ملف هام جدا يساعدك على وضع خطة لنمو حسابك في تويتر لعام 2022
- مصادر لأهم المميزات على المنصة
- نصائح و أدوات تساعدك على كتابة المحتوى
- تقويم محتوى شهري وخطط أسبوعية
- قوالب جاهزة لتدوين أبرز النتائج الشهرية والأهداف المستقبلية وكيفية تحقيقها
Brand Building with Creative Visual ContentMatt Siltala
This document contains a series of tweets from @Matt_Siltala discussing various topics related to social media marketing and content. Some of the key points discussed include:
- Types of content that perform best on Facebook, including photos, videos, and links.
- Video and image posts tend to generate the most user engagement on social media.
- Popular social media platforms among U.S. teens and internet users aged 18+, such as Instagram, Facebook, and Twitter.
- Most commonly used types of content in B2B marketing, including videos, infographics, blog posts, and more.
- Examples of content that can go viral or be used to build links and reputation, like
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
The New Age of Content : WordCamp SacramentoGregory Taylor
Greg Taylor discusses how content marketing has evolved and now requires a multi-channel, measurable approach. He outlines three goals for content as search expertise, community, and conversion. Taylor advocates treating one's business as a media company that tells stories and controls the narrative, knowing the audience and tools like podcasting, video, and photo to engage them. Measurement of content across channels is key to refinement and success in this new age of content.
Social Media & SEO: Separating Myth from FactDFWSEM
The document discusses the impact of social media on search engine optimization. It notes that while Google confirmed in 2010 that social media links were used in rankings, Google stated in 2014 that social media is no longer directly used as a ranking factor. However, social media activity can indirectly influence rankings if it drives links and engagement that are ranking factors. The document also explores Google's challenges with comprehensively indexing social media content and profiles due to access restrictions and verification difficulties.
Mapping Your Content Marketing Efforts to Your Customer Journey by @staceycav...Stacey MacNaught
We've got more content budget than we've ever had and that means there is more content to compete with than ever before. It means investing more heavily and more cleverly in content promotion.
With increased budgets comes increased expectation and while your content marketing goals might be linked to links and social shares, your business (or your client's business) may need to see something of more meaning to them.
By mapping content to the customer journey more effectively, we aim to win the brand signals we have been going after but also demonstrating measurable audience growth and even a role in direct and assisted conversions (transactions and leads and ultimately revenue).
This is about that – making your content work harder towards direct customer acquisition.
King of the Brand | The Art & Science of Brand/Community Building With VisualsDFWSEM
Visual content like photos and infographics perform better on social media and get more engagement. They increase page views and the likelihood that content will be shared. Visuals are consumed much faster than text. Brands need to build communities through social platforms and leverage user-generated visual content. They should create visual content based on audience needs and goals like sparking conversations. Live video through platforms like Instagram Stories can help expand brands and engage communities. Branding works best when visual content feels authentic and builds a community that supports and defends the brand.
Brand Building with Creative Visual ContentMatt Siltala
This document contains a series of tweets from @Matt_Siltala discussing various topics related to social media marketing and content. Some of the key points discussed include:
- Types of content that perform best on Facebook, including photos, videos, and links.
- Video and image posts tend to generate the most user engagement on social media.
- Popular social media platforms among U.S. teens and internet users aged 18+, such as Instagram, Facebook, and Twitter.
- Most commonly used types of content in B2B marketing, including videos, infographics, blog posts, and more.
- Examples of content that can go viral or be used to build links and reputation, like
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
The New Age of Content : WordCamp SacramentoGregory Taylor
Greg Taylor discusses how content marketing has evolved and now requires a multi-channel, measurable approach. He outlines three goals for content as search expertise, community, and conversion. Taylor advocates treating one's business as a media company that tells stories and controls the narrative, knowing the audience and tools like podcasting, video, and photo to engage them. Measurement of content across channels is key to refinement and success in this new age of content.
