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1© 2018 InfoGroup. All Rights Reserved.
Using
Accurate, Reliable and Timely Data
is Vital for
Effective
Decision-Making
2© 2018 InfoGroup. All Rights Reserved.
Get to Know Infogroup
Government Division
Our industry-leading data practices collect, cleanse, verify and
analyze information to provide maximum value to your business.
3© 2018 InfoGroup. All Rights Reserved.
100k+
National
Organization &
Government
agencies rely on
our data
90%
of in vehicle
navigation systems
85%
of Fortune
1000
companies
Who Uses Our Data
• Vermont
• New York
• Ohio
• Michigan
• Texas
• Iowa
• Florida
• Georgia
• Louisiana
• South Dakota
• Nebraska
• Colorado
• New Mexico
• North Carolina
• Tennessee
• Wisconsin
• Utah
• Mississippi
• Indiana
• California
• Virginia
State DOT’s
100’s
of COG’s/MPO’s
including NW
Arkansas RPC
MetroPlan
TOP
5
4© 2018 InfoGroup. All Rights Reserved.
Government Clients
Transportation | Emergency Management | Economic Development | Commerce | State and Local Agencies
5© 2018 InfoGroup. All Rights Reserved.
How We Do It
6© 2018 InfoGroup. All Rights Reserved.
Business
Data
Compilation
User Generated
Content
New Utility
Connections
Annual
Reports, 10ks,
SEC filings
Federal, State &
Municipal
Government
Business Magazines,
Newsletters & Top
Newspapers
Internet
Research and
Web mining
4,400 yellow
page
directories
Accurate. Customized. Connected.
7© 2018 InfoGroup. All Rights Reserved.
✓ Updated Monthly
✓ Government sources
✓ Public company filings
✓ Utility information
✓ Web research
✓ RSS feeds
✓ Partner feedback
✓ 2MM merchant submissions
✓4000 yellow pages
✓Daily QC checks
✓ NCOALink™
✓ DPV
✓ LACSLink™
✓ DSF2™
✓ ACE Software
✓ 92% receive ZIP+4
✓ 24 MM calls per year
✓ Specialized calling groups
✓ Custom scripts for key industries
✓ QC monitors calls daily
Standardize Elements:
✓ Business name
✓ SIC Code / Industry
✓ Franchise / Brand
✓ Corporate Linkage
Duplicate Removal:
✓ Phones & addresses
✓ Prior business names
Enhanced Content:
✓ Contact Email Addresses
✓ URLs & Social Links
✓ Credit Cards Accepted
✓ Hours of Operation
✓ Database checked again by QA
before release
✓ Experienced QA & compilation
staff drives quality data
✓ Average QA tenure is 8 years
✓ Compilation staff bonuses are
based on 99%+ accuracy
Data Sources
Address
Hygiene
Phone
Verification
Standardize &
Enhance
Final Quality
Assurance
Compilation Dedicated to Quality
24,000,000
Verification Calls
Every Year
300Dedicated
Agents
8© 2018 InfoGroup. All Rights Reserved.
What Data is Available
9© 2018 InfoGroup. All Rights Reserved.
Data Assets
29.6 million executives linked from
their home to their business
ExecuReach
Business
Data
4 Million
New Businesses
15 Million
Executives & Professionals
64 Million
Consumer Email
3.5 Million
Small Business Owners
Consumer
Data
52 Million
U.S. Businesses
1.3 Million
Canadian Businesses
294 Million Consumers
175 Million Households
U.S. Consumers
14 Million Consumers
11 Million Households
Canadian Consumers
20 Million (includes consumer)
Bankruptcy Filers 5.2 Million/per Year
New Homeowners
52 Million
Contacts With Email
77 Million
Homeowners
15 Million/per Year
New Movers
10© 2018 InfoGroup. All Rights Reserved.
• Public and private businesses – 871,466
• Verified – 261,825
• Pre-Verified– 31,161
• Suspect – 532,511
• Closed – 45,969
Business/Employer Data
• Company Name
• Physical Address
• Geo Lat/Long
• Contact Name
• Industry Classification (SIC/NAICS)
• Employment Size
• Sales Volume
• Square Footage
Colorado Counts
Key Data Elements
11© 2018 InfoGroup. All Rights Reserved.
New Businesses
New Movers
Office Buildings
Automobile Info
New Homeowners
Single Family Dwelling
Multi-Family Homes
Community Overview
12© 2018 InfoGroup. All Rights Reserved.
Multifamily Unit
8 units
Electric Heating
1A- Steve Laird
2A- Jim Smith
Sandra Smith
1B Scott Lea
Yu Chin
ABC Daycare
1.3 Million sales Volume
10 employees
Credit rating A-
10,000 square feet
Utility Expense $10,000
Meghan Pridell/Thomas Pridell
• 2 adults/ 4 children
• Income 180,000
• Lawyer/ Sales Rep
• LL.M/ BA
• 6 years in home
• Year built 1989
• 2015 Cadillac Escalade
• Central Heating
• Mortgage 2010
• Charitable Donors
Car Charging Station
Red Box
2000 Chevrolet Malibu
Fred Walsh
13045 E 134 St. Chicago IL
Income 50,000/year
Feeding Healthy Children
Non-profit
Less than 500,000
5 employees
Credit-rating C
Parent Company- ConAgra
7/11
Convenience Store
6 employees
Neighborhood Profile
13© 2018 InfoGroup. All Rights Reserved.
