photos and names for future career prospects. The discussion concluded with students aware of social implications and wanting to delete past risky photos.
Playing for change, playshop resources, Dr Jenny Fisher and Chrissi NerantziChrissi Nerantzi
1) The document describes a 90-minute playshop being held by Dr. Jenny Fisher and Chrissi Nerantzi on playing for change.
2) The playshop will involve participants experiencing three playstations focused on making, animating, and designing playful learning activities.
3) The facilitators believe that play is integral to learning at any age and can foster cooperation, trust, empathy and creativity. Playful learning approaches like making, animating and games will be explored.
This document summarizes Mike Nantais' doctoral research on the use of social media in teaching from the perspective of teachers. The research involved case studies of 9 teachers who incorporate social media into their practice in various ways. Key findings included reasons for using social media including connecting with students, supports for and barriers to use such as technology issues and time constraints, ethical concerns, and impacts on teaching practices and student empowerment. Teachers provided advice such as learning about tools before using them and linking use to curriculum.
FEA Research Symposium: how to become a samurai scientistEsther De Smet
Presentation on how to create a societal impact to your research (emphasis on social media) - given at Faculty of Engineering and Architecture (Ghent University) Research Symposium
The document provides instructions for an assignment asking students to engage in prosocial behaviors for a day and reflect on the experience. Students are instructed to note their mood at the beginning and end of the day, record meaningful encounters when helping others, and present a PowerPoint summarizing their experience, connecting it to course concepts, and reflecting on insights gained about interactions and behaviors.
Libraries Helping Girls STEAM Ahead with NASANCIL - STAR_Net
Girls STEAM Ahead with NASA (GSAWN) initiative is again partnering with public libraries to provide NASA-themed activities for girls and their families. Part of the NASA’s Universe of Learning program, GSAWN resources include a range of computer-based and paper-based activities, along with exhibits and poster series. During this webinar, you will hear about the GSAWN project, why girl-serving programming is important and needed, and the range of resources available to your library. There will be time for questions so we can address any concerns and best support your library efforts.
This document summarizes an ASI (Aalto Social Impact) kick-off meeting presented by Anne Badan on March 26, 2010. It discusses the genesis of ASI, its mission to increase social well-being through innovations and partnerships. It outlines ASI's plans to enable people to act through various activities like lectures, discussion groups, workshops, and teaching. It invites participation in upcoming ASI events and pitches several initial ASI projects.
This document summarizes a presentation about the impacts of creativity on learning and relationship building. It discusses how the adolescent brain is primed for creative learning experiences and relationship building. It also describes the First Exposures mentoring program which uses photography to help underserved youth build confidence, skills, and relationships. Research on the program finds impacts on creativity, community connections, self-confidence, and academic plans. The presentation models creative activities and discusses applying these creative mentoring approaches more broadly.
The document provides tips for doing ethnographic research in 3 sentences or less:
Be open-minded and reflective in your research, consider insights from other fields, and document your ideas, observations, and findings thoroughly. Question your motivations, ensure your work remains relevant, and maintain your passion throughout the process. Effective ethnographic research requires flexibility to follow unanticipated discoveries and allows your research questions to evolve over time based on your observations from within the community you are studying.
This document discusses how to reduce failure when implementing change through an agency perspective. It begins by explaining that change programs often fail due to resistance from informal networks in organizations, not flaws in implementation plans. It then discusses the differences between resistance and reactance, noting that reactance is an instinctual reaction against being told what to do. The document provides eight strategies for avoiding or overcoming reactance, such as building cooperation from the start and understanding different perspectives. Overall, the document advocates considering social and psychological factors to successfully implement change rather than just focusing on structural or compliance aspects of change programs.
Discover in this deck an overview of communication tips, somes interesting stories and get ideas for communication practices.
Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/
This document discusses project-based learning and provides examples of how it has been implemented in different grade levels and subject areas. It begins with defining project-based learning and explaining its benefits. It then provides several examples of projects done by students ranging from elementary to high school levels, involving subjects like science, math, art and design. These projects demonstrate how project-based learning allows students to engage deeply with real-world problems and topics.