Social Media & SEO: Separating Myth from FactDFWSEM
The document discusses the impact of social media on search engine optimization. It notes that while Google confirmed in 2010 that social media links were used in rankings, Google stated in 2014 that social media is no longer directly used as a ranking factor. However, social media activity can indirectly influence rankings if it drives links and engagement that are ranking factors. The document also explores Google's challenges with comprehensively indexing social media content and profiles due to access restrictions and verification difficulties.
Mapping Your Content Marketing Efforts to Your Customer Journey by @staceycav...Stacey MacNaught
We've got more content budget than we've ever had and that means there is more content to compete with than ever before. It means investing more heavily and more cleverly in content promotion.
With increased budgets comes increased expectation and while your content marketing goals might be linked to links and social shares, your business (or your client's business) may need to see something of more meaning to them.
By mapping content to the customer journey more effectively, we aim to win the brand signals we have been going after but also demonstrating measurable audience growth and even a role in direct and assisted conversions (transactions and leads and ultimately revenue).
This is about that – making your content work harder towards direct customer acquisition.
King of the Brand | The Art & Science of Brand/Community Building With VisualsDFWSEM
Visual content like photos and infographics perform better on social media and get more engagement. They increase page views and the likelihood that content will be shared. Visuals are consumed much faster than text. Brands need to build communities through social platforms and leverage user-generated visual content. They should create visual content based on audience needs and goals like sparking conversations. Live video through platforms like Instagram Stories can help expand brands and engage communities. Branding works best when visual content feels authentic and builds a community that supports and defends the brand.
Aligning Sales and Marketing into a Single, Cohesive Sales-Acceleration MachineHeinz Marketing Inc
Traditionally, sales and marketing have operated separately: separate objectives, separate operations, and little integration or coordination. Those days, thankfully, have passed – at least for market-leading organizations that are accelerating the velocity and success of their sales effort, despite challenging market conditions. In this session, you'll hear proven strategies and tactics for converting your sales and marketing organizations into an integrated, high-producing and revenue-generating machine. We'll share best practices, templates, and other tools you can put to work immediately to quickly accelerate results.
This document summarizes amante's social media strategy and performance in 2015 and plans for 2016. In 2015, amante saw significant growth across platforms but engagement dipped after contests. The key takeaways were that the target group responds to experiences, likes variety beyond just products, and enjoys offline activations. For 2016, the plan is to focus on lifestyle content showcasing experiences to build engagement to 4% and increase followers through storytelling and user-generated content, especially videos. Platform-specific content types and target KPIs are outlined.
The document discusses how to effectively use Pinterest for tourism businesses. It explains that Pinterest is a visual discovery tool, not a social network, and outlines best practices for setting up a Pinterest account including registering as a business, optimizing profiles and boards, making it easy to pin content, and engaging influencers. It also provides tips for designing pins that convert users and measuring return on investment through analytics tools. The key takeaways are to use Pinterest to inspire customers to talk about brands to others.
This document provides a digital marketing plan that includes strategies for search engine optimization (SEO), social media management (SMM), and pay-per-click advertising (PPC). The SEO section outlines on-page and off-page optimization tactics. The SMM section includes a content calendar with different types of posts to be shared on various days of the week across social media platforms. It also provides recommendations for what type of content to post each day of the week on Facebook and Instagram.
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseJulia Campbell
It's a crowded, cluttered, noisy online landscape, with information coming at us from every angle. How can a small nonprofit stand out without spending hours on social media or tons of money on advertising? In this webinar, Nonprofit Digital PR expert Julia Campbell will explain the concept of Digital PR, why it's vital for nonprofits, and how to start a Digital PR plan. Nonprofits will come away with techniques that they can implement to build movements and connect with supporters, in an authentic and ethical way.
