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2018 Education Ambassador Program: Fujitsu Design Presentation
This document provides an overview of Fujitsu Design Limited, an industrial design company based in Japan. It discusses the company's history and locations. Fujitsu Design's philosophy focuses on realizing an intelligent society through human-centric design. The company offers various design services including product, user experience, branding, and solution design. It also discusses some of Fujitsu Design's projects, including co-creation programs with students and ethnographic research conducted for education customers.
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2018 Education Ambassador Program: Fujitsu Design Presentation
- 1. Fujitsu Design Introduction Copyright 2017FUJITSU DESIGN LIMITED Hiroyuki Fujita Tomoya Yoshida 1
- 2. Who we are Copyright2018 FUJITSU DESIGN LIMITED2
- 3. Overview of FujitsuDesign Tokyo Kanagawa Japan Munich Germany FUJITSU DESIGN LIMITED History 2007- Present Fujitsu Design Limited 1977-2006 Industrial Design Dept., Fujitsu Limited 1976-1961 Industrial Design Group, Fujitsu laboratories Employees 171 Place Kanagawa, Tokyo, Munich 3 Tokyo kanagawaMunich Copyright 2018 FUJITSU DESIGN LIMITED3
- 4. Design Philosophy 4 Innovating Frontiers Realize aHuman Centric Intelligent Society by shaping the relation between people and ICT into a harmonized experience, together with our customers and society. Co-Creating Tomorrow Empowering People ServiceEnvironment InformationSystem Customer Centric Design Total Design Universal Design Human Centered Design Copyright 2018 FUJITSU DESIGN LIMITED4
- 5. Fields of Design 5 SolutionsDesign Product Design Branding Design UX Design Hardware Design Space Design Corporate Brand Design Universal Design CSR Design Service Design Vision Design Innovation Design Communication Design Software/GUI Design Copyright 2018 FUJITSU DESIGN LIMITED5
- 6. Branding Design 9 Copyright2018 FUJITSU DESIGN LIMITED Environment Communication Product Behavior
- 7. Product Design 6 Copyright2018 FUJITSU DESIGN LIMITED7 Beyond style and color, Creating new experience.
- 8. Product Design 6 Copyright2018 FUJITSU DESIGN LIMITED8 Beyond style and color, Creating new experience.
- 9. Product Design 6 Copyright2018 FUJITSU DESIGN LIMITED9 Beyond style and color, Creating new experience.
- 10. Solution Design 7 Copyright2018 FUJITSU DESIGN LIMITED10 Optimizing Information / Creating future visions with customers
- 11. User Experience Design 8Copyright 2018 FUJITSU DESIGN LIMITED Creating emotional experiences touching your heart. 高野君に資料もらう 外部と協業してエモーショナルなUXも作ってるよ
- 12. Co-Creation program withStudents User Experience Design 8 Copyright 2018 FUJITSU DESIGN LIMITED Creating emotional experiences touching your heart.
- 13. User Experience Design 8Copyright 2018 FUJITSU DESIGN LIMITED Creating emotional experiences touching your heart. Products Things
- 14. User Experience Design 8Copyright 2018 FUJITSU DESIGN LIMITED Creating emotional experiences touching your heart. Tangible Device for Education visible tangible grow
- 15. User Experience Design 8Copyright 2018 FUJITSU DESIGN LIMITED Creating emotional experiences touching your heart. Prototype by FDL and university students
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- 17. Design activity Copyright 2018FUJITSU DESIGN LIMITED17
- 18. Ethnographic design approach Insightsfrom ethnographic observation Improve user experience design Copyright 2018 FUJITSU DESIGN LIMITED Hardware SoftwareService 18
- 19. 2017 Research Activity 8 Educationcustomers Copyright 2018 FUJITSU DESIGN LIMITED19
- 20. Copyright 2018 FUJITSUDESIGN LIMITED20
- 21. Product improvements Copyright 2018FUJITSU DESIGN LIMITED Outcomes from the research(2017) Service ideas 21
- 22. Copyright 2018 FUJITSUDESIGN LIMITED Insights : Students are super-creative Personal Optimizing Creative Environment 22
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- 25. Design template : Co-Createwith design experts
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- 28. Customize Template Customize Contest ProduceRepair parts 3D print + Software Vision
- 30. Online 3D printing platform Portalweb Fujitsu Design Global designer School A School B Creative customization platform vision North America Fujitsu Edu. customer network Fujitsu Provide 3D housing data for customization Accessory ideas Accessory ideas Download / Modify / Print Data Customized Accessory ideas
- 31. 31 MYPC ACCESSORIES Portal3DPrinting Accessories by Design Professionals
Editor's Notes
- #2 Good afternoon. Thank you for inviting us and giving your valuable time listen to me. My name is Mitsuhiko Kawami. I work for Fujitsu design. I am very happy to be here in Hamburg. It is my first time here, but I have been to Munchen many times to develop design. In Munhen, I love to drink vice beer of Franciskaner, but I am very excited to try Northern German Beer. So. Lets start !
