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The document summarizes an ice cream shop called MaggieMudd's that offers many dairy-free, gluten-free, and vegan ice cream options. It provides details on the shop's products, local and organic sourcing, technology features, positive press coverage, testimonials from customers, growth of related food markets, differences from competitors, and plans to expand distribution and franchising internationally to reach $5 million in annual revenue within 3 years.
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The document discusses how retailers are expanding their prepared foods and ready-to-eat offerings to become more like restaurants, or "grocerants". It outlines a continuum from item innovators to supermarket reinventors. Retailers are moving from managing customers' pantries to their kitchens by offering more prepared meals, meal kits, heat-and-eat options, and global and scratch-made foods. Some progressive retailers are led by chefs and focus on culinary expertise. Many are also adding food-to-go options and grab-and-go convenience centers, as well as opportunities for customers to participate in food preparation.
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Breast milk ice cream
Thank you for the questions. Here is a mock interview with Matt O'Connor:
Who are you and what is your business?
My name is Matt O'Connor and I run Icecreamatists, an ice cream shop in Covent Garden, London.
What inspired you to make breast milk ice cream?
I wanted to completely reinvent ice cream and do something interesting that hasn't been done in over 100 years. Breast milk seemed like a natural ingredient to explore.
Why did you decide to use human breast milk?
Breast milk is one of the most natural substances for babies. I thought if it's good enough for babies, why not try using it in ice cream? It has
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- The campaign will highlight Baskin-Robbins' variety of flavors through interactive creative executions across owned social media channels and potentially other paid media.
- The goal is to position Baskin-Robbins as a place to discover unexpected flavors and celebrate National Ice Cream Month through offers and incentives to visit stores.
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Consumer drivers
With a new front-runner and ambassador in Peruvian cuisine, there’s a lot of momentum behind South American cuisine. Consumers are ready for the exploration of these foods and drinks, and to effectively meet this market opportunity restaurants and food retailers must simultaneously respond to the long-term consumer drivers that are reshaping our food culture:
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Owm webinar-2016-slide-show-final
The document discusses tools and strategies for wineries and industry members to promote Oregon Wine Month in May 2016. It provides an overview of the statewide promotional campaign including media plans, sample advertisements, and social media efforts. It also offers many ideas for wineries and AVAs to directly engage consumers through events, tasting room promotions, newsletters, and social media using available templates and graphics. Strategies are also suggested to engage wholesale distributors and retailers in trade programming during the month.
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To attract Millennials, restaurants should focus on creative menus with interesting vocabulary that describe dishes, allow customers to customize their food with organic and local ingredients, prominently display social media handles and hashtags to make promotion easy, present food in a way that is appealing to share on social media, and tell a story about the restaurant's roots to connect with the brand. Millennials value creativity, high-quality ingredients, customization, social sharing, and brand connection.
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This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
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Thank you for the questions. Here is a mock interview with Matt O'Connor:
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My name is Matt O'Connor and I run Icecreamatists, an ice cream shop in Covent Garden, London.
What inspired you to make breast milk ice cream?
I wanted to completely reinvent ice cream and do something interesting that hasn't been done in over 100 years. Breast milk seemed like a natural ingredient to explore.
Why did you decide to use human breast milk?
Breast milk is one of the most natural substances for babies. I thought if it's good enough for babies, why not try using it in ice cream? It has
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- The campaign will highlight Baskin-Robbins' variety of flavors through interactive creative executions across owned social media channels and potentially other paid media.
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This document provides information about Essence®, an ice cream company located in Mumbai, India. The company's mission is to offer tasty and nutritious ice cream products to improve quality of life. Essence® produces a range of fruit-flavored ice creams and sells family-sized and individual packaging options. The company sources milk from Gujarat and fruits from Maharashtra and Southern India. It markets its products through television, newspapers, and retail stores. Essence® anticipates highest sales in Mumbai and Ahmedabad and follows a seasonal sales forecast.