Learning objectives:
What is Digital PR and why it's more than just "getting on social media"
How to start a manageable Digital PR Plan for your nonprofit
Tried-and-true techniques and tools to manage online overwhelm and get better results from your digital marketing activities
Getting Beyond Hype: Bridging the Gap Between Social Media Strategy and Execu...10 Louder
Big Data. Influencers. Social Engagement. Content Strategy. With so many buzzwords flying around, it’s easy to get distracted by the latest shiny object. What digital communication industry needs to succeed isn’t more jargon. It needs more operational rigor. Getting Things Done is the new digital mantra.
In this session, industry veteran Brad McCormick breaks through the smoke and mirrors that accompany nearly every digital and social strategy presentation and presents four key principles of smart digital and social media execution. McCormick shows communicators how to bridge the gap between simply creating big ideas and executing them – the place where many organizations fall short. Using real-world examples, he provides solutions to simplify digital and communications plans, shows you how to adopt digital trends without getting distracted by noise, and demonstrates how to find solutions to fit in any budget.
The document discusses PR 20/20's Point Pricing value-based pricing model. It describes how the founder Paul Roetzer developed the model after realizing the flaws in hourly billing models. Point Pricing assigns fixed point values to projects based on value created rather than time estimates. Campaigns are made up of projects with assigned point totals. The model aims to increase transparency, accountability and focus on outcomes over outputs. It provides insights into how the model was developed and refined over time based on lean startup principles.
Masterclass 2015: Creating Actionable Social Media ReportingBrandwatch
The document provides tips for conducting successful social media research projects. It discusses the importance of listening before planning, engaging, and measuring ROI. It also presents two case studies, one on identifying influencer networks for a charity and one on understanding when is best to engage online audiences for a telecom client. Key steps discussed are identifying influencers, visualizing their connections, analyzing sentiment and response times for customer service, and measuring the impact of social interactions.
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
How is B2B and B2C social media marketing the same? How is it different? In this session, Penton’s Joe Baugnet and Lauren Watters will share best practices and the most effective ways to manage your B2B social media presence.
You’ll learn:
How to determine your target social audience and cater to their interests
How to manage social media across multiple brands
How social analytics and algorithms can work to your advantage
How to utilize trade shows to grow your social presence
The importance of driving user engagement
Penton Media is one of the nation’s largest B2B magazine-web site publishers with brands like Aviation Week and IndustryWeek.
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
10 Tips to Building a Social Measurement FrameworkJohn Lovett
Web Analytics Demystified's ACCELERATE 2012 Chicago - Lovett
In this presentation, John Lovett, Senior Partner at Web Analytics Demystified presents 10 tips on Building a Social Measurement Framework
How to Measure Social Media in Google Analytics - Superweek 2014 #spwkJeff Sauer
The document discusses various ways to track social media traffic and engagement in Google Analytics, including social reports, plugins, the data hub, and conversations. It emphasizes how these tools can help measure the value of social media and identify top landing pages from social networks. Campaign tracking and directmonster.js are presented as ways to better understand "dark social" traffic that is not tracked via standard methods.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...PR 20/20
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
Zoe Cairns from ZC Social will share with you how you can integrate social media in to your overall marketing plan and how it can be more effective in your lead generation and community building online.
How we got more than 700 mentions on twitter in less than 2 hours?Simplify360
How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Aligning Sales and Marketing into a Single, Cohesive Sales-Acceleration MachineHeinz Marketing Inc
Traditionally, sales and marketing have operated separately: separate objectives, separate operations, and little integration or coordination. Those days, thankfully, have passed – at least for market-leading organizations that are accelerating the velocity and success of their sales effort, despite challenging market conditions. In this session, you'll hear proven strategies and tactics for converting your sales and marketing organizations into an integrated, high-producing and revenue-generating machine. We'll share best practices, templates, and other tools you can put to work immediately to quickly accelerate results.
This document summarizes amante's social media strategy and performance in 2015 and plans for 2016. In 2015, amante saw significant growth across platforms but engagement dipped after contests. The key takeaways were that the target group responds to experiences, likes variety beyond just products, and enjoys offline activations. For 2016, the plan is to focus on lifestyle content showcasing experiences to build engagement to 4% and increase followers through storytelling and user-generated content, especially videos. Platform-specific content types and target KPIs are outlined.
