This seminar will share results from the recent Oregon Wine Industry Salary Survey conducted by Linfield College professor Jeff Peterson, followed by an exploration of how innovative leaders attract and retain the best team members. The discussion will include proven compensation and incentive plans, as well as creative, non-financial employee motivation and retention techniques practiced by the most successful and profitable companies

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Aligning Culture &
Compensation Design
Lesley Berglund / Co-Founder & Chairman / WISE Academy

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Harvard Business School Research
shows that for Thriving Employees . . .
Thriving =
Vitality
+
Learning

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Harvard Business School Research
shows that Thriving Employees . . .
• More Committed
• Higher Job Satisfaction
• Less Burnout
• Healthier
• Dramatically Outperform their Peers

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Thriving Culture: Four Key Components
1.Guided Empowerment
2.Share Information
3.Play Nice
4.Feedback Loop

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1. Guided Empowerment
Provide Decision
Making Discretion

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2. Share Information
Measure and Share the
Numbers that Matter

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3. Play Nice
Do Not Tolerate
Incivility

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4. Feedback Loop
Timely, Honest
Performance
Feedback

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DTC Incentive Comp Design
• Optimize both DTC sales and profitability
• Reward performance early and often
• Help you motivate your winery DTC team and hold them accountable
• Help focus them on key leverage points and the right goals
• Include the right combination of individual and groups incentives
• Be designed as largely self-financing
• Be based on reasonable budgets they are very motivated to beat
• Be supported be forward looking DTC dashboards & financial forecasting

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Executive Incentive Comp Design
• Get them to act like owners by sharing the upside
• Have the right time horizon
• Balance of scope of accountability with scope of responsibility
• Optimize both sales and profitability
• Goals – based on bottom up budgeting that they are driving / buy in to
• Goals – should be both motivating & stretch
• Again, designed as largely self-financing

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Does Your Comp Plan Support:
1.Guided Empowerment
2.Share Information
3.Play Nice
4.Feedback Loop

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Q & A
Jeff Peterson – Linfield College
jdpeters@linfield.edu
Ellen Brittan – Brittan Vineyards
ellen@brittanvineyards.com
Lesley Berglund – WISE Academy
lesley@wineindustrysaleseducation.com