2018 One Metric to Rule Them All - Effectively Measure Your Teams Without Subjugating Them by Cheryl Hammond

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If you don't know how to measure what you want, you'll end up wanting what you can measure. Most often the thing you want to know isn't easily quantifiable, and common proxy metrics are usually poorly correlated with the information you actually need. Measuring the wrong things is worse than nothing—a toxic metric can damage your teams' performance. With the right data, you can change the conversation. Tell your team's authentic story to management, your customers, and beyond. Step away from dangerous metrics that punish unfairly. Quit wasting time with metrics that are easily gamed. Instead, choose effective metrics to get everyone on the same page about what's important. Whether you're the measurer or the measuree, in this session, you'll learn not just which metrics work, but why and how. Our examples will focus mainly on team, project, and program metrics, with theoretical guidance to inform all kinds of measures including portfolio and organization. Understand the difference between true metrics and proxy metrics, and good proxies and evil ones. Discover a framework for evaluating any metric, a Hall of Shame covering some of the worst most popular benchmarks, and one true guide to point you to the very best metrics of all. See some great examples of visualization that make metrics sing, and leave with several concrete measures you can begin tracking as soon as you get back to your desk.

Technology

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one metric to rule them all@bsktcase #onemetric #iflyalaska

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one metric to rule them all
effectively measure your teams without subjugating them
Cheryl Hammond
e-Commerce Manager of Agile Delivery @bsktcase
Alaska Airlines

agreements and asks
@bsktcase #BetterSoftwareCon #onemetric
Tweet your feedback and questions during and after and whenever
feedback!
Submit your feedback on paper or via the mobile app please please please
#iflyalaska

agenda
Intro, logistics, agreements
Responsible use of metrics
A practical approach to metrics
Characteristics of and a framework for metrics
One metric to rule them all
Close
@bsktcase #onemetric #iflyalaska

me
Cheryl Hammond
~20 years’ experience in software
development, exec leadership, and
organizational transformation
Passionate about agile, lean, and
making software delivery humane;
not afraid to look silly doing it
Fourth-generation Seattleite
College recruiter & mentor; traveler;
bolonka lover; genealogist; feminist
@bsktcase #onemetric #iflyalaska

“Managers who don’t know how
to measure what they want
settle for wanting what they can measure.”
Russell L. Ackoff
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@bsktcase #onemetric #iflyalaska

why notoÌ 51
@bsktcase #onemetric #iflyalaska

“If you give a manager a numerical target,
[s]he’ll make it even if [s]he has to
destroy the company in the process.”
W. Edwards Deming
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@bsktcase #onemetric #iflyalaska

whato1D
@bsktcase #onemetric #iflyalaska

measuring the invisible
True Metric
What you should measure
Proxy Metric
What you can measure
@bsktcase #onemetric #iflyalaska

do you know what your proxy is?
@bsktcase #onemetric #iflyalaska

characteristics of effective metrics
Comparable
Honest
Actionable
Simple
@bsktcase #onemetric #iflyalaska

owners & audiences
@bsktcase #onemetric #iflyalaska
Who is being measured?
Who decides what to measure?
Who is the data reported to?
For what purpose?

power dynamics
matter
@bsktcase #onemetric #iflyalaska

examples
External
Maybe vanity
Maybe should be vanity ¯_(ツ)_/¯
Internal
Maybe even secret

“Any observed statistical regularity
will tend to collapse once pressure is placed
upon it for control purposes.”
Goodhart's Law
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@bsktcase #onemetric #iflyalaska

compare teams… to themselves
Growth & trends Ratios & proportions
@bsktcase #onemetric #iflyalaska

lean and agile metrics are simple
Metrics aren’t free
Time to collect
Time to tabulate
Time to pretty up
Tools
Morale
Be sure the benefit justifies the cost!
@bsktcase #onemetric #iflyalaska

one metric to rule them all
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@bsktcase #onemetric #iflyalaska

one metric to rule them all
Time to Feedback
@bsktcase #onemetric #iflyalaska

time to feedback metrics
True
Mean time to stakeholder feedback
Lead time
Cycle time
Proxy
Wait time
Touch time
Work in process (WIP)
Queue length
MTTR⁴
Realize, Recover, Repair, Remediate
Code coverage
Escaped bug rate
@bsktcase #onemetric #iflyalaska

evidence-based agility
@bsktcase #onemetric #iflyalaska

evidence-based planning
@bsktcase #onemetric #iflyalaska

wrap-upy7qD=qJ
@bsktcase #onemetric #iflyalaska

resources
http://www.dafont.com/tengwar-annatar.font
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https://www.jenshansen.com/pages/online-english-to-
elvish-engraving-translator
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https://github.com/bsktcase/onemetric
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@bsktcase #onemetric #iflyalaska

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thank you!
Cheryl Hammond
e-Commerce Manager of Agile Delivery @bsktcase
Alaska Airlines

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