The document discusses how to effectively use Pinterest for tourism businesses. It explains that Pinterest is a visual discovery tool, not a social network, and outlines best practices for setting up a Pinterest account including registering as a business, optimizing profiles and boards, making it easy to pin content, and engaging influencers. It also provides tips for designing pins that convert users and measuring return on investment through analytics tools. The key takeaways are to use Pinterest to inspire customers to talk about brands to others.
This document provides a digital marketing plan that includes strategies for search engine optimization (SEO), social media management (SMM), and pay-per-click advertising (PPC). The SEO section outlines on-page and off-page optimization tactics. The SMM section includes a content calendar with different types of posts to be shared on various days of the week across social media platforms. It also provides recommendations for what type of content to post each day of the week on Facebook and Instagram.
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseJulia Campbell
It's a crowded, cluttered, noisy online landscape, with information coming at us from every angle. How can a small nonprofit stand out without spending hours on social media or tons of money on advertising? In this webinar, Nonprofit Digital PR expert Julia Campbell will explain the concept of Digital PR, why it's vital for nonprofits, and how to start a Digital PR plan. Nonprofits will come away with techniques that they can implement to build movements and connect with supporters, in an authentic and ethical way.
Learning objectives:
What is Digital PR and why it's more than just "getting on social media"
How to start a manageable Digital PR Plan for your nonprofit
Tried-and-true techniques and tools to manage online overwhelm and get better results from your digital marketing activities
Getting Beyond Hype: Bridging the Gap Between Social Media Strategy and Execu...10 Louder
Big Data. Influencers. Social Engagement. Content Strategy. With so many buzzwords flying around, it’s easy to get distracted by the latest shiny object. What digital communication industry needs to succeed isn’t more jargon. It needs more operational rigor. Getting Things Done is the new digital mantra.
In this session, industry veteran Brad McCormick breaks through the smoke and mirrors that accompany nearly every digital and social strategy presentation and presents four key principles of smart digital and social media execution. McCormick shows communicators how to bridge the gap between simply creating big ideas and executing them – the place where many organizations fall short. Using real-world examples, he provides solutions to simplify digital and communications plans, shows you how to adopt digital trends without getting distracted by noise, and demonstrates how to find solutions to fit in any budget.
The document discusses PR 20/20's Point Pricing value-based pricing model. It describes how the founder Paul Roetzer developed the model after realizing the flaws in hourly billing models. Point Pricing assigns fixed point values to projects based on value created rather than time estimates. Campaigns are made up of projects with assigned point totals. The model aims to increase transparency, accountability and focus on outcomes over outputs. It provides insights into how the model was developed and refined over time based on lean startup principles.
Masterclass 2015: Creating Actionable Social Media ReportingBrandwatch
The document provides tips for conducting successful social media research projects. It discusses the importance of listening before planning, engaging, and measuring ROI. It also presents two case studies, one on identifying influencer networks for a charity and one on understanding when is best to engage online audiences for a telecom client. Key steps discussed are identifying influencers, visualizing their connections, analyzing sentiment and response times for customer service, and measuring the impact of social interactions.
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
How is B2B and B2C social media marketing the same? How is it different? In this session, Penton’s Joe Baugnet and Lauren Watters will share best practices and the most effective ways to manage your B2B social media presence.
You’ll learn:
How to determine your target social audience and cater to their interests
How to manage social media across multiple brands
How social analytics and algorithms can work to your advantage
How to utilize trade shows to grow your social presence
The importance of driving user engagement
Penton Media is one of the nation’s largest B2B magazine-web site publishers with brands like Aviation Week and IndustryWeek.