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The document provides consumer analysis data from surveys conducted at various Baskin Robbins ice cream shop locations. It finds that the main customer base consists of younger generations aged 10-25 and families with children aged 25-40. Most customers visit dessert outlets occasionally with friends or family. Students and those working in private organizations are frequent visitors. The majority of respondents think Baskin Robbins is a good brand offering high quality ice cream at a reasonable price.
iberry Final Report
The document provides an overview of iberry's business strategy for 2006. It discusses iberry's market situation and competitors. The strategic plan outlines objectives to increase sales and brand awareness through new store openings, cost reductions, and differentiated products. Tactical plans are proposed for the 4P's (Product, Price, Place, Promotion). An action plan details initiatives for retail expansion, new products, and promotional activities. Progress will be monitored through key performance indicators.
Fast n fresh ice cream parlor2
Fast nFresh Ice Cream Parlor will open an ice cream parlor in Islamabad in June 2010 based on market research showing the ice cream market will grow 25% by 2015. The parlor aims to be established as a premium brand in Islamabad and Rawalpindi within a year and then expand to other cities. It will offer ice cream, yogurt, sandwiches, coffee and beverages and use promotional activities like advertising and community events to build awareness of its "Fast 'n Fresh - good for you!" brand. Financial projections estimate the parlor will break even in its first year and see 10% profit growth annually.
4 p's of business in ice cream parlor
Scoop n Smiles is an ice cream and coffee shop opening in Fortress Stadium, Lahore. Its mission is to provide a relaxing environment for customers to socialize and relieve stress. Key objectives for the first year include being selected as the best new shop in the area and turning a profit from the first month. The shop will use high-quality ingredients and offer innovative flavors and services like WiFi. Pricing will be based on demand but maintain the shop's prestige in its upscale location. The business plans to promote through advertising, sales promotions, and public relations events.
Business plan
Milko's Frozen Custard and Ice-cream will be a new ice cream shop located in Model Town, Lahore. Iqra Bano will invest 1,000,000 PKR to establish the business, which will offer frozen custard and ice cream products. The business aims to achieve over 50,000 PKR in sales in its first year and increase annual sales by 30% or more in the second year. Key factors for success include presenting high quality products and building customer relationships.
Comparison of Haagen-Dazs, Ben & Jerrys, Baskin Robbins, Cold Stone Creamery ...
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Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Baskin-Robbins was formed in 1945 by brothers-in-law Burton Baskin and Irvine Robbins. It grew to a chain of 6 stores that year and expanded franchising to 40 stores by 1949. Today it has over 8,000 outlets globally including 86 stores in Malaysia. The Malaysian franchise aims to maximize profits and customer loyalty. Baskin-Robbins segments its market towards wealthy middle-to-upper class adults aged 30 and over, often with young children. It promotes its ice cream, sundaes, and cakes through above-the-line advertising and below-the-line promotions like monthly discounts and redemption points. Stores are strategically located for visibility and direct distribution without intermedi
Baskin Robbins Global Marketing
The document summarizes Baskin Robbins' plans to expand into Singapore. It discusses BR's background, vision, global presence and competitors. It analyzes Singapore's market environment and identifies it as a good expansion target due to factors like GDP, infrastructure and tourism. The document outlines BR's entry strategies, including importing and franchising. It proposes short and long term plans, and discusses implications and controls for cultural differences, pricing resistance and building brand awareness.
Organic food industry in India
Organic Food Industry
Research Objective
Organic Food Category and Products
Contaminants and Pesticides
Regulations and Certifications
Market Size
Market Geography
Market Penetration
Frequency of Purchase – Trends
Perception of Organic Food – Trends
Driving Market Needs
Building on GAPs
SWOT Analysis
Designing a Ice cream Parlour
This document provides information about the design and layout of ice cream parlors. It discusses key aspects of interior design for ice cream parlors such as location, existing activities, public areas, storage, preparation areas, lighting, ventilation, and circulation and seating areas. Specific recommendations are provided around maximizing natural light, using different types of lighting, and ensuring proper ventilation. The overall aim is to study ice cream parlor interiors and suggest design changes that create the best environment while maintaining the theme and ambience.