Company
Name
NAICS Sales Employees Latitude Longitude
Aloof Travel 812111 $537,000 13 40.705283 -74.014264
Manufacturing 236118 $2,046,000 4 40.705795 -74.010776
ABC
Warehouse
722511 $3,713,000 45 40.705539 -74.017258
School 931247 N/A 218 40.705538 -74.012575
Grocery 521114 $2,359,156 29 40.705527 -74.012611
Fine Eats 541930 $876,000 4 40.705702 -74.016036
Sonite 722511 $496,000 6 40.703544 -74.010894
Zeppu 541110 $2,670,000 6 40.70596 -74.012595
Total Sales
$8,580,862,000
Total
Employees
54,772
This is how much
sales will be lost
This is how many
jobs will be lostTotal: 1,874 businesses in NY 10004
In the event a disaster hits NYC 10004…
14© 2018 InfoGroup. All Rights Reserved.
Consumer Data
15© 2018 InfoGroup. All Rights Reserved.
Consumer
Database
Infogroup Analytics/
Modeled Data
Telephone
Directory
Listings
Directory
Assistance
Listings
Census
Statistics
Real Estate &
Mortgage
Information
Lifestyle
Data
Response Lists
Redeemer/Warranty
Cards
Voter
Registration
Files
Billing Statements
Active Bank Cards
Mail Order Buyers
Magazine
Subscribers
Residential Data Sources
16© 2018 InfoGroup. All Rights Reserved.
• Details for household members
• Infogroup unique individual ID
• Identifies each household
member
• Up to 4 individuals
Demographics
• Date of birth
• Head of household indicator
• Marital status
• Spouse indicator
• Ethnicity
• And more!
Census information
• Expanded attributes
• 700+ census statistics
• Means, medians, percentages
• Age
• Household composition
• Education
• Employment
• Income
• Race/ethnicity
Socio-economic status indicator
• Income
• Occupation
• Education
• Ownership
Aggregate list statistics
• % single-family home
• % newcomers
• % median income
Cluster systems
• PRIZM NE
Infogroup unique household ID
• Identifies all household members
Location attributes
• Phone numbers
• Length of residence
• Dwelling unit size
• Location type
• Latitude/longitude
Household data
• Presence of adults
• Age of head of household
• Occupation
• Presence of children
• Children’s ages
• Marketing targets (MTs)
Age data
• Est. age of head of household
Actual + modeled
• 5-year intervals
• Children’s ages (actual)
• Marketing targets……MTs
• 24 popular age groups
• Blend actual and inferred data
• Codes 9–0 … likelihood
Level of Consumer InformationNeighborhood
Household
Individual
2.1M
Head of
households for
Colorado
17© 2018 InfoGroup. All Rights Reserved.
Level of Consumer Information
18© 2018 InfoGroup. All Rights Reserved.
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2018 Vendor Showcase (Wed): How Using Accurate Reliable and Timely Data is Vital for Effective Decision-making

  • 1. 1© 2018 InfoGroup. All Rights Reserved. Using Accurate, Reliable and Timely Data is Vital for Effective Decision-Making
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  • 9. 9© 2018 InfoGroup. All Rights Reserved. Data Assets 29.6 million executives linked from their home to their business ExecuReach Business Data 4 Million New Businesses 15 Million Executives & Professionals 64 Million Consumer Email 3.5 Million Small Business Owners Consumer Data 52 Million U.S. Businesses 1.3 Million Canadian Businesses 294 Million Consumers 175 Million Households U.S. Consumers 14 Million Consumers 11 Million Households Canadian Consumers 20 Million (includes consumer) Bankruptcy Filers 5.2 Million/per Year New Homeowners 52 Million Contacts With Email 77 Million Homeowners 15 Million/per Year New Movers
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  • 12. 12© 2018 InfoGroup. All Rights Reserved. Multifamily Unit 8 units Electric Heating 1A- Steve Laird 2A- Jim Smith Sandra Smith 1B Scott Lea Yu Chin ABC Daycare 1.3 Million sales Volume 10 employees Credit rating A- 10,000 square feet Utility Expense $10,000 Meghan Pridell/Thomas Pridell • 2 adults/ 4 children • Income 180,000 • Lawyer/ Sales Rep • LL.M/ BA • 6 years in home • Year built 1989 • 2015 Cadillac Escalade • Central Heating • Mortgage 2010 • Charitable Donors Car Charging Station Red Box 2000 Chevrolet Malibu Fred Walsh 13045 E 134 St. Chicago IL Income 50,000/year Feeding Healthy Children Non-profit Less than 500,000 5 employees Credit-rating C Parent Company- ConAgra 7/11 Convenience Store 6 employees Neighborhood Profile
  • 13. 13© 2018 InfoGroup. All Rights Reserved. Company Name NAICS Sales Employees Latitude Longitude Aloof Travel 812111 $537,000 13 40.705283 -74.014264 Manufacturing 236118 $2,046,000 4 40.705795 -74.010776 ABC Warehouse 722511 $3,713,000 45 40.705539 -74.017258 School 931247 N/A 218 40.705538 -74.012575 Grocery 521114 $2,359,156 29 40.705527 -74.012611 Fine Eats 541930 $876,000 4 40.705702 -74.016036 Sonite 722511 $496,000 6 40.703544 -74.010894 Zeppu 541110 $2,670,000 6 40.70596 -74.012595 Total Sales $8,580,862,000 Total Employees 54,772 This is how much sales will be lost This is how many jobs will be lostTotal: 1,874 businesses in NY 10004 In the event a disaster hits NYC 10004…
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