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
10 Tips to Building a Social Measurement FrameworkJohn Lovett
Web Analytics Demystified's ACCELERATE 2012 Chicago - Lovett
In this presentation, John Lovett, Senior Partner at Web Analytics Demystified presents 10 tips on Building a Social Measurement Framework
How to Measure Social Media in Google Analytics - Superweek 2014 #spwkJeff Sauer
The document discusses various ways to track social media traffic and engagement in Google Analytics, including social reports, plugins, the data hub, and conversations. It emphasizes how these tools can help measure the value of social media and identify top landing pages from social networks. Campaign tracking and directmonster.js are presented as ways to better understand "dark social" traffic that is not tracked via standard methods.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...PR 20/20
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
Zoe Cairns from ZC Social will share with you how you can integrate social media in to your overall marketing plan and how it can be more effective in your lead generation and community building online.
How we got more than 700 mentions on twitter in less than 2 hours?Simplify360
How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
4. Plan ahead
Think about the key moments, occasions, and events that
your brand can connect with this year
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Create your calendar of key events and occasions
For inspiration check out the 2022 marketing calendar at business.twitter.com
5. 01Establish guardrails
Copy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate
(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate
(Competitor names? Old company taglines?)
Things to include in images or video
(Diverse representation? Company logos?
Product placement?)
Things NOT to include in images or video
(Licensed material? Is the interior of a bar okay, but
someone drinking too much?)
Emojis that are encouraged and relevant to
your brand
Emojis that are NOT okay to use
(Weapons? Gender representation?)
Tip: don’t be afraid to play with different variations of your tone to find what works. Experimentation thrives on Tw
Click to download more worksheets
Find your voice on Twitter
Words, phrases, and topics to incorporate
Copy Media Emojis
01Establish guardrails
Define the general guidelines for your Tweets. This will help create a safe space for your creativity
Words, phrases, and topics NOT to incorporate
(Competitor names? Old company taglines)
Things NOT to include in images or video
(Licenced material? Is the interior of the bar
ok, but someone drinking too much?)
Emojis that are NOT ok to use
(Weapons? Gender representation?)
Things to include in images or video Emojis that are ok to use
6. 01Establish guardrails
Define the general guidelines for your Tweets. This will help create a safe space for your creativity
If your brand was a person...
Their favourite restaurant would be___________________________________________________________
Their go-to outfit would be___________________________________________________________________
Their catchphrase would be__________________________________________________________________
Their most-used emoji would be______________________________________________________________
Their coffee shop order would be_____________________________________________________________
The background image of their phone would be_______________________________________________
Their most called phone number is their______________________________________________________
Their pet would be a_______________ named____________________________________________________
Their most-played album would be____________________________________________________________
Narrowing in
After people interact with our brand they should feel_________________________________________
Two words I think of when I think of that feeling are________________ and_______________________
A brand that makes me feel that way is_______________________________________________________
That brand’s tone is_______________________________________________ and_______________________
Draw a
portrait
If your brand was a person,
what would it look like?
Click to download more worksheets
Find your voice on Twitter
7. Business
Monday Tuesday Wednesday Thursday Friday
Retweet
FAQ Pro-tip Retweet
with comment
Behind-the-scenes
pic
Key piece of content Meme
GIF Statistic
Video
MotivationMonday
Twitter poll WednesdayWisdom Shout out
Successful past
Tweet
Positive brand news UGC
Ask a question
Go live! One-liner
A Month of Tweets
We’ve outlined some ideas to get you started – use the extra space to add your notes.