The document provides a social media strategy and audit for UCC (Urban Creeks Council) to maximize outreach goals. It analyzes UCC's Facebook and Twitter presence, finding infrequent posting and lack of brand personality. Recommendations include engaging followers with questions, regular posting to build relationships, adding donation buttons, and creating inspiring visual content. The strategy aims to sharpen UCC's social media image and connect with their target audience of environmental enthusiasts.
Similar to 20220329 heidag workshop show your work.pptx (20)
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
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5. Campaigns
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
1. 1
Danny Plass, Tatiana Goering, Irene Sijgers
PR committee
Lectoraat Ambient Intelligence
d.plass@saxion.nl
Heyday 2022-03-29, Holten
Show your
work
workshop
based on the book
9. 9
“What are you
working on?”
Share
events (kick-off, end, visits)
work in different stages
what you’ve learned
your methods
your tips
your ideas
your obsessions
your conversations
your reflections
your influences
your reads
your heroes
(do give credit where due
and provide a link)
Photo by Cesar Carlevarino Aragon on Unsplash
10. 10
Test
So what?
Is it helpful?
Is it entertaining?
Would I be comfortable
with my boss or mother
seeing it?
Photo by Florian Schneider on Unsplash
11. 11
Connect by
Telling a story
Past: where have you
been, what do you want,
what have you done so
far
Present: where you are
now
Future: where you are
going and how the
reader might help you
Photo by Mike Erskine on Unsplash
13. 13
Build it into
your process
Become a
documentarian
to see the work you do
and its progress more
clearly
with a work journal,
photos, screenshots, git,
...
Photo by Eaters Collective on Unsplash
15. 15
Where to share
- LinkedIn
- post vs. article
- @ to include people
- Where is your scenius?
- AmI app group
- Saxion news
Saxion nieuws & eventkalender:
https://edu.nl/j7bqu
Photo by NASA on Unsplash
16. 16
Criticism
Learn to
take a punch
- criticism is not the end
- relax and breathe
- opportunity
- keep work hidden
but: share to connect
- only care about what the
right people think of you
- work is what you do
not who you are
- don’t feed the trolls
- block trolls
- delete nasty comments
Image by kasiaczernik from Pixabay
Image by kasiaczernik from Pixabay
17. Next action
- Set an appointment in your calendar for 30 minutes each week to share something
- What are you working on? Make a quick list of projects.
- Per project, note 3 things you could share something about.
(events, ideas, discussions, process, methods, tips, (intermediate) output, influences, ... )
- Circle 1 thing you are most enthusiastic about
(perhaps quick to do, high impact, interesting or funny)
- Write down 1-2 sentences describing the thing
- Share it on the AmI Whatsapp group
- Bonus: Share it on LinkedIn (or another network you’re active on)
Editor's Notes
Wat is volgens jullie de praktijkvraag waaraan we moeten werken?
Especially applied sciences – we publish less scientifically, and our partners often don’t look at scientific journals. So how do people find you and your work?
Most of us say we want to have positive impact through our work. Openly sharing what we do, our ideas and our knowledge, is the easiest way to have impact, help others, and allow them to learn from you
Creativity is always a collaboration of connected minds
Share what you love, and people who love the same will find you
90% of what is out there is crap, same for what you will share, and that’s okay
you will not always know what is good. you need a little social chemistry to show you that
Human beings are interested in other human beings and what other human beings do
In order for connection to happen we have to allow ourselves to be seen – really seen
Something to show for the daily grind – feel you’re making progress, see the work you do more clearly
Start a work journal
Take photos / screenshots of work in different stages
tell what you’ve learned
how people interact with what you’ve created
your methods
Human beings are interested in other human beings and what other human beings do
In order for connection to happen we have to allow ourselves to be seen – really seen
Something to show for the daily grind – feel you’re making progress, see the work you do more clearly
Start a work journal
Take photos / screenshots of work in different stages
Where are the people you are trying to reach?
Where are the people you are trying to reach?Linkje nieuwsredactie: https://mijn.saxion.nl/employees/knowledgebase/onderwerpen/marketing-en-communicatie/communicatiemiddelen/nieuws-eventkalender?p=1&q=nieuwsredactie
Linkjes social tips: https://mijn.saxion.nl/employees/knowledgebase/onderwerpen/marketing-en-communicatie/communicatiemiddelen/social-media?question=social-media,social-hoe-zelf-iets-plaatsen
The more people come across your work the more criticism you will face