- #3 First of all, I would like to introduce Fujitsu. .
- #4 Fujitsu design is located in Kanagawa, around twenty minutes south of Tokyo We also have a Munich studio. Mainly, they develop IA servers and storage system products. Recently we established a new design studio in London. The designers there are creating global product design. In addition, we opened a new co-creation space called “Hab-yu” as an open design platform last year H is “Human”, A is “Area”, B is “Business”. Yu means “connecting.” The purpose is for making use of the design know-how we have fostered in various kinds of design developments and ICT service design We research and develop the UX by making visions to realize it. Various kinds of people visit this place to join in Workshops, lectures and discussions. for example, future banking, SNS, Education and so on. Designers also join these workshops as either members or facilitators. For us, it is a very exciting opportunity to get inspiration from them.
- #5 To realize a Human Centric Intelligent Society by shaping the relationship between people and ICT into a harmonized experience, together with our customers and society. To unify the mind of our designer… We redefined the design philosophy based on this vision and expectation. There are 3 actions… We listen to our customers, and together we shape a shared vision. We respect diversity and understand each individual’s expectations to create optimal solutions. We challenge the boundaries of ICT, and create valuable experiences beyond customers’ expectations.
- #6 We have 4 fields of design. Those are Product ,Solution, UX and Branding.
- #7 The last one is branding design. We have 4 aspects that expand on brand. Firstly, Fujitsu defines our behavior as the Fujitsu way. Communication is the second tool we use to project our corporate attitude Environment design of exhibitions and showrooms is the third. But it is Products, more than anything that helps Customers identify and relate to Fujitsu
- #8 First is product design. We design not only the style and color but also create usage scenario and UX design through journey maps We also do validation of usability and accessibility. We propose total design to create new value for the customers. Recently, we began designing new wearable devices to sense human condition. This field is especially related to body and clothes, so it is important to investigate the sense of fit and usability and ease of understanding.
- #9 First is product design. We design not only the style and color but also create usage scenario and UX design through journey maps We also do validation of usability and accessibility. We propose total design to create new value for the customers. Recently, we began designing new wearable devices to sense human condition. This field is especially related to body and clothes, so it is important to investigate the sense of fit and usability and ease of understanding.
- #10 First is product design. We design not only the style and color but also create usage scenario and UX design through journey maps We also do validation of usability and accessibility. We propose total design to create new value for the customers. Recently, we began designing new wearable devices to sense human condition. This field is especially related to body and clothes, so it is important to investigate the sense of fit and usability and ease of understanding.
- #11 Fujitsu Design offers all customers stability and reliability through platforms that serve as infrastructure. Connecting products and services such as servers, storage and other devices billing and authentication systems, and core software used by diverse types of businesses.
- #12 In experience design. we visualize the problems of customers and try to resolve the problem from a design point of view. In addition to hardware and software, we improve the service, usage, and relationship with equipment and the total space. Co-creation with customers is the most important process. This is the most advanced area of design where design contributes to customers addressing their challenges by the use of ICT.
- #13 In experience design. we visualize the problems of customers and try to resolve the problem from a design point of view. In addition to hardware and software, we improve the service, usage, and relationship with equipment and the total space. Co-creation with customers is the most important process. This is the most advanced area of design where design contributes to customers addressing their challenges by the use of ICT.
- #14 In experience design. we visualize the problems of customers and try to resolve the problem from a design point of view. In addition to hardware and software, we improve the service, usage, and relationship with equipment and the total space. Co-creation with customers is the most important process. This is the most advanced area of design where design contributes to customers addressing their challenges by the use of ICT.
- #15 In experience design. we visualize the problems of customers and try to resolve the problem from a design point of view. In addition to hardware and software, we improve the service, usage, and relationship with equipment and the total space. Co-creation with customers is the most important process. This is the most advanced area of design where design contributes to customers addressing their challenges by the use of ICT.
- #16 In experience design. we visualize the problems of customers and try to resolve the problem from a design point of view. In addition to hardware and software, we improve the service, usage, and relationship with equipment and the total space. Co-creation with customers is the most important process. This is the most advanced area of design where design contributes to customers addressing their challenges by the use of ICT.
- #21 We learned a lot from the field work, Many things we need to solve and make better, We could improve the user experience through design.
- #22 At that time, the 2016 model development was almost finished, But we made the model better using the findings in our research Here are some examples:
- #23 During our research, We found that many students think of creative hacks to use their machine more conveniently, Some students use accessories to tilt the angle, some students put on stickers for customizing. Almost all schools now have a 3D printer, and even if not, students can easiliy order 3D prints on online.