15
Monday Tuesday Wednesday Thursday Friday
Click to download more worksheets
Shoutout
Meme
Behind-the-scenes
pic
Retweet
with comment
Pro-tip
Retweet
FAQ
MotivationMonday
Twitter Poll Ask a question WednesdayWisdom Successful past
Tweet
Positive brand news UGC Video Go live! One-liner
Key piece of content Gif Statistic
A month of Tweets
We’ve outlined some ideas to get you started
- use the extra space to add your notes
9. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals JAN
10. Organic Tweets
Plan your organic Tweets and community management for the month ahead
JAN
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
Things to remember
11. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
JAN
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
Things to remember
13. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals FEB
14. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
FEB
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28
Things to remember
15. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28
Things to remember
FEB
17. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals MAR
18. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Things to remember
MAR
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
19. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
MAR
Things to remember
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
21. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals APR
22. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Things to remember
APR
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
2
3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
25. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals MAY
26. Organic Tweets
Plan your organic Tweets and community management for the month ahead
MAY
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
Things to remember
27. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
MAY
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
Things to remember
29. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals JUN
30. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Things to remember
JUN
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
31. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
Things to remember
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
JUN
33. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals JUL
34. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Things to remember
JUL
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
2
3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
37. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals AUG
38. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Things to remember
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
AUG
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20
21
22 23 24 25 26 27 28
29 30 31
39. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
AUG
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20
21
22 23 24 25 26 27 28
29 30 31
Things to remember
41. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals SEP
42. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Things to remember
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4
5 6 7 8 9 10
11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
SEP
45. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals OCT
46. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Things to remember
OCT
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
47. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
OCT
Things to remember
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
49. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals NOV
50. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
NOV
Things to remember
51. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
Things to remember
NOV
53. Key objectives
How to achieve them
Twitter Metrics
Target
Results
Go to Twitter Analytics
Tweets Impressions Profile visits Mentions New followers
Monthly
Goals DEC
54. Organic Tweets
Plan your organic Tweets and community management for the month ahead
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4
5 6 7 8 9 10
11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
Things to remember
DEC
55. Promoted Ads
Schedule your Promoted Ads around your upcoming campaigns
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4
5 6 7 8 9 10
11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
Things to remember
DEC
58. Refresh your profile
Keeping your profile up to date shows your audience
what’s happening with your brand
Create lists
Custom timelines with Tweets from the
accounts you wish to include
Use Website Buttons
Drive more organic clicks compared to a
simple URL within a Tweet
Leverage Twitter tools
Drive more engagement with
Threads, Polls, or Spaces
Test different CTAs
Help your Tweets stand out and learn what
best makes your audience take action
Experiment with
copy & creatives
Don’t assume one-size fits all, different
audiences engage with different Tweets
Incorporate rich media
Images, GIFs, or short videos drive
higher engagement rates
Video campaigns
Make your message more memorable by
adding video
Test & optimise
Play around. Test what works for you and
your campaigns
Target creatively
Broaden your targeting strategy by
expanding your reach
Actionable, always-on tips to use
to adapt, refine, and grow your
presence on Twitter
#ProTips
59. Strong Tweet copy:
• Is concise and to the point
• Includes a call-to-action (CTA)
• Is human and conversational
• Gives discounts by % (not a currency amount)
• Creates a sense of urgency (i.e. “limited
time only”)
• Avoids distracting hashtags
Strong Tweet images:
• Are clear and not pixelated
• Have minimal text
• Have a central focus
• Catch the eye with bright colours, a human
element, or display of movement or emotion
Creative best practices
Is concise and to the point
Includes a call-to-action (CTA)
Is human and conversational
Gives discounts by % (not a dollar amount)
Creates a sense of urgency (i.e. “limited time only”)
Avoids distracting hashtags
Strong Tweet copy:
Strong Tweet images:
Are clear and not pixelated
Have minimal text
Have a central focus
Catch the eye with bright colours, a human element,
or display of movement or emotion
Strong Tweet videos:
Are 15 seconds or less
Open with a product
Have captions or another sound-off strategy
Have clear logo placement throughout
Have branding present for more than half of the
video
16
Stat: On Twitter specifically, we’ve seen a 62%
year-over-year increase in daily video views and a
72% year-over-year increase in watch time.
Source: Internal Twitter research, 2019-2020
Strong Tweet videos:
• Are 15 seconds or less
• Open with a product
• Have captions or another sound-off
strategy
• Have clear logo placement throughout
• Have branding present for more than
half of the video
YOY, there’s been a 34% increase in
video view time on Twitter, equating
to 3.5 billion video views per day.