Project ppt ideal ice cream
This document contains a project report summary on customer satisfaction with Ideal Ice Cream. It includes a declaration, executive summary, and list of contents with chapters on introduction, objectives, literature review, research methodology, data analysis, findings, and conclusion. The introduction provides history of Ideal Ice Cream since 1975 and information on the company profile and product range. The objectives are to understand customer satisfaction and preferences regarding Ideal Ice Cream compared to competitors. The research methodology describes a survey of 100 customers in Mangalore to collect primary data through questionnaires.
Ben & jerry's Marketing Plan
The document summarizes the business plan of an ice cream company. The company aims to become the leading brand in the dairy industry in Singapore. Its goals are to achieve a 30% market share by 2011 and to produce healthier alternative ice cream products. The strategic plan involves hiring professionals and the financial plan outlines funding for research and development, new product launches, operating expenses, and potential sources of funds. The long term goals are to use the business to further peace and justice efforts and to promote global sustainable dairy practices.
Project on Amul Ice Cream-pdf file
The document is a project report on a gap analysis of Amul ice creams in the metro market of West Bengal. It was conducted from June to August 2014. The primary objective was to analyze Amul's retail network and understand retailer views on supply chain, issues, and suggestions for better penetration. Competitors' activities were also examined. Research methods included questionnaires with retailers and secondary data from distributors. Key findings were that Amul has high awareness but average coverage, while competitors like Kwality Walls have larger market share due to policies like providing free refrigerators to retailers. The report provided an analysis of Amul and competitors in the target market.
Ice cream businuss plan
Scoops Ice Cream Parlor proposes to open an ice cream shop as a sole proprietorship. The proposal outlines goals to gain 50% market share in the first year, recover 50% of the initial investment in six months, and build long-term customer relationships. It provides details on the management structure, estimated salaries, startup costs, and financial projections. The marketing plan discusses competitors and includes strategies for public relations, sales promotions, and direct marketing to create awareness and capture 60% of the target market within the first year.
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As the world gets busier the demand for food on-the-go is set to grow and thrive. This presentation covers everything you need to know about this increasingly important sector; providing key market insight to demonstrate how operators can maximize grab and go opportunities by staying ahead of the trends, right though to packaging material options and waste management issues.
2009 Food Trends
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
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This document contains information about Amazon Fresh shoppers and strategies for marketing food brands through Amazon. Some key points:
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- Just Bare chicken buyers who shop Amazon spend $250 more per household than the average Amazon Fresh poultry shopper, making Just Bare a strong brand to feature.
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MKTG420_SweetLife
This document outlines an IMC plan for Sweet Life Patisserie bakery to target consumers with alternative diet needs. The plan proposes holding a sponsored cooking class event called "Dessert is No Longer Exclusive" to promote Sweet Life's gluten-free and vegan products. The event aims to increase awareness of these alternative products and sales by 10% by the end of 2016. The plan analyzes Sweet Life's current marketing environment and IMC tools, and recommends adding new tools like flyers, coupons and sampling to promote the event. A detailed budget and measurements are provided to track the success of the campaign.
Ben and Jerry's Campaign
This campaign brief outlines Ben & Jerry's new commitment to eliminating GMOs from their products and educating consumers about GMOs. The target audience is women like Emily, a 27-year-old nurse living in Boston who is pregnant and concerned about health. Insights show that while most Americans support GMO labeling, knowledge is still lacking. The opportunity is to use Ben & Jerry's GMO-free stance to educate people about GMOs. Print ads will use graphic images and facts to convey the unnaturalness of GMOs, while supporting the idea that "Food is not a science experiment." Ads and infographics on freezers in 10 cities will further the message.
pizza press newsletter
The document discusses an upcoming beer, wine and food festival called the Atwater Village Beer, Food and Wine Festival that will take place on April 24, 2016 in Los Angeles. It will feature over a dozen local craft breweries as well as wine tasting and food vendors. Proceeds from the event will benefit a nearby church. The document also provides information about the neighborhood of Atwater Village where the festival is being held.
