Build it, and they will come? Without a sound foundation, your wealth management program will languish, and eventually strike out. This webinar examines key steps for implementing an effective wealth management program and provides a realistic timeline from conception to making the first sale. Learn more at: www.nafcu.org/moneyconcepts

1. 1
Presented by
Michael Thompson and Barry Dayley, CFP®, RFC®
MONEY CONCEPTS WEALTH MANAGEMENT LEARNING SERIES
How To Start A
Wealth Management Program

2. 2
Agenda
① Assessment
② Experienced Partner
③ Implementation Committee
④ Recruit Quality Representative(s)
⑤ Training
⑥ Alignment Leadership

3. 3
Polling Question
Do you currently have an active investment program at your
credit union?
A. Yes
B. No

4. 4
Polling Question
Do you currently offer wealth management and financial
planning services at your credit union?
A. Yes
B. No

5. 5
① Assessment
• Existing products & services
• Sources of revenue
• Re-assessment of current program
• Motivations
• Objectives
• Commitment

6. 6
② Experienced Partner
• Credit Union knowledge & experience
• No proprietary products
• Flexible – one size does not fit all
• Financial Planning / Wealth
Management Approach
• Consistent

7. 7
③ Implementation
Committee
• Meet Weekly / Quarterly
• Assign Tasks
• Review Marketing &
Business Plan
• Oversee Implementation
• Facilitate Staff Training &
Support
• Review Progress
• Report Results
CommitteeChairman,CEO,COO,CFO
CreditUnionOfficer–ProgramChampion
Regional Director
Money Concepts
Administrative Assistant
Money Concepts
National Sales Director
Money Concepts
Marketing Specialist
Money Concepts
Marketing Vice President
Credit Union
IT Specialist
Credit Union
Branch Manager
Credit Union
Registered Representative
Dual Employee or
Independent
Administrative Assistant
Credit Union
Executive Vice President
Money Concepts

8. 8
④ Recruit Qualified Advisor
• Licensing
• Experience
• Connection to staff
• Third party role in recruiting
• Culture fit

9. 9
⑤ Training
• Advisor
• Staff
• Compliance
• Sales culture
• Who does training?
• How often?
• Onboarding
• Consistent
• Follow-up tools

10. 10
⑥ Alignment Leadership
• Clear objectives
• Communication
• Tools
• Support
• Accountability

11. 11
Summary
① Assessment
② Experienced Partner
③ Implementation Committee
④ Recruit Quality Representative(s)
⑤ Training
⑥ Alignment Leadership

12. 12
① Stop
② Start
③ Create
Action Steps

13. 13
Register for the Money Concepts Wealth
Management Learning Series at
www.nafcu.org/MCwebinars
Questions?

14. 14
THANK YOU
Money Concepts International. Inc.
11440 N. Jog Road
Palm Beach Gardens, FL 33418
www.nafcu.org/moneyconcepts
Barry Dayley, CFP®, RFC®
Executive Vice President
Tel: (561) 847-2112
Barry@moneyconcepts.com
All Securities through Money Concepts Capital Corp. Member FINRA/SIPC
Money Concepts Advisory Service is a Registered Investment Advisor with the SEC
All Non Securities and Non Advisory Products through Money Concepts International, Inc.
Providers of Financial Services Since 1979