Source: Twitter Internal, January 2021
Creative best practices
Make your creatives stand out
60. @ @
@ @
@ @
@ @
Business
Tweet Ideas
Click to download more worksheets
Tweet ideas
Put your pen to paper before putting
your Tweet on Twitter
@ @
@ @
@ @
@ @
Tweet Ideas
@ @
@ @
@ @
Tweet Ideas
@ @
@ @
Tweet Ideas
61. Website Card ideas
Business
Website Card ideas
Click to download more worksheets
Website Button ideas
Put your pen to paper before
putting your Tweet on Twitter
62. Website Card ideas
Business
Website Card ideas
Business
Website Card ideas
Website Card ideas
Website Card ideas
Click to learn more about Carousel Ads
Carousel Ads ideas
Put your pen to paper before
putting your Tweet on Twitter
63. #SundayFunday
Final weekend thoughts
Weekend activities
#MondayMotivation
Uplifting content
Productivity tips
Well wishes for the work week ahead
#TransformationTuesday
Brand evolution over time
Before and after stories from customers
#WednesdayWisdom
Best practices for your product or brand
Weekday activities
#TBT (ThrowbackThursday)
Important firsts for your company
Fun facts about your company’s past
#FridayFeeling
Your plans for the weekend
Fun GIF’s
#Caturday
Office pets
UGC of customers’ pets with your product
Planning your content calendar? Create Tweets that use popular, recurring hashtags.
Use our ideas for inspiration. Then craft your own uses for the hashtag in the blank space.
Click to download more worksheets
24/7 hashtags
64. Get feedback on your account
Tap into trends
Add humour
Make a quiz
What kind of content do
you want to see from our
account?
Will you tune in to
the #Oscars
The best Friday
meetings are
What year were
we founded in
Create community
What’s in your mug
this morning
Thought leadership
Making my popcorn 2005
Coffee
Short & focused
Pro-Tips
Might watch later 1999
Tea
Before Noon
Behind the scenes
Nope 1982
Other (please reply)
Cancelled
Click to download more worksheets
Twitter Poll ideas
Engage with your audience in creative ways and
show a different side to your brand
65. Get the most from your video with
these thought starters
How-to
Stop
Motion
Customer
Spotlight
Before
and after
Gift
guide
Slideshow
Unboxing
Product
forward
Data
Visualisation
User generated
content
Q&A Live video
Click to learn more about video on Twitter
Thought starters:
Video types
66. Looking to find your audience on Twitter?
Twitter’s targeting options can help you reach the right people at the right time.
Great! These basic parameters will be applied to the rest of
your selections, which we will fill out now
This last section uses “OR” logic, meaning you’ll target people who match any of the input criteria.
Example: People who belong to a custom audience OR have a specific interest OR match a specific
conversational topic
First, the basics
The options in this section work together using “AND” logic. This means you will be targeting
people who match all of the input criteria.
Example: People who live in Canada AND speak French AND use Mobile-Android devices
Demographics
Custom audiences
Devices
Gender Age Location Language
Mobile - IOS
Mobile - Android
Desktop
Other mobile
All
Any
Men
Women
Other device characteristics
(Carriers, device models)
Use Audience Manager to upload CRM lists and manage audiences collected from your website or mobile app.
Click to learn more about Twitter’s targeting options
Twitter Ads targeting
67. Targeting features
Additional options
Keywords Follower look-alikes Interests
Remarketing capabilities to re-engage with and move potential new customers down the funnel.
People who saw your past Tweets
People who saw and engaged with your past Tweets
Organic Tweets Tweets from specific campaigns Both
Twitter Ads targeting
68. Audience
• Combine targeting options
• Understand your audience
• Remove similar audiences
Bid
• Adjust bid amount regularly
• Use small increments
• Monitor performance
Creative
• Refresh creative regularly
• Test on broad campaigns
• Experiment with different components
Signals
• Not reaching daily budgets
• Daily budgets spending too fast
• High costs
• Low campaign reach
• Low engagement or click rates
Campaign optimisation
Remember your ABCs of campaign optimisation