2018 ISCN Awards - Stanford University
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Lauren Hennessy from Stanford University presented her Cardinal Green Sustainability Engagement Platform which uses a user-designed approach and metrics to motivate behavior change around sustainability. Over 2,500 active users have completed over 7,760 actions through the platform, calculating savings of $106,900 to date. The platform aims to go beyond traditional engagement programs by quantifying participation and impact through detailed metrics.
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2018 ISCN Awards - Stanford University
- 1. Motivating and Quantifying Behavior Change My Cardinal Green Sustainability Engagement Platform Lauren Hennessy, Stanford University
- 2. What sites do you visit every day? WHY?
- 3. Traditional Sustainability Engagement Programs
- 6. Beyond Engagement: Metrics, Metrics, Metrics Participation To-Date: 2,500 active users Total Actions Completed To-Date: 7,760 Calculated Savings To-Date: $106,900
Editor's Notes
- Categories: Search Engine Informational Databases Streaming Web and File Sharing Social Media Web Portals Email Games News Sports Social News Retail and Ecommerce Technoology Business Banking Snail Mail Porn Torrenting Illegal Streaming Ad Networks
- STRENGTHS Focus campus-wide communication Brand recognition Engagement tracking OPPORTUNITIES Need measurable results about how behaviors and communications contribute to campus sustainability performance Collect data about how behaviors actually change year over year Provide tangible actions, engagement opportunities and resources between campaigns Tailor to individual interests, motivations, and campus roles (student vs. faculty/staff) Bridge the gap to show users how their involvement supports campus goals and performance Engage community where they are at – all age demographics are on mobile devices for 3+ hours per day. Users manage their lives online – sustainability should be there too
- Extensive campus research One-on-one interviews with program partners and user groups Undergraduate and graduate focus groups and house meetings Industry and peer research Best practices and lessons learned from other successful programs (none in sustainability) Graduate student research group support to incorporate social science best practices Sustainability working groups, student groups, and leadership buy-in throughout research, project proposal and implementation phases Programs must be accessible, convenient, easy to understand, and not too time consuming. Participation opportunities should empower the user to make their own choices about how they want to increase sustainable behavior. Users should feel success of the program as a whole is contingent upon the involvement of the individual: provide aggregate and comparative feedback for an additional level of motivation. Leadership in individual departments/dorms must establish program as a priority (a university-wide goal is too broad). Empower high-impact users as ambassadors or coaches for accountability. Money is good, but reward opportunities need to vary so as to appeal to the variety of personal motivators. Additionally, any corresponding incentive for an action must be easy to obtain. Options to achieve savings could be flexible as well. The user must feel in control of their program and that their options correspond with their larger goal hierarchy. Communication surrounding behavior change and incentives needs to be positioned in such a way that it appeal to the social norms and obligations of participants; Education becomes crucial for bleed-over into value system. Establish coaches to hold accountable Including a strict monetary reward may draw away from effectiveness of establishing positive environmental behavior as a social norm. Allow a space for altruism to continue.
- Single Platform to Streamline Sustainability Engagement Nearly 300 actions across ten categories with calculated resource and cost savings (based on actual utility data) Each user gets a specific subset based on survey responses so actions are relevant and personal Connects to and supports existing campus programs and resources Flexible to accommodate new actions and evolve with campus programs and priorities More than ten partner groups contribute actions and content Real-Time, Customized Feedback for Users Users understand how their individual behaviors can have an impact Aggregates data to showcase power of collective action Normalizes behavior and participation among specific communities Real-Time, Customized Feedback for Users Users understand how their individual behaviors can have an impact Aggregates data to showcase power of collective action Normalizes behavior and participation among specific communities Real-Time Community Feedback for Sustainability Programs Users provide comments and documentation to verify actions, informing partners of campus opinion Enrollment Survey data provides both qualitative and quantitative picture of campus behaviors and opinions
- Key performance indicators can now be tracked at the individual, building, department and campus-wide levels, with all stakeholders understanding how the campus sustainability system is interconnected. Metrics tracked by specific resources and overall category Prior to My Cardinal Green individual contributions were rough estimates