The document outlines Oregon Wine Month, a trade program held in May to promote Oregon wines. It provides details on resources and support available to partners, including printed materials, a webinar, restaurant and consumer promotions, and competitions for wine stewards and sales representatives. The goal is to leverage the program to increase sales and visibility of Oregon wines during this period.

1. OREGON WINE MONTH - MAY 2018
TRADE PROGRAM OVERVIEW

2. PROGRAM VISION:
MAY IS OREGON WINE MONTH
Partner with the Oregon brands in your portfolio to
transform May into Oregon Wine Month.
Take advantage of:
Oregon portfolio programming collaboration
A concentrated period of increased market support
Oregon Wine Board resources such as printed and
shipped POS and other marketing support

3. WHY OREGON?
1. DRIVE REVENUE WITH A GROWING CATEGORY
Higher average bottle prices result in greater profit per bottle
Oregon’s top three varieties have been increasing in popularity across
the U.S., producing overall volume growth that outpaces other regions
Source: Nielsen Total U.S. All Outlets (xAOC + Liquor Plus +Conv + Military); 52 w/e 12-31-2016

4. WHY OREGON?
2. SELL HIGHLY ACCLAIMED WINES
Oregon's value for money shines
when compared to wines of similar
quality from other top regions.

5. Source: Full Glass Research, Wine Opinions Panel, December 2016
WHY OREGON?
3. GIVE THE PEOPLE WHAT THEY WANT
Affluent wine drinkers like Oregon wine, but
cite visibility, availability and awareness
as top barriers to purchase.
Oregon Wine Month is the perfect
opportunity to make new Oregon
placements and support them with added
programming.

7. INTRODUCING OREGON WINE MONTH
The spring is an exciting time in Oregon! Wine country begins to wake
up in April with bud break, less rain and warmer temperatures. By May,
we’re ready to party.
Oregon Wine Month celebrates the kickoff of the growing season and
our favorite time of year.

8. OREGON WINE MONTH: WHAT’S ON OFFER?
OWM printed POS shipped to distributor warehouse by April 1
Digital graphics for customization available late winter
An Oregon Wine Masterclass webinar with a Master of Wine for
sales reps and trade leading up to May
An Oregon wine getaway sweepstakes program for consumers
OpenTable partnership and local media pitching to promote
restaurants (Oregon only)
Oregon Wine Month Rep of the Year Competition (Oregon only)
…and more!

9. POS MATERIALS: ON-PREMISE
TABLE TENTS CHECK PRESENTER
INSERTS
MENU TEMPLATES

10. RESTAURANT PROGRAM OVERVIEW
Download the Restaurant Program One-Sheet to easily communicate
to restaurants how they can get involved in Oregon Wine Month

11. OREGON WINE MONTH FLIGHT PROMOTION
(OREGON ONLY)
The Oregon Wine Board and OpenTable are partnering up to
promote restaurants featuring a flight of three Oregon wines
throughout May.
Participating restaurants will be promoted through OpenTable and
the Oregon Wine Board’s consumer advertising channels.
Off the beaten path varieties, vintage verticals,
single vineyard comparisons... now is the
chance to feature what you love most about
Oregon wine in a flight!

12. BONUS INCENTIVE FOR PARTICIPATING
OREGON WINE A-LIST RESTAURANTS
2018 Oregon Wine A-List restaurants featuring a flight of three
Oregon wines throughout May will receive a $50 Visa gift card to
be used as a server incentive.
For a full list of eligible restaurants visit www.oregonwinealist.com

13. OREGON WINE MONTH EVENTS
May is the perfect time to host a winemaker dinner or offer a unique
Oregon wine event. Events will be promoted on the Oregon Wine
Board’s consumer events calendar, the most visited page of the
Oregon Wine Month website.

14. POS MATERIALS: OFF-PREMISE
CASE CARDS &
POSTERS
SKEWER CARDS
BOTTLE NECKERS

15. One grand prize winner and guest will spend several days and nights in
the vineyards, the kitchens and the company of some of Oregon’s most
acclaimed winemakers, chefs and craftspeople for an immersive
celebration of Oregon’s wine and food bounty.
Sponsored by Oregon Wine
Board
Incorporated onto POS
Supported by digital campaign
in participating markets
CONSUMER SWEEPSTAKES PROMOTION

16. WINE STEWARD DISPLAY COMPETITION
(WASHINGTON & OREGON ONLY)
Wine stewards can earn a ticket
to the world-renowned
International Pinot Noir
Celebration
July 29-31, 2016
1 IPNC ticket available per chain
2ND and 3rd place for
Safeway and FredMeyer:
2nd and 3rd place winners will win a Zalto Denk'Art Axium Decanter
(valued at $119)

17. WINE STEWARD DISPLAY COMPETITION
(WASHINGTON & OREGON ONLY)
“From the first touch, each Zalto glass distinguishes itself from all other glasses. From the
perfectly executed balance to the extraordinary design, the achievement of the Denk`Art line are
glasses that seem nearly too delicate to hold, and yet they are made for just that. This is
glassware that stands at the rarefied point where form meets function. This is art.
Designed for medium bodied red wines and full bodied whites, Zalto Denk'Art Axium Decanter
gives the wine an ideal ventilation to develop aroma and taste.”
Top two wine stewards at any
retailer in Washington and/or
Oregon will win a Zalto Denk'Art
Axium Decanter (valued at $119)

18. OREGON WINE MASTERCLASS WEBINAR
In March, Bree Boskov MW of the Oregon Wine Board will host a live
and recorded Oregon Wine Masterclass webinar
Webinar will be complimentary and open to all trade participating in
Oregon Wine Month
Topics will span the climate, soils and AVAs of Oregon as well as key
selling points

19. GRAND PRIZE: OWM REP OF THE YEAR
(Oregon Only)
Two VIP International Pinot Noir Celebration packages will be awarded.
Each package includes:
 3 nights of accommodations
 2 tickets to Counter Culture, an IPNC
kick-off event at Anne Amie on
Thursday, July 26
 2 tickets to IPNC - July 27-29, 2018

20. 2017 OWM REPS OF THE YEAR
These wine reps crushed it in 2017 with their efforts in sales
strategy, education and pounding the pavement.
Who will win this year?
On-Premise: Brad Hammond, Young’s Market Co.
Off-Premise: Margo Durdel, Oregon Brand Management
Read more about Brad and Margo’s Oregon Wine Month efforts here.

21. INTERESTED IN MORE OREGON WINE INFO?
Visit trade.oregonwine.org for stats, maps, facts and more, including
customizable presentations for your sales calls.

22. LET’S SELL MORE
OREGON WINE TOGETHER