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Rise and Shine
The specialty food industry hit record sales of $120.5 billion in 2015, with retail sales growing nearly 20% from 2013-2015. 58 out of 61 specialty food categories saw growth over those years, with Eggs and Refrigerated RTD Tea and Coffee more than doubling. Independent retailers are keeping pace with and even slightly outgrowing major chains. Millennials are influencing the industry by preferring unique, storytelling products and smaller store formats that allow for more personal shopping experiences.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
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Kindred spitits presentation
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Candy StoreThe Sweet Tooth765 Main St.Mount Pleasant, MI 488.docx
Candy Store
The Sweet Tooth
765 Main St.
Mount Pleasant, MI 48858
Zuzu Enterprises
Candy is a special treat that plays an important role in cultural traditions, seasonal celebrations and family occasions here in the U.S. and around the world. Candy is also associated with childhood, a simpler time filled with fun and happiness. But, it can be hard to find old fashioned bulk candy storesthat carry all your favorite childhood memories; we serve this niche and offer the best candy supply along with gourmet popcorn, nuts, and Ashby's Ice Cream. The Sweet Tooth will sell candy for all occasions and offer specialty packaging, gifts, and combinations to suit any need and desire.
EXECUTIVE SUMMARY
Candy is a special treat that plays an important role in cultural traditions, seasonal celebrations and family occasions here in the U.S. and around the world. Candy is also associated with childhood, a simpler time filled with fun and happiness. But, it can be hard to find old fashioned bulk candy stores that carry all your favorite childhood memories; we serve this niche and offer the best candy supply along with gourmet popcorn, nuts, and Ashby's Ice Cream. We sell candy for all occasions and offer specialty packaging, gifts, and combinations to suit any need and desire.
The Sweet Tooth is a family-owned business, owned and operated by the Bernard family. We proudly serve the wonderful community of Mount Pleasant, Michigan and are thankful for great families and customers that support small businesses.
INDUSTRY ANALYSIS
The confectionery industry has fared well in recent years, both during the height of the recession and its aftermath. In 2014, the U.S. Retail Confectionery Industry is generated $34.5 billion in retail sales. Among more than 300 product categories across the store, confectionery is growing faster than 184 other categories, with 92 of those showing declines, according to the National Confectioners Association (NCA). Over the 52 weeks through Nov. 1, 2015, confectionery kept in lockstep with the total store growth of 3.2%, with a dollar sales growth of 3% for combined chocolate and non-chocolate items. This trend of strong sales and tempered growth is expected to continue for the coming years.
Chocolate is one of the most popular and widely consumed products in the world, with North American countries devouring the lion's share, followed by Europe. Chocolate sales in the United States account for the majority of sales in the industry—more than 60%—with $21.1 billion inPage 8 | Top of Articlechocolate sales generated in 2014; this number increased 2.9% from the previous year. During this time, premium chocolate sales grew by 11%. Dark chocolate sales increased 8% in 2014, but milk chocolate remains the largest chocolate segment in the United States. Premium and dark chocolate are the strongest segments of the market in the United States in terms of growth, though not market share. This growth over the last decade has been driven in large .
E-Food and the Online Grocery CompetitionWhen everybody’s busy.docx
E-Food and the Online Grocery Competition
When everybody’s busy, something’s got to give. The online grocery industry (that is, grocery shopping online and home delivery of purchased items) has developed slowly over the past 20 years to address today’s consumer demands of convenience and time savings. Perhaps the best known provider in the industry is Peapod.com, an operation that began outside Chicago. Since its founding in 1989, it has expanded to 18 U.S. markets, making over 10 million deliveries to over 270,000 customers. Other national competitors have entered the market, but only a few have had any staying power. One of these is netgrocerom which delivers groceries and an assortment of other merchandise as well across the country using FedEx. In addition to larger multi-market online grocers, there have been many local providers.
Online grocery services typically provide virtual stores through which the electronic visitor navigates, as if pushing a shopping cart in a traditional grocer. The user clicks on items to purchase, which are placed in the user’s cart. When complete, the user is ‘‘checked out,’’ specifying a delivery date and time. Users pay delivery costs proportionate to each shopping bill.
The software allows the user to store his or her pref- erences in a personal shopping list that can be altered, adding or deleting items as necessary with each e-visit. Across the various providers, the software also usually allows easy consumer comparison. For example, the SKUs in a particular category may be sorted by brand name, by price, by value (price per ounce, for example), by what is on ‘‘feature’’ (sale and point-of-purchase pro- motions), by various dietetic goals (such as ‘‘healthy,’’ ‘‘low fat’’), and so on. The user may write in ‘‘notes,’’ to specify in more detail, for example, ‘‘Please pick up green (unripe) bananas, not yellow ones,’’ or ‘‘If Fancy Feast is out of beef, please get turkey instead,’’ which
instruct the professional shopper as to the user’s par- ticular preferences. Categories of items that can be purchased are continually expanding, from foods to drugstore items and other merchandise.
Online grocery providers tend to conduct the online business very well, if customer satisfaction, repeat visits, and word-of-mouth advertising are any indicators. That is, the software provided, the merchandise selected, the delivery reliability, and so on, are valued by the customer, with few complaints. Most users are women, employed full-time, and married, with well-above-average house- hold incomes.
Ashley Sims is an M.B.A. student, taking her last term of classes, and thinking about starting up a local online grocer. She’s certain that by learning from the templates of the current providers in other markets, she, too, can run the logistics of the business. However, she hopes that, given her contacts with computer experts, she can create a competitive advantage in the software setup, if she understands the consumers ...
365 by Whole Foods - Review Six Weeks After Opening
365 by Whole Foods is Whole Foods' new lower-priced store format that aims to appeal to more customers. The store focuses on fresh, high-quality foods and has a minimalist decor. It offers prepared foods, a coffee bar, grocery items, and a vegan restaurant. While the selection in some areas like bakery is limited, overall the store provides enough options and quality products at reasonable prices to serve as customers' primary grocery store. The new lower-priced format shows promise for Whole Foods to expand and attract more customers.
Campbell's Pitch Brief
The Campbell Soup Company has launched a review of its global media buying and planning business.
“We are pleased with the performance of our current agencies, but believe we can be both more effective and efficient with a more streamlined approach,” a company spokesperson explained in a statement to Adweek confirming the review.
MEC has served as Campbell’s global media agency since the company consolidated its global media buying and planning duties with MEC in 2006. Prior to that, MEC’s New York office had served as Campbell’s U.S. media agency of record, beginning in 1999.
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A personal view of what tomorrow's consumer will look and how they will behaviour with a special focus on food
Food trends 2013 and beyond
This document provides an overview and analysis of trends in the food industry as identified by JWTIntelligence. It discusses 11 key trends influencing food and beverages including: 1) Foodie Culture, 2) Food as the New Eco-Issue, 3) The Devil Wears Packaging, 4) Health and Wellness, 5) Maximum Disclosure, 6) Live a Little, 7) Navigating the New Normal, 8) Getting "Smarter", 9) All the World's a Game, 10) Screened Interactions, and 11) Retail as the Third Space. The trends were identified through quantitative and qualitative research including surveys of over 1,200 adults in the US and UK and interviews with food industry
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- 1. "...By far one of the coolest ice cream shops around." Saturday Night Magazine, Best of Summer, July 2007 "...Wickedly, wickedly impressed!" CBS 5, Eye on the Bay
- 2. The coolest, most relevant ice cream parlor on the planet Green – Dairy free, compost-able and recyclable Organic - Ingredients Alternative – Many delicious dairy-free, gluten-free options in addition to standard dairy products Local - Sourcing Techie – We love the Web
- 3. Retail | Delicious fun Get your favorite flavors as a shake, sundae, scoop, or custom made cake.
- 4. wholesale | Delicious fun to go Emotional Attachment: Bring our shop home. Get it at your local grocery store
- 5. Why the Web Makes us Different, too First ever online cake ordering system with full customization and automated mobile messaging to support staff members with fulfillment. Front end web pages including : Online ordering, delivery scheduling Search character cakes Chat online Mobile messaging for direct 1-1 customer contact
- 6. Why the Web Makes us Different, too Back end features include: Cake orders, delivery time date, ordering trends, mobile alerts, click tracking, email promo blasting tools *status shows deliver 56%!
- 7. Press "Wickedly, wickedly impressed..." CBS 5, Eye on the Bay "HEAVEN ON A CONE: ‘MaggieMudd’s vegan ice cream. Come on—ice cream with less guilt? It’s just the best, whether it’s nondairy or not.’" San Francisco Magazine, Best impresarios of queer nightlife "By far one of the coolest local ice cream shops around." Saturday Night Magazine, Best of Summer, July 2007 "What better reason to hit Bernal Heights than going for the best vegan ice cream ever? It’s amazing." San Francisco Chronicle, ON THE TOWN With Rusty Wells "If I were a rich kid, I would buy this for all my friends every day." San Francisco Bay Guardian, Vice Cooler's top 10 "Best New Vegetarian Product" VegNews Magazine, Best of Show Awards 2007 Expo West http://www.maggiemudd.com/freestyle/press/
- 8. Customers I have multiple food allergies, including gluten, dairy, cane sugar, soy and meat, and I never thought I'd be able to eat ice cream again. I was at Rainbow Grocery for the first time this weekend and bought a pint of your Chocococo flavor, and it was WONDERFUL! Wow! I am so impressed, I never would have known it was something I could actually eat! Then I looked up your website and was super excited to see that you are close to where I live (I am in El Cerrito). We will be visiting your shop sometime soon I can guarantee, but I just had to tell you now how thankful I am that you have created numerous flavors of ice cream that I can eat! Veronica Morris El Cerrito, CA Ok, so I moved out of San Francisco a few years ago and I have to say that I HAVE SORELY MISSED MY FREESTYLE!!!! Yesterday, I was sooooo happy to find you at my local whole foods in LA. HOORAY! I've been missing you guys a lot!!!! Lucy L.A. I should mention that your ice cream is definitely the best non-dairy ice-cream I've ever had. Kudos to you for figuring out how to do what huge corporations have failed to do - create really superb diary-free ice-cream. T San Francisco
- 9. Ice cream | Market -The U.S. Ice cream market grew 24% between 1998 and 2003 -93% of all households surveyed consume ice cream products -Consumer research indicated households with children reported eating more types of ice cream products as well as eating more servings of ice cream over a 30 day time period. -Retail sales of ice cream 2003 $8,766 millions (excludes WalMart) -Frozen yogurt /soy ice cream $301M 24% 2003-2008 $8,766 Millions ice cream retail sales -yr2003
- 11. Competitors | We are different *Large selection Alternative, Dairy-Free *Local, Organic *Hi-Tech *Grocery Store Component *Strong Retail Component *Super Premium *Tastes like real ice cream *Unique Flavors RETAIL WHOLESALE
- 12. Promotions | How we really sell it Trade Show Donations Coupons Email Promotions
- 13. We have International Appeal Canadian and Chinese distributors have approached us to sell our products.
- 14. Raise 1 million Open 60 franchise retail locations in 3 years Wholesale expansion to national/international distribution 5 million/year revenue at end of 3 year period